Copy Tonic

What a blessing to be a part of this organization and to witness its impact.

Celebrating all the hard work of the women who have supported, advocated and worked toward this moment for 1M4. And of course, celebrating Tansy Hall McNulty for seeing a vision of this safer world and for being brave enough to start taking the steps toward creating it. 🎉

(Also: not me lowkey being on Good Morning America, yall 😌)

One mom’s motivation to end police violence in the Black community Tansy McNulty quit her corporate job to form an organization of mothers fighting for safer communities by preventing tragedy and promoting effective mental health crisis response.

Make your business YOURS.

Even through the strategy sessions, and market research. Even through the feedback. Even through the conversion rates. Pivot based on the threads of curiosity, creativity, and interest that are calling out to you.

Don't be afraid to put your spin on things.

I honestly want to have a whole IG live with some of the peeps in my network on this topic because it's so damn cathartic to air how indoctrinated some of us became in this era 😂

Someone even mentioned it to me as a cult, and I was like 👀 "nooooo, but it actually was."

It had us hustling for $10k months. Coaches telling us it was mindset blocks if we didn't land a client. Pricing things based on nothing but audacity. It was S**T.

But it taught me what I don't want to see from myself in this space, and I guess for that I'm grateful 😂😭🫠

What are your thoughts on the era? Shaped you or depleted you?

I work with human-centered businesses and organizations.

People who have felt, seen, or been through something that has changed them or the people around them.

I work with people who either never want to feel a certain way again or are fighting to ensure that everyone experiences the abundance they've gotten a taste of.

But they can't achieve these things without telling their story.

They can't connect with their people (the ones who know them and don't know them yet) until they show them they understand.

Doing this is not easy. But it is necessary.

And I consider it such a gift to work with them as they do that. To craft words that honor and uplift who they are while ensuring their creative expression stays wrapped in freedom, care, and love.

If you've been holding back on telling your story, let this be the sign or invitation you need to do it. Break it open in a way that feels good to you.

Your people can't wait to hear it and connect with it.

And if you need some help or even just a little nudge of reassurance, you know where to find me 🖤

Is your copy focused?

Does it know what you AND your audience wants to achieve?
Does it marry both goals?
Does it gracefully reflect your voice while speaking their mind?
Is it consistent on your website, newsletter, blog, and social media accounts?
Is it an active presence in moving your business forward?

If any of these questions made you pause, then let's talk.

How does your brand represent you and your work?

From social media to your online home (aka your website), how effectively is it speaking to the spirit of what you do and WHY?

If you think there's a disconnect, that's probably because there is. And if there is, then you're not the only one feeling it.

Your audience is too.

Using your brand voice, story, and mission, let's restore or reignite your connection to your audience.

Let's add fuel to your impact.

Click the link in my bio to chat. Let's see how we can work together this year or in the next 🖤

Black Friday is next week - are you ready?

If you’re feeling the dread of Black Friday creep in, it’s likely because you haven’t had a chance to get all your ducks in a row.

Maybe the content plan isn’t ready, or all the content isn’t written (or option c: all of the above)

And who can blame you? You’ve got a lot of other s**t going on right now. After all, it’s the holidays for you too.

But here’s your reminder that the dread you’re feeling doesn’t have to be soothed by a good edible or some delicious egg nog.

✨️You still have time to get the support you need.✨️

Whether you need someone to draft and execute a full launch copy plan or just fill in some gaps, Copy Tonic is here to help.

With rapid copy packages with 48hr turnarounds, it’s the elixir you need to step into these next few months with calm and confidence.

Ready to drink up? Click the link in bio to schedule your call.

Your brand voice is arguably one of the most important factors in your business🖤

So how about we stop treating it like an afterthought?

It's time to put your brand voice on the pedestal it should've been on from the very beginning because your voice is what will make a saturated market a competitive one.

YOU are what will make the same service as your competitor FEEL like a completely new one.

✨ YOU are the magic component ✨

So start letting that magic drip into everything you do.

Tie your lived experiences into the services you provide.

Stop filtering your words for the IG polish, and start really saying what's on your mind.

Give your audience something to fall in love with.

Give them you.

>> Looking for ways to pour your voice back into your business? Reserve some time on my calendar, and let's discover your copy's path back to creative freedom.

https://calendly.com/copytonic/consult

How much of yourself are you censoring in your copy?

How much are you holding back because you're worried it's *too* much?

Whether it's a drop or an ocean, let this moment be where you stop letting fear keep you out of your business.

The hard truth is that there are a s**t ton of people out here doing exactly what you do.

But there's 🍂 literally 🍂 no one doing it that has your voice.

Start using it. Call in your people.

You can't break them free when you're locked in the cage too 🖤

If you can, then s**t, more power to you.

But, for what’s it worth, if you can’t, I don’t expect you to. Because writing, if it’s not a passion, is not for everyone. And that’s OKAY.

Just because you CAN do something doesn’t always mean you should.

To scale your business, you need absolute geniuses working at every level and in every position.

Or else, you’ll always be wearing ALL the hats. And I love you, but you're not the only genius out here.

So, conserve your energy and send time doing what you built your business to do: impacting lives while living tf out of yours.

As for the copy, I’ll take care of that.

>> I have one spot available for a VIP weekend this month! Click the link in my bio to book or DM me to learn more ✨🖤

I told the email list, so it's only right we get you up to speed, too 😆

We’ve hit a breaking point, Fam.

We’ve attained collective fatigue over the tired and toxic beliefs spread throughout the pandemic that there's one way to market your business.

We’ve sat in containers with people who taught us things that didn’t feel true to who we were. We’ve seen the downfall of disingenuous businesses who touted $10k months, and honestly, we’ve learned a thing or two.

Mainly that there's no "right way" to do this. But the experience we’ve been through to get here has also put a number on our creativity.

This is why, today, I’m excited to announce a rebrand that finally returns your copy and your business back to the realms of your creativity and, ultimately, yourself.

Say hello to: Copy Tonic.

A place where you can get the elixirs you need to re-insert yourself into your copy and your brand while seeing the catalyst that it can be for your future.

We're here to liberate you from the restrictive thoughts and mindsets of the pandemic era so that you can build a creative AND profitable business that represents what you want it to.

(Don’t start crying because if you cry, I cry. Jk. I’m already crying, y’all!)

Click the link in our bio to learn more about the services we offer or to find out if you’re ready to outsource!

It's no secret that the online business industry is changing, fam. We’re all up on game now and want something different.

We want businesses that aren’t peddling the same get-rich-quick schemes or marketing strategies that are washed and repeated by every funnel guy and Bossbabe out there.

By now, we’ve all been given the dose of reality that there’s no “right” way to do this thing. And it’s with this newfound understanding that I want to give you the heads up about something.

Ayana Creative is going under a massive rebrand.

A rebrand that’s designed to better serve YOU while re-sparking your creativity, freedom, and ability to build a veracious business through copywriting and building a brand.

One that honors the beauty in embracing your voice and drops the restrictive, boxed-in tactics we’ve been taught while still allowing you to make the money you want to make.

Now, whether that’s the $10k months they tout, something beyond it, or a comfy $5k…it’s up to you, love. Just know I’ll be ready to help you make it happen.

But for now, just for s**ts and giggles, tell me one industry practice or belief you’re ready to throw in the trash and let’s set the fire together.

--
By the way, the email list heard it first. For first access to fresh and practical advice from a professional and email list-only opportunities to work together, sign up in my bio.

“YoU nEEd SuppOrt” 😩

I know your mind probably went there after my post the other day about how the businesses doing the damn thing well have support.

Like, “of-fu**ing-course I need support, Makeda. I have 67 tabs open and can’t even locate which one is playing music.”

Two things:

First - chill with the attitude. My kids bring enough of it to balance out you, me, and the worst characters from any reality show (looking at you, Jackie)

Second - I want to make sure you’re not thinking of support like I used to for the first two years of my business.

If you were anything like me, you thought for small or micro businesses online, the extent of “support” meant a 🦄 VA.

As a former Virtual Assistant, let it be known that I’m not throwing any shade. There’s absolutely a place in business for those who excel at being a Jack or Jane of all trades who execute your detailed plan.

But after seeing the bts of some stable af businesses, if the strategy is off, executing a flawed plan just replicates the problem.

Now when I say you need support, I’m talking about big-picture, longevity-minded support. Copywriters, CFOs, COOs, and the like who are by your side to think past this month’s to-do list and focus on your business’s wellness and future.

So when you’re feeling choked by the responsibility to “show up,” and no amount of IG followers will make waking up at the crack of dawn to get your Don Draper on worth it…

Call for proper reinforcements.

Comment what the one task taking up way too much brain space every month is to give you an idea of where to look for help first.

Maybe this is or isn’t the bombshell you were looking for.

But if you were anything like I was in the early days of my business, you’ve probably assumed that there are certain services that aren’t for “small” businesses.

Like me, you’ve probably told yourself that having someone like a copywriter, marketer, or CFO on your team is reserved for soul-sucking CEOs like Jeff Bezos or Elon Musk.

But I’ll tell you this. It’s not just demons outsourcing.

I’ve worked with ✨ soul-centered ✨ service providers who really care about the work they’re doing.

People who have full-on sale-void convos with every person in their audience. People who remember birthdays without having to get the FB notification.

People who care just as deeply as you do.

My point is that getting the support you need isn’t off-limits or too extra. It's necessary for your longevity.

What did it feel like the last time you got a helping hand in your business?

This applies to everything.
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Whether you're writing copy or content.
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Whether you're writing social media posts, emails, blogs...you name it. The rule of one is universal and it's in place for a reason, so let's review.
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👉🏽 Have one message
If you gave your audience a quiz at the end of 1 piece of your content, would they be able to tell you wtf it was about? Or would they look at you the way Cassie looked at Rue on Euphoria last week? (spoiler: girl was shook)
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Remember, confused buyers don't buy. Your message needs to be absolute clear.
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👉🏽 Talk to one person
Are you spreading your net wide and trying to talk to any and everyone or are you getting real specific and talking to just one specific person?
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When you get specifically intimate about who you're talking with, your message cuts through all the noise and pulls out who its meant to. And when that person feels seen ...🤯
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👉🏽 Have one goal
Hey, after you finish reading this, make sure to click the link in my bio, send me a DM and also sign up for my newsletter. K?
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If that ↑ made your headspin then now you know why it's important to have one goal in your messaging. Whether that's to purchase a product, follow you on IG or whatever your goal may be, giving your audience ONLY 1 direction to follow instantly increases your conversions.
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With every new task you add, conversion rates will subsequently drop. It's all about balance, fam 🖤
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If you're struggling to deploy the rule of one consistently through your content, and you're ready to bring on some help - I've been looking for you!
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My Brand Building Content package provides you with a monthly content delivery of newsletters, social media captions and blog posts to help you stay connected to your audience via the rule of one. I've only got 2 spots open and once they're gone, I don't know when they'll be back!
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Book a call with me via the link in my bio to snag your spot!

Rising Stars: Meet Makeda Brown - Voyage MIA Magazine | Miami City Guide Today we’d like to introduce you to Makeda Brown. Hi Makeda, thanks for joining us today. We’d love for you to start by introducing yourself. My story is one wrapped up in mental illness and the bare bottom truth that it’s just a daily battle of choosing to believe in yourself. After having a ...

Last week, I ended my biz. 

As I knew it, anyway 🤪

Because it just wasn’t working anymore. I had quit my 9-5 almost 2 years ago to get out of the rat race only to hop into the entrepreneur rat race. 

It was wiggidy-wiggidy whack, y’all and I was just not up for it anymore. 

So I took a look at my services. I took a look at what I had learnt over the last two years and I realized that nothing was in alignment. So I deleted it ALL and started from scratch. 

And with February starting tomorrow…what better time than to catch y’all up?

So allow me to reintroduce myself to all the new followers as well as to the OG’s.

I’m Makeda Ayana. 

Brand Voice + Launch copywriter providing six-figure creative entrepreneurs with copy that converts and connects before, during, and after their launch. 

^ That’s my fancy new elevator pitch. 

But if we were sitting together at a lunch table with some empty mojito glasses sitting between us, I’d be sloppily telling you that I’m a copywriter who wears her heart on her sleeve and puts your heart into your copy. 

I’m a creative and mental health advocate who absolutely loves helping other creatives and advocates leave an impact on their audience while also making the bank they need to live a life they love through the words that they put out. 

I use sales psychology and storytelling to help your audience fall in love with you and then help them to take action from that emotion. 

I take all the energy you amazing business owners put into showing up in your business and then direct it with worded intention. 

And that’s it really 😌 . My prices have gone up but it’s only to better serve you, my dear. 

Click the link in my bio to learn all about how we can work together now and don’t forget to watch my stories today for more on this transformation!

Good vibes now and always ✨✌🏽

Well, hello 2022 🎉

There’s a lot of memes going around saying 2021 was a rough one but for me, 2021 was growth.

I became intimately more AWARE of the power I had and although at times (and even now) it became overwhelming, I’m excited that 2022 will see me learning how to better wield it to call in the results I want to see.

I’m excited, y’all. Nervous. But really fu**ing excited.

Also, a big hello to all the new faces around here 🖤

If this is the first post you’re ever seeing from me, I’m Makeda, your neighborhood Copywriter. I wear my heart on my sleeve and have a tendency to put your heart into your copy.

Although I’ll try my hardest to pump you with valuable content, I’ll be lying if I didn’t say that I also have a tendency to get sidetracked with all the other s**t going on in my life and you’ll probably see a lot of that too 🤣

Stick around, it’s fun over here 😂

Whether you’re new or old here, make my new year and say hi below! Tell me what you’re looking forward to in 2022. I’ll make sure to send some good vibes your way 🖤

How does that saying go? The best laid plans of mice and men...?

They often go awry, loves.

You having to toss the plan out the window does not mean you failed. It only means that you figured out the WRONG plan.

You still deserve that goal and you can still reach that goal.

What plan are you trying next? ❤️

Is preview text important when it comes to email marketing?

Absolutely! Previews are EVERYTHANG 😎

I mean think about it...are previews at the movie theater worth coming early? (if you say no, unfriend me)

Don't previews of a product make you more enticed to buy it?

Personally, by seeing previews of my husband's baby pics, I got a sneak peek into what my babies would be like and I took that s**t to the bannnk!

Jk...not jk?

But for real! Your preview text is how you up the ante of your subject lines and ultimately increase your open rate.

If your subject line intrigues them, the preview text should pull them all the way in.

And let's say you're having an off day! Maybe your subject line didn't intrigue them but that preview text hooked them...that counts too.

When used effectively, preview text can really play a key part in getting the eyes of your content on your audience!

Now for the *super* important part...drop below some good movie previews you've seen recently!