Behavioral sciences and fiction

“It’s possible to be so rational that you are cut off from warmer ways of being—like the student Bazarov, in Ivan Turgenev’s “Fathers and Sons,” who declares, “I look up to heaven only when I want to sneeze.””

https://www.newyorker.com/magazine/2021/08/23/why-is-it-so-hard-to-be-rational

Why Is It So Hard to Be Rational? The real challenge isn’t being right but knowing how wrong you might be.

“Over the past few decades, social media, the meritocracy and celebrity culture have fused to form a modern culture that is almost pagan in its values”.

Opinion | Why Is It OK to Be Mean to the Ugly? Lookism starts, like every form of bigotry, with prejudice and stereotypes.

This commercial is just perfect! It has everything – an exciting story, excellent product presentation, and consumer appeal!

https://www.youtube.com/watch?v=XZmcWRTMSZQ

Very Good Building & Development Co - Commercial (Parks And Recreation) The Johnny Karate Super Awesome Musical Explosion Show.

A quiz from - which public policy intervention is used to correct a negative market externality described in the video?
https://www.youtube.com/watch?v=Ish8NBunrQU

Soda Sizes - Parks and Recreation Leslie argues that a 512-ounce "child size" soda may be taking things a little too far. Your favorite shows, movies and more are here. Stream now on Peacock:...

In consumer science, the Absolute Threshold refers to the minimum level of stimulus intensity required for a stimulus to be detected by a consumer. Experimental evidence is often needed to define the minimum level. How can such an experiment go? See an example below. :)
https://www.youtube.com/watch?v=iA89H8CgLTQ

What Won't Stanley Notice? - The Office US The guys discover that you can do anything in front of Stanley and, chances are, he won't even notice. You're welcome world. Enjoy... Watch The Office US on ...

The pursuit of happiness also known as a treadmill effect in a beautiful animated short film:
https://m.youtube.com/watch?v=e9dZQelULDk&feature=youtu.be

Happiness The story of a rodent's unrelenting quest for happiness and fulfillment. Music: 'Habanera' by Bizet 'Morning Mood' by Edvard Grieg www.stevecutts.com https:/...

These two examples of are about food. The first, from a relatively recent sitcom "How I met your mother" , is a classically executed connection between a neutral stimulus (sneeze) and the name of a restaurant. Another one is from an older 80's-90's TV show " " and is an example of self-imposed classical conditioning. It’s not that particularly healthy eating behaviors resulted from applying classical conditioning in both examples, but one could think of actually using it for good.
HIMYM: https://www.youtube.com/watch?v=Tayc2laT5Z8
Seinfield: https://www.youtube.com/watch?v=RRbg7K75w0I

Barney and marshall classical conditioning

To continue our conversation about , there is no better fictional character than to demonstrate simultaneously classical conditioning and . Overconfidence occurs when people overestimate the accuracy of their own knowledge and, as in the case of classical conditioning, believe that they fit into the situation better, than they actually do.
https://www.youtube.com/watch?v=2c4_l2oe22U
Behavioral sciences and fiction

Classical Conditioning as told by Frasier Crane Frasier Crane describes the Psychological technique of 'Classical Conditioning'.

Although classical conditioning is not often discussed as a Behavioral Economics topic, it does illustrate several cognitive biases like e.g. attribution effect or the tendency to underestimate situational reasons for one's behavior while overestimating personality-based reasons. An example from follows:
https://lnkd.in/d57_npb

Jim's Pavlovian Prank on Dwight - The Office Jim (John Krasinski) pranks Dwight (Rainn Wilson) by conditioning him using the Pavlovian method. Does this clip ring a bell? He's got Dwight begging for Alt...

Affective forecasting refers to our poor abilities in predicting future emotional states, or, in the words of Gertrude Stein, when you finally get there “there is no there there”.

Behavioral sciences and fiction

I cannot think about the more beautiful and poetic description of sunk costs fallacy, than this one, by Kazuo Ishiguro:

“There was another life that I might have had, but I’m having this one”.

From: “Conversations with Kazuo Ishiguro” edited by Brian W. Shaffer and Cynthia F. Wong.

Behavioral sciences and fiction

What explains our preference for the present instead of future rewards? Some ideas from an ancient Persian poet Omar Khayyam (Rubaiyat):
***
"Yesterday This Day's Madness did prepare;
To-morrow's Silence, Triumph, or Despair:
Drink! for you know not whence you came, nor why:
Drink! for you know not why you go, nor where.
***
Ah, make the most of what we yet may spend,
Before we too into the Dust descend;
Dust into Dust, and under Dust to lie
Sans Wine, sans Song, sans Singer, and--sans End!
***
Then to the lip of this poor earthen Urn
I lean'd, the Secret of my Life to learn:
And Lip to Lip it murmur'd--"While you live
Drink!--for, once dead, you never shall return."

Behavioral sciences and fiction

The Internet Classics Archive | The Rubaiyat by Omar Khayyam The Rubaiyat by Omar Khayyam, part of the Internet Classics Archive

Difference between negative reinforcement and positive punishment? Noone explains it better than Sheldon...
https://www.youtube.com/watch?v=NGfAIJPQbUo
Behavioral sciences and fiction

BBT - Punishment & Reinforcement Big Bang Theory on Punishment & Reinforcement. (PSYC 302 - Learning & Memory) ***Under Law of Fair Use. For educational purposes only. No copyrights infringe...

We are often prone to representativeness heuristic and ignore the base-rate information. Wouldn't it be nice to have someone reminding us about the statistical probabilities of the outcomes of our decisions?
https://www.youtube.com/watch?v=5G00bsHoztg
Behavioral sciences and fiction
*xEducation

S*x Education (2020) 2x06 | Jackson & Viv Scene *xEducation Jackson & Viv Scene DISCLAIMER : I DON’T OWN THESE CLIPS All rights are reserved to the creators at Netflix

Feeling stressed before a presentation? Or anxious before the first day at a new job? When we transition from one social role to another, some products can aquire symbolic role aquisition function and help us feel more comfortable in a new role.
Behavioral sciences and fiction
https://www.youtube.com/watch?v=yS-ameyp9Ag

Sheldon & Penny go shopping The Big Bang Theory (3x18 "The Pants Alternative") I went to the taping of this episode and at 1:34 (right between Penny's happy/surprised expression and She...

Perfect predictability happens very rarely (if ever) in life, so most of our decisions are risky decisions made under uncertainty, unless Groundhog Day happens... Happy Holiday everyone!
https://www.youtube.com/watch?v=WiKbSM1FGUg
Behavioral sciences and fiction

Groundhog Day- Phil Stealing Money Sound effects in the scene where Phil steals money in Groundhog Day. Movie Groundhog Day. I do not own the rights to this video. Albert, T. (Producer), Ramis...

Exposure to marketing stimuli attracts consumer attention, which leads to perception and then to comprehension. Mitchell in Costco: https://www.youtube.com/watch?v=gcm08IK7jdI
Behavioral sciences and fiction

[MODERN FAMILY] Mitchell the Snob Follow more on facebook: https://www.facebook.com/73PAG/ TV Serie: Modern Family Episode 03 Season 01 [PAG73]

One of the most important concepts in behavioral economics is that people react differently to gains and losses. An example from a famous trickster Hodja Nasreddin:
"One day Nasreddin went to his neighbour and asked to borrow a large cooking pot on account of him having to entertain guests. The neighbour obliged and Nasreddin promised to bring it back shortly.
Weeks passed when the neighbour came by to remind Nasreddin about his pot.
Embarrassed, the hodja went inside and after a short time re-emerged with the pot.
On handing it over there was a clanging sound inside upon which the neighbour lifted the lid to reveal a smaller pot inside. "Hodja, what is this?" He exclaimed. "Glad tidings, neighbour, it seems the pot you gave me was expecting and this is her young!" The neighbour gave the hodja a silent look and left with both pots.
Some time later Nasreddin again asked to borrow the pot and the neighbour happily obliged.
Again weeks passed and the neighbour found himself on the hodja's doorstep inquiring about his pot.
"Alas!" Nasreddin exclaimed mournfully, your dear pot fell ill and passed on to the afterlife, please accept my condolences, my neighbour."
"But hodja, how can a metal pot die?" said his neighbour whereupon Nasreddin hodja flew into a rage and yelled:"You had no trouble believing it gave birth but her death strikes you as incredible? Now begone, you rascal!"
Source: https://en.wikipedia.org/wiki/Nasreddin
Behavioral sciences and fiction

Nasreddin - Wikipedia Nasreddin or Nasreddin Hodja or Molla Nasreddin Hooja (/næsˈrɛdɪn/[1]) was a Seljuq satirist, born in Hortu Village in Sivrihisar, Eskişehir Province, present-day Turkey and died in 13th century in Akşehir, near Konya, a capital of the Seljuk Sultanate of Rum, in today's Turkey.[2] He is consi...

There exist attributes that do not create a meaningful difference in a product’s performance but still attract consumers' attention. They are called trivial attributes.
https://www.youtube.com/watch?v=61a0qHFcQE4
Behavioral sciences and fiction
TheBigBangBlog.com the-big-bang-theory.com Russian Speaking Marketing and Consumer Behavior Scholars/Academics Consumer 101 Group

Everything is better with Bluetooth | The Big Bang Theory A part of the episode 18, season 2, of The Big Bang Theory. The guys help Penny in creating a business... with their absurd ideas. Note: this file is under 3...

Bounded rationality as described by Fyodor Dostoevsky in the "Notes from the Underground: "man everywhere and at all times, whoever he may be, has preferred to act as he chose and not in the least as his reason and advantage dictated. And one may choose what is contrary to one’s own interests, and sometimes one positively ought (that is my idea). One’s own free unfettered choice, one’s own caprice, however wild it may be, one’s own fancy worked up at times to frenzy—is that very ‘most advantageous advantage’ which we have overlooked, which comes under no classification and against which all systems and theories are continually being shattered to atoms. And how do these wiseacres know that man wants a normal, a virtuous choice? What has made them conceive that man must want a rationally advantageous choice?
What man wants is simply independent choice, whatever that independence may cost and wherever it may lead. And choice, of course, the devil only knows what choice".
Behavioral sciences and fiction

Attribution theory suggests that when dissatisfied with a product, consumers often find the reasons for failure in the actions of a marketer or a producer. Look what happened to Ross...
https://www.youtube.com/watch?v=5zGusPmhFhs
Behavioral sciences and fiction

Friends Ross i'm indignant as a consumer

I always thought that this short tale about Nasreddin Hodja well illustrates a "discounted" future, when future moments are less important compared to the present. Am I right?
“Once upon a time a Sultan demanded of Nasreddin Hodja that he teaches a donkey to talk for his amusement. If Nasreddin refused, he would be put to death. If Nasreddin failed he would be put to death as well. Nasreddin shrugged and asked for a year's time in which to complete the task. When people asked him why he had accepted, he answered: "A year is a long time. Either the Sultan will die, or the donkey will die, or the donkey will learn to speak“.

The best strategy to win a girl in a bar? Science has answers. From "A Beautiful Mind" with Russell Crowe () as John Nash
https://www.youtube.com/watch?v=2d_dtTZQyUM

Nash Equilibrium One of my favourite moments in A Beautiful Mind.

Consumers can be rewarded for buying a product or a service using the operant conditioning technique. But operant conditioning can be useful in an everyday life too 😉https://www.youtube.com/watch?v=JA96Fba-WHk

Positive Reinforcement - The Big Bang Theory This is from The Big Bang Theory. This clip was meant to show positive reinforcement. All credit goes to them. If you would like to see the whole episode, it...

In a world full of opportunities making choices is definitely hard for consumers… Sheldon explains. https://www.youtube.com/watch?v=gZA2770_f84

The Big Bang Theory - Sheldon can't choose between PS4 and Xbox One S07E19 [HD] All Rights to Warner Bros. Television & CBS!

The feeling of nostalgia as a powerful instrument to influence consumer behavior beautifully explained in the show Mad Men: https://www.youtube.com/watch?v=suRDUFpsHus

Mad Men - The Carousel (Higher Quality) Arguably the best few minutes of the last season of television, and certainly the best of Mad Men. From the season finale.