Hiru Cycling

Hiru Cycling

Hiru is a brand of pure cycling custom apparel that delivers high-value technical products for riders

Photos from Hiru Cycling's post 09/10/2023

Ending the season fighting against the weather changes.

Rain and mud have put riders and our garments to the test, pushing them to the limit and demanding maximum performance.

With this weekend we close this year's World Cup, it has been a pleasure to collaborate with the Orbea Factory Team in the first year in the top XC competition. We are on the right track!

26/09/2023

FW23 collection now available.

Discover it here: https://brnw.ch/21wCWNF

25/09/2023

Tomorrow.

Photos from Hiru Cycling's post 12/09/2023

Customization for all uses.

Creating a beautiful and representative design is key, but being able to represent it in a garment that responds to your needs is vital.

At HIRU we help you select the ideal range for your needs: Core, Advanced or Lab. Adjusting the product to its intended use.

Contact us through our e-mail to customize your ideal garment: [email protected].

Photos from Hiru Cycling's post 04/09/2023

To the limit in Loudenvielle.

Another great weekend in which Gabi Torralba has put our garments to the test. Demanding conditions that have forced the Orbea Optimization Lab team rider to use windproof and DWR-treated equipment to protect him from the rain.

We keep working and improving to adapt to the needs of cyclists through their feedback.

Photos from Hiru Cycling's post 31/08/2023

Extraordinary performance requires extraordinary garments.

We have developed a special jersey for the demands of the World Cup with the Orbea Factory Team. This garment uses ultra-lightweight, breathable mesh fabric on the front and back panels with aerodynamic sleeves.

We've gone for minimalism down to the smallest detail: the jersey has no back pockets, just a side pocket for little more than a race gel.

We continue to work with our teams to develop solutions and technology applicable to our final garments.

16/08/2023

Tackle the most technical trails, longest distances, more demanding conditions or simply enjoy a bike ride to unwind.

Find all the ranges of the spring summer collection and their features in the link: https://brnw.ch/21wBHJC.

Photos from Hiru Cycling's post 09/08/2023

Be part of something bigger.

Shape your club's, group's or event's kit together with HIRU's design team. Choose the range that best suits your needs and start creating the look of your dreams.

Contact us via this mail for more information: [email protected].

06/08/2023

Attacking the most demanding climbs and fighting against the wind on the flattest roads.

Get the most out of your performance with the LAB range, designed to be the perfect combination of aerodynamics and lightness.

Discover the characteristics of the range at the link: https://fal.cn/3Av95..

Photos from Hiru Cycling's post 02/08/2023

Bike rides where you can explore and lose track of time between mountains and endless forests.

The Advanced range is designed so cyclists don't have to worry about anything but adding miles, perfect for those looking for the ideal mix of comfort and performance over long distances.

Discover the full range and colors at the link: https://fal.cn/3Apot.

Photos from Hiru Cycling's post 21/07/2023

A pleasure to wear our Lab range with the launch of the new lightweight from Orbea.

The Lab Ultralight jersey is the ideal garment for those climbing days thanks to its exclusive silver thread fabric that boasts excellent sweat-wicking properties combined with the breathability of the Lab Confort bib shorts.

Discover our entire performance-oriented range here: https://www.hirucycling.com/en/

Photos from Hiru Cycling's post 18/07/2023

Working on development.

Special feelings come through all the team when it's time to compete. In the latest video of Shimano-MTB you can see how the OOLAB team works during these days.

It is a pleasure to be able to collaborate with such a talented team of people in the development and testing process of HIRU garments.

You can find the video here: https://www.youtube.com/watch?v=YrKl2QspvCw

Photos from Hiru Cycling's post 13/07/2023

Color your rides.

Customize your gear and show off the colors of your club, group or event on the roads. Our design team aims to offer the best combination of style and quality, working on the garments of the ranges that best fit your needs.

Discover all the customization options by contacting us at this e-mail: [email protected].

11/07/2023

Pedaling to your maximum level.

We have designed the LAB range for riders who want to give their best. Focused on aerodynamics and lightness.

Discover all its features in the link: https://fal.cn/3zMOD.

06/07/2023

High competition testing.

This past weekend David Campos tested the new jersey we are designing for the World Cups. One more step in the testing process that we carry out with our products.

The aim of this design is to offer the team an exclusive minimalist jersey for competition that works as second skin for races where heat and humidity are very high.

Remember that you have the chance to win the Orbea Factory Team kit by registering at the link: https://fal.cn/3zFuQ.

Photos from Hiru Cycling's post 04/07/2023

Great effort from the whole team.⁣

The closes the first block of the season leaving everything on the tracks and taking our LAB garments to the maximum.⁣

Very proud of the work done, .⁣

Remember that you have the chance to win the complete team kit by registering in the link: https://fal.cn/3zBD6..

Photos from Hiru Cycling's post 22/12/2022

We used a simple pattern with minimal cuts and seams so you get maximum comfort on the bike. To help you face the coldest weather, we opted for Thermo Roubaix fabric, which stands out for its warmth thanks to its composition of hollow fibers that retain heat.

Find out more through the link: https://www.orbea.com/es-es/equipamiento/cycle-clothing/cat/

Photos from Hiru Cycling's post 20/12/2022

Cycling moves us. It unites us by shared experiences, lets us discover new places and introduces us to new people that help us progress every day. HIRU is born from the sum of our experiences so you can connect deeper with your team, pick your perfect line or flow with your riding partner.

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Photos from Hiru Cycling's post 15/12/2022

Every rider has different meanings to gravel. Today there is a great possibility to extend the settings to be able to go further, to conquer new limits.

With this modality you can ride on pavement and dirt roads, immerse yourself in trails, discover and explore different horizons in search of exciting adventures.

The diversity of this discipline also includes bikepacking with long distances and other competitions.

And for you, what is gravel?

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https://www.hirucycling.com/en/

08/12/2022

Cycling apparel is not just apparel. It’s the sum of infinite experiences, races, adventures, new trails and so much more…

Discover new experiences through physical stores. Find your nearest store by emailing [email protected].

https://www.hirucycling.com/en/

Una prenda de ciclismo, no solo es una prenda. Es la suma de infinitas experiencias, de carreras, de aventuras, de caminos nuevos y mucho más…

Explora nuevas vivencias a través de las tiendas físicas. Puedes averiguar tu tienda a través de nuestro email [email protected] .

https://www.hirucycling.com/en/

Photos from Hiru Cycling's post 08/12/2022

Even when the sun rises, the cold can be unforgiving. But with CORE THERMAL, you’ll have a second skin that provides warmth, thanks to its soft terry fabric that hugs the body.

Explore more through the link: https://www.orbea.com/es-es/equipamiento/cycle-clothing/cat/womens-core-thermal-long-sleeve-jersey

01/12/2022

If you love riding a bike, you don’t need more motivation, but it doesn’t hurt to remember the benefits of cycling, no matter how or what you ride:

• Lubricates your joints.
• Improves circulation.
• Strengthens your immune system.
• Releases endorphins and reduces stress.

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Claro está que si te gusta montar en bici no necesitas más motivaciones, pero no está de más ser conscientes de los beneficios que aporta el ciclismo en cualquiera de sus modalidades:

• Mantiene a salvo tus articulaciones.
• Mejora tu circulación.
• Fortalece tu sistema inmunológico.
• Liberas endorfinas y por tanto, reduces el estrés.

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Photos from Hiru Cycling's post 29/11/2022

La Rioja Alavesa is an extraordinary and distinct region that embodies the ideal conditions for the spirit of gravel; it is a journey through the history of wine.

Its unique terrain and environment is a pleasure at any time of the year, but visiting in the fall is extra special.

This is the season when the vineyards explode with color. It’s an unforgettable experience to explore this area by bike and let yourself be seduced by the colors of the vineyards.

Do you know about La Rioja Alavesa?

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Photos from Hiru Cycling's post 24/11/2022

The imposing Italian Dolomite mountain range is undoubtedly one of the most desired destinations for cycling fans. With their stunning limestone rock formations as a backdrop, professional cyclists have written some of the most memorable pages of the Giro d’Italia, and some not-so-professional ones, too.

Tell us: would you like to visit the Dolomites? What inspires you?

Virginia Cancellieri


22/11/2022

DWR is an exterior treatment applied to shorts and jackets. It creates a rough, zigzag-shaped surface on the fabric that prevents water from spreading, forming it into round drops and keeping you dry on rainy days.

You can find out if your apparel has DWR in the product description. Check it out in our link: https://www.orbea.com/es-es/resultados-busqueda/?s=DWR


DWR es un tratamiento exterior que se aplica a culottes y chaquetas. Crea una superficie de tejido rugosa, en forma de zigzag, que evita que el agua se esparza, obligándola a formar gotas redondas y manteniéndote seco en los días de lluvia.

Puedes descubrir si tu prenda es DWR en la descripción del producto. ¡Compruébalo en el link! https://www.orbea.com/es-es/resultados-busqueda/?s=DWR


Photos from Hiru Cycling's post 17/11/2022

Breathable, three-layer fabric that’s resistant to wind and water. It’s ideal to combine with your long-sleeve jersey and helps maintain your idea body temperature thanks to its tight fit.

Designed for the most demanding riders. Buy it already!
https://www.orbea.com/es-es/equipamiento/cycle-clothing/cat/mens-advanced-softshell-gilet

Photos from Hiru Cycling's post 15/11/2022

When riding, losing momentum happens to the best of us. To make the most out of maintaining it, we have to keep a conservative pace on the inclines and climbs, but take advantage of flat or downhill sections to increase speed.

Do you ride this way, too?

10/11/2022

It’s been raining for a few days, the sun is finally shining and the temperature is perfect for riding. But the trail is full of mud, and it often kills your motivation to know you’ll be coming home covered in muck.

Even so, we’re not giving you any excuses. We’re dropping a few tips on how to have a better ride when it’s muddy, because there’s always something special about riding these conditions.

PREPARATION
• It’s the ideal time to use those fenders sitting in your garage.
• Using studded tires will help the mud shed from your tires and improve your traction.
• A lower tire pressure will improve your response and will be easier to ride.

TECHNIQUE
There are several types of mud. The best mud to ride is dense, but this type of mud can also force you off your bike or increase your odds of crashing.

• First, always look ahead.
• Carry adequate speed. With mud, it’s better to be in a harder gear.
• When riding through soft mud, it’s best to shift your weight to the rear of the bike to prevent getting stuck.

CLEANING
• Clean off the mud after your ride so your components don’t wear down or break.

Photos from Hiru Cycling's post 08/11/2022

The chamois is made of elastic microfiber with memory foam strategically placed at the saddle’s contact points. Padding density is different in areas where the body needs different levels of support.

Padding in the seat area has a maximum density of 120 kg / m3, with a thickness of 8 mm, making it incredibly comfortable and calibrated for maximum protection against the shock and stress of riding on the road or in the mountains. In the most sensitive area, padding has a density of 60 kg / m3 and 4 mm of thickness.

A central channel protects nerve endings for better support, even over long distances.

Flexible side inserts follow the body’s movement while pedaling, adapting to the rider’s anatomy with maximum comfort.

03/11/2022

MTB has an infinity of riders and an endless number of modalities. At one end we have the Enduro riders and at the other the Cross Country riders. Enduro riders are looking for fun on the descents and if possible to set a good time. Cross Country riders want to go as fast uphill as they do downhill, to find that feeling of flying.

Dentro del MTB existen infinidad de riders y un sinfín de modalidades. En un extremo tenemos a los Enduretas y en el otro los de Cross Country. Los de enduro buscan diversión en sus bajadas y a ser posible marcar un buen tiempo. Los de Cross Country lo que quieren es ir tan rápido para arriba en las subidas como en las bajadas, para encontrar esa sensación de volar.

Photos from Hiru Cycling's post 01/11/2022

A must-have thermal jersey for this time of year that can be worn in unfavorable conditions by combining it with the Advanced softshell vest or Core windbreaker vest. The soft, knitted fabric wraps the body like a second skin and provides warmth. It also features laser perforations on the back pockets and reflective detailing on the HIRU logo.

Find out more through the link: https://www.orbea.com/es-es/equipamiento/cycle-clothing/cat/womens-core-thermal-long-sleeve-jersey

27/10/2022

Don’t miss your chance to create your own high quality, personalized kit. With HIRU, it’s easy. Our design team helps you choose the style, and every item is crafted with great care to represent you and your group.

Personalize your kit now by tapping the link: https://www.hirucycling.com/es/

No pierdas la oportunidad de crear tu propia equipación personalizada, una que te represente y de alta calidad. ¡Con HIRU es sencillo! Nuestro equipo de diseño te ayuda a elegir el estilo. Prendas creadas con mucho mimo buscando siempre representarte a ti y a tu grupeta.

Personaliza ya tu equipación entrando en el enlace: https://www.hirucycling.com/es/

Photos from Hiru Cycling's post 25/10/2022

Completing a route or an ultra-distance race is a challenge that more and more cyclists dare to overcome. There is no exact figure that defines ultra-distance cycling, but non-stop routes from 200km are generally taken as reference. Take note of these common guidelines to help you face your ultra-distance race more easily, no matter what mode you choose:

- Study the route
- Plan for constant training before the race
- Check the weather of the entire route
- Take only the essential gear and prep it in advance
- Bring gear you’ve used before, don’t test new gear on the day of the race
- Establish a nutrition and hydration plan during the ride
- Find a conservative pace that does not exceed your limits to achieve long distances
- The psychological factor is fundamental; you must constantly fight with your head and think that you’re capable of achieving it

Would you dare to compete in an ultra-distance race?

Photos from Hiru Cycling's post 04/10/2022

Cold weather is coming to the road, so it’s time gear up for adverse riding conditions. These winter shorts are built with a warm, soft fabric so you’ll never feel compelled to stop pedaling. If you do get caught in a little rain, its unrestricted movement and breathability will keep you training at your best.

Join the team of those who don’t mind getting wet to train. Find out more through the link: https://www.orbea.com/es-es/equipamiento/cycle-clothing/cat/womens-lab-thermal-bibshort

30/09/2022

Fall is one of the most challenging and beautiful times of the year to mtb. The mountains get a little humid, the trees give off new aromas, the trails change and the cold begins to tighten its grip. We’ve incorporated multiple jackets into our new collection so you can regulate your body temperature efficiently depending on the conditions you’re riding in. Find the best apparel for the climate in your region.

https://www.hirucycling.com/en/

Seguramente el otoño sea una de las épocas más desafiantes y bonitas del año para practicar mtb. Los montes se humedecen, los árboles desprenden nuevos aromas, los senderos cambian y el frío empieza a apretar. Hemos incorporado diferentes modelos de chaquetas a nuestra nueva colección para que puedas regular tu temperatura corporal dependiendo de las condiciones climáticas de donde vivas. Descubre la prenda que mejor te protege frente al clima de tu territorio.

https://www.hirucycling.com/en/

29/09/2022

Exploring is addictive. The more places you discover, the more it take root and challenges you to keep pedaling towards new, faraway places.

The Advanced range in our new Fall-Winter Collection responds to the adventurous needs of those who seek the longest rides. Check it out through the link: https://www.hirucycling.com/en/

Explorar es adictivo. Cuantos más sitios nuevos descubres, más te engancha y te reta a seguir pedaleando hacia nuevos lugares lejanos.

La gama Advanced de la nueva Colección Otoño-Invierno da respuesta a las necesidades de aquellas personas aventureras que disfrutan de las rutas más largas. Descúbrela en el enlace: https://www.hirucycling.com/en/

Photos from Hiru Cycling's post 27/09/2022

Tackling the most intensive workouts in bad weather is a whole lot easier with the new 2022 FW HIRU collection. Breathable and lightweight for more aerodynamic rides. Waterproof and thermally balanced for the most demanding training sessions. Comfort and versatility for day-to-day rides.

Don’t miss out on the new range and take a peek by visiting this link: https://www.hirucycling.com

Afrontar los entrenamientos más intensivos con meteorología adversa ahora se vuelve más fácil con la nueva colección FW HIRU 2022.
Transpirabilidad y ligereza para salidas más aerodinámicas. Impermeabilidad y equilibrio térmico para los entrenos más exigentes. Comodidad y versatilidad para el día a día.

No pierdas detalle de la nueva gama y echa un vistazo en el link: https://www.hirucycling.com

26/09/2022

Winter is coming and so are the lower temperatures and shorter days. But putting our feet on the ground and storing our bikes will never be an option. HIRU exists to elevate the feeling of riding a bike with high-quality gear that’s 100% adapted to your rides.

The new 2022 Fall-Winter HIRU range is finally here, and we’ve created this collection for road fanatics and the passion for endless climbs; gravel riders crazy about finding a new adventure; and mountain bikers who stop at nothing to reach the highest peaks. We are each of them. We are HIRU.

Find out more about the new collection: https://hirucycling.com



Se acerca el invierno, y con él, la época en la que las temperaturas bajan y los días menguan. Pero echar el pie a tierra no está dentro de nuestros planes, parar de rodar nunca será una opción. En HIRU, nuestro propósito es elevar tu sensación de andar en bici, ofreciéndote productos de alto valor y 100% adaptados a tus salidas.

Por ello, por fin llega la nueva gama Otoño-Invierno HIRU 2022. Una colección adaptada para los amantes de la carretera y sus interminables puertos; perfecta para aquellos gravelers locos por encontrar una nueva aventura; e idónea para esos mountainbikers que tienen entre ceja y ceja subir al pico más alto. Somos cada uno de ellos, somos HIRU.

Descubre más sobre la nueva colección: https://hirucycling.com

19/09/2022

La temperatura baja, llega la lluvia y el invierno se acerca, pero no por ello hay que echar el pie a tierra.
Descubre la nueva gama Otoño-Invierno HIRU 2022. Colección innovadora, aventurera y de gran comodidad. Adaptada para todas las modalidades, abarcando desde los riders más aventureros hasta los apasionados de la carretera, pasando por aquellos gravelers siempre dispuestos a explorar nuevos caminos. Seas el ciclista que seas, no te pierdas nuestra nueva colección. PRÓXIMAMENTE.

15/09/2022

Whatever cycling means to you, we want to be a part of it. We select the best materials to provide the highest quality, improve your training sessions and exceed your expectations. Even more, you can personalize your gear so it fully represents you on all your rides. Contact HIRU to design your ideal kit.

Queremos superar tus expectativas, ser parte de lo que significa el ciclismo para ti. Elegimos los mejores materiales para aportar la máxima calidad y mejorar tu experiencia en cada entrenamiento. Ofrecemos la personalización de tu equipación para que te represente al completo en todas tus salidas. Contacta con HIRU y crea tu equipación ideal.

Videos (show all)

Hiru FW 2022 Collection