J.L. Rocha Collections

J.L. Rocha Collections

Hand-made, small batch, one of a kind shoes, jackets and leather accessories from Mexico! J.L.

Let our family join yours and help you stand out for the right reasons. Rocha Collections is a menswear leather goods brand that ships across the USA. Our brand is family owned and operated out of San Diego California by Jose Luis Rocha, Jose-Noel Rocha, and our Internal Team. We use only the best materials, ethical practices, and make small batches of each item to ensure proper treatment and respect of our artisans, their craft, and the resources utilized to make each item.

15/06/2024

For men of all styles, and all walks of life. 🇲🇽⚒️🌎

Get dad everything he deserves this Father’s Day, our Classic Collection exemplifies execellence in design with timeless styles crafted with our historic quality. Done right, and doing right for others. There’s no greater gift than a legacy of good.

13/06/2024

As classic as everything dad loves. 🥃

Honor the mark your dad makes with the gift of handcrafted legacy pieces. Ethically handmade in Mexico by fair wage artisans, our father and son business is dedicated do well made items that stand the test of time.

Seen here, our comandante ankle boots in cognac pay tribute to the fortitude of classic dads, with leather vegetable tanned similar to well aged spirits, and with unique style as good as a classic tune. Designed in our headquarters in San Diego, California, handmade in our hometown of Leon, Guanajuato and shipped across the USA and most parts of the world by J.L. Rocha Collections.

06/06/2024

The Hidalgo Jacket in Black.

This full grain lambskin leather jacket serves as a testament to our history as craftsmen. Highlighting a unique construction style that showcases subtle detailing wherein vegetable tanned napa-style hides are masterfully cut to construct this piece with the highest quality. We prioritize ethical craftsmanship by utilizing the full ethically sourced lambskin to add detailed piping and features across the Harrington inspired collar, cuffs, and hem without hiding prove scars of a life well lived.

A true legacy piece for the connoisseur of fine handmade goods, our artisans take their time in crafting each piece, ensuring that they honor each facet of production and history. This is why the jacket is named for Miguel Hidalgo, an icon of Mexican history that stands for moral values, social responsibility, and strength when standing for ideals.

Made in limited numbers by fair wage artisans in our home town of Leon, Guanajuato. We are honored to bring this piece to you with world class quality in black and chocolate from J.L. Rocha Collections. 🇲🇽⚒️🌎

Exceptional photography by

05/06/2024

How will you mark your legacy?

Our lion crest is representative of where we come from, what we do, and the legacy we aim to leave. Modeled after a leather hide, bearing the mark of our city Leon (meaning Lion in English), the tools of leather craft and a crown of quality. We proudly use this crest to represent the soul and quality within our handmade products.

Handmade by family in Leon, Guanajuato.

Photos from J.L. Rocha Collections's post 04/06/2024

The Aspecto Cap-Toe in Black

A sophisticated take on the classic derby with a dynamic layered leather wing tip styling. Crafted from full grain calfskin leather with a Goodyear welted construction in Leon, Guanajuato where our family is from and lives.

It is our honor to bring them to you, designed in our showroom in California made with the same care as our legacy has imparted in us. Three generations of father and son, handmade in Mexico.

29/05/2024

A good man is one who treats everyone with respect, including themselves. 🇲🇽⚒️🌎

Classic values of things done right, that’s how you build a legacy. We honor our legacy of craftsmanship through world class leather goods made through ethically sourced leather and artisanal respect. The Hidalgo jacket in black is a testament to the fine details that matter.

Photo of by with hair and make up by

Photos from J.L. Rocha Collections's post 27/05/2024

The Caballero Cap Toe Derby Lace Up, Handmade in León, Guanajuato.

Made from ethically sourced calfskin leather in a rich to***co leather finish, featuring a unique long wing style brogue designed to elevate the original derby style.

The Goodyear welted sole featuring our family crest is a symbol of our pride in the legacy of craftsmanship.

Photo of by with make up and hair by

Shot in Cabo San Lucas, Mexico.

22/05/2024

The Hidalgo Harrington Jacket in Chocolate.

Made from full grain vegetable tanned lambskin leather handcrafted into a harrington style silhouette. An ode to classic menswear design and named for an icon of Mexican history, Miguel Hidalgo.

The jacket exemplifies the fine detailing of handmade menswear through elegant accent threading on the cuffs and hem, while hearkening to lightweight gentleman’s styling through the raised collar and high quality hardware.

For the man who discerns the finer things through classic taste. Limited quantities available from J.L. Rocha Collections, family owned and handmade in Mexico.

16/05/2024

You can’t beat a classic, from cars to style: timeless always wins.

Photos from J.L. Rocha Collections's post 07/05/2024

Tinto de Verano: the drink of the season for SS24. 🍷

There’s no better way to exemplify classic simplicity in the summer than with a Tinto de Verano. It’s the less pretentious cousin of Sangria. Consisting of:

• 3-4 Ice Cubes
• 4 Ounces of Red Wine (We recommend a Spanish Tempranillo for this Spanish drink, or sub with Non-Alcoholic Red wine if that’s your preference)
• 4 Ounces of Lemon-Lime Soda, such as sprite or 7-Up (you can also substitute for a lemon flavored mineral water - in Spain they use a soda called “Gaseosa”)
• 1 Slice of Lemon for Garnish.

Enjoy! We think this is the drink of the season, but we’d love to hear your thoughts on the quintessential summer drink that exemplifies the classic simplicity of spring/summer.

06/05/2024

You voted the Kilted Loafer as the loafer of the on our stories, but do you know the number 1 loafer of the summer? We cover our Top 3 Men’s Loafers for Summer in our latest blog post at jlrocha.com/blog

Go and explore before the big party begins. 🏛️📸

02/05/2024

An easy way to understand temperature and occasion for your leather jacket collection. Agree?

29/04/2024

What’s the best cafe racer for men? We think it’s the Rufino in Black. Inspired by Racer history and the artist Rufino Tamayo, this jacket is versatile, light weight, and sized for all body types.

We just released a new Video about the jacket, visit the link in our bio to see what it’s all about.

26/04/2024

The isla duffel bag in full grain lambskin leather.

Pigmented in our unique aniline petrol blue and black, creating this unique and detailed midnight blue.

Aniline leather is a type of leather dyed exclusively with soluble dyes. The dye colours the leather without producing the uniform surface of a topcoat paint or insoluble pigmented sealant, as on other leathers, and so retains the hide’s natural surface.

The softness and richness of aniline leather contribute to its high-quality status. However, because aniline leather is not coated, it is more susceptible to staining, fading, and scratches.

Allowing you to develop a patina as unique as your life, this legacy piece will last generations of travel.

24/04/2024

“One touch of nature makes the whole world kin.” –William Shakespeare

Our natural processes and timeless craft are unified by a commitment to ethical responsibility. The rumorosa bag is inspired by nature, and iconic Mexican pioneering. We craft each piece from all types of leather with three pillars: quality, family, and legacy leading the charge.

See how our values reaffirm our commitment to nature in our new blog post at jlrocha.com/blog

18/04/2024

For refreshing days, spring and summer call for lightweight leathers that are expertly crafted. 🌄

See what jackets we chose as our top picks for spring summer along with style tips to wear them masterfully.

17/04/2024

Make joy your journey, and legacy will take care of itself. 🔑

The hidalgo leather Harrington jacket is the perfect companion for spring travel, lightweight full grain lambskin creates a smooth supple feeling while being classically rugged for windy days and brisk weather.

Shown here on by with

Photos from J.L. Rocha Collections's post 13/04/2024

Make sure the quality of your life is measured in the richness of your adventures. 🌊

Our isla duffel bag is made with a supple lambskin leather that is sure to last though all your journeys with a refined uniqueness. The hand dyed midnight blue paired with black creates changes in hues depending on the light and visibility.

Make this creative iteration of our duffel the cornerstone of your collection.

09/04/2024

The height of luxury is knowing quality. We caught up with our friend for these masterful photos in just before the fashion week festivities.

In our latest blog post, we cover our luxury suggestions for an indulgent Cabo adventure. Visit our blog to learn more.

Photo by
Hair & Make Up by
Styling & Direction by J.L. Rocha

Photos from J.L. Rocha Collections's post 09/04/2024

As if you needed another reason to love Mexico, today chose Torreón, Mexico to officially broadcast the Solar Eclipse.

For a little over two years, the city has been preparing to record this natural phenomenon: “We began to robotize the observatories to be up to date and have the necessary capacity to make a transmission,” commented Eduardo Hernández, director of the Torreón planetarium in an interview.

The total solar eclipse in Coahuila occurred at precisely 12:17, Mexico City time. Attendees enjoyed 4 minutes and 28 seconds of darkness, 14 seconds longer than what was observed in Mazatlán. This phenomenon is due to the moon’s closer proximity to Earth, resulting in a path width ranging between 108 and 122 miles across North America.

If that isn’t enough reason, we’re working on a luxury travel guide for one of our favorite places: - to help you celebrate. Stay tuned for more.

06/04/2024

Standing out for the right reasons means living with your own unique stance at the forefront.

The artisan backpack in black is the only reference with this signature J.L. orange lining. Inspired by our brands origins and the history of craftsmanship we come from. This bag encapsulates long lasting individuality.

03/04/2024

The rústico double monk in calfskin leather.

A rustic take on a classic double monk, minimalist detailing allows for the calfskin leather to take center stage, develop a unique patina, and grow with each unique collector.

As part of our artist collection, both the rústico and elegante contain a preservative film on cowhide sole exclusive to the collections’ footwear. With limited pieces - there are only a few chances left to claim these rustic and timeless monk strap shoes.

03/04/2024

Spring weather calls for mixed media, a transitionary season that brings with it all types of weather. 🇲🇽⚒️🌎

The lambskin and wool bomber jacket serves as the pinnacle piece for any climate, and the well versed collector with diverse style.

29/03/2024

The Sierra Negra Travel bag in full grain calfskin leather.

Inspired by the history of the Mexican mountains and crafted in a Gladstone inspired silhouette serves as a testament to our love for the timeless nature of rustic travel.

27/03/2024

U.S.A. 🛫 Mexico 🛫 The World 🇲🇽🛠️🌎

Wherever you’re going - world class quality relies on three simple values: integrity in your craft, a history of skill, and the desire to build a legacy in honor.

As we prepare for April, J.L. and J.N. are back together to make sure this season is spectacular. We wish you a world class start to your month, and many blessings for you and yours.

Photos from J.L. Rocha Collections's post 26/03/2024

The Rumorosa Duffel Bag in Pebble Grain Calfskin.

25/03/2024

In every journey: carry quality, passion, and love. 🇲🇽🛠️🧳

The rumorosa duffel bag is inspired by the dangerous road in Mexico famed for winding routes and its’ brief appearance in a James Bond film.

For the gentleman who needs to travel the winding roads that come, and do so with quality this two toned calf skin travel bag in full grain leather is yours.

Photos from J.L. Rocha Collections's post 23/03/2024

Some of our favorite photos from collectors and connoisseurs 🥂📸 Great friends, great brands, great memories. See the slideshow in full resolution on our blog.

22/03/2024

Every detail has importance. 🇲🇽🛠️🌎

Each piece of our production process comes from the heart and soul of our family, from the initial design to development of leather and the details of hardware we believe in the artistry of craftsmanship.

For those who craft a legacy of care, there’s J.L. Rocha.

20/03/2024

A well rounded gentleman knows that seamlessness is the key for elegance. Don’t make one of the top 5 leather jacket mistakes for men that we cover in our latest podcast episode. 🎧🎙️🌎

Our Story

The early history of what is now Mexico was industriously harbored by immigrants from Spain and Italy. Leon, Guanajuato became a crossroads of industry, and the craft of handmade leather goods was taught to my great grandfather: Jose Luis Rocha. From apprenticeship to artist and entrepreneur, he flourished within this region and had a son he also named Jose Luis Rocha. My great grandfather passed on his trade and his family business to my grandfather while infusing techniques of indigenous historical intelligence and values of respect for our history. My grandfather stressed the importance of tradition as well as the consideration and appreciation that one can show when working with resources the earth and life provide us with.

Years later, my father: Jose-Luis Rocha, spent his younger years in Leon learning the family business. He graduated with a degree in design and composition, then proceeded to travel throughout Mexico. He experienced the adventure within the rich diversity of lifestyles and regions, and even traveled to Chicago for additional scholarship in business at Northwestern. While in Tijuana he met my mother and married her; he then started a family in with her home town of San Diego, California. Together they flourished, travelled internationally, raised a family and brought to life his passion of bringing the artistry of Mexico to the United Sates.

Owned and internationally operated out of San Diego and Leon Guanajuato my father and I welcome you into our family. modern design and timeless fashion brought to you by the same values and tradition passed over 100 years of handmade artistry. Each of our shoes are a work of art and individually made in small batches because of our respect for both the materials we use and the quality we create. Please note that each individual piece from our collections are created by hand and display markings of originality and quality.

Any customer that owns an item from our handmade collections joins a family of those who are dedicated to a belief that one can be stylish, unique, and have quality without compromising in price and originality.

Videos (show all)

POV: The World is Yours. 🇲🇽⚒️🌎 Crafted with world class quality our leather jackets, shoes, and travel bags for men are ...
How do you define individuality? Jose-Noel infuses his unique style into everything he does, from creating this family l...
Name a better pair than #nationalpalomaday and a birthday 🎉Cheers to our founding son Jose-Noel as he celebrates 29 year...
Here’s to all the moms out there, thank you for making us the men we are. 🥂Feliz día de las madres a todas las mamás que...
Make mom proud, dress well, and thrive. 👞Today’s latest #podcast is a special dedication to mothers, as Jose-Noel review...
WATCH NOW: The behind the scenes of our photoshoot with @drpedroliteras @dinogomezphoto and @loscabosmakeup is live! 🙌 W...
The best men’s cafe racer? We think so. 🧥If you haven’t caught up on #LeatherStyle by J.L. Rocha, you can see all our gr...
Live well gentlemen. @drpedroliteras shares his secrets to living well in the latest video. See the link in our bio to l...
J.N. On the Exemplar Effect podcast discussing his dad THE J.L. Rocha himself. A testament to the way handmade can creat...
Wear your boots, love your boots, care for your boots. 🧡Jose-Noel took out his Marquez combat boots for a photoshoot in ...
When you’re a father son business, you care about quality. 🇲🇽⚒️🌎Spend quality time with those you love, with the highest...
Over 3 Generations of Leon, Guanajuato. 🇲🇽⚒️🌎Our entire history is centered by our home town, we are proud of where we c...