Andrea Todd, Content Creator

𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

At Idaho Steel, we believe that our employees are our greatest ambassadors. Empowering our Sales, Install, and Service teams to advocate for our company and its values is at the heart of our success.

When our team members believe in our company values, they create authentic moments that resonate deeply. These moments demonstrate our mission in ways that far exceed the impact of a slide deck presentation or an ad in a trade publication.

For Idaho Steel, business-to-business is fundamentally about person-to-person connections. It's the relationships, the alliances, and the genuine connections that yield the best results for our projects and help us achieve our clients' goals.

What best practices can you share for harnessing the power of your workforce in your marketing efforts? Let's learn from each other and continue to build strong, authentic brands together.

𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐢𝐧 𝐚 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

In any competitive market, building and maintaining a strong brand identity requires constant evaluation and strategic thinking. At Idaho Steel, we've proudly upheld a brand that values quality, solid craftsmanship, and a deep gratitude for our rich company history.

Our approach is simple yet powerful: speak softly and strategically, with confidence, and focus only on the prime outlets that matter most. By doing so, we ensure our brand stands out and remains consistent across all channels.

A brand with a legacy of over 100 years deserves to be held and treated with respect. Adapting our brand means bringing a fresh flow to our branded items, incorporating elements that broaden the scope and reach of our identity without disrupting its core direction.

Visual and verbal identity play crucial roles in this process. We meticulously craft our messaging and design to reflect our values and resonate with our audience. Our strategy includes:

𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Ensuring every communication, from social media posts to press releases, aligns with our core values and tone.

𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐨𝐡𝐞𝐬𝐢𝐨𝐧: Maintaining a cohesive visual identity that speaks to our heritage and modern innovation.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: Regularly evaluating and updating our brand elements to stay relevant in a changing market while honoring our legacy.

How do you manage and adapt your brand to stay true to your core values while remaining relevant in today's market?

Embracing Change: From Steamy Brews to Cool Brews
As the seasons shift and the winds of change blow through the world of B2B marketing in manufacturing, we must be ready to adapt with style and flair!
For years, our iconic hot coffee has fueled innovative minds through the crisp falls, the chilly winters, and the blooming springs. But hey, who says we can't shake things up a bit when the summer heat rolls in?
So, say hello to our newest addition to the office lineup: iced coffee! That's right, I’m swapping out steamy mugs for frosty cups, because why should our products be the only cool thing about us?
As some of our seasoned icons retire, passing the reins to a new generation of go-getters, it's the perfect time to embrace change and infuse our workplace with a fresh vibe. Just like the evolving landscape of B2B marketing, we're keeping it cool, innovative, and always on-trend.
So here's to sipping on creativity, seizing new opportunities, and staying ahead of the curve, one refreshing sip at a time! Cheers to the summer of innovation!

This was such a fun podcast to record. Mike and I had a great time! I couldn't help but to fall in love with these hockey fans.

Listen here: https://open.spotify.com/episode/0Y8y1RXSBfo3Prv3eiVv15?si=r-NVZLACR0utUcMr7CCByA

Or on your favorite platform.

Andrea Todd, Content Creator and Mike Walker bring us another installment of "Scripted Ice" a series of movie reviews with a hockey connection ... or as in this review one with a mob connection, as well. One of the most fascinating stories of our sport. Had it not happened in real-life, it would have been too unbelievable for a Hollywood film! Fascinating and captivating, recounted as only Andrea and Mike can tell it. On your favorite platform.

Listen Here: https://open.spotify.com/episode/0Y8y1RXSBfo3Prv3eiVv15?si=r-NVZLACR0utUcMr7CCByA

Crashing The Net's first Coach's interview about Building a New Program. Jorge Mena interviews ISU Hockey Club Coach, Shawn Gardner.

"Crashing The Net!" Listen to "Crashing The Net!" on Spotify. "CRASHING THE NET" — (IDAHO HOCKEY NETWORK)Home of the Idaho Falls Spud Kings and ISU Hockey for News, Interviews and Commentary. Hosted by International Award-Winning Journalist Jorge Mena with co-host, Andrea Todd. This weekly podcast will keep you infor...