White Noise Showroom

Trend Alert:
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Floral Freedom 🌸🌺🌷🌼
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Logos, patterns, colors, and texture have been dominating for a couple of seasons
🌼
Now add florals to your mix
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All over floral prints and head-to-toe floral embroidery are the new neutral
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Retailers - add floral  accessories  to your e-comm assortment
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 Designers-produce merchandise to be worn with florals
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Merchandisers, stylists and influencers - make sure you tell a flower power story

For more, download my
“Get Ready. Sweat Set. Go Back!”

🔗in bio 🧑🏽‍💻

Accessory Edit by

Jen Hansen Jewelry 💍 💎

“Designing is my passion, but giving is my purpose” says designer and founder Jen Hansen

Her brand consists of 2 collections: Fine and Demi-fine and it is the quintessential marriage of high low

Bangles ,rings, earrings and mix n match chain & pendant collections complete her well-rounded assortment

Jen has philanthropy built into her business

She has long been supporting charities that rescue women from s*x slavery

In 2018, she donated to a charity in India that provided one year of vocational training, and employment programs, free child care and safe shelter for 250 women

Talk about !

Now that the holiday shopping season has officially started, don’t forget to:

1️⃣ Trim your assortment
2️⃣ Expand on what’s successful (what’s actually selling and not what YOU like)

3️⃣ Place the most successful products in multiple marketplaces

For more tips and strategies, sign up for
...fashion biz strategies in your inbox!

Link in bio 👩🏽‍💻 Sign up TODAY!

The Scrunchie Takeover

Hair has long been having moment as an accessory all its own

All colors, textures, and styles are finally being embraced.....
....so it's no surprise that hair accessories are taking over

The 80’s scrunchie has been on the trend radar for a couple of seasons and is now front and center!

And just like the 80s, the bigger the better!

TIP: These make the best stocking stuffers......add these as a pop up reminder just before checkout on your website!

For more tips: www.tamikowhite.com 👩🏽‍💻

Top knot & your laptop 👩🏼‍💻

How many are ready for Black Friday, small biz Saturday, and Cyber Monday?

Businesses and brands have been preparing for months for today 🛍

Make a new habit to intentionally shop & support small, independent,
women-owned and black businesses

I first met Autumn Adeigbo 10 years ago when we both attended ARISE Fashion Week in Lagos, Nigeria 🇳🇬

She was one of the many talented US designers that were there to present their collections

Today she has achieved an historical feat: she is the first fashion brand led by a female, Black designer to raise more than $1 million in venture capital funding!

“The past 24 months have been filled with over 200 meetings with investors, nearly a thousand follow-up calls, and even more meetings after that…” she shares in an interview with

Her Nigerian heritage, maximalist aesthetic, entrepreneurship, and raw talent is the heart of Adeigbo’s success

CONGRATULATIONS

Tenacity + Talent = THE brand to watch!

Layers are a fall go to 🍁🍃🍂

But NOW we are doing indoor stuff outdoors and outdoor things indoors

We need clothes that match our now lifestyles 📍

That’s where indoor/outdoor wear comes in

I define it as clothing you can do everything in

An indoor/outdoor look is comfortable enough to lounge in but tailored enough to lead a zoom mtg then go to dinner....outdoors!

Gone are the days of changing 3x’

Are you merchandising your website to highlight inside/outdoor looks?

Are you creating content that inspires multi-functional uses for clothing?

Are you designing with function in mind??

MAXIMALISM ⭐️

🚨

Personalizing your home, clothes, hair, and accessories with various colors, textures, patterns, and aesthetics is what Maximalism is all about ⭐️

Creating bold, eccentric looks using accessories & prints have been on trend for a couple of seasons in apparel

Maximalism is now appearing in home decor, accessories and tablescapes

RETAIL TIP: Merchandise products in ways that break tradition....try mixing & patterns, colors, and prints 🌈🎨🦓

Download your free copy of the HOLIDAY 2020 TREND STATEMENT and make smart decisions for your business!

Are you in the ?

Sign up today 📲

Link in bio ⬆️

Here are 3️⃣ digital marketing goals:

1️⃣ Increase sales

2️⃣ Grow brand awareness

3️⃣ Increase conversion on your website

Each require a plan & a strategy 📝

For more strategies and brand building tips, sign up for 📲

Link in bio ⬆️

Covid-19 has created new ways to define and segment target customers

“Psychographics are the new demographics”- Tamiko White
....meaning the new way to segment and target a customer is by how they THINK and what they VALUE vs where they live and what age they are 🔑

Brands benefit when they understand their target market psychographics bc it will inform:

1️⃣ What SOCIAL MEDIUM you use
2️⃣ The TONEof your Content
3️⃣ The TYPE of content to use (pdfs, lists, videos, demos)
4️⃣ What your target customer VALUES

Are you ready????

is a monthly subscription service that breaks down all the style trends, industry influentials, and brand building info📈

In this fast world of constant content, Covid-19, new customer habits, & a lot of uncertainty, it is vital that you know what is happening so that you can best serve your community to increase your sales 🧾

Every month, you will get information, inspiration, & content ideas for your fashion and lifestyle business.

This group is perfect for:
🏷 Retailers
🏷 Designers
🏷 Stylists
🏷 Brand Builders
🏷 Content Creators
🏷 E-commerce business

With your subscription, you will get:

📈Trend Statements

 🧷 Tips for Product Storytelling

📰Fashion Industry News

🖥 E-Commerce Tips

🧵Brand Building Content

💬 Weekly Live Video Chat

JOIN TRENDING TODAY!

Link in bio ⬆️

www.tamikowhite.com/nowtrending

Who uses a Trend Report? 🤔

🏷 Designers
🏷 Content creators
🏷 Influencers
🏷 Online Store
🏷 E-commerce Businesses
🏷 IG Stores
🏷 Retailers
🏷 Wholesalers

Download yours for Winter, Black Friday, and holiday content ideas 👨🏽‍💻

Sign up for to get ALL the fashion biz tips 📈straight➡️to your inbox 📨

Link in bio 📲

What is a Trend Report?

It is a tool to help fashion brands analyze popular styles of clothing and accessories at a particular moment in time 📈

Trend reports focus on the consumers’ needs and wants 🧾

Fashion trends are the basis for the designs that are produced every season 🏷

Download yours for fall, Black Friday, and holiday content ideas 💡

Link in bio 📲

www.tamikowhite.com

If you are wondering what the mall will be like post Corona, check out my input in Best-Life-Online!

https://bestlifeonline.com/malls-after-coronavirus/

How to Futureproof Your Career in Buying As the buying industry undergoes a dramatic transformation, Browns Buying Director Ida Petersson shares her insights on the skills critical for success in the season ahead.

This is honorable but the argument is that technically they are a "small business" bc each location has less than 500 employees....We traditionally think of small businesses as 5-100 employees, etc....Truth is, everybody is hurting and everybody needs help.

Shake Shack hands back $10M loan | LinkedIn Shake Shack is returning the $10 million loan it received from the government's now-depleted $350 billion Paycheck Protection Program (PPP), which was intended to help small businesses.

DEADLINE TODAY 6PM

Time ⏰ is what everyone feels like we have a lot of right now...
🏷
Truth is, for some weird reason, we never really have as much time as we think 🤷🏽‍♀️
🏷....So much is out of our control so why not use this time wisely to focus on what we CAN control...how we use our “now”
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This current “hurry up and wait” moment is the PERFECT “now” to research that fashion school, fashion career or design opportunity that will help you get to your dream and goal 🧵
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The future seems so unsure right now 🤔
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Some are scared. Sick 😷. Nervous. Anxious. Or just numb 🤦🏾‍♀️
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Every emotion is okay right now. Be gentle with yourself and let yourself acknowledge what you are feeling 🙌🏾
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Fashion always seems to feel “frivolous”
during times of crisis but........IT IS NOT!
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Fashion is our art.
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Our work.
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Our passion.
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And it is just as important as any other industry 📌
🏷......This too shall pass and we as a fashion community will be refreshed, renewed, and ready for this next new world 🌍
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Here's some great advice as to how to proceed with your orders during this time!

Gary Wassner's Guidelines To Help the Fashion Industry Through This Situation - Daily Front Row Gary A Wassner, CEO of Hilldun Corporation, has written some important advice for the fashion industry, which he recently shared with CFDA.com. In case you missed

My name is Tamiko White and I am a fashionpreneur. I offer fashion business consults, tips and education...

Now that we collectively have "extra time", here is an e-book I wrote that teaches the importance of merchandising( for every business or brand). Merchandising is storytelling and storytelling influences the way customers engage and purchase...

Enjoy and please feel free to leave a testimonies or review...
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“In order to create a genuine, consistent desire for your brand, you need to tell a great story.”
- Tamiko White, Fashion Entrepreneur, Media Personality, & Author
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Telling stories using products is one of the most powerful ways means that brands have to influence purchase decisions, teach about their products, and inspire loyalty. Merchandising is storytelling. What story are you telling?
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Download a FREE copy of my ebook: MERCHANDISING: Unlock the Key to Your Branding where I explain why merchandising is critical for sales!
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Because nobody goes into business to break even!
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https://www.tamikowhite.com/merchandising-the-key-to-your-branding

📌🏷

DVF now has a rental service
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You can now rent ALL of your favorite wrap dresses
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The rental market has exploded in our IG culture 📸
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Meeting customers’ lifestyle needs is a sure way to stay in business. Being able to pivot or even predict what they want is critical 📈
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Rent the Runway, Bloomingdales, and now Diane Von Furstenberg have all realized that their customer NEEDS a diverse wardrobe 🔑
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What are you doing to meet your customers needs? 🤔
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