MarketingDoc

Here is another weekly newsletter, “If This is Your Company, How Well Do You Know Your Customers?"

For example, are 20% percent of your customers the big shooters? More or Less?

Start collecting more data on your percentage
big shots. First, I would recommend using a better direct marketing strategy. Knowing your prospects’ likes and dislikes through direct marketing helps you to align your products and services with their needs. It is highly likely that prospects or previous customers will make a purchase if they receive a direct message.

"Do you segment customers by spending dollars?"
Here’s why you can’t send the same message to every customer. During the heyday of direct mail, that was a common occurrence. Getting a less than one percent response rate for a mailing was also a common occurrence. Using the same marketing message sent to everyone is not good advertising.

If you want your marketing to work 24/7, or at a minimum to have your message read, you need to change your approach to advertising. Advertising is a tactic of direct marketing. Adding a direct marketing strategy focusing strongly on customer needs is key.

On page two of the weekly newsletter are 16 ideas for learning more about customers. I highly recommend you look it over.

In this weekly newsletter, “If This is Your Company,” there is how to use idea generation, attraction, and multi-channel paragraphs to power up your customer acquisition. Every time you use direct marketing, you should have in mind something that you want to learn. How about testing?

That is a significant reason to test. Whether it is testing a new list, trying a variation on an offer, selecting another supporting marketing channel, or mailing an all-new direct mail package, you need to decide what each contact will teach you. Your direct marketing is a laboratory for business insights.

If you want to read the complete newsletter, follow the simple instructions below to get your copy.

Request our latest newsletter content by name, If This is Your Company or No. 116 plus your email and I’ll send it to you within a day or two. https://thoughtful-pioneer-3138.ck.page/1a6de9ba3c

If you are looking for more revenue from marketing, sales, and advertising, when you become a subscriber of our weekly newsletter, Creative TIPS, you’ll find IDEAS, HOW-2-DO, and One-on-One ADVICE from the creator of the newsletter, MarketingDoc, with over 40 years of hands-on experience in helping company’s grow using marketing, advertising and sales.

When you become a subscriber, I will discuss with you any of the ideas in our newsletter, and provide marketing, advertising, and sales information from the many articles in our library of marketing.
Visit our latest Website, Direct2Customers.com for any additional information. If you need an answer or two, email [email protected] or 800-251-3608.
Enjoy your day!
Mike Deuerling
Marketing Communications Group, Inc

Direct Marketing Mail is Like a Cat With 9 Lives!

Direct mail is the one communication channel active for over 75 years and still counting. That is a hell of a lot of stamps and strong creativity."
- The price of a domestic letter rate was .03 cents per ounce and the air mail rate was .05 per ounce.
- First class mail started its rise as a marketing tool in 1947, with 20,665,000 pieces delivered. First class mail reached its largest volume in 2001, delivering 103,526,000 pieces. It has gone down every year since. Why?
Keep reading.
- The coming age of television, a barrage of radio stations and newspaper advertising provided other channels to use to reach the consumer. In theory, the larger advertisers used multi-channels back in the day. There was no personalization. There was no CRM. Marketing and advertising were one.
- Since the downturn of mail volumes, many mail processing companies, direct marketing-mail agencies, and advertising firms have switched to many other communication channels or out of business.

Send us your email to get the complete newsletter “Direct Marketing Mail is Like a Cat With 9 lives today" Just print the title or Number 113, upon clicking the link to add your info. https://thoughtful-pioneer-3138.ck.page/1a6de9ba3c

If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you’ll find ideas in a newsletter created with over 40 years of hands-on experience as a creator, solution provider, marketing, advertising, sales, and a small business owner.
My subscribers get one-2-one question-and-answer sessions in marketing and sales, discuss any of the ideas in our newsletter, and provide marketing, advertising, and sales information from the many articles in our library of marketing.
Visit our latest website, Direct2Customers.com. If you need an answer or two, email [email protected] or 800-251-3608.
Enjoy your day!
Mike Deuerling
Marketing Communications Group, Inc

Looking to add a few bucks to your bank account…
To make your accountant happy, or just for the love of money!

“Here is a great idea to get your direct marketing and sales creative juices flowing.”
“Go to a comedy club or your favorite internet streaming program and seek a comedian’s performance.”
“Comedians try very hard to win over as many people as possible.”
“He or she comedian listens to the reactions of the audience to determine if changes are necessary in their present performance.”
“Now write what you heard and apply your ideas to direct marketing and sales, and especially with your copywriters. Look at your results.”
The weekly newsletter is, "Looking to add a few bucks to your bank account..."
to make your accountant happy, or just for the love of money?
SUBSCRIBE TO MY NEW WEEKLY NEWSLETTER, CREATIVE TIPS, and you get FOUR weekly newsletters free before the subscription is charged.
OR
Send us your email to get the complete weekly "Looking to add a few bucks to your bank account or No.108..."
I’ve created newsletters about using direct marketing, mail, advertising, and sales has been my gig since 2003.
I developed this new weekly newsletter, Creative TIPS, to help businesses excel with direct marketing, mail, advertising, and sales.
If you would like to read the complete weekly newsletter regarding customer data, just click on the link above now. All I ask is for your opinion.
https://ckarchive.com/b/n4uohvh8nqewq

Headlines are critical to the success of any advertising campaign.

But what is the headline?

A headline can introduce your marketing and advertising message. It could introduce what you do and how it will benefit your customers and marketplace.

Direct marketing and especially direct mail are all about reading. If you can capture people’s attention with your copy, you can get them to purchase your products. However, to get people to read your copy, you must write strong headlines.

Techniques for attracting attention include appealing to self-interest, announcing news, offering valuable information, or including powerful keywords such as “free.”

The headline should be interesting to entice readers to read the main content. And tests show that the more people read, the more likely they are ready to buy. So, a headline’s ultimate job is to encourage people to keep reading.

Creating newsletters about the usage of direct marketing, mail, advertising, and sales has been my gig since 2003.

I developed a new weekly newsletter, Creative TIPS, to help businesses excel with direct marketing, mail, advertising, and sales.

If you would like to read the complete weekly newsletter regarding headlines, just click on the link now. All I ask is for your opinion.

https://ckarchive.com/b/r8u8hoh2q7d0w

Could you answer a few questions for me?

Do you use a database?
If so, how do you segment your database?
How often do you upgrade the customers and prospects?
How reliable is your database?

In a Hodge-Podge of a mess of leads, finding the right lead to an
eventual sale in a disorderly mass of confusion is upsetting at the very least.
It’s easy to fall into this trap. On average, 25 percent of your list will move to another location yearly.
Creating newsletters about the usage of direct marketing, mail, advertising, and sales has been my gig since 2003.
I developed a new weekly newsletter, Creative TIPS, to help businesses excel with direct marketing, mail, advertising, and sales.
If you would like to read the complete weekly newsletter regarding customer data, just click on the link now. All I ask is for your opinion.
https://ckarchive.com/b/v8u3hrhxndl2r
Mike Deuerling
[email protected]
800-251-3608

The importance of headline writing comes together when you least expect it!
Usually, days after, the headline was required.
But what is the headline?
A headline can introduce your marketing and advertising message. It could introduce what you do and how it will benefit your customers and marketplace.
Direct marketing and especially direct mail are all about reading. If you can capture people’s attention with your copy, you can get them to purchase your products. However, to get people to read your copy, you must write strong headlines.
Techniques for attracting attention include appealing to self-interest, announcing news, offering valuable information, or including powerful keywords such as “free.”
The headline should be interesting to entice readers to read the main content. And tests show that the more people read, the more likely they are ready to buy. So, a headline’s ultimate job is to encourage people to keep reading.
Creating newsletters about the usage of direct marketing, mail, advertising, and sales has been my gig since 2003.
I developed a new weekly newsletter, Creative TIPS, to help businesses excel with direct marketing, mail, advertising, and sales.
If you would like to read the complete weekly newsletter regarding headlines, just click on the link now. All I ask is for your opinion.
https://ckarchive.com/b/r8u8hoh2q7d0w
Mike Deuerling
[email protected]
800-251-3608

Could you answer a few questions for me?

Do you use a database?
If so, how do you segment your database?
How often do you upgrade the customers and prospects?
How reliable is your database?

If I get an answer or two for any of the five questions, it is usually, “I wish it was better.”
In a Hodge-Podge of a mess of leads, finding the right lead to an
eventual sale in a disorderly mass of confusion is upsetting at the very least.
It’s easy to fall into this trap. On average, 25 percent of your list will move to another location yearly.
Creating newsletters about the usage of direct marketing, mail, advertising, and sales has been my gig since 2003.
I developed a new weekly newsletter, Creative TIPS, to help businesses excel with direct marketing, mail, advertising, and sales.
If you would like to read the complete weekly newsletter regarding customer data, just click on the link now. All I ask is for your opinion.
https://ckarchive.com/b/v8u3hrhxndl2r
Mike Deuerling
[email protected]
800-251-3608

I believe that knowledge is power.

First, target all the right customers. The only way to be sure is based on what you learn about using data after each marketing contact. Knowledge rules in marketing.
Here is IMPACT! https://ckarchive.com/b/wvu2hgh5o08dx

Stop thinking about customer opens, click throughs, and advertising that interrupts.

Unless you’re culling the customer count.

The title of this post is a GREAT reminder that anything is possible when you work hard to achieve your goals. Stop thinking about how to take shortcuts and always try for the best.
Here is IMPACT!
First, target all the right customers. The only way to be sure is based on what you learn about using data after each marketing contact. Knowledge rules in marketing.
Always look for ways to attract more informative customer data each time you advertise. Your targeted market appreciates personalization, relevant communication, helpful relationships, selected marketing channels they occupy, and then engagement.
Next, send the right message, at the right time, to attract customers and then learn more about them. Then you can add the right product, at the right time and the right place.
Finally, you examine the design of the material and note how the visuals work to enhance the copy. In this casual mode of observation, the impact of either element should catch your eye immediately, and depending on if you use video, what you may hear.
More... https://ckarchive.com/b/wvu2hgh5o08dx

Looking to add a few bucks to your bank account, to make your accountant happy, or just for the love of money?

A must read: Check out using sharp “opening lines!”

Here is a great idea to get your direct marketing and sales creative juices flowing.
Go to a comedy club or your favorite streaming program and seek a comedian’s performance.
Comedian tries very hard to win over as many people as possible. He or she listens to the reactions of the audience to determine if changes are necessary in their present performance.
Now write what you heard and apply your ideas to direct marketing and sales, and especially with your copywriters. Look at your results. What are the recommendations for better direct marketing? Sales?
Continue... https://ckarchive.com/b/8kuqhoh05nwom

Looking to add a few bucks to your bank account, to make your accountant happy, or just for the love of money?

A must read: Check this out using sharp “opening lines!”

Here is a great idea to get your direct marketing and sales creative juices flowing.
Go to a comedy club or your favorite streaming program and seek a comedian’s performance.
Comedian tries very hard to win over as many people as possible. He or she listens to the reactions of the audience to determine if changes are necessary in their present performance.
Now write what you heard and apply your ideas to direct marketing and sales, and especially with your copywriters. Look at your results.
Continue
A must click: https://ckarchive.com/b/8kuqhoh05nwom

Here is a question for the week.

“If business growth has stalled, sales are anemic, advertising is stale, and someone convoluted marketing, and you see no help in sight?”

I created direct marketing, selling, and testing methods for your business.

First, you know, the purpose of all marketing is to motivate a prospective client, or customer to act: to call, order, buy, request information, visit your store, or whatever — to take the next step.

However, what is the next step?

continue... https://ckarchive.com/b/n4uohvh8oepwz

In a Creative TIPS newsletter, number 105, Are Today’s Customers Stubborn? Next, I asked, “Do customers understand what you offer?
This advertently leads me to the word change, which always upsets many people. Such as changing one's attitude, refusal to learn from experience, or simply being stubborn as a mule.
But wait. It could be your customers are stubborn and your company approach to marketing and sales may be stubborn.
Attached is a link to article 105, Are Today’s Customers Stubborn?
https://ckarchive.com/b/n4uohvh8okwvz
I would love to hear from you. Let me know what you think.
Mike, aka Marketing Doc
[email protected] or 800-251-3608

My latest weekly newsletter, “Make Personal Connections with Customers… empowers you to learn more about them,” is available this Friday, the 17th.
The article is a story of two potential customers reacting to a direct marketing advertisement either sent via email or direct mail. One recipient ignored it and another looked at it for a second or two, but put it aside or flipped into the trash can.
The marketing game of please pay attention, is simply, “I have what you want, like or need.” Hello? Attention, attention, is anyone listening?
It’s a fight a small business can never win, hoping a buyer steps up to the top of the line. Plus, now it’s much tougher.
What must a small business always use in the present advertising climate? There are a variety of ideas you can add to your marketing, sales and advertising. In our world of marketing, advertising, and sales, some have it made, and others never feel that lucky. If that sounds like you, we can help.
If you are looking for more revenue from marketing, sales and selling, YOU NEED TO SUBSCRIBE for MY NEW, FIRST WEEKLY NEWSLETTER. In fact, your first 4 weekly newsletters are free!
If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you’ll find it in a newsletter created with over 40 years of hands-on experience.
As a subscriber, I will one-on-one answer your marketing and sales questions, discuss any of the ideas in our newsletter, and provide marketing, advertising, and sales information from the many articles in our library of marketing.
Visit our website, Direct2Customers.com, and and click on the button, “Start with Four Weeks Free!" If you need an answer or two, reach me at [email protected] or 800-251-3608.

Are Today’s Customers Stubborn?
Do they understand what you offer?
Note: Before you give up the ship, maybe it is time for another look at marketing, advertising, selling, products, service, or is your calendar always on Friday the 13th?
Yes, the competition today is humongous! Prospects are not taking the bait or even tasting your company’s special offerings. Customers have too much on their minds. Plus, they only purchase the products and services they need.
Previously, navigating the course of marketing and sales using personalization was a winner! But today, using direct marketing with your database or CRM, when the last update was your daughter turning five, three years ago.
It is difficult to get a grasp on why and what a potential customer would buy. Customers shopping at stores is low, trade publications are disappearing or bought out, and a small business is erratic with selling goods or closed for good from lack of customers and government interference.
The timing is right, for getting back to basics.
The biggest takeaway from the 19th Century was face-to-face selling. For example, a person who is selling a high-cost product or service usually gets a lot of objections. A good salesperson studies his customers and their company. He must know how to react to the objections.
So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he know about you?
• Look at what other companies are doing.
• Adding value-oriented work habits.
• Useful methods of setting a table for a sale.
Yes, there are more. However, without having a good contact list, your results are not always what they could be. The key point in any of the communication channels is personalization. You need to collect customer data, such as what channel (email, mail, etc. is the best revenue channel.
A database, such as a CRM, will disclose more about your customers and prospects, especially how to target them. Think about using segments in your CRM. Start simple. For example, what buyers are in the top 20% of revenue. They may have different copy and other options than the other 80%.
Now a word or more, from our sponsor, MarketingDoc.
Since starting my marketing, advertising, and sales agency, about 40 years ago, I love helping others. Today, I’m still writing and sharing. As you consider subscribing, you will get four free weekly newsletters free. After I delivered the 4th free one, I bill you $48 per quarter for 12 issues delivered weekly.
As a subscriber, I offer one-on-one answers for your marketing and sales questions, discuss the ideas in a newsletter, and provide marketing, advertising, and sales information from the many articles in our library of marketing.
If you liked this introduction of “Are Today’s Customers Stubborn” newsletter, send me an email “you want more info” with your email address to [email protected]. We’ll discuss your marketing needs and wants and how I can help you.
To order your weekly newsletter, Creative TIPS, subscribe now. When you subscribe today, you’ll get the first four weekly newsletters FREE. After the fourth free Creative TIPS you receive, we charge your card. You’ll get 4 weekly newsletters each month for the next three months.
If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you’ll find it in a newsletter created with over 40 years of hands-on experience.
Visit our latest website, Direct2Customers.com. If you need an answer or two, reach me at [email protected] or 800-251-3608.
Enjoy your day!
Mike Deuerling

An intro of Creative TIPS weekly newsletter Vol. 23, No. 105
Are Today’s Customers Stubborn?
Do they understand what you offer?
Note: Before you give up the ship, maybe it is time for another look at marketing, advertising, selling, products, service, or is your calendar always on Friday the 13th?
Yes, the competition today is humongous! Prospects are not taking the bait or even tasting your company’s special offerings. Customers have too much on their minds. Plus, they only purchase the products and services they need.
Previously, navigating the course of marketing and sales using personalization was a winner! But today, using direct marketing with your database or CRM, when the last update was your daughter turning five, three years ago.
It is difficult to get a grasp on why and what a potential customer would buy. Customers shopping at stores is low, trade publications are disappearing or bought out, and a small business is erratic with selling goods or closed for good from lack of customers and government interference.
The timing is right, for getting back to basics.
The biggest takeaway from the 19th Century was face-to-face selling. For example, a person who is selling a high-cost product or service usually gets a lot of objections. A good salesperson studies his customers and their company. He must know how to react to the objections.
So, what is different today? We have the technology to meet face-to-face. For example, any good salesperson would say, “I need to set the table on why my product or service is better.” A small ticket price salesperson must also set a table to get a sale. It is not what you know or who you know, it is what you know about the person you are selling to. What does he know about you?
• Look at what other companies are doing.
• Adding value-oriented work habits.
• Useful methods of setting a table for a sale.
Yes, there are more. However, without having a good contact list, your results are not always what they could be. The key point in any of the communication channels is personalization. You need to collect customer data, such as what channel (email, mail, etc. is the best revenue channel.
A database, such as a CRM, will disclose more about your customers and prospects, especially how to target them. Think about using segments in your CRM. Start simple. For example, what buyers are in the top 20% of revenue. They may have different copy and other options than the other 80%.
Now a word or more, from our sponsor, MarketingDoc.
Since starting my marketing, advertising, and sales agency, about 40 years ago, I love helping others. Today, I’m still writing and sharing. As you consider subscribing, you will get four free weekly newsletters free. After I delivered the 4th free one, I bill you $48 per quarter for 12 issues delivered weekly.
As a subscriber, I offer one-on-one answers for your marketing and sales questions, discuss the ideas in a newsletter, and provide marketing, advertising, and sales information from the many articles in our library of marketing.
If you liked this introduction of “Are Today’s Customers Stubborn” newsletter, send me an email “you want more info” with your email address to [email protected]. We’ll discuss your marketing needs and wants and how I can help you.
To order your weekly newsletter, Creative TIPS, subscribe now. When you subscribe today, you’ll get the first four weekly newsletters FREE. After the fourth free Creative TIPS you receive, we charge your card. You’ll get 4 weekly newsletters each month for the next three months.
If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you’ll find it in a newsletter created with over 40 years of hands-on experience.
Visit our latest website, Direct2Customers.com. If you need an answer or two, reach me at [email protected] or 800-251-3608.
Enjoy your day!
Mike Deuerling

Attached is my new weekly newsletter, “7 Smart Ways to Increase Your Email Marketing Results.” Response is a good word and when you add direct mail with email, it becomes a brilliant combination.
If you are thinking of adding email to multichannel marketing with direct mail, there are a lot of ideas in the newsletter. If you are into B2B marketing campaigns, this can include lead generation, retention of customers, cross-selling, and even up-selling, you may find a few new ideas.
Plus, use a creative offer in the email subject line with a follow through with direct mail to work with the email copy. Here is another idea, more people are checking email with their smart phone. To make your email more readable on a smart phone, use brief paragraphs, 2 or 3 sentences with a strong headline.
https://direct2customers.com/contact-us-plus/
Please let me know what you think or the newsletter.
Mike MarketingDoc

7 Smart Ways to Increase Your Email Marketing Results…
and why to use your smart phone in a new direct marketing channel.

Introducing, my next weekly newsletter, "7 Smart Ways to Increase Your Email Marketing."
It's a story about email and direct mail. If this is your first-time adding email to a multichannel connection using customers and prospects lists, I'll share at least seven tips plus. But as you already guessed, there is always more help and ideas.
Email has many uses for working with different communication channels. For example, get someone to buy or donate to your non-profit. In a B2B marketing campaign, it can mean lead generation, retention of clients, cross-selling, and even up selling.
Besides using a creative offer in the subject line there are few changes happening with email. Let's say, a person checks his smart phone on average 150 times per day. Yes, more people are checking email with their smart phone.
To make your email more readable on a smart phone, use brief paragraphs, 2 or 3 sentences with strong headlines.
When a smart phone rings, you can see immediately who is calling or if it is another spam call. If I have something to sell, it has that capability. It is a smart phone. And you're a smart person.
OK, it's not the size of a bag phone, so it fits nicely into a pocket, and is easier than a computer. SMS is the name of the software. One company selling the software cries out, "Hey, I get a 98% open rate." I'll keep you up to date on what I find as time goes on.

To order your weekly newsletter, Creative TIPS, subscribe today at Direct2Customers.com. When you subscribe today, you'll get the first four weekly newsletters FREE. After the fourth free Creative TIPS is received, we charge your card. You'll get 4 weekly newsletters each month for the next three months.
If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you get a newsletter made with over 40 years of hands on experience.
When you become a subscriber, additionally, I will look to answer your marketing and sales questions, discuss the copy in a newsletter, and provide marketing, advertising and sales information from the many articles in our library of marketing.
Visit our latest website, Direct2Customers.com. If you need an answer or two go to [email protected] or 800-251-3608.
Enjoy your day!
Mike aka “MarketingDoc”

Read this post and learn how to be one.

What the Hell is A Solution Provider? | Direct-2-Customers

I did a search for "Solution Provider" on a selling images site, and amazed getting extremely low hits. Here is your chance to tell the world you know one. Me.

What the Hell is A Solution Provider?

If you are serious about improving marketing and sales, that will increase revenue...
Then you build a custom direct marketing and selling strategy. Here's how.
https://direct2customers.com/if-you-are-serious-about-marketing-and-sales-that-will-increase-revenue/

How many times have you fined tuned a marketing campaign?
Was it yesterday or tomorrow?
If you are serious about improving marketing and sales, you must build a custom direct marketing and selling strategy.
Most people cringe when they hear or see the word strategy. However, it is the right way if you want your business to grow.
Start building a direct marketing strategy by studying your customer experience using direct communication channels to spark a targeted audience to buy a product or service.
A strategy is how you will attain your goals. If there are no goals in writing, do it now. You need a target.
Next, consider advertising as a tactic of marketing. Everything marketing starts and ends with your customers. Strategy and tactics both answers "how" you will achieve your goal. Therefore, you need to understand what all your contacts, customers, and the "maybe's" need, likes, or must have to make a purchase.
Advertising tactics are tools. A tool using direct mail has a channel. A great headline is a tool. So is a post in social media. An instructive way to do something with your product or service. Maybe, use a digital marketing channel with a how-to-do video.
If you are looking for more revenue from marketing, sales and selling, when you become a subscriber, you get a newsletter with over 40 years of experience.
I will answer marketing and sales questions, discuss newsletter copy and provide marketing, advertising, and sales information from the many articles in our library of marketing.
Visit our latest website, Direct2Customers.com to SUBSCRIBE TO MY NEW WEEKLY NEWSLETTER, CREATIVE TIPS, WHILE READING THE FREE ONES SO YOU DON"T MISS A BEAT!!
If you need an answer or two, email me at [email protected] or 800-251-3608.
Enjoy your day!
Mike Deuerling