Mission North

Last week, some of our NYC team members spent the day sharing the gift of storytelling by volunteering with 826NYC and the Brooklyn Superhero Supply Company. This nonprofit encourages students to explore endless possibilities through creative writing. We helped the kiddos bring their story about a radioactive capybara to life and might have found a few future Mission North employees along the way. 😉📚

Inc. Magazine's Staff Editor, Rebecca Deczynski, has seen it all when it comes to journalism - but she’s found her niche chronicling unique entrepreneurial stories and interviewing founders across the retail, marketing, and sustainability industries.

Last month, she walked us through her career journey, how she found success in business journalism, and what she’s learned along the way. Read more below.

Rebecca Deczynski on Compelling Business Stories and Inc.’s Unique Stance on Breaking News Inc. Staff Editor Rebecca Deczynski talks about her path to the business publication and what she's looking for in a good story pitch.

Last month, our Director of Content Strategy, Alexis-Brianna, attended The New York Times' Event in NYC on behalf of Mission North’s Sustainability Practice. Get the full scoop on the event here:

Three Climate Communications Lessons from the NYT’s Climate Forward Event Mission North's Alexis-Brianna Felix was on the ground at NYT's Climate Forward event last month on behalf of the agency's Sustainability practice. Here, Alexis offers several key lessons for communicators working on climate and sustainability issues.

With summer officially behind us, we sat down with our own Olivia Osborne to hear about what she learned serving as a manager and mentor for our 2023 “Foster the Future” summer fellow. Take a look at her top takeaways below.

Mentoring ‘Future PR Rockstars’: Mission North’s Olivia Osborne on the Agency’s Growing Fellowship Program As part of our “Foster the Future” fellowship program, we were recently joined by Lala Badaoui, a senior PR major at JMU. So, we caught up with MN Account Manager Olivia Osborne, who served as Lala's manager, to get a sense of how she too has grown by contributing to the program.

It’s officially fall, y’all! 🍁🎃 Check out how Mission North is ringing in cozy season.

From Pumpkin Patches to Spooky Paintings and Horror Films: Here’s What We’re Up to This Fall I asked my colleagues – an enthusiastic group distributed across the U.S. – what their plans were for ringing in the fall season. Here’s what the team, which has deeply held beliefs on food, music, beach reads, and so much more, shared.

Zoom🤝 Mission North

Excited to be named the AOR for Zoom’s US business. They’ve transformed the way we work and we’re ready to help take them to new heights. 🚀

Let’s do this.

https://www.provokemedia.com/latest/article/zoom-moves-us-pr-business-to-mission-north

Meet Lala Badaoui, Mission North’s recipient of the 2023 “Foster the Future” fellowship, a collaborative program for communications students looking to gain practical experience.

A rising senior at James Madison University Lala’s long had an interest in , and this summer she put it to the test – as part of a six-week program that included projects across several practice groups, independent research, internal tasks, and participation in our vibrant employee groups and activities.

In this blog, Lala shares a firsthand account of her experience – which she says helped turn her “PR dream into reality.”

Give it a read, here: https://www.missionnorth.com/dispatches/from-fostered-dreams-to-pr-reality-becoming-a-fellow-at-mission-north

From Fostered Dreams to PR Reality: Becoming a Fellow at Mission North Meet Lala Badaoui, our recipient of the 2023 'Foster the Future' fellowship for female BIPOC students. Lala spent 6 weeks embedded on various agency teams, and in this blog, shares her firsthand account of the experience.

Our Senior Research and Insights Associate, Mary Jenkins, attended the recent Meltwater Summit in NYC – and while the halls certainly echoed with tales of Generative AI, there were plenty of other compelling and data-driven sessions to revisit.

In that spirit, here are Mary's top takeaways from the two-day event, which range from audience analysis and the current media landscape, to brand authenticity, and more.

Insights on Data: 5 Key Takeaways on Branding, PR and AI From the Meltwater Summit Our Senior Research and Insights Associate Mary Jenkins attended the recent Meltwater Summit in NYC – and while the halls echoed with tales of Gen AI, there were plenty of other compelling, data-driven sessions, too. Here are Mary's top takeaways from the two-day event.

Strategic is more important than ever, especially as the industry is facing a major mistrust issue.

After developing a poll of nearly 1,100 people and analyzing the media landscape, found that the overall current media climate is defined by cynicism and a hunger for bad news, especially for business and tech stories.

In this PRWeek article, our co-CEO Tyler Perry reflects on the top four communications strategies for how to navigate a cynical media landscape and win over audiences.

Check it out! https://bit.ly/3qEBM4d

We're thrilled that for the second straight year, we’ve been named to Inc.'s prestigious list - recognized as one of the top organizations prioritizing employee well-being.

In our latest blog post summarizing this honor, we delve into just some of what makes great:

✓ Incredible recent employee feedback
✓ Generous and flexible workplace policies
✓ Active ‘Community’ groups discussing pivotal social and societal topics
✓ Plus, some other recent wins!

Be sure to give the blog a read here: https://www.missionnorth.com/dispatches/mission-north-named-to-inc-s-best-workplaces-list-for-second-year-in-a-row

Mission North Named to Inc.’s Best Workplaces List for Second Year in a Row We're thrilled to announce that for the second straight year, Mission North has been named to Inc.'s prestigious list - recognized as one of the top organizations prioritizing employee well-being.

We tested a few of the leading tools – , and Magic Write – to understand their applications for content creation, public relations and strategic communications.

We were impressed by the benefits they provide in multiple areas, from research and ideation to writing and editing. We’re sharing our findings to help you get started with generative in your own organizations. Our tips include:

☐Using the tools to jumpstart brainstorms
☐Prompting them to identify key audiences, and
☐Powering fast, accurate research

Give our starter guide a read, here: https://www.missionnorth.com/dispatches/the-generative-ai-starter-guide-for-communicators-and-content-creators

The Generative AI Starter Guide for Communicators and Content Creators We tested a few of the leading generative AI tools to understand their applications for content creation, public relations and strategic communications. We're sharing our findings to help you get started with generative AI in your own organizations.

Mission North recently commissioned an omnibus poll of nearly 1,100 U.S. adults to better understand the impact and implications that the collapse of and the rise of 's generative AI service, , have had on how the public perceives the importance, value and trustworthiness of the sector.

Our findings – including a sizable majority of respondents calling for regulation – were featured prominently in today’s Axios newsletter, which you can find here: https://www.axios.com/newsletters/axios-communicators.

And let us know what you think of this survey data by commenting below!

Axios Communicators Get a weekly look at the topics and trends important to communicators with Eleanor Hawkins.

Human nature tells us that the only thing more compelling to watch than a crisis of failure, is a brand or public figure that mishandles it.

recently analyzed the chatter around the collapse, to better understand the window of opportunity for meaningfully participating in a crisis news cycle, and how to do it effectively.

Here’s what we found: https://www.missionnorth.com/dispatches/lessons-from-svb-if-when-and-how-to-lean-into-a-crisis-news-cycle

Lessons From SVB: If, When and How to Lean Into a Crisis News Cycle We recently analyzed the SVB collapse chatter, including its parallels with financial market fluctuations, to better understand the window of opportunity for participating in a crisis news cycle. Here's what we found.

Our work grounds us and always energizes us to do more! In that spirit, we’re proud to share ’s second annual Social Impact Report – as a way to measure our progress and hold ourselves accountable to continue growing it.

Read on to see how we:
✅ Transitioned to a benefit corporation
✅ Launched an impactful new fellowship
✅ Ramped up our E3thos program

…and much more!

https://www.missionnorth.com/dispatches/mission-in-motion-our-second-annual-social-impact-report

Mission in Motion: Our Second Annual Social Impact Report We’re proud to share our second annual Social Impact Report. This work drives our efforts to use our business as a force for good -- both inside Mission North and within our communities. Give it a read, here.

🍀We’re feeling extra lucky this month🍀 Our team landed coverage in Bloomberg, CNBC, The San Francisco Standard and so many more outlets – and we’re only halfway through March! Cheers to these teams and their hard work 🍻

Recently, we sat down with our very own Senior Director of Strategy, Allison Gittings, to recap the work of our agency's , a collaborative team of specialists working to expand the reach of traditional media campaigns across various channels. In this interview, Allison recaps her leadership of the new studio and outlines several projects which helped set the cross-functional team in motion in 2022.

Check out our full blog for more insight from Allison, here: bit.ly/3RE9nVK.

👋 Hi there! If you’re new here, we’re kicking off the new year with some MN facts to get to know us. Click through to learn about us and leave a comment below about you!



https://www.missionnorth.com/work

2022 was quite the year for ! We enter 2023 with 17% year-over-year growth and a positive outlook and vision to elevate our strategic communications and the impact of our work.
To support this, we’ve made some promotions and appointments within our executive team, which co-CEOs Tyler Perry and Bill Bourdon recap in the latest , along with some of our agency’s many achievements from 2022.

Cheers to 2023 - we’re excited for our work ahead and to take our clients to the next level! 🎉 bit.ly/3icwVnk

In the Fall of 2020, set out to revamp its approach to diversity, belonging and equity (DBE), including hiring our first Head of Employee of Engagement. Today, we are reflecting on our agency’s many DBE initiatives which aim to foster a more inclusive and equitable workplace.

Read our article for a look at our agency initiatives:

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Another year has come and gone, and we’d like to take a moment to thank all of our client partners for trusting us to tell your stories and enabling you to drive positive change within your industries and around the world. We’d also like to extend gratitude to all our dedicated employees who make this work possible every day - THANK YOU!

Living up to our purpose-led values, on behalf of our clients, we’ve donated $90,000 this holiday season to several non-profit organizations that are tackling social empowerment, equality and the environment. To date, we’ve surpassed more than $1 million in donations through our e3thos program and have collectively donated thousands of hours in volunteer time.

Here’s to another great year of moving with purpose and igniting change.

It’s been quite the year for our blog, , which has helped us publicize our brand-new practices, relayed the incredible news of our Inc. Best Workplaces honor, and housed some of the industry’s most compelling Q&As with experts, industry and brilliant innovators…

Here’s some of our work from 2022:
⭐ ‘Tenable CMO Brian Goldfarb on the Thrill of Cybersecurity and the Need for Experimentation in PR and Marketing’
⭐ ‘AiFi CEO Steve Carlin on Retail’s AI Future, Global Tech Differences and Edge Computing’
⭐ ‘Tech Reporter Biz Carson Shares Her Thoughts on Working with PR Teams, Intro Briefings and End-of-Year Predictions’
⭐ ‘The Future Is Fellowship: Investing in the Next Generation of BIPOC Women Leaders’
⭐ ‘Mission North Named to Inc.’s Annual List of Best Workplaces for 2022’

Our blog’s helmed by two former tech journalists, who say readers have a lot to look forward to in 2023 – with informative interviews, new columns from experts across the agency, and deeper dives into ’s award-winning culture.

Stay tuned! And ✍️