InstaG Quest
Social Media + Ads Manager. Showcasing elegant lifestyle while helping you achieve instagram success.
As someone with 3+ years of experience running ads and managing social media pages for 2+ years, I've noticed some key differences in ad strategies.
Similarly to social media algorithms, ad algorithms have undergone recent changes, particularly after the introduction of iOS 14 in Facebook ads.
Follow for expert insight into ad performance and organic growth tips
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How to run Facebook ads
Instagram ads, social media algorithm, ads algorithm
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Stick to a consistent posting schedule that suits you, whether it's three or four times a week.
What truly matters is being able to give your audience high quality content consistently.
Thought?👇
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Instagram tools you need to make content creation easy💫
When it comes to content creation, these tools would definitely save you time and resources. They are a must-use if you want to succeed in social media.
I curated a free and paid version. As we all know, some free versions are limited in the tasks you can perform with them.
But with the paid version, you can achieve a lot.
So save it or lose it! Your call💡
Which of these platforms have you tried? Which ones are you willing to try?👇
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A client came to me complaining about her ad campaign. She said her audience was not taking action even though it was reaching them.
I gauged her ads, realized the visuals were captivating, but the words were not hitting the emotions it should. So I made a few tweaks and within days, people started taking action.🤝
When it comes to making sales, it depends largely on the words you use while engaging with your prospects.
Using the right words can compel your audience to make a purchase decision or agree to further discuss with you. Using the wrong ones can drive your lead away.🏃♀️
Successful businesses recognize that understanding the buyer's psychology is essential to selling.
Have you been using these words in your copy?👇
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Over my years as a social media manager, I have seen different engagement strategies and tried various approaches. Some tactics worked, some didn't contribute a significant change🤞
I have decided to share my ultimate engagement strategy that has worked for me:
💡Top creators:
To maximize your engagement with top creators in your industry, turn on their post notifications. Be one of the first to comment meaningfully on their post. This gets you seen in front of their target audience and people in your niche.👥
💡Followers & Feed:
The best way to show your followers support is by engaging with their content. It also pushes your content more on their feed
💡Hashtags and keywords:
Depending on when you are posting, one of the best ways to get seen is through hashtags and keywords. Engaging with posts under hashtags and keywords on your post allows your account to reach a new set of people #️⃣
💡Explore page:
Accounts on the explore page are there for a reason. This could be because the algorithm thinks the content suits your taste or your followers liked the content. When you engage with accounts on the explore page and the person engages back, your content is likely to appear on their followers' explore page
💡Target audience:
The tasking part is searching for your target audience. Although there are many ways to find your target audience, but the best way is to go to find their hangout spot🎯
💡Story:
Engaging with other accounts' stories is the best way to know them on a personal level. So, I would advise engaging with stories once in a while or even every day if you can.
📌Depending on the minutes you dedicate to Instagram, you can decide to engage with a different number of accounts under each point.
Which one of these tactics have YOU been using??👇
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Social media usually shows the good stuff, making it seem like everyone's life is perfect. But reality is so much farther from it.
We all have our struggles, yet we tend to avoid discussing them openly. Most times it's the fear of negative reactions or thinking it's not "business-worthy."
Well let's change that! 🗣️ What topic do you feel we should all talk about more? Share your thoughts below! 👇
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Don’t fall for the illusion of buying followers—it might seem tempting, but the consequences are severe!
I once had a client who took this route, and the engagement didn’t add up. I was able to boost the engagement of the account and get it running again.
Although the effort later paid off after a highly consistent strategy was implemented, it’s not always guaranteed. Frankly, I would have advised starting a new account because it took twice as much effort.
Accounts who buy followers often face:
💫Hollow Results: Buying followers boosts your follower counts with account that little/or no interest in your content, including bots.
💫Low Engagement Rate: Engagement rate is a crucial metric for success on social media. Bought followers hardly interacts leading to a low engagement rate
💫Violate Platform Rules: Most platforms prohibit buying followers. Violating this rule can result in account suspension or removal
💫Damaged Credibility: Authenticity matters in the digital world. When people discover your followers are mostly fake, it would harm your brand’s reputation.
💫Wasted Resources: A quick boost may seem appealing, but it’s a short-sighted strategy. It doesn’t amount to anything positive in the long run.
Avoid buying followers🟥
What’s your take on pages that buy followers?”
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Feeling burnt out from the constant content creation hustle? I understand the struggle.
But here's the secret:
You don't have to run out of content or get overwhelmed.📌
Always take advantage of available resources and make content creation easy for yourself.
Do you batch create content, or do you create content based on mood/inspiration? Let me know in the comment section👇
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Save this or lose it! 🚫
If your audience isn't saving your content, it might indicate an issue. Saving a post tells Instagram your audience finds value in it.
Your audience may not be saving your posts due to:
🛑 Salesy/Over-promotional Content: Pushing sales aggressively can turn your audience away. Instead, offer value and build relationships.
🚫 Unrelatable Content: If it doesn't resonate with their interests or experiences, they'll scroll past. Make sure it's relatable.
📵 Visually Unappealing Graphics: Dull visuals lose their attention. Aim for clean, captivating graphics.
🔁 Repetitive Content: Recycled information gets monotonous. Offer fresh perspectives to keep them engaged.
✨ Quick Snapshot without Value: it lacks substance and insight which often fail to captivate the audience.
💡 Bonus Tip: Use storytelling! Engaging narratives capture attention and encourage saves.
Don't let these mistakes slip into your content; your audience deserves the best!
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When it comes to measuring Instagram success, what matters the most is the objectives you've set for your Instagram page.
Whether that's building brand awareness, increasing engagement, or getting leads
Monitoring these signs can help you determine if you are truly making progress, track your progress and make informed adjustments to your strategy.
Which of these signs have you experienced?👇
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Have you ever thought about why these roles are always grouped together?
It's like trying to fit three puzzle pieces from a board into one spot!🧩they can work together but require different skillsets
Lets break down these roles;
📌 Social Media Manager; They handle the day to day tasks, scheduling posts and engaging with followers. ✉️
📌 Social Media Strategist; They are like the architects who create a plan deciding what content goes where to achieve the brands goals. 🎯
📌 Social Media Marketer; They are the ROI wizards! They delve into numbers using ads to generate leads and analyzing what strategies work best 💰
Just as a handler, architect and wizards each have their roles so do these social media professionals! Remember, blending them into one role is, like expecting a fish to fly!🐟
Which of these skills do you consider yourself skilled in? 👇
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Want your target audience to share your content? Then you have to create what they want to see.
Save this post to guide you when next you want to create shareable content💫
People are most likely to share content that resonates with them on a personal level or they believe it would add value to their lives or the lives of their friends and followers ✨
Understanding this motivation allows you to craft content that encourages sharing among your audience 💪
Which content are you likely to share? Let me know in the comment section👇
What 80% of Successful Online Businesses Have in Common
Becoming part of the 80% in the online business world isn't just about dreaming; it's about rolling up your sleeves and putting in the required effort.
Save and share so that other businesses can benefit from it💫
To stand out, it's important not only to observe successful businesses but also to add your unique touch to what works 💡
So, take a moment to ask yourself: What traits do I already share with successful businesses, and which ones am I planning to implement?
Let us know in the comments👇
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The Power of Content Pillars 💡
Social media content pillars serve as the foundation, ensuring that your content is well-balanced and caters to various aspects of your audience's interests and needs.
It keeps your content diverse and engaging while providing structure to your posts.
The four content pillars discussed above can help you maintain consistency, establish your brand's identity, and connect with your audience on a deeper level.
They are secret ingredients behind a successful social media strategy. 📈
Which content pillar do you use most? Let us know in the comment👇
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Running low on content ideas for your beauty and fashion brand?
If you want to grow your Instagram account, consistency is key, which includes creating a whole lot of content.
Our beauty & fashion content calendar helps you stay on track and provides you with content ideas tailored towards your target audience.
So, stop stressing over content ideas and save this instead💡
Don't forget to follow low on content ideas for your beauty and fashion brand?
If you want to grow your Instagram account, consistency is key, which includes creating a whole lot of content.
Our beauty & fashion content calendar helps you stay on track and provides you with content ideas tailored towards your target audience.
So, stop stressing over content ideas and save this instead💡
If fashion and Beauty is not your cup of tea comment your industry below and follow for more Instagram growth tips.
Ways You Can Boost Your Real Estate Brand👇
The real estate niche is one of the most challenging industries to scale on social media. To stand out in this field, you must have a solid strategy that differentiates you from other realtors
Here are powerful social media strategies guaranteed to elevate your real estate brand:👇
Showcasing properties in detail helps potential buyers better understand its features.🏘️
Highlight the improvements you've made and the potential of each property.🏤
Demonstrating your commitment to the community can attract like-minded clients.👫
Educate your audience about the real estate landscape in your area to position yourself as an industry expert.👥
Using visual storytelling paints a vivid picture of the lifestyle your audience could enjoy💫
Share and save this post for inspiration to boost your online presence ✅️
Follow for more tips on growing your Instagram account
# socialmediatipsandtricks 🇨🇦
Knowing your active followers is important to growing your Instagram page.
You gain valuable insights into the authenticity of your audience. It allows you to know how many genuine individuals and potential bots or inactive accounts you have following you. You can now direct your attention to the pages that truly impact your page's growth.
Knowing your active followers act as a vital gauge to assess the engagement levels of your active followers. This is essential in making informed decisions about the quality of your posts.
If most of your followers are active and aren't engaging then you can deduce that your content does not resonate with them or majority of your followers aren't interested in your brand.
With this information you are able to refine your content strategy and create more compelling and valuable content that resonates with your audience, fostering meaningful engagement.
If most of your followers are inactive guess you have a lot more work to do, especially in getting your desired audience.
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Are you struggling to sell on social media?
This post holds your answers. Every business offers solutions to its consumers' problems, yet what if your target audience remains unreachable or has doubts about your credibility? 🤔
You can sell more by:
✨ Highlighting your value proposition in your product descriptions and marketing materials. ✒️
✨ Understanding your target audience's pain points and tailoring your content to meet their needs. 👥
✨ Sharing customer reviews and testimonials.
✨ Utilizing product recommendations based on user behavior and preferences. 🚀
✨ Promptly addressing inquiries and issues to build customer loyalty.
When selling on social media, authenticity and building genuine connections are key. Adapt your strategies based on the platform, trends, and audience feedback to continually improve your online selling efforts.
👇 Ready to take your sales to the next level? comment “SMM” below
In order to avoid neglecting 90% of your potential Instagram audience, it's crucial to create tailored content that resonates and appeals to your intended audience ✨
Amidst the sea of Instagram accounts, many are committing these mistakes. Your account has a chance to stand out from the crowd by following this engagement format:
Engage with at least 5-10 hashtags before and after posting: It is advisable to interact with accounts that have used the same hashtags on their last post as you have, as they are likely to reciprocate, especially if they have just posted.
Engage with your feed and those you are following: This puts your account in the eye of your following and audience. Genuinely engaging with your feed helps you boost and foster relationship with your audience
Explore page: When you comment with meaningful and valuable content on top accounts, people are more likely to check out your profile and posts.
Story: One of the best ways to boost your engagement is by engaging with the stories of both your followers and those you are following. Another tip is to engage with the stories of accounts under the comment sections you have engaged with
Take a look at these 10 common mistakes, evaluate how many you might be making, and take action to bring about the change you desire today.
Follow for more Instagram growth tips
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instagramcoach 💎
"10 Instagram Mistakes That Are Costing You
In order to avoid neglecting 90% of your potential Instagram audience, it's crucial to create tailored content that resonates and appeals to your intended audience ✨
Amidst the sea of Instagram accounts, many are committing these mistakes. Your account has a chance to stand out from the crowd by following this engagement format:
Engage with at least 5-10 hashtags before and after posting: It is advisable to interact with accounts that have used the same hashtags on their last post as you have, as they are likely to reciprocate, especially if they have just posted.
Engage with your feed and those you are following: This puts your account in the eye of your following and audience. Genuinely engaging with your feed helps you boost and foster relationship with your audience
Explore page: When you comment with meaningful and valuable content on top accounts, people are more likely to check out your profile and posts.
Story: One of the best ways to boost your engagement is by engaging with the stories of both your followers and those you are following. Another tip is to engage with the stories of accounts under the comment sections you have engaged with
Take a look at these 10 common mistakes, evaluate how many you might be making, and take action to bring about the change you desire today.
Follow for more Instagram growth tips
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instagramcoach 💎
Are you in the real estate and photography niche and looking for easy Instagram content ideas specific to you?
Tired of searching for content ideas and inspiration? Here's a simple, personalized Instagram content calendar tailored to your niche.
So, stop stressing over the content calendar and save this one instead! ✅
Don’t forget to follow for more tips on how to grow your Instagram account.
My journey as a social media manager has been a blend of highs and lows, marked by valuable learning experiences and moments of genuine gratitude.
I've faced challenges head-on, celebrated victories that exceeded expectations, and learned to adapt and evolve in this ever-changing landscape.
Through it all, I've cherished the insights gained, the connections formed, and the joy that comes from helping brands thrive in this digital era.
I know we all have stories tell advice to share.
What would be your top piece of advice for aspiring social media managers?
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