Duco

400... and we are just getting started.

The past few days have been & and therefore I wanted to share the purpose of Duco.
Throughout my career the business model in every organization I worked was clear… success = growth & profit.

During my time designing for Adidas & Puma I had the opportunity to work on great initiatives.. from no waste tracksuits, recycling ocean plastic, H**p ranges, exploring print technologies and natural dyes to reduce impact.

Unfortunately, this was only a small segment of my design lead role.

It was during this time that I reflected on what my purpose was, the impact of my creativity and the repeating question… does it have to be this way?

What if I could use my creativity, business knowledge, contacts and expertise to influence bigger change?
Whilst demonstrating a business model that used creativity & collaboration to contribute to environmental projects.

And so 5 months ago Duco was born (with many people thinking I was foolish) it's working...

253 trees planted, countless projects initiated and companies awakening to a different perspective.

Here's how the native trees we plant from our profits start their life, grown from seed in the nursery before maturing and being planted across the Scottish highlands.

Be part of .

210 trees planted.

5 months since opening my design studio in a tough climate I'm hitting my goals to use creativity and collaboration to re-wild nature.

Yes, it was extremely tough to step away from my successful corporate design career but I knew I had to show it could be done differently.

It's time for businesses to break the cycle, to think bigger than profit margins and for them to understand how they can use their influence, audience and success to contribute to radical change locally, socially and environmentally.

This is only the beginning...

A new week, a new branding concept to highlight social distancing measures in supermarkets for Hellmann's Best Foods Unilever

Duco Design

For Mental Health Awareness Week (UK) I wanted to continue sharing my perspective of connecting the dots with another Nike concept.

Reworking elements from the 19 collaboration with Steven Harrington and 'Have a Nike day.' the piece which I have named ‘Embrace’ using cues to relate to the swoosh brand e.g 'React' whilst highlighting our need for , compassion & love, everyday.

Nike Mental Health Awareness

One thing I love to do as a creative is play. Continuously. To me its the addictive energy that runs through my veins.
Sometimes its simple things like connecting the dots, seeing things from a different perspective or just creating happy accidents. that's the beauty of design.

'Have a Nike day.'
Nike / Duco

As part of Earth week - I am sharing work from my past position prior to founding Duco Design. Here is a pack designed as part of a sustainability capsule back in 2018 for Puma which just dropped. The pack explores the use of H**p as a base material, graphic embroidery and storytelling infographics to educate the consumer on the benefits of H**p over traditional cotton.

With the virus pandemic, the crisis reiterates how precious our lives are and how we should all do what makes us happy.
Now is the perfect time to start the ideas rolling and to start working on your dream business, brand or product range.

Through my graphic studio Duco, I can help bring your ideas into reality, I work with well-known brands and startups to develop brand identity (brand name, logo’s, colour schemes, signature patterns, business cards, brand mascots etc) and provide a full graphic resource so can cover all your needs from packaging, to labels, marketing content to product designs and much more...

So whether you’ve wanted to start selling your home brew, create a clothing brand, design some merchandise or launch your own company then I can help.

Every great success starts with an idea. What's yours?

Get in touch for more details:
[email protected] / www.theduco.com

A proposal for to show a different perspective.

Yes, usually the color of the year is released in December prior to the upcoming year but with the last 6 months filled with global climate catastrophes from the wildfires of the Amazon, California, Siberia and Australia I wanted to demonstrate how companies can dramatically influence/impact their fields of play by inspiring change.

As a design industry, we are responsible for 13% of all global emissions and play a major factor in the pollution of the environment, including water, air & soil pollution.

It is time we took a new stance, a more responsible perspective, one that inspires hope and which shifts towards a circular lifecycle.

It's our job to change, educate consumers about the impact of their buying choices and shift to a model that champions quality over quantity and that is environmentally conscious and which uses its % profits to give back.

My startup Design will plant another 50 trees this month putting us at 130 trees for the 3 months since opening...

Let's start to collaborate & champion change.

It’s time we all encouraged a design model which works on good design, quality, longevity, fair wages and sustainability.

‘Treat brands like your friends. If they’re honest, go the extra mile, have morals and do the right thing... be loyal, support them and tell everyone how great they are.’

Our actions and the way we spend our money is our most powerful tool in shifting to a more environmentally friendly industry.

We are starting to gain some real momentum with Duco Design.
It has been a very positive 2 months since our start.
We've taken on some great clients and are networking like crazy to spread the creativity, vision and connect with like-minded individuals and businesses who want better design and a responsible impact.

From February we will be putting a minimum of 43 trees in the ground a month and we run a weekly Friday clean up... which sees us litter pick local areas around Stockholm.

Well soon be branching out to a whole range of services from packaging design, illustration, copy and artist representation.

We are a small start-up with big ambitions.
Follow us and inspire change.

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Always a pleasure to see what you design worn by others. One of many in the collection but huge thanks

Unfortunately, We didn't lead the direction for the Puma 2019 collab with The Godfather. However, this is one of the concepts we created back then and wanted to share... Playing on the idea that the brand was one of the founders of the big five.. founded in 1948 and being 'the Godfather' of the sportswear game. Along with the combination of iconic The Godfathers puppet strings and Puma’s big cat logo.

Paramount Pictures HYPEBEAST

Which do you prefer our 'Tetrimino' Tetris blocks interpretation of the Puma Cat or the brands Formstrip?

We produced both designs as part of the Puma X Tetris AW19 collaboration.

Share your thoughts...

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As we start the year, We want to share the green vision at Duco.



The New Year sees our continued partnership with Trees for Life donating £500 to the running of operations to help combat climate change and re-wild the environment.

Our planting goal for the year is BIG.
500 native trees in our Scottish highland grove and to establish new plantations in England, Iceland & Sweden.

We'll also be upping our environmental operations with monthly local clean-ups and some larger beach cleaning operations between June - August.

We believe it's important our actions and efforts are transparent and the trees we plant are traceable that why you can always track our efforts on our website under 'sustainability' or here:

http://treesforlife.org.uk/groves/76689/

Our blog will launch soon documenting our journey, creativity, environmental operations, new innovation and examples of brands leading the way.

As well as our creative services we'll soon offer consultancy on improving your business's impact, from daily practices to responsible design and new business opportunities.

We are strong believers that through collaboration and creativity we have the power to make incredible change so get in touch, share & stand with us.

[email protected]

https://youtu.be/FLMq-bUd4Qc

Play your part in the Guardian's charity appeal: a tree is for life The 2019 Guardian and Observer appeal is supporting four charities that help to slow down the damage of the climate crisis - by harnessing the power of natur...

Wishing our Facebook family, clients and associates the most wonderful New Years. May the next year be greener, cleaner and filled with new opportunity, good health, prosperity and happiness.

In 2020 let’s unite, collaborate and use creativity to evolve....Environmentally, socially and ethically.

Happy New Years

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#2020

As we break for Christmas we would like to take this opportunity to sincerely thank you for your support, business and for choosing change. Wishing you, your families and employees a happy, healthy and joyous holiday.


Duco Design

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17 days since opening and with some fantastic support, we have already planted 72 trees through trees for life, a fantastic charity re-wilding the Scottish highlands.
It is amazing the achievements we can make when we come together.



www.theduco.com

http://treesforlife.org.uk/groves/76689/

At Duco we can provide your brand with a multitude of services, whether its branding identity, placement & print graphics for Apparel, Footwear or accessories to full-scale creative direction and business initiatives.

We have a proven track record of delivering successful campaigns to some of the biggest brands.

Image: Adidas 'Brand Love' Print - AW18 collection

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You can see examples of our released work, services, responsible impact and vision on our website.

www.theduco.com



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One of our concept proposals for Conservation International for 29/11 Black Friday.

'With recent catastrophic events in the Amazon, we wanted to pitch a campaign to Conservation International which would evoke a deeper level of consideration from consumers, whilst highlighting the impact of mass consumerism and its effects on the environment.'

Concept: Duco
Photograph: Joāo Laet

www.theduco.com

Our grove is officially open. In a few weeks we have already planted 30 trees. Our goal is 50 by Christmas...
And for that we are asking you to stand with us... It's quite simple, visit the link below and pledge trees.
Each tree is £6 / 7€ and each donation plants 1 tree in the Duco grove at Trees for Life, Scotland.

Stand with us for a greener future.

https://treesforlife.org.uk/groves/76689/

As part of our responsible impact we've partnered with Trees for Life to implement our re-wilding vision.
We'll invest 15% of our profits into planting trees in our grove in the Scottish highlands.

As we grow so will our green vision.

Stand with us.

Our creativity is built on three pillars:

The Agency

-Better design
-Authentic story telling
-Responsible impact

A full graphic resource for all your brands needs.

The Studio

Original works and limited edition prints from our founder.

Duco Talks

An educational platform with leading creatives & sustainability experts, university and organisational talks promoting better design and responsibility.

Our vision is clear.

- Better design
- Authentic storytelling
- Responsible impact

It's time to...think different.