Public Image Design

Four years ago I created a chart of logos representing the top 100 companies on Fortune’s Top 500 list. Recently, I wondered how many of those companies had updated their branding since then? The number was surprising. Here’s the revised chart including highlights of the new IDs with before and after images.

https://publicimagedesign.com/logos-of-the-top-100-companies-update/

A compilation video of our Brand Identity Designs.

https://publicimagedesign.com/brand-identity-design-showreel/

Branding doesn’t always need to be a symbol or wordmark. Sometimes a colour, style or consistency of imagery can define a brand’s identity.

https://publicimagedesign.com/branding-that-rocks/

Branding that Rocks | Branding doesn’t always need to be a symbol or wordmark. Sometimes a colour, style or consistency of imagery can define a brand’s identity.

We might be biased but there’s lots of reasons we can think of as to why you should work with us—experience, the variety of clients we’ve worked with, our local to global reach and successful outcomes. But we’d like to tell you why we want to work with YOU.

http://publicimagedesign.com/why-we-want-to-work-with-you/

10 Reasons Why We Want to Work with You YOU appreciate the value of design in building your brand. YOU want a strategic solution designed to achieve objectives.

A limited time offer in the Greater Toronto Area. No cost. No obligation. No catch.
http://publicimagedesign.com/free-to-grow/

The good, the bad and the ugly in corporate branding. Yes, Apple and Nike are there. Alongside some decent identities from companies you may not have heard of and pathetic ones from very familiar brands.

http://publicimagedesign.com/logos-top-100-companies/

Logos of the Top 100 Companies | Is there a correlation between excellence in brand identity and corporate performance? The answer is yes...and no.

In print, there is incredible control of typography so poor choices are hard to rationalize. Web type offers far less flexibility and greater challenges. But in print or online there are typographical rules and best practices for optimum readability. Here’s a start.
http://publicimagedesign.com/bad-typography-kills-good-content/

Bad typography kills good content | In the age of the blog, attracting readership is highly competitive. You can’t afford to make your content difficult to read due to poor typography.

For Talk About Speakers, every piece of communication builds the brand. The fluid brand identity is the focus of the marketing strategy and sales message.

http://publicimagedesign.com/branding-marketing-strategy/

Branding as the Marketing Strategy | The branding for Talk About Speakers was imagined as part of the marketing strategy. The brand name and visual identity are powerful tools.

A showreel of some of my work. Got a minute? Have a look.

http://publicimagedesign.com/2015-project-review/