Graphic Precision

Good design is important when it comes to driving your business forward! People make decisions based on how your product packaging looks, how your marketing materials appear, and how your brand gets its message across. To skimp on good design is to tie an anchor to your business and let it sink. If you want your business to be perceived as top notch then you need to present top notch.

In today's digital focused world, the charm of a postcard stands out more than ever. Significantly amplifying your reach and deepens customer engagement.

1 - Before-and-After Showcase
This is a great use for home service businesses. Especially contractors that do renovation work. Show off that awesome new modern kitchen or bathroom.

2 - Customer Testimonial Highlights
72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce).

3 - Seasonal Offerings
If you are an outdoor business, the upcoming Spring is worth celebrating with special deals. Also think on how you could align them with local events or community traditions.

4 - Product or Service Education
Have a new product or service? Postcards are a great way to education potential customers and existing customers. Share with them how your business can help them.

5 - Milestone Celebrations
Business anniversaries are a great reason to send out a postcard to the local community. Share with them your excitement about the success of your business.

By choosing strategies that align with your brand identity and customer preferences, you can create a direct mail campaign that attracts customers and grows your business.

Customers appreciate and respond positively to branded thank you notes for several reasons:

Personal Touch and Appreciation:
Branded thank you notes convey a sense of personalization and genuine appreciation. When customers receive a note that is specifically addressed to them and includes details about their purchase or interaction, it makes them feel valued as individuals rather than just as consumers. The use of the brand's logo or design reinforces the connection between the customer and the business, creating a more memorable and positive experience.

Brand Consistency and Recognition:
Branded thank you notes contribute to brand consistency. The inclusion of the company's logo, colors, and overall design reinforces the brand identity in the customer's mind. Consistency in branding helps customers easily recognize and remember the business, fostering a sense of trust and reliability. It also reinforces the idea that the thank you note is a genuine and intentional communication from the brand.

Enhanced Customer Experience:
The act of sending a branded thank you note is an additional touchpoint in the customer journey, contributing to an enhanced overall customer experience. It goes beyond the basic transaction and shows that the business is willing to go the extra mile to connect with and appreciate its customers. This positive experience can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals, as customers are more likely to remember and recommend a brand that goes out of its way to express gratitude.

In summary, branded thank you notes create a more personalized and memorable experience for customers by incorporating elements of appreciation, brand consistency, and enhanced customer interaction. These factors contribute to building stronger customer relationships and fostering brand loyalty.

Interested in showing your customers appreciation? My company can help with design and printing of your note cards, so they are high quality and professional looking. Drop a comment or send me a DM.

Unlock the Power of Brochures! 🚀 Here are 3 reasons why brochures are a game-changer for your business:

1️⃣ Easy to Distribute: 🌐 Reach your audience effortlessly! Brochures are portable and can be distributed at events, in-store, or mailed directly to potential clients.

2️⃣ Lots of Information: 📚 Don't compromise on details! Brochures offer ample space to showcase your products or services, providing customers with in-depth information that leaves a lasting impression.

3️⃣ Establish Your Business's Authority: 👑 Position yourself as an industry leader! Well-designed brochures convey professionalism and expertise, building trust and authority in the eyes of your audience.

Ready to take your business to the next level? 🚀 Let brochures be your silent sales force! 💼

While digital communication and networking have become increasingly prevalent, physical business cards still offer several advantages in various professional settings. Here are five benefits of using physical business cards:

Personal Connection:
Physical cards add a personal touch, fostering a memorable and professional interaction during face-to-face meetings.

Quick Access:
Business cards offer a swift and convenient way to share contact information, especially in situations where digital connectivity is limited.

Brand Representation:
Customizable designs showcase your brand identity, contributing to brand recognition and leaving a visual impact on recipients.

Tangible Reminder:
Physical cards serve as a tangible reminder of interactions, increasing the likelihood of follow-ups as they can be collected and organized easily.

Versatility:
Suitable for various networking environments, physical business cards ensure preparedness for connections in both formal and casual settings.

With in person networking events having come back in a lot of areas it might be time to update your business card design and have a new set on hand for the next event. While digital alternatives are prevalent, physical business cards continue to be a valuable tool in professional networking, offering a blend of personal connection and convenience.

Why sending your clients a holiday card is just good business...

Receiving a holiday card with a personal touch can make a client smile because it signifies that your business relationship is not merely transactional. It demonstrates that you value and acknowledge the client as an individual, not just as a customer. When clients perceive that you've invested time and effort to remember them during the holiday season, it can create a sense of connection and importance, fostering a more meaningful and emotional bond.

Reach out to me to order your holiday cards! There are some great options. Drop a comment or DM me so we can make your clients smile this year.

Wall calendars are a great gift to share with your clients and potential clients. Many people will hang these wall calendars in their homes and in their offices. The best part… your logo and business name will be visible to them all year long. What a great way to stay top of mind at all times.

There are many different style calendars… Landscapes, classic autos, motivational, wildlife and more. Find a calendar that you think fits what your clients will love and your branding will be displayed all year round.

Want to learn more about how you can order your own company branded wall calendars? Drop “calendars” in the comments and I’ll reach out with a catalog for you to pick out your design.

Did you know you can order holiday card with your logo and company name on them? So why is this important?

Here are three reasons using branded holiday cards can be beneficial to your company:

1. Professionalism: Branded cards convey a sense of professionalism and attention to detail, which can enhance your reputation and make a positive impression on clients and customers.

2. Differentiation: Branded holiday cards can set you apart from competitors who may not invest in this form of personalized communication.

3. Strengthening Relationships: Personalized branded cards show that you've invested time and effort in your client relationships, which can help foster stronger and longer-lasting connections.

Want to see what cards are available this year? Drop “catalog” in the comments and I’ll send you a link.

Are you a home service business looking to conquer your local market? Say hello to Every Door Direct Mailers (EDDM) – the SUPERHERO of print marketing!

Targeted Impact: With EDDM, you can focus on specific neighborhood USPS mail routes, ensuring your message reaches potential customers just around the corner. No more wasting your superpowers on the wrong audience!

Budget-Friendly Solution: Say goodbye to expensive mailing lists! EDDM is a cost-effective alternative that allows you to save more money than a magician pulling a rabbit out of a hat. Perfect for businesses with limited marketing budgets!

Broad Reach, Local Impact: EDDM enables you to make a splash in your target area, reaching every household and business along your chosen mail routes. Get ready to leave your competitors green with envy!

Examples of businesses that can benefit from EDDM:

Landscaping and Lawn Care Services: Turn dull yards into stunning masterpieces!

Home Cleaning Services: Swoop in and conquer dirt and grime!

HVAC and Plumbing Companies: Save homes from uncomfortable temperatures and leaky disasters!

Pest Control Services: Be the fearless defender against unwanted houseguests!

Electricians: Illuminate homes with your electrifying expertise!

Interior Design Services: Transform houses into dreamy oases!

Roofing and Siding Contractors: Protect homes with your sturdy craftsmanship

Appliance Repair Services: Fix appliances faster than a speeding bullet!

Home Security Providers: Be the guardian angel protecting homes and families!

Painting Contractors: Add a splash of color to homes and brighten up neighborhoods!

Ready to unleash the power of EDDM and become the local hero your customers deserve? Put on your cape, grab your tools, and let's conquer the local neighborhoods together!

Today is !

Find 3 people to encourage on social media by giving them a compliment or telling them that you’re grateful for them.

Let's lift each other up today.

I used to think it was more important to get as many people as possible on my email list. Now I wonder...

Do you think it's more important to build a "vanity" email list for social proof, or a smaller list that's more targeted? Which are you more focused on with your business?

SHARE IN THE COMMENTS!!

Every Door Direct Mailers (EDDM) can be super effective and economical for a lot of home service businesses. Here is a list of 25 of them to get an idea of who can find EDDM useful. It's not limited to these 25 but this will give you a good idea. Does your business fall in one of these categories or do you have a similar home services business? Then lets set up a time to talk. Shoot me a DM!

Did you know... EDDM stands for Every Door Direct Mail?

This is a great marketing tool for those businesses that provide home services.

Such as landscapers, painters, HVAC, electricians, plumbers, kitchen and bath renovators, solar, roofing, and so many more businesses.

Rather than needing a mailing list, you can go on the USPS website and pick out mail routes in the neighborhoods you want to gain more clients from.

It's simple, economical and extremely effective. Want to learn more? Comment or DM me.

Stop pressing rewind on yesterday. Your past doesn't hold the key. Your future does.

Sometimes you just need to take a breath and stop revisiting yesterday.

You did the best with what you knew back then. Today's a new day and you are better equipped. Enjoy every minute of it!!

Do you run a home services business? Are you looking to increase the number of customers in the neighborhoods you work?

I work with businesses around planning and executing a strategic direct mail campaign that helps increase new client acquisitions. One of the most effective tools available is EDDM (Every Door Direct Mailer).

Here is the exact process I use to help my clients use EDDM:
✅ 1 – Create an eye catching postcard design with a clear Call to Action.
✅ 2 – Decide on how results will be tracked. Special phone number, QR code to a landing page, or both.
✅ 3 – I work with the client to choose the best mail routes in the neighborhoods they already work or are looking to increase their presence.

EDDM is economical and extremely effective!
Want to know more? Comment below or send me a DM!

Perfect day at my business is when I can tell a client was smiling while writing me an email or being able to tell a client is smiling while they are talking to me on the phone.

Nothing beats a happy client!

What is the perfect day at your business? (in one sentence)

Happy Mother's Day to all the Moms out there! Wishing you a wonderful day.

I am very fortunate that this year I will have the opportunity to see my Mom on my travels to DC for Creative Pro Conference. Timing is perfect.

What is your fondest memory with your Mom? Let's celebrate her in the comments.

Don't worry about the latest, greatest strategies. Do more of what works!

Direct mail has been around for a long time and it has been super successful for a lot of companies. Yet they turn to the new shiny object, newest strategy that someone has sold them as the next best thing. Why not stick with what has a great proven record? Direct mail is a great way to reach your potential clients and keep touch with your existing clients. Use something that WORKS!

I am extremely grateful for the opportunity Blueprint Leadership Strategic Summits provide so that I can work specifically on my marketing plans for the next 90 days. Rob Shauger provides a weekend of deep work and collaboration between like minded business people looking to grow. I know that my business is where it is today thanks to these important weekends and the opportunities it provides to plan, execute and gain traction. Learn more at www.RobShauger.com

It is exciting to announce my business Graphic Precision was selected to receive an American Graphic Design Award from GD USA Magazine. I submitted the direct mail project created for an Every Door Dorect Mail (EDDM) campaign for Simons Heating and Cooling, Inc..

It was a creative collaboration between myself and one of the owners at Simons to design a pizza menu style printed menu to list out their services and add ons. The main services were listed as Specialty Pies, add on products listed as Additional Toppings, and other specialty services as Small Plates. It is always great to work so closely with clients who have different marketing ideas.

Do you know what personalization is when it comes to direct mail marketing? Did you know it can be used in both print and digital? Here is a recent presentation I provided showing off how personalization can be used to specifically target a potential customer. You can also tie the print in with the digital to have a stronger campaign across multiple mediums. It is highly effective and has a great ROI.

Personalization in Marketing - Print and Digital Personalization is a great way to really drill down and target your potential clients. You can use personalization with both print and digital marketing piec...

Most of us have heard "Content is King!" However there may be some of you out there that aren't sure what content marketing is and how to use it to promote your business. Recently I had to present to my BNI group and I decided to tackle a those very items. Check out my video to learn more about content marketing.

What is Content Marketing? How do you use it to help promote your business? Content Marketing is one of the best ways to help promote your business but a lot of business owners or marketers aren't clear on what content marketing is. ...

2020 Remote Working Summit - Customer Contact Strategies Remote working is a mature, market-leading staffing and employee satisfaction strategy that delivers incremental benefits to businesses.

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Latest episode for my Rookie Designer Podcast has been released. This was a really interesting discussion with Carl. Not always easy saying no to a project or client but sometimes it's the right thing to do. Happy listening!

New episode just dropped! In episode 171, Jake and Carl discuss how important it is to say no as a creative and business owner. It can be a difficult thing to do but sometimes projects and clients aren't a good fit. They discuss some of the situations where they have had to say no and explain what helped them make that decision.

In Design News Jake shares an interesting project focused on invisible disabilities and Carl shares news about an upcoming design competition over at GD USA. Don't forget to listen to the end so you can hear this weeks Rookie Recommendations. Happy listening and don't forget to subscribe!

Episode Link: www.rookiedesigner.com/rd171