Hilary Krueger LLC

If you do anything in your content next week let it be this:

Tell your story.

Online coaches are everywhere.
Nutrition coaches? I could hire 100.
Branding experts? Got 50 in my back pocket.
Business mentors? Yep here’s 10+ right on my feed.

What makes people choose YOU over them?
❌It’s not the next best bonus.
❌It’s not the upsell.
❌It’s not your offer.
❌it’s not the best price.

✅It’s the post and email you made where you for vulnerable. The one they commented on and felt your feelings.

That made them think hmmm that Hilary, damn I can relate.

I don’t have big vanity metrics, but I have followers who I connect with on SUCH a deep level.

I could careless if they buy from me, but they’ll share my stories. And THAT is what social media is all about.

Connection.
Connection leads to relationships.
Businesses are built on relationships.

If you’re in my summer series I have a challenge for you coming out Monday. Just to wait ;)

Cozy Coaching Vibes. 🚼

Started from the bottom now... I’m still here, except maybe a more expensive blanket.

I wanna know!
👉🏻Do you cozy coach too or are you a cold standing desk type of person?

January WINS! (Yes I worked about 20% capacity last month for fun.)

- Hired my first hire to team HK! And she’s already crushing it.

- Joined a Media Mastermind- learning so much! (Stay tuned when opens up the next one, Forbes here you come!)

- Client had a multiple 6 figure launch!

- Did ghost writing for a dream client

- Featured in podcast behind the Spotlight

- Had a happy hour with the 9 ladies on my mastermind starting this month!

- Locked down our retreat house, and fancy brand photographer (yep all free for these ladies in the mastermind. Next one launching this fall.😄)

- Behind the scenes huge launch for a favorite client coming up next month- but an epic pre launch in the works!

- Mapped out my entire year with

- Did a 3 day workshop for a high ticket coach on all things branding, messaging, content and storytelling with

- Soccer practice, swim lessons, ninja warrior started back up for kids!

- Low key launched my intuitive intensives. Sold out in 4 minutes 😳

- Got a peloton 🚴

- Wrote a lot of emails, got a lot of laughs.

- All 13 clients start up this month... LETS FRICKEN GO!
..yeah this is 20% capacity with a baby on my hip. Stay tuned for hopeful nanny or daycare news. Where the only stress in my life is steaming from as of late.

I don’t do these recaps to make you feel less than, I do them to show you, that this is possible for too. You’ve seen my entire journey. It’s in the cards for you.
I know.

If you want in on what’s to come, link in my bio, go to my website on fill out to work together in the future! I’m excited to meet you :)

BREAST PUMPS AND AUTHENTICITY: (not just for mom’s to read)

I said I’d NEVER pump.
As in pump my breasts everyday.
But here we are 4th baby in, and do it.
Everyday.
In fact, I went all out and now have 2 pumps even.
You can be authentic and change your mind.

In fact, it's more authentic to change your mind.

Humans are constantly changing their mind.

It’s the most authentic thing you can say:
“This is what I believe to be true right now in this moment.”

I feel that most people that sell online courses aren’t teachers, they are marketers.

If you’re motivated to sell, and not actually teach- its focused around what others are doing.

I don’t really want to do this big funnel and trick people into buying my s**t.

Instead of an online course being a gateway into another funnel, maybe we should think of them as “How can I make this course so massively valuable that it will change your life?”

And a by product of that- is they will have such great success, and get so much value from it, they will ask “how do I work with you?”

But when creating it give all your information, teach them, tell them, give them all your value. From a place of aubudance, authenticity, and surrendering the outcome that you eventually desire.

Help First.

So many times we are sold to “this will change your life!”
>>When we know in our hearts, it was just created to change theirs.

Those are not course creators.

Those are not coaches.

Those are glorified marketers.

Sleeper Launch.

I use this when an explaining a launch, that you only do to your email list.

It’s pretty much the most non-stressful launch you can have.

You can even have it automated a month or more in advance and wake up to cha-Ching ding
ding
ding in your inbox 📨

I’ve helped multiple clients with their sleeper launches this year.

💌One created their sleeper launch to be automated on their maternity leave.

💌One had a big launch of one course, but also wanted to launch a mini course another audience during... so sleeper launch to that segment!

💌One generated 6k in sales with her first email she sent during her sleeper launch!

It’s so freaking fun!

❌You don’t need to do a fancy webinar, pretty graphics, Facebook ads, or talking about it for 8 days straight on social.

[doesn’t that sound relaxing?!]

Would you be interested in doing a sleeper launch?

Guys and marketing observation: ⁣
⁣
Biggest mistake or money left on the table. ⁣
⁣
Stories. ⁣
⁣
❌They don’t tell stories. ⁣
⁣
Stories sell. ⁣
⁣
What do they do? ⁣
⁣
They talk about why they’re so great. ⁣
And then they talk about the steps they do to help. ⁣
⁣
❌Facts tell. ⁣
✅Stories sell. ⁣
⁣
>>Storytelling is your biggest tool in your selling toolbox.

*Rolls out of bed*⁣
Puts eggo waffles in toaster. ⁣
Makes sure kids at least have clothes on. ⁣
⁣
>>I am not your self help guru. ⁣
⁣
But women are notorious over-preparers.⁣
⁣
I am here to tell you to stop hiding behind your perfect planning, and just show up.

We got this.
You are successful.

Well s**t.

I had a failed launch.

Let’s talk about the main reason why.

Reasons why launches fail are usually due to 2 factors:

1. Your offer

2. Your audience

But there is this weird underlying factor that not as many talk about… but it's there.

It’s your mindset.

I hated working on my mindset. It was stupid. I don’t need to get all spiritual and woo woo and deep breaths and talk about my energy. That’s complete bulls**t.

Here’s the reason why my launch failed though, yeah- it was my mindset.


I had a bomb ass email masterclass and I was going to sell into a mini mastermind on email.

But in the back of my mind I didn't REALLLLLY want to do a mastermind.
We were moving.
It was stressing me out to think about it… but I thought I “should” do it because it was the most natural and organic thing to do after nearly 100 people paid me for my masterclass.

My coach was like “OMG you’re going to get 10 people in!”

And I was all like “OMG yeah that would be great.”
but then in my head I was like f**k my life noway I do NOT want 10 people in that. 🤢


So I casually said it after my masterclass. Crickets. (thank god)

It was a fail.

It wasn’t the offer or the audience because here’s the thing, I launched an email mastermind a few months later that sold out in 48 hours.

It was my mindset at the time. > https://www.honeybook.com/widget/hilary_krueger_llc_160952/cf_id/5f88972f087fc802a531caa3

YOU DON’T NEED TO BE TYPE A TO MAKE IT. ⁣
⁣
I have type A clients. I love them. They need that routine on lock. ⁣
⁣
But, What if I told you I won a program Jenna Kutcher had then made a good chunk of money without a clear path written out or planned. ⁣anddd went on her podcast without a script written. 😬
⁣
>>That you can make money, and not have a morning routine? ⁣
⁣
I roll out of bed, kiss my kids, and keep my pajamas on until... whenever. ⁣
⁣
My house isn’t spotless. ⁣
⁣
So you listened to the podcast on high performers. And you bought the planner. Read the book. Cool, me too. ⁣
⁣
But it isn’t my vibe. ⁣
⁣
After hours on calls yesterday with a 6 and 7 figure CEO’s one thing stood out... ⁣
they all don’t want or need strategy. ⁣
⁣
They all want to know they can still be successful if they take Friday off. If they close the computer at 4pm it’s all good. If they never work a Sunday again nobody will die. Permission to be relaxed. The world tells them only type A, enneagram 1’s and 3’s are the ones who make it. So they keep trying to fit that bubble most days. ⁣
⁣
The grind will always be there- heck I stayed up until 10:40 working last night. ⁣
I have adhd and get compulsive over things I love to do. That’s just me. I don’t have time or energy to do things that don’t light me up. ⁣
⁣
💌My ode to you if you the world is telling you to be something you’re not. I tried it. It doesn’t work. ⁣
⁣
Go be you, and be highly highly successful no matter your Type B-ness. ⁣

If you’re a past teacher or one who is trying to make it your side business... it’s not anything like what you have been doing in the past.

Kacy Barron and I talked about this yesterday.

WHY TEACHERS/EDUCATORS STRUGGLE TRANSITIONING TO AN ONLINE BUSINESS:⁣
⁣
As a teacher you come up with the content, and teaching it to either other teachers who h a v e to be there for their job, or students who have to be there because it’s basically the law. ⁣
⁣
You are used to coming from that angle, which is create your content, strategy, or plan then teach your “students”. You never have to go out and find someone to listen to your lesson plan.⁣
⁣
It’s what works in that type of world and setting because you essentially have all these people who have to listen to your lesson plan, your teaching, your training. 😅⁣
⁣
But it’s not how it works in the online world. ⁣
⁣
There are a ton of amazing teachers out or people in education who are so great at teaching and likely course building but they have no clue how to sell because they have always just had a captive audience. ⁣
⁣
Or one that “has” to listen. ⁣
⁣
Nobody has to buy your course. ⁣
⁣
We can’t essentially keep creating the plan or the course and then think people will buy it. ⁣
⁣
We have to know what the captive audience wants. ⁣
⁣
😧And you have to go find them! ⁣
⁣
If you struggle with selling and not with the actual building of the course or program... last day for show up sales is today!

WHY TEACHERS/EDUCATORS STRUGGLE TRANSITIONING TO AN ONLINE BUSINESS:⁣
⁣
As a teacher you come up with the content, and teaching it to either other teachers who h a v e to be there for their job, or students who have to be there because it’s basically the law. ⁣
⁣
You are used to coming from that angle, which is create your content, strategy, or plan then teach your “students”. You never have to go out and find someone to listen to your lesson plan.⁣
⁣
It’s what works in that type of world and setting because you essentially have all these people who have to listen to your lesson plan, your teaching, your training. 😅⁣
⁣
But it’s not how it works in the online world. ⁣
⁣
There are a ton of amazing teachers out or people in education who are so great at teaching and likely course building but they have no clue how to sell because they have always just had a captive audience. ⁣
⁣
Or one that “has” to listen. ⁣
⁣
Nobody has to buy your course. ⁣
⁣
We can’t essentially keep creating the plan or the course and then think people will buy it. ⁣
⁣
We have to know what the captive audience wants. ⁣
⁣
😧And you have to go find them! ⁣
⁣
If you struggle with selling and not with the actual building of the course or program... last day for show up sales is today!

A timeline of my last 6 months.

March- launched my second mini mastermind (5 ladies) celebrated my first $1,000 made in my own business. Found out we were having baby number 4. All kids home indefinitely. Tyler Homeschooling 2 girls with a wild little brother.

April- invested 5 figures into a business coach and mastermind group with 5 other women. Sold out my first time offering 1 to 1 coaching in 48 hours. 🙃 launched a course.

May- started to feel the pull to move back to Minnesota. Made some big financial goals. Hit them. Launched Ty’s course! Supported my family money wise while Tyler supported me and crushed dad life. 👩‍❤️‍💋‍👨

June- Tyler Offered dream job in a Minnesota school district. Had a sold out Masterclass all around Email story-selling.

July- officially sold our half of our CrossFit gym, moved to Minnesota with 3 kids + pregnant. starting working for 2 lady bosses mid-move. Realized that wasn’t so smart. Needed to set more time boundaries.

August- bought my kids the crazy trampoline after a $uccessful month of July. started doing a lot more duel work with biz bestie Nicole. Clients combined had over $250,000 in sales this month.

September- biggest month in sales for me. Re-signed almost all my 1 to 1’s currently to come back after I pop baby out. Launched a free 5 day show up series. Putting together one last 30 day coaching/mastermind program.

🔥The hottest tip of them all;
I went from 0-100 in 6 months because of 3 factors:

>Serving.
>Showing up.
>Being my authentic self.
🙅🏼‍♀️NOT a plan or behind the scenes strategy.

Biggest take away, when you invest in yourself and believe you can do it, sky the limit.

I’m here for you for the next 30 days for my Show Up for Sales and I’m going to give you so much love light and support you’re going to be STOP Hilary leave me alone. Stage 5 clinger status.

How does it make you feel when a business owner publicly expresses their political views?

✅Are you doing too much fluff? ⁣
⁣
✅Spending too much time on activities that aren’t revenue-generating? ⁣
⁣
✅Not having a clear plan on what your offer is? ⁣
⁣
✅Struggling to build raving fans and audience before launch? ⁣
⁣
✅Wanting to just be YOU, but you care too much what others think? ⁣
⁣
✅Do you want an actual strategy to move forward and someone to say listen, this is what you need to do? ⁣
⁣
If you answered YES to any of these, ⁣
I’m here (with my 2 biz besties) to give you the guidance you need to create your clear path to serving, selling, and being your most authentic self. ⁣
⁣
Stop pressuring yourself to fit into someone else’s mold and be yourself, show up, serve, be you and talk to people like the real beautiful humans they are. And make some money 💰 ⁣
⁣
I love you, ⁣
Let’s do this! ⁣
Link in my bio to apply. ⁣

My Free 5 days series I ran in a facebook group had SO much engagement Facebook actually shut off comments for a little bit after 72 hours.

Same goes for email... your email open rate sucks?
It's not the provider. It's not fully mailchimp, or flodesk, or covert kit, or kajabi.

It's you.
Ouch does that sting a little bit?
Evaluate who your ideal client is,
What are their needs?
What do they want to see?
What do they need help with?
And how can you be the solution.

Stop catering your content around your brand and what you want, and start catering to the people who will pay you money.

Unless of course you run your group as a hobby or you write emails just for funsies. Then just keep on doing what you're doing- because you're going to get what you always got.

How do you keep the momentum going after you gained a little traction when you’re just starting out?
Answer; you make sure you have the support you need when those fears doubts and thoughts like: I don’t have time, nobody will buy from me, I’ll just stay hiding behind building instead of growing...
We are all tested by our own thoughts everyday. And it takes practice to learn how to grow in abundance.

I know that,
Nows not a good time.
Next month won’t be either.
When you “have more money” won’t happen just by accident.
You must be intentional.
And a secret- when you pay for something yourself you start to realize your worth because YOU invested, so others can invest like you.
It’s like this crazy law of attraction.

I didn’t go from making $0 to $10,000 in less than 30 days by accident. There was a lot of testing my own thoughts, but with a coach.

Join me and my 2 biz besties who crush sales branding and marketing for just 4 weeks with us.

SIGN UP HERE! https://forms.gle/VTTLbsfvj169ybxm7

You do not have to do it alone.
You don’t need to finish that “other course” to get support now.

I’m handing you the ice cold glass on water with 3x the hydration.

Take it.
here: https://forms.gle/VTTLbsfvj169ybxm7

You should be using your Instagram to get people on your email list to send them love letters to make 5k from one email.

Key: the emails you send NOT selling are the ones that sell your offer when you ask.

Ps, do you think you can make 5k from 1 Instagram post? 🤨

😱Headline: Celebrity gets admitted to hospital due to exhaustion. ⁣
⁣
Real life: extremely passionate entrepreneur works through exhaustion until they burn out and collapse. ⁣🚼
⁣
>>When I rest people want to work with me.

Today I bought a bougie car seat to go in my not bougie (but practical) van.

Today I also told the 90+ people in my free 5 day show up series to write their I Help Statement, and then post it!

Here is mine;

I help online entrepreneurs:
-find clarity in their messaging
(no fluffy words or statements, show up as you are)
-take action in their business
(Stop spinning your wheels building behind the scenes and not talking to your ideal clients.)
-write storytelling emails that sell.
(You’re not the Gap, you’re a real human.)

[A quarter of a million made by happy clients in the last 6 months so far. 😍]

If you’re feeling adventurous, hope into my 5 day group and post yours!

Do you get lit up after you get off a call with a client...you’re like DAMN! They are making moves! YESSSS.

This isn’t all the time for me in all honesty.
(Let me bring you back down to my 3 kids and being pregnant reality here.)

BUTTT It’s super hard to sell someone a service when you don’t feel that passion. Or you have an internal resistance. Or maybe you don’t actually love the offering itself.

You don’t have to fall in love with selling, but you do need the belief that you are doing a disservice to the world by not having your offering out there- and then creating the selling strategy behind it will make it heck of a lot easier to implement.

[I find this is why a lot of people in Multi Level Marketing Companies flop. They are sold on the idea of time freedom. and not sold on the product themselves.]

Fall in love with what it is that you offer.

Get crystal clear on how you can help.

Go out and change some lives.

Trying to find the words for your launch emails like toilet paper back in May.
(too soon? )

I got you!

https://view.flodesk.com/pages/5f5282732c60490027bc457a

Launching should be fun, ya know? And launch emails should not bring on the blank screen of death, or worse- time spent writing them...only to be put into the trash right away.

I don't make fluffy freebies.

Here let me show you>> Get yours here!
https://view.flodesk.com/pages/5f5282732c60490027bc457a

So many zoom calls lately you feel me?
I think for my next Mastermind I'm totally going to ask this-

in the meantime; tell me a boring fact about you. 😁

I'll tell you mine, I like whole milk in my cereal.

My first recap on a month- let me know if you think I should do this every month.⁣
⁣
August Clients: ⁣
-client with a $110,000 made during 8 day course launch. 😛⁣
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-client with a $70,000+ sales month 🥳⁣
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-Email mastermind ladies- all streamlined and automated and wrote the damn stories to sell. (Ps I’ll miss them Monday nights. 😢)⁣
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-Client realized her calling. ⁣..and she crushes client success managing. 🥰⁣
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-Client got crystal clear and signed a 1 to 1 coaching program- by just doing some wild mindset work and I wish I could put it better into words, but I love her. (That got long winded) 😘⁣
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-client sold 6/8 VIP spots for course with 2 days left 🤩⁣
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-did some duel VIP day work with my friend/biz bestie/Nicole who also over sold VIP days-AND launched her course. I work for her as her COO too, so happy to see her magic work behind the scenes. ☺️ (catch the course live here: https://www.thebrandvibecourses.com/thelaunchvibeslab )⁣
⁣
-client mapped out entire funnel, got fb ads rolling, and has a bomb ass plan. I get geeked thinking about it! 😄⁣
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As I type that I hate saying “client” can I just say friends who pay me? ⁣
⁣
No that’s weird too. ⁣
⁣
Well either way, big or small in your eyes I’m celebrating them🥳 ⁣
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It’s amazing I get to see and hear all their successes and do my Hilary “woohoo!” To them on voxer. 🤣🙌🏻 ⁣
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They do the work, I’m just here to navigate the chats, mindset, and simple systems. ⁣

I don’t like when people copy me. ⁣
⁣
I want to say I hate it... but I told my 2 year old we don’t say that word in our house. ⁣
⁣
And when I say copy me, I mean copy my words. ⁣
It’s one thing if I give you swipe files (take them!) ⁣
Or we map out an email plan and I write for you. (Use it!) ⁣
But copying, my words, to claim your own... ⁣
eats me away. ⁣
⁣
👉🏻Coaches, mentors, creatives, copywriters, I wanna know, what do you do when you bust someone copying you? ⁣
⁣
👉🏻Have a copying story you want to share? ⁣
⁣
(I want to hear it but, ⁣
My enneagram 8 gets fiery about it.)

Swipe for pic of my copy cat Rey.

Anyone else get hyper focused when they have an idea and it’s legit the only thing you can think about!?

Seriously I have to brain dump or else I can’t be a functional human.

It’s doesn’t need to be confetti every time.⁣
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You’ll write good emails, great emails, and really s**tty ones too over the life span of your business.⁣
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It’s ok, actually I encourage you, to just hangout with your people for a couple minutes in their inbox more times than not. ⁣
⁣
💌win their attention ⁣
💌grow your personal connection ⁣
💌 90/10 rule 9 emails hanging out 1 email with an offer. ⁣
⁣
I promise the emails you send hanging out with them will catapult your sales when you do send them an offer!

Was watching the weight of gold on HBO with my tiny downtime (that I usually pass out on the couch while I watch if I'm being honest.) ⁣
⁣
Have you seen that documentary? ⁣
⁣
It's basically Olympic athletes talking about how their life was defined by their gold metal. ⁣
⁣
They talked about how they had to live off $7,000 for an entire year, and a very very slim amount actually made money (Michael Phelps/Shawn White) ⁣
⁣
BUT there is a happy part to this, I was watching and thinking- ⁣
"Why didn't they run any pop up kids camps?" ⁣
"Why didn’t lolo jones do a seminar online on running form and drills?" ⁣
"Why didn't they create an online course for beginnings who want to be speed skaters?" ⁣
⁣
BECAUSE THEY DIDN'T KNOW THIS ONLINE WORLD EXSISTS! ⁣
I am sooo close to this 'genius' I suppose that I assume everyone knows about online course, online masterminds, online coaching. ⁣
⁣
But really… they don’t. ⁣
And that's where you come in- there is a freaking market just dying for your knowledge. Legit busting at the seams of take my money I want to learn from you. ⁣
⁣
We’re on the last days of clients launch who is about to hit $100,000 by teaching girls softball pitching drills. ⁣
⁣
There is a market for YOU. I swear on it. So get your butt into gear before the end of the year, and if you want a fast pass with a VIP day, holla and maybe we can dual a day with you too!

Now it's easier to contact Hilary Krueger LLC.

The Brand Vibe dropping the knowledge bombs this mornning!

REALITY CHECK TIME: YOU ARE NOT THE HERO *snaps fingers*
⠀
I know, we all have a bit of a hero complex. A need to be wanted, save the day, shine on stage. But here’s the truth in running a thriving brand: it’s not about you.
⠀
I talk a ton about the importance of brand story. Because your story is your superpower. When communicated right, it sets you apart, attracts your tribe, and creates income and impact for the long run.
⠀
But in your story, you aren’t the hero. As talks about in , you are the guide …
⠀
👉🏽 You’re Yoda, not Luke
👉🏽 Dumbledore, not Harry
👉🏽 Mr. Miyagi, not the Kid
⠀
Our goal is not to fix the problem but to guide them with our expertise, experience, and empowerment.
⠀
It’s a small but powerful shift—for them AND for you.
⠀
Because the moment you realize that you do NOT have to save the day … that you are NOT responsible for their success … that it’s not “on you” to ensure they reach your goals … the more you get to show up with your best and give them the tools they need to turn into the hero they already are.
⠀
So, here are 3 simple ways to make your client the hero in your brand, not you:
⠀
1. RELATE TO THEM
⠀
This is where that cliche word “authenticity” comes in but listen—it matters! You want to empathize with them, show them you care, that you’ve been there. But please, don’t make stuff up 🙄
⠀
2. EXPOSE THE PROBLEM
⠀
If you’re not solving their biggest problem as it relates to your brand, then they don’t have a need for you. Period. So lay out the problem so clearly they can’t help but feel like you’re “telling their whole liiiiife...with your wordssss” Lauren Hill style 😏
⠀
3. GIVE THEM A PLAN
⠀
Step into your power, you may. The goal is to position yourself as someone in authority, an expert who KNOWS how to solve the problem better than any other person out there. Remember, they need a guide. Are you the right one? Tell them why!
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👇🏽
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Your story matters. But only in as much as your client sees THEMSELVES in it. Do you agree?
⠀

Did you feel that after you read it?😱

You can’t force change on anyone.

Just like that saying “you create your own happiness”

It’s Monday morning and if you’re tired of your own s**t and realize it’s nobodies fault but your own- change is coming.

I read an awesome post from about making changes in your habits. She explained it so well with habit stalking. 👇🏻

“Habit Stacking is here to help you life-hack the heck out of it! All you have to do is this: connect the new habit you want to develop, to a habit that has stuck around and is well formed. Some examples:⠀⠀⠀⠀⠀⠀⠀⠀⠀
- After I make the bed in the morning I'll do 5 minutes of stretches on the bedroom floor.⠀⠀⠀⠀⠀⠀⠀⠀⠀
- After I get the coffee brewing I will journal for 5 minutes by the kitchen table.⠀⠀⠀⠀⠀⠀⠀⠀⠀
- When I walk my dog past the library, I will go up and down the stairs 5 times.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Making the bed, starting the coffee brewing, and walking the dog are habits that are already well-formed, so by connecting the new habits to this old habit you place it along the same neural pathway, making it easier for your brain to remember and initiate. Being specific about when, where and how long/much you'll do the new habit will also help it become more routine. Remember, you have to form the habit before you improve it, so start small and simple and work your way up!”


Share this to declare you’re tired of your own s**t, or you think someone else might need to read this.