And We Do This: Digital Marketing & Automation

Let's get real. You're not going to be everyone's cup of tea. And that's perfectly okay! Quit wasting your time, energy, and sanity trying to appeal to everyone. Accept it, move on, and focus on finding your tribe—the people who get you and are eager to support you. These are your raving fans, the ones who love you just as you are.

Be uniquely you, flaws and all. Your imperfections make you relatable and trustworthy to your ideal clients. There's no need to be perfect. In fact, being real is what will attract your true fans.

Don’t chase after money by trying to please everyone. It’ll just drain you and make you miserable. When clients aren’t genuinely excited about you or what you offer, they won’t put in the effort to get results, and neither will you.

Trust that you have value and that there are people out there who are just waiting to find you. When you connect with those who resonate with your message, magic happens. They're your biggest supporters, ready to champion you and your work.

So, stop trying to be everything to everyone. Focus on being authentically you and watch how your tribe rallies around you.

⌛Can you spare 2 minutes?⌛

I'm on a mission to help coaches, consultants, and experts get more clients without the headache. Whether you're just starting out or looking to grow your business, I want to hear from YOU! 🎯

I’ve created a quick survey (that you can complete anonymously) to understand your biggest challenges and how I can help you tackle them.

💬 Tell me:

➡️ What’s your biggest pain in the ass when it comes to getting clients?
➡️ How do you really feel about marketing tech? 😅
➡️ And more!

👉 Take the survey here: https://mysavvy.link/survey

🎁 Bonus: Share your contact info (totally optional) and be the first to receive free resources and tips when I create them. No spam, I promise – that's not my style!

Thanks for your help! Together, we can make growing your business a whole lot easier.

Happy Friday.

Here’s a little wake-up call: If you’re not talking about your offer, you're not going to snag any clients.⁣

When someone tells me they're struggling to book clients, my first question is always about how often they're actually talking about their offer.

More often than not, they're barely mentioning it—maybe a post here or there.

They hold back because they're worried about being annoying.⁣

It’s all about striking the right balance—mix valuable content with mentions of your offer.

The right people will appreciate your insights and be eager to learn more about how you can help them.

Remember: you can’t annoy the right people.

Have a fabulous weekend.

It's not about hunting down clients.

Hold on, what?

Really? Absolutely!

Your true role?

It's about presenting yourself to the world in a way that naturally draws clients to you.

And truly, it doesn't matter where or how you make your appearance.

What's crucial is your mindset and the self-assurance you carry when you do show up.

This means you need to:

- Clear your mind of any self-sabotaging thoughts that drag you down.

- Forget the pushy, outdated sales tactics some so-called marketing 'gurus' might have pushed on you.

- Focus more on serving your clients and less on self-promotion.

- Cultivate thoughts that reinforce your confidence, calm, and certainty about who you are and the value you bring.

When you embody this serene, confident, and assured energy, no matter your actions or words, people will take notice.

𝗧𝗵𝗲𝘆'𝗹𝗹 𝗯𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗯𝘆 𝘆𝗼𝘂.

𝗧𝗵𝗲𝘆'𝗹𝗹 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺.

𝗔𝗻𝗱 𝘁𝗵𝗲𝘆'𝗹𝗹 𝗳𝗲𝗲𝗹 𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗼𝘂𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.

So, let’s shift the focus.

Instead of frantically asking, "How can I find clients?" start asking yourself, "Who do I need to become so that my clients find me?"

What's the biggest obstacle you're facing in becoming the person your clients are looking for?

“What if it doesn’t work?”

That question probably runs through your mind more often than you'd like to admit. It’s the whisper of doubt that makes you second-guess your every move.

That nagging voice asking, “What if it doesn’t work? Was this all for nothing?”

Instead of pushing that voice away, let’s tackle it directly. So, what if it doesn’t work? What’s your next move?

Will you throw in the towel?

Will you give up on your dreams?

Will you shut down your business?

If you’re shaking your head ‘no’ to these questions, then there’s your answer. If it doesn’t work, you’ll just keep pushing. You’ll persist until it does. Because that’s what you’ve always done.

You haven’t quit yet, have you? So, why would you start now?

I'm thinking of running a workshop on the 7 biggest mistakes to avoid when on Zoom 1:1 and networking calls.

For many of us, face-to-face interactions are now limited to Zoom calls. So it's crucial to make an instant good impression to stand out and get ahead.

First impressions are everything, especially in the digital world. You have a split second to make a lasting impression and show that you're the real deal. In the workshop, I'd help set you apart from the crowd and show that you mean business.

You'd discover simple tricks that are easy (and mostly free) to implement, that will instantly make a dramatic difference to how people perceive you over Zoom.

Make the most of your virtual interactions and leave a lasting impression on your next Zoom call! Show your potential clients, collaborators and peers that you're the one to watch.

I'm just gauging interest at the moment, so if you'd be interested in coming along to it, click the link below and let me know...

https://mysavvy.link/zoom

Ever feel like instead of running your own business, it would be easier to work somewhere like a supermarket? 😬

You go in, do what's asked of you, then leave at the end of your shift and not have to think about it?

Most of us have been there at one time or another.

Getting clarity on how to move your business forward in 2023 could be a big help.

I'm helping small biz owners do this with my free Business Transformation Consults.

We meet for 30 minutes over Zoom and thrash out ideas and strategies.

It's a lot of fun and it's amazing what we can get done when we focus for that time.

Places are still available, but the deadline for booking is January 31st.

📆 Book your FREE Business Transformation Consultation now at:

https://mysavvy.link/transform

I love a frosty and foggy morning. When I was out walking the dogs this morning, it inspired me to record a quick video...

⭐⭐⭐⭐⭐ When you ask someone if they can leave a review of how you've helped them and they come back with this, it brings a wee tear to the eye 😇...

Do you mind if I share this with you? For a year-and-a-half, Paola had struggled with her messaging and branding. Yesterday, over Zoom we nailed it in just 60 minutes...

I have a confession to make:
It wasn't easy for me to go full time in my own business. I was scared.

Working in radio had been my dream since I was a young boy, and I had real doubts about leaving it behind.

I didn't think it would work. But in the end, I decided to give it a shot anyway. And you know what? It's been the best decision of my life!

Have faith and confidence in yourself that you will make your business a success in 2022.