Yiying Lu

Yiying Lu

Named one of Fast Company’s Most Creative People in Business 2018, Yiying Lu is a cross-cultural d

30/09/2023

🏮🌕🏮 Happy Mid-Autumn Festival 🐰🌕🐇 Did you ever wonder why the rabbit is the mascot of the Moon Festival?

Today is the yearly Mid-Autumn festival​following the lunar calendar. The Mid-Autumn Festival is an important day to celebrate the Harvest FULL MOON 🌕 when people & the moon reunite to form a FULL circle. Usually, the jade rabbit is the main character in one of the famous Chinese Mid-Autumn stories. The noble Moon Rabbit​,​ also called the​ ​"Jade Rabbit​", lives on the moon. Chinese folklore is often portrayed as a companion of the moon goddess Chang'e, constantly pounding the elixir of life for her.​ But why a rabbit?

Once upon a time, three animals were living in a forest 🌳🌳🌳: a fox 🦊, a rabbit 🐰, and a monkey 🐵. The three immortals, pretending to be old beggars, went through the forest asking for food. The fox and the monkey quickly offered them food. The rabbit, who had no food but was very pious, felt guilty. She said, “I’m so sorry I couldn’t offer any food to help you, but I can give myself,” and jumped into the fire.

The three immortals were moved by the rabbit’s sacrifice and decided to make the rabbit immortal, sending her to live in the Moon Palace with Goddess Chang’e.

Therefore, nowadays, when Chinese people decorate the Mid-Autumn Festival, they use the rabbit as one of the decorations. Folklore throughout Asia has long held the rabbit as a symbol of rebirth commonly taken to represent the moon. ​

These monthly reproduction activities coincide with the moon's cycle; Thus, rabbits are often related to fruitfulness and the moon. Another more figurative explanation is that ancient people worldwide thought that the moon's dark markings looked like a rabbit's shape, thus associating the two. 2023 is the year of the Rabbit, makes the rabbit even more special for the Mid-Autumn Moon Festival in the Rabbit year! That’s why I made this art piece ✨🌕🐰✨

Look up to the sky tonight, and I hope you will see a beautiful full moon glowing in the night sky 🌕

✨🌕 🐇 🥮 ✨

Photos from Australia China Alumni Association's post 18/10/2021

Thank you Australia China Alumni Association 🙏❤️

Singapore Global Network | 5Qs with Yiying Lu, Award-Winning Artist, Food Emoji Designer & TEDx Speaker 25/08/2021

Singapore Global Network | 5Qs with Yiying Lu, Award-Winning Artist, Food Emoji Designer & TEDx Speaker From the Twitter Whale and Dumpling Emoji to Disney Shanghai Mickey Mouse, Yiying Lu creates iconic brand designs which transcend linguistic barriers and enchant a global audience. She shares inspirations behind her new art piece created for Singapore’s 56th birthday celebration.

19/10/2020

I am excited to announce that I will be hosting an Q&A creative mentorship session today at 5pm PST (8pm EST)
as part of the Adobe Career BootCamp to answer questions from students, or young professionals who are getting started in your career, or pivoting careers.

You can ask me question such as:
- How can we make important choices along our career journey
- How can we get past moments when feeling frustrated, blocked, or even giving up
- How can we find our authentic voice and inspiration for our work

Join me at today at 5pm PST (8pm EST): https://lnkd.in/e4XnGEj

You can have free access to a variety of panels, workshops, and wonderful mentorship opportunities from industry leaders.

If you're a student, just getting started in your career, or pivoting careers, I encourage you to join us!

17/07/2020

Happy World Emoji Day!!! So I recently learned pretty soul-crushing news "There won't be new emoji in 2021 because of coronavirus!" 😱🤯😲😳 (https://www.cnn.com/2020/04/12/business/new-emoji-apple-android-2021-postponed/index.html).

HOW COULD THIS BE TRUE??? As we know, emojis have been significant expressions for billions of people from around the world. They allow people of all ages to communicate with each other so much more joy, surprise, and innuendo. As an emoji connoisseur, I felt compelled to create more new content about emoji as a visual language to help people through this trying time.

So I start this heroic project called "Let's Talk Emoji," where I will be posting monthly videos (irregularly) to show my knowledge about this magnificent visual language: Emoji!

I plan to my creative experience of designing the 🥟🥢🥠🥡🦚 and upcoming boba (https://www.latimes.com/food/story/2020-03-06/boba-emoji-yiying-lu) emojis, conversation with other emoji creators, and emoji experts, etc.

But, first thing first, so what does the word "Emoji" actually mean?

For more videos like this, you are welcome to subscribe to my new youtube channel:
letstalkemoji.com

17/07/2020

Happy World Emoji Day!!! So I recently learned pretty soul-crushing news "There won't be new emoji in 2021 because of coronavirus!" 😱🤯😲😳 (https://www.cnn.com/2020/04/12/business/new-emoji-apple-android-2021-postponed/index.html).

HOW COULD THIS BE TRUE??? As we know, emojis have been significant expressions for billions of people from around the world. They allow people of all ages to communicate with each other so much more joy, surprise, and innuendo. As an emoji connoisseur, I felt compelled to create more new content about emoji as a visual language to help people through this trying time.

So I start this heroic project called "Let's Talk Emoji," where I will be posting monthly videos (irregularly) to show my knowledge about this magnificent visual language: Emoji!

I plan to my creative experience of designing the 🥟🥢🥠🥡🦚 and upcoming boba (https://www.latimes.com/food/story/2020-03-06/boba-emoji-yiying-lu) emojis, conversation with other emoji creators, and emoji experts, etc.

But, first thing first, so what does the word "Emoji" actually mean?

For more videos like this, you are welcome to subscribe to my new youtube channel:
https://letstalkemoji.com

24/06/2020

Facebook Product Design Manager Paola Mariselli and I shared our advice at Women Talk Design online webinar, hosted by Danielle Barnes, CEO of Women Talk Design. We share our experiences about embracing unique perspectives and lessons we've learned and both challenging and rewarding moments as a bilingual speaker.

For more videos about design and creativity: https://www.youtube.com/user/YiyingLuTube
More from Women Talk Design: https://womentalkdesign.com/

24/06/2020

Public speaking can be intimating and even scary sometimes, but once you learn how to face our fears and start to learn from your past failures, you can truly grow and improve your practice, whether you are a new speaker or an experienced speaker.

Last month, I teamed up with Facebook Product Design Manager Paola Mariselli to share our advice and tips on public speaking at Women Talk Design online webinar, hosted by Danielle Barnes.

In this video, we both share with our audience how we faced our fears and learned from our past failures as a bilingual speaker.

Women Talk Design offers fantastic webinar and online workshops for people to practice and become a better communicator:
https://womentalkdesign.com/

Learn more about Paola's work:
https://twitter.com/paolaMariselli

I will be posting more videos like this in the following weeks.

For this videos series on Lessons of being a bilingual speaker:
https://www.youtube.com/watch?v=27UI1I7nFJU&list=PLBXvSfSBcl_Q8hq19qph4mYwEk9XOjXHv

23/06/2020

In the past 8 years, I have traveled & spoken at international conferences on Design, Creativity & Innovation, in over 20 countries around the world, including TEDx Palo Alto, SXSW, Adobe MAX, Web Summit, 极客公园 GeekPark and so on.

I recently shared with audiences at Women Talk Design, about things I have learned as a bilingual speaker. I am so glad to hear feedback from audiences that they found the content helpful.

I believe these tips are not only helpful to women speakers, non-binary speakers, bilingual speakers, but also to any speakers who any professions who is intended to improve their communication skills.

Here is the first one:

1. Show Compassion to Yourself.

I will post more advice in the future. Let me know what topics would you like to hear more from me.

23/06/2020

In the past 8 years, I have traveled & spoken at international conferences on Design, Creativity & Innovation, in over 20 countries around the world, including TEDx Palo Alto, SXSW, Adobe MAX, Web Summit, 极客公园 GeekPark and so on.

I recently shared with audiences at Women Talk Design, about things I have learned as a bilingual speaker. I am so glad to hear feedback from audiences that they found the content helpful.

I believe these tips are not only helpful to women speakers, non-binary speakers, bilingual speakers, but also to any speakers who any professions who is intended to improve their communication skills.

Here is the first one:

1. Show Compassion to Yourself.

I will post more advice in the future. Let me know what topics would you like to hear more from me.

22/06/2020

How design transformed an out-of-business sushi chain into the multi-million dollar No. 1 sushi brand in Australia

My creative process behind the award-winning Cross-Cultural Sushi Brand Wasabi Warrior. The original name of the company was called "Go Sushi", it was about to go out of business after the '08 financial crisis. The company founder worked with my studio. We rebranded the company to "Wasabi Warrior", and I create a new logo, mascot, and entire branding style guide for the packing and store design. This redesign campaign completely transformed this out-of-business company into a multi-million dollar sushi brand, currently is one of the most successful sushi Franchises. Now they have successfully expanded to Hong Kong and the Philippines.

This is part of my design education series: "Designing Across Cultures": http://www.designingacrosscultures.com/

For more videos about design and creativity:
https://www.youtube.com/user/YiyingLuTube

22/06/2020

How design transformed an out-of-business sushi chain into the multi-million dollar No. 1 sushi brand in Australia

My creative process behind the award-winning Cross-Cultural Sushi Brand Wasabi Warrior. The original name of the company was called "Go Sushi", it was about to go out of business after the '08 financial crisis. The company founder worked with my studio. We rebranded the company to "Wasabi Warrior", and I create a new logo, mascot, and entire branding style guide for the packing and store design. This redesign campaign completely transformed this out-of-business company into a multi-million dollar sushi brand, currently is one of the most successful sushi Franchises. Now they have successfully expanded to Hong Kong and the Philippines.

This is part of my design education series: "Designing Across Cultures": http://www.designingacrosscultures.com/

For more videos about design and creativity:
https://lnkd.in/eds3wXU

20/06/2020

Today is Father's Day! I am delighted and honored to interview with my dear friend, Musician, Author, International Keynote Speaker: Bronkar Lee about the one thing he is grateful for, the experience of being a dad.

And here is his beautiful answer.

Music from Bronkar: https://www.brainbeatsmusic.com
More about Bronkar: https://www.bronkar.com

This is the first episode of BravoConvo, a brand new video series I host, where my guests and I will explore a range of topics from art, music, storytelling, communication, business, science, nature, and healing, provide audiences and ourselves more joy, creativity, and inspiration to enrich our lives and the ones that around us.

Happy Father’s Day, Dads Around The World!

20/06/2020

Today is Father's Day! I am delighted and honored to interview with my dear friend, Musician, Author, International Keynote Speaker: Bronkar Lee about the one thing he is grateful for, the experience of being a dad.

And here is his beautiful answer.

Music from Bronkar: https://www.brainbeatsmusic.com/
More about Bronkar: https://www.bronkar.com

This is the first episode of BravoConvo, a brand new video series I host, where my guests and I will explore a range of topics from art, music, storytelling, communication, business, science, nature, and healing, provide audiences and ourselves more joy, creativity, and inspiration to enrich our lives and the ones that around us.

Happy Father’s Day, Dads Around The World!

Designing for a Global Audience: How to Create Visuals that Work Around the World | Yiying Lu | Skillshare 20/06/2020

This week is SF Design Week, I will be sharing design resource and talks here on Facebook during 6/15-6/25 every day.

Here is one of my popular classes on Skillshare: Designing for a Global Audience: How to Create Visuals that Work Around the World.

This class already served almost 400 creatives worldwide with 100% positive reviews.

You can learn my class and other wonderful teachers on the platform for 2-months free premium access: https://skl.sh/yiying

Please feel free to share it with your friends and the creative community.

Designing for a Global Audience: How to Create Visuals that Work Around the World | Yiying Lu | Skillshare Expand your approach to art and design in this transformative class with Yiying Lu, an award-winning designer for global audiences. No matter what culture we're...

15/07/2019

When I asked Milton Glaser (the creator behind the 'I ❤ NY' logo) about: "What makes our life meaningful?" this is what he said...



and thank you Alexander for capturing this.

13/07/2019

In 2017, I had a rare opportunity to interview one of the world most celebrated & respected graphic designer, Milton Glaser. Milton's work, including the iconic the 'I ❤ NY' logo, the psychedelic Bob Dylan poster, and the Brooklyn Brewery logo, has impacted generations of designers around the world.

During our conversation, Milton raised a very interesting point - "He doesn't believe in logic" and here is why:

GlobalSF Reception: International Night Market 2019 27/03/2019

An absolute honor to be a partner for GlobalSF Reception: International Night Market. Bringing back Art into the Tech Community in the San Francisco Bay Area has been my life-long calling. It is especially meaningful that this event is hosted at the Twitter HQ, which is the company connected me as an artist with the tech community. I am incredibly grateful and delighted to see everyone at the event enjoying, engaging and interacting with my artwork. Thank you team Global SF for the wonderful teamwork and many more years of magic to come.

Photos from Yiying Lu's post 26/02/2019

We live in an increasingly borderless & cross-cultural world, where identifying, designing and integrating the human factor to create the authentic brand marketing campaign plays an important role in connecting businesses with global & local audiences.

It was an absolute honor and delight to be recognized and appreciated as a distinguished guest lecturer at San Francisco State University College of Business today, where I taught the undergraduate students from the International Marketing Department, on Cross-Cultural Design Innovation.

Thank you, Tali Baruch and San Francisco State University for hosting me with such wonderful and inquisitive audiences.

Always a pleasure to go back to teach and learn from the students!

Yiying Lu Art Show at NEMA San Francisco 14/02/2019

Happy V-Day Friends. I am having an Art Show with 100+ art pieces from 2/20 - 6/19 at NEMA San Francisco! You are all invited.

Grand Opening Night: Wednesday, Feb 20, 2019, 6:30 PM - 8:30 PM
On the opening night, we will be serving guests Dumplings from Dumpling Time San Francisco!

Admission is Free! Space is limited, Please R.S.V.P. on Eventbrite below!

https://www.eventbrite.com/e/yiying-lu-art-show-at-nema-san-francisco-tickets-56361638177

Thanks, Kevin & Nguyên for taking the cover photo. 🙌❤️
Much appreciated Fran for all your help and advice!

Yiying Lu Art Show at NEMA San Francisco NEMA San Francisco Presents: Yiying Lu Solo Art Show: The Happy Creative Land Please join us in welcoming Yiying Lu's Exhibition “The Happy Creative Land” being hosted at NEMA San Francisco. From the Twitter Fail Whale to the Dumpling Emoji, Disney Shanghai Mickey Mouse to the Conan O'Brien Pale...

04/02/2019

Here is Part II video of the Story "How I created the Dumpling 🥟🥡🥠🥢 Emojis" and how I incorporated traditions into the emoji design process.

✅ Vote for deliciousness on Shorty Awards 🐳 🏆 https://lnkd.in/gbii7G5

04/02/2019

"Creating the dumpling emoji is not my job, it's my calling..." The Story of How I created the Dumpling 🥟 Emoji (Part I)

✅ Vote 🥟 for Emoji if the Year on Shorty Awards:

https://shortyawards.com/11th/dumpling

04/02/2019

Happy Chinese New Year! The reason we eat dumpling or jiǎozi (饺子) during Chinese New Year because they resemble “元宝” (Sycee or YuanBao), a form of old Chinese currency that's nuggets of gold or silver. The similarly shaped 🥟 has become a symbol of prosperity & wealth for the new year.

新年快乐! 我们在农历新年期间吃饺子的原因是因为它们的 形状相似于“元宝”(Sycee或YuanBao),这一种古老的中国货币,由金或银制成。因此,形似“元宝”的饺子🥟,成为新的一年繁荣与财富的象征。

15/11/2018

It is an honor to present to audiences, yet my favorites part of the LIVE ART event is learning from the audiences and see how much creative potential we get to see from the audiences after we gave them a creative prompt: tonight we invite folks to write/draw/doodle the blank of “Let’s _____” and the result is amazing!

15/11/2018

Live Art: Poster Design with Yiying Lu and Chad Johnson

15/11/2018
15/11/2018

Live from the Apple Store in SF!

Thanks, Eddie Codel for the wonderful live Stream.

22/10/2018

Sneak peek at AnnaWintour of Vogue being portrayed as code piece by Yiying Lu which will be featured at one of the 8 pieces during FashionWeek SF

22/10/2018

Team FashionWeek SF with Yiying Lu QR Code Art

Photos from Yiying Lu's post 29/09/2018

In celebration of the upcoming 40th Anniversary of the Sister City friendship between the city of San Francisco, California USA & Shanghai, China, I created these 2 art pieces to honor this wonderful relationship.

The two art pieces consist the Panda with the iconic San Francisco Golden Gate Bridge & the Sea Lion with the iconic Shanghai Oriental Pearl Tower.

Thanks, Mayor London Breed 倫敦.布里德, Consul General Wang Donghua from Consulate General of China in San Francisco for having today San Francisco City Hall

Yiying Lu, Most Creative People 2018 | Fast Company 31/05/2018

Honored and grateful to be among Fast Company’s 2018 Most Creative People in business, including Jennifer 8. Lee, Charles King of Macro, the March for Our Lives leaders, ‪Reese Witherspoon ‬and Tristan Harris. ‪ https://www.fastcompany.com/person/yiying-lu

Yiying Lu, Most Creative People 2018 | Fast Company If you’ve ever used emojis like the dumpling, the hijab, or the DNA helix, you have Yiying Lu and Jennifer 8. Lee to thank. The pair founded Emojination, a nonprofit platform that brings democratically designed emoji to your keyboard. Lu, a Chinese-born graphic artist, and Lee, a Chinese-American ...

17/02/2018

Happy Chinese New Year 2018 🏮! I've made this new art piece to celebrate 2018 Year of the Dog 🐶. The Chinese word for the barking of a dog is 汪 (pronounced as "wang"). It sounds exactly the same as 旺, which carries the meaning of “prosperous”. Wish you all have a prosperous and healthy 2018 Year of the Dog! 新年快乐!

Videos (show all)

How Design Transformed an Out-of-Business Company into a Multi-Million Dollar Sushi Brand
Milton Glaser on What Makes Our Life Meaningful
Milton Glaser doesn't believe in logic, and here is why:
Here is Part II video of the Story "How I created the Dumpling 🥟🥡🥠🥢 Emojis" and how I incorporated traditions into the e...
"Creating the dumpling emoji is not my job, it's my calling..." The Story of How I created the Dumpling 🥟 Emoji (Part I)...