Mike Pye + Co

Let’s run back to Summer 2020 for a moment 🔙

Anxiety surrounding the survival of business through a pandemic was rife.

However, geared for a challenge, and showing true resilience, @/Form attended our online workshop with a plan in mind.

Now one of our incredible clients, FORM are a premium health and fitness brand that prioritises the long-term goals and sustainable success of its clients.

They leveraged the time that lockdown bestowed upon us to seek out a new strategy that would accelerate them forwards and differentiate them in a saturated market.

Their case study truly makes for an inspiring and motivational read, get stuck in via the link on our story.

This month has been all about leveraging growth and retention through your content strategy.

With the information you have compiled from creating your personas and deep diving into social analytics, you now have a clear picture of who you are really talking to.

Your core values and brand mission are conveyed to your audience through the messaging you put out, so it’s important that they find value and relate to what you’re saying.

When it comes to building out your content plan, we recommend following the guidelines of the three C’s:

✔️ Clarity
✔️ Consistency
✔️ Connection

Using these pointers will create a rule of thumb surrounding creating key messages that will run through all marketing and campaigns. This will ensure both your brand and business targets stay on track.

It’s a big meal to tuck into, so why not download our BUILD eBook so you can graze over it any time you get peckish for success? Find the link on our story!

Your potential customers are hiding in plain sight 👀

That’s right, by analysing customer behaviour towards your content, you may uncover new trends.

Firstly, look at your brand analytics. What type of profiles are sharing your posts, mentioning you and commenting?

Can you see any new segments? Perhaps an unexpected age group is interested in your offerings, or perhaps you’re growing in popularity in a new geographical location.

From this information, you can leverage business growth by expanding your products or services to align with your wider audience.

You can also begin to curate content specifically directed towards them to ensure differentiation from the other 10,000 marketing messages consumers see daily.

Keen to learn more? Download my BUILD eBook via the link on our story!

If you don’t know, get to know 🤝

Your marketing may fall on deaf ears if what you’re producing doesn’t interest your audience.

It’s essential to ask questions to get to know your stakeholders as well as you know your friends.

If you can see your brand through their eyes, you will know what they want to see and hear.

As a result of taking the time to engage your audience, you will leverage growth and see more customer retention.

Swipe through these slides to learn how to understand your customer personas 👉💭

🌈 Happy Pride Month! 🌈

Take the time to appreciate and empower the LGBTQ+ members of your team.

Every individual deserves respect and equal opportunities, regardless of their sexual orientation or gender identity.

By fostering an inclusive workplace, we embrace the unique perspectives and talents that each person brings to our team.

Let's celebrate the diversity that makes us stronger as businesses this month.

Empowering your team can look like training and upskilling ⭐

You chose your employees for a reason, they are capable of amazing things.

The Mike Pye + Co team can provide training and mentoring to unleash natural talent and infuse dynamic marketing strategies into your business operations.

Request a consultation with us today via the link in our bio 👆

The past year has brought some serious growth for MP + Co.

In particular, our team is growing and evolving.

We want to say an official warm welcome to the lovely Ola, our new Account Manager!

She is passionate about developing and creating impactful marketing strategies that bring results for our clients. Not to mention, she has over 6 years of experience in marketing, particularly from when she was a Marketing Manager at Kyiv Zoo!

Ola is dynamic, creative, kind and supportive. We are delighted to have found such a perfect fit for our team.

Here’s to the future of MP + Co!

Confidence feeds empowerment 💪

This month, we are honing in on the importance of empowering our teams.

To us, education and growth is empowerment. Each slide is an example of our empowerment methods.

No matter the structure of your strategic operations, empowerment is a flexible approach designed to help small businesses optimise their marketing.

It’s a way of working designed to enhance the skills of your team, help junior members take a step up, and free up leadership to work on other impactful projects.

Have a flick through the slides to find the best option for you 🙌

Are social post interactions falling stagnant? 🤔

You need a thumb stopping moment.

One thing is for certain, customers notice when you provide them with something of educational value without asking for anything in return. The loyalty and trust that results from leads to higher retention and reach through word of mouth 💬

Providing people with information about your industry and offering will highlight how valuable your offerings are. But what do you talk about?

Are there any breakthroughs in your industry or, even better, your business currently? Or perhaps you would like to talk about the societal impact of one of your projects 💪

Comment one fact about your industry below, we love sharing them at MP + Co!

Networking 🤝

There’s more to it than meets the eye.

It’s not just an exchange of business details, it’s about making the right connections and using them to leverage interest and trust.

To acquire more leads and customers, don’t rely on other businesses alone. That is definitely something you should do to raise visibility in your industry. However, you need to connect with new customers too.

How? Knuckle down and strategise methods that align with your sector. Maybe a Q&A livestream, or perhaps setting up a booth at an exhibition is more your style 💡

Building meaningful relationships with people is important to create a foundation of trust and puts you at the forefront of the mind. Don’t forget the art of the follow up, it’s where the magic happens.

Start with us, we are a good contact to have! 🙋

Comment one of your company values below to start a conversation:

This month, we are talking about capturing leads and converting them to clients ✅

The secret?

You have to hit their sweet spot.

Telling somebody who isn’t ready to buy to checkout is like lighting a candle in the wind. Think of it this way, consumers have a life cycle with every single brand they interact with.

Compare it to the human life cycle. Telling a toddler to read a newspaper would never catch on, but saying the word ‘sweets’ would cause quite the reaction 🍭

It’s essential to nurture your leads through their buyer journey. Be in the places they spend most of their time, be it emails or socials. Understanding how to take customers from start to finish is an art form!

We’ve got some tips and tricks in store for you this month, so stay tuned...🤓

We are so proud 🙏

Our very own Mike completed the London Marathon this April.

He chose to run for , an incredible charity that he holds close to his heart.

Through the whole training process, he stayed focused, determined and positive.

Carry on being an inspiration and keeping us grounded, Mike. We are one very lucky team to have you!

If you would like to show your support, follow the link in our bio to make a donation 👆

🚀 We've been busy creating and innovating for our clients! Check out what we've been up to: 
  
🍺 Supporting Tyler Grange launching their new beers 
🎙 Launching a new Telescopic podcast 
📹 Recording a video for Collaborate Group credentials 
💡 Strategizing with Springboard on their marketing strategy  
🎨 Developing new social templates for Data Logic and Game Logic 
  
Stay tuned for more exciting updates on our projects!

It’s time to deliberate...🤔

This month we have spoken about building a successful marketing campaign. Do you know where you could improve yours using our BUILD strategy? 

Take the time to plan your resources to ensure that your marketing works for your business growth. When you know your numbers, understand your audience and make time to analyse the data, your path of possibility becomes realistic and presents visible opportunities for growth. 

Through this methodology, you can build a monthly, quarterly or annual approach to marketing that is on brand, on message and on track for revenue growth.

Head to the link in our bio to download our eBook to refresh your marketing perspectives! 

Knowing the value of your customers and where they’re at on their journey is essential to your marketing campaign 🤝

Retention is key. Research consistently shows that retaining existing customers is much cheaper than generating new interest. Can you create value by creating an offering that will keep your customers engaged in your output for sustained periods?

What parts of the brand do they interact with most and where do you see the most response rates? How can you bring existing customers more value and simultaneously attract the new clients you’re aiming to acquire?

We’ve asked enough questions, so why not watch Mike's webinar for deeper insight? Head to our bio to check in ✅ 

Establishing your marketing budget allows free reign over creating a marketing strategy married to the products and services you want to push forwards 🚀

What could you do if your current marketing strategy is currently chasing an area of business that isn’t reaping the rewards you need? Could products be redefined to get more traction and appeal to your customer's wants and needs? 

Consider your most profitable products or services, and create a campaign that will elevate them, allowing uncapped growth potential. 

For more inspiration, download our free eBook linked in our bio 👆 

Do you want to build a successful marketing campaign? 💪

Then you should be playing the numbers game. 

You must play the game, to know how to reach your goals, what has worked well in the past and which areas may need improving. Luckily, we’re at the beginning of the tax year, so it’s the perfect time to gain monetary insights. 
With all the numbers in the right place, you have a solid foundation to build out a successful marketing campaign. However, finances aren’t the only necessary numbers; behavioural data is just as important.

Watch Mike's 3 part webinar series to pave the path for stronger campaigns! Link in bio 💡

You have to look backwards to move forwards ➡ 

When it comes down to planning a marketing campaign, it’s helpful to look at your end goal and estimate how you get to that point...and the point before, and so on. 

This helps you set realistic guidelines and goals for your business rather than glamourising what you HOPE will be your results. Then as we all know, the plan flatlines and we end up back at square one.

Over the next few posts, we are going to simplify how data can be extrapolated to do the work for you 💹

In the meantime, you can access more information about setting off marketing campaigns on the right foot in our expertly curated eBook linked in our bio👆🏽

MP + Co team building day 🌳 🔥

Want your marketing campaigns to be effective but don't know how?

Why not try our 98-page eBook that has all the tips and knowledge you will need to help you construct a marketing campaign that works?

From reading our BUILD eBook you will gain:

- an understanding of how to take action✅
- a deep understanding of the five pillar BUILD methodology✅
- valuable resources to help implement BUILD into your business✅

If you want to develop your business through valuable context, then head to our bio and download your copy of our eBook.

Our client held an impressive event last night at County Hall on London's South Bank to celebrate their 10-year anniversary! 🎂

It was an opportunity for them to thank clients and friends that have helped the business evolve to this important milestone. It was also the occasion to reveal the exciting rebranding and launch of their new website that we have all been working tremendously hard on. 🖥

We are proud to be a part of this journey and this is only just the beginning. Stay tuned, and feel free to check out phase 1 of their website! ⭐️

Powerful morning with with an expert presentation from sharing the TG story and advice to business owners on turning a potential recession into an opportunity. We then led some really engaged session helping people unlock hidden value in their businesses. The stories that will help attract top talent and customers who align with their values

Thank you so much to our friends over at for a wonderful afternoon at Manchester’s most beautiful yoga and wellbeing studio🧘

We know how invaluable it is to unwind, reset and relax so we can approach both work and life with a clear head and a positive mindset. This is why we decided to take both the team and some clients for a relaxing afternoon of yoga.

The team at host incredible corporate days for those considering doing something nice to look after their teams mental and physical wellbeing. We’d definitely recommend!