Northwest Media Allies

👉Don't forget to book your spot for Thursday's PSRF lunch!

👉 Don't forget to RSVP for Thursday's lunch with speaker Debra Aho Williamson of Sonata Insights!

✅ 11:30 am, Thursday - May 16th
✅ Ivar's Salmon House, Seattle (Free parking!)
✅ Reserve your spot and select your lunch here: https://shorturl.at/nIMNX

Another great opportunity to job hunt and network with marketing research pros! Save the date!

😎 🍻 🎉 Save the date for PSRF's Summer Social! Free to members & nonmembers to network and have some fun!

👉 5-8 pm, Thursday, June 13th
👉 Old Stove's Courtyard in Ballard, 1550 NW 49th St.
👉 Free to members & nonmembers
👉 PSRF provides the snacks! You pick your brewskies on tap for purchase with your pals while you make some new friends!

🌊 🌊 🌊 The amazing staff behind the water world at the Seattle Aquarium! Here's a little behind the scenes look with the experts who keep the habitats robust and healthy for the marine animals!

Some groovy graphics here that walk you through the process with the Aquarium staffers doing this important work!
https://shorturl.at/aNW58

"It can take a drop of water four months to make the journey from open water to an aquarium habitat teeming with sharks, rays, corals, jellies and vivid tropical fish."



Joanne Vega you might especially enjoy this!

Conservation begins with education. Building empathy for the ocean means helping people make those connections at a personal level. Touching tide-pools is not just for kids!

Seattle Aquarium's hands-on tide pool experience is a touch of luxury The Seattle Aquarium’s open-system Life on the Edge habitat offers a unique tide-pooling experience where everything in the touch tank can be (gently) touched.

❤️ 🐋 🦀 🐠 🌊
I wanted to be a veterinarian growing up as a kid. I didn't have the chops for it, but feel lucky to have several veterinarians as friends.

So many talented experts at the Seattle Aquarium are passionate about marine animals, conservation and educating us about what these amazing creatures face in the wild! Such a privilege to learn from people who have spent a lifetime working to save and protect these animals and their ocean home.

The doctors (and techs) are in: Getting to know the Seattle Aquarium's veterinary care team Meet the team working to provide round-the-clock medical care for every animal at the Seattle Aquarium.

You don't truly understand how little you know until you consistently surround yourself with changemakers who know more. This Microsoft team is amazing. Big gratitude for sharing their work at our latest Puget Sound Research Forum luncheon.

The Puget Sound Research Forum is looking for more board members. A great opportunity to learn more about marketing research careers, case studies and the industry.

Meet PSRF Board Member Sue Evans!

✅ How did you first become involved with PSRF?

I saw a LinkedIn post by PSRF Board Member Bobbie Bailey, the CEO of her own business M Agency. She invited me out for coffee to learn more. Bobbie and I both live in Pierce County and had worked on marketing projects together.

✅ What is your career background?

My background is grounded in journalism, issue advocacy, media relations and public relations. After leaving journalism, I worked in state politics and for the Washington State Association for Justice. I have also worked on a number of local and national campaigns. We obviously did a lot of research on what motivates people in politics and issues. I later moved on to a full service public relations agency: Pyramid Communications. I developed their media relations department working on media, crisis communications, issue advocacy, nonprofits and law firm marketing. We still partner on projects.

In 2010, I made the leap to go out on my own and start Northwest Media Allies consulting. I am currently working with the Seattle Aquarium as it prepares to open its new Ocean Pavilion this summer. I love their mission to inspire marine conservation.

✅ What's your favorite part of being a market researcher?

While I do gather the intelligence necessary to define a client's market position, I rely on marketing research pros when I need to dig deep. The marketing research pros active in PSRF take it to an entirely new level that is so much more comprehensive. All of us in PSRF are obviously curious about what motivates people and drives human behaviors.

I value the leverage research insights offer your clients to win the day. I encourage my clients to invest in research. I think it's often mistakenly overlooked by clients. Research shows you how to best invest your marketing budget. Why would you waste client dollars when you can buy a road map?

✅ What do you do for fun outside of work? 🐴 🐾 📸

I have 25-year-old Percheron/Thoroughbred horse who is still going strong galloping on the trails with me. His nickname is the Donut. I also have a black German Shepherd Bogie I'm always training and comes along on trail rides with the horse sometimes. He is always on a leash in case we run into other equestrians, coyotes, bears or other dogs on the trails. I am currently developing a new animal photography business and specialize in animal action photos and portraits. I'm absolutely obsessed with all things photography. You can follow me on Instagram .

Looking forward to this one! Who doesn't want to know how to better leverage social media data?

Congrats to Bernard Brenner on his Changemaker 2024 Award! Don't miss this Changemaker's presentation at this month's PSRF lunch:

✅ 11:30 am, Thursday on March 28th
✅ Ivar's Salmon House, Seattle
✅ Reserve your spot here: https://shorturl.at/dfHZ6

Bernard recently posted this about his award. It's a great glimpse of his upcoming presentation!

"Over the past six years, I've collaborated with a team of dedicated, hardworking social research managers, bravely venturing into uncharted territories to harness the power of organic social media data to tackle questions traditionally addressed by marketing research. Our collective goal has been to pioneer innovative solutions mirroring research methodologies such as product satisfaction, semiotics, brand perception measurement, and audience comprehension. My role was to craft a business model for this endeavor, emphasizing its value proposition and establishing a distinctive positioning. Together, we've crafted something truly extraordinary and remarkably innovative. Today, our efforts received recognition at the Social Intelligence Insider 50 ceremony, where I was honored with one of the two Changemaker 2024 awards."

It's time to mark your calendars for Feb. 15th! Join the group that offers insights into the insights!

✅ Join us for an engaging discussion featuring Kate Ramsey (She/Her), Senior Principal UX Design and Strategy, and Angela Sharer, Principal UX Researcher, both from Nordstrom. In this insightful session, they will present a compelling case study that delves into their innovative application of research in the design thinking process. Specifically focusing on the double diamond approach, Kate and Angela will share practical examples and process lessons learned from some of their projects.
✅ 11:30 am, Thursday, Feb. 15th
✅ Ivar's Salmon House, Seattle
✅ Register here: https://shorturl.at/fqFK6

What a fun Puget Sound Research Forum event! If you need a marketing research pro or career jump start, PSRF is a great place to start!

The value of market research is that it delivers the roadmap for how to win your customers and target markets. It also shows you how to best invest your precious marketing dollars. Come learn how some of the top market research strategists execute on insights!

We will be kicking off the new year with a special panel discussion in January: Unlocking Insights: A Deep Dive into Developing Unique & Actionable Recommendations

🧠 🧠 😍 😍 We invite you to join an in-depth discussion on the best practices for insights generation. Our panel of experts includes insight leaders from GfK, Escalent, and M Agency.

👉 11:30 am, Thursday, Jan. 18th - Ivar's Salmon House
👉 Together they will be sharing their strategies for turning raw data into actionable and innovative insights.
👉 Delve into their expertise in refining research processes, merging methodologies, and optimizing data utilization.
👉 Discover how to extract fresh perspectives from individual studies and draw valuable insights from a cross-methodology work.
👉 Reserve your seat here: https://ow.ly/sXue50Qc2AJ

Don’t miss this opportunity to learn from our expert speakers and elevate your insights generation game. Speaker backgrounds & bios coming soon!

Where to find a free, hot meal on Thanksgiving around Seattle Many organizations around the Seattle area are serving free meals on Thanksgiving and throughout the week. Here is a list of several places in King County.

👀 Is it a revision or a revolution?

A phrase coined by powerhouse Kristin Luck when researchers are faced with innovation like artificial intelligence. Kristin was our featured speaker at this month's Puget Sound Research Forum lunch/webinar for marketing insights/research pros. Thank you Kristin! Your talk was so much fun!

Kristin is an innovator who doesn't blink at a challenge or change. If you missed her presentation, you can check it out if you are a PSRF member. Only PSRF members have access to recorded events/webinars!

👍 You can join PSRF here: https://ow.ly/W6e250Q8VI2

Come learn about the Seattle Aquarium's new 🌊 Ocean Pavilion project with Seattle Aquarium President & CEO Robert Davidson (in person or zoom):

👉 12:30 pm, Wednesday
👉 Nov. 15th
👉 Westin Hotel, Seattle

Join the Rotary Club of Seattle Wednesday, November 15 at the Westin Hotel and on Zoom. Visitors may contact Carma McKay at carma@seattlerotary for more information.

Seattle Aquarium President and CEO Bob Davidson will give us an insider’s look at the Aquarium’s historic campus expansion. Join us for a virtual tour of the new Ocean Pavilion—opening in summer 2024—and learn how this project will benefit local communities, downtown Seattle and our shared marine environment.

There's no better way to maximize your marketing efforts than connecting with the marketing pros who build the marketing roadmaps for some of the biggest brands in the region! The Puget Sound Research Forum hosts monthly networking luncheons to give marketing professionals an edge in the marketplace. Come check us out!

As a proud parent of a Pacific Lutheran University graduate & spouse of an adjunct professor at PLU, I cannot say enough wonderful things about this institution!

I know that understanding marketing research is a critical component to any marketing career. If you don't know where your clients should be headed, you are wasting precious marketing dollars.


Puget Sound Research Forum

We are kicking off the PSRF season! Don't miss out! Come join us! Learn while you network!

We are kicking off our PSRF season! Are you ready? You don't want to miss our first lunch of the season with Microsoft's Jonathan Foster!

✅ 11:30 am, Thursday - Sept. 21 at Ivar's Salmon House in Seattle.

✅ Register for the September PSRF lunch here: https://ow.ly/Q6Vm50PI0Ep

✅ Join PSRF here: https://ow.ly/17Tr50PI1jy

Positive news for news!

New York Times grows digital subscribers, reports $46.4 million profit - Poynter In addition to the rise in digital subscriptions, Wirecutter, which had its best non-holiday quarter ever, shares credit for the increased revenue.

I've really enjoyed networking with Puget Sound Research Forum. They have been at the forefront in networking in this space before, during and after Covid and continue to push people out of their zoom rooms to make bigger things happen!

You can join us for a free networking even in June and learn more! Register here:
http://ow.ly/MWZK50OwZjJ

A big thanks to the PSRF board who have enlightened me on the other side of marketing strategies: Joelle Cann Bobbie Bailey Svetlana Gershman Joanne Vega, MBA (they/them) Nancy Hardwick Laura Yurgalite Julie Adkins, PhD.

We are celebrating our PSRF season with a special free networking social in Kirkland! Would love to have students, seasoned pros and biz friends join us!

Joelle Dold Cann Bobbie Bailey Joanne Vega Laura Yurgalite

Register here: http://ow.ly/MWZK50OwZjJ