Turner Duckworth
We define strategies, visual identities, assets, and expressions for how brands behave in any channel, at any time, in any market.
As brand partners with over 30 years of experience, we believe that whatever you make, make it like nothing else.
06/08/2024
Oliver, a Design Director from our San Francisco studio, recently had the opportunity to explore the art of glass blowing through our Take Flight Award.
We like to encourage creativity in every possible way, extending beyond our studio walls! The Take Flight Award enables us to support the aspirations of five fortunate Duckies annually.
Discover more about his journey on our blog. Link in bio.
30/07/2024
After seven patient years resting in dark Kentucky rackhouses, Jim Beam Black re-emerges as rich liquid gold.
We’ve created a new look worthy of the wait, befitting a bourbon made to be savored.
Read more about the new Jim Beam Black on our blog. Link in bio.
20/06/2024
Swapping Fish and Chips for Fisherman’s Warf. Our designers, Connor and Bennett, were this years studio swaps! Read about their experiences on our blog.
Link in bio.
30/05/2024
Meet Brian Steely, the creative behind the eclectic range of Vocation Brewery’s new illustrations.
👀 Get to know more about his work — from craft beer to psychedelic churches — on our blog. Link in bio.
30/05/2024
Meet Brian Steely, the creative behind the eclectic range of Vocation Brewery’s new illustrations.
👀 Get to know more about his work — from craft beer to psychedelic churches — on our blog. Link in bio.
12/04/2024
National Grilled Cheese Day 🤝 Grilled Cheese Tomato Soup.
26/10/2023
Meet Andrew Davidson, the creative behind many of our Jim Beam wood engraved illustrations.
👀 See more of his beautiful work on our blog.
25/10/2023
🐾 Newman’s Own has a new best friend 🐾
They say never to work with children or animals - Paul Newman clearly didn’t agree!
We loved working with and to create these furry friends.
31/05/2023
📣 New case study alert!
https://turnerduckworth.com/work/newmans-own
Check out our website to see more of the feel good work we’ve created for our friends and learn all about the greatness they bring to our supermarket shelves and more!
23/05/2023
Our new Visual Identity for brings a familiar warmth to the brand. Carefully crafted assets and a new bespoke typeface are brought to life in a world of layering and informality. Remixing a traditional bourbon for today.
08/05/2023
With over two centuries of history and seven generations, there was a lot to pack into one bottle. Using traditional methods, we carefully recrafted and simplified each asset for the modern day. So grab a glass, and meet us on the porch!
Homestead illustration: Andrew Davidson at
Photography: Josh Caudwell
29/03/2023
🎉Soup-er news all! 🎉 Let's take a look at Turner Duckworth Gold winning redesign of Campbell's Red & White Condensed Soup Visual Identity! 🥫🍲 Their project strikes the perfect balance between tradition and innovation, giving a fresh and modern touch to an iconic brand that's been around for over a century. Congrats to the talented designers Naomie Ross, Michael Bagnardi, and Karen Song for their brilliant work! 👏🏼 Read more on the blog at Graphis.com
Turner Duckworth Campbell's
28/03/2023
The Wall Street Journal took a look at how Campbell's new strategy and our condensed soup redesign, the first in 50 years, revitalized its namesake product after years of declining sales.
👀More on our blog.
The Wall Street Journal gets into our souped-up redesign for Campbell's | Turner Duckworth The Wall Street Journal took a look at how Campbell's new strategy and our condensed soup redesign, the first in 50 years, revitalized its namesake product after years of declining sales. With a 12% increase in sales and Campbell's stock prices on the rise, we'd say Campbell's soup is well on its wa...
10/01/2023
We had Visions of Agave when thinking about National Tequila Day in 2022. From la jima to Hornitos Joven, we directed an immersive one-day only experience in collaboration with street artist, MADSTEEZ, to bring the agave fields of Mexico to the streets of Manhattan. Garnering some of the highest interactions in the brand’s history, our role was crucial in generating buzz–further solidifying Hornitos as a power player in popular culture.
In collaboration with
20/12/2022
A chic twist on the “ugly” sweater, our holiday labels feature festive patterns that will add a spark to any gathering. Be sure to check out the label-inspired collab with The Endery to see the line of anything but ugly, sustainable sweaters.
Credits: The Endery (zero-waste knitwear brand); Paolo Rally (photographer); Doe-Anderson
01/12/2022
Twelve Questions.
One Borrowed Spoon.
Lonely Salt Shakers.
A Puffy Recliner.
Two Talented Creatives.
👀 Our Interview with Terrence Caviar.
Live on the blog now.
Photographer:
Stylist:
Photo Assistant:
Digital Tech:
Food Stylist:
Creative Direction:
30/11/2022
After 30-ish years of building and shaping unmistakable brands for our clients, we thought it was time to give ourselves a little refresh. Working with some of our favorite creative humans, we’re excited to share our new home on the world-wide-web.
Check it out 👉 http://turnerduckworth.com
💖Our Collaborators
Digital: Sons & Co.
Type: Grilli Type, Klim Type Foundry
Brand Photography: Kelsey McClellan + Michelle Maguire
Case Imagery: Noah Fecks + Studio
21/11/2022
Our packaging heroes joyful, hand painted illustrations on vibrant foodie colours, celebrating delicious Newman’s Own ingredients. Making for a do good, feel good brand!
Logo Illustration:
Food Illustration:
Copywriting:
Food Photography:
We’re honored to be named the #1 agency in the Pentawards League Table!
28/09/2022
Inspired by Guillermo Andrade’s distinctive style and LA roots, we crafted a one-of-a-kind gift bottle and box with a custom flannel pattern, in honor of the world-class fashion designer and his partnership with Hornitos Tequila. Call it couture.
Excited to unveil our suite of product animations developed with Samsung Mobile for the new Z Flip4 and Galaxy Fold4 with S Pen.
We unleashed a world of new experiences with designs for Galaxy Watch5 and Buds2 Pro. Their movement and playfulness bring joy to the everyday.
Watch as we unfold a dream world bursting with purple in a Times Square takeover featuring the new Galaxy Z Flip4. Created in collaboration with Samsung Mobile.
22/08/2022
Galaxy is > ever, and we’re excited to show you why. This year’s Galaxy Unpacked event kicked off with this dramatic teaser we devloped with Samsung Mobile.
11/08/2022
Our work on the 2022 Tres Generaciones Legacy Edition tequila is now on shelves. A celebration of La Colonial Club – a historic bar owned by the Sauza family in 1930’s Guadalajara – we are digging the blend of modernity and vintage aesthetic.
Listen to Creative Director Jared Britton discuss the Maker's Mark rebrand on the latest episode of the A Change of Brand podcast.
04/08/2022
Our executive creative director Chris Garvey shares his thoughts with Creative Review on minimalism and packaging design trends.
Are drinks brands taking minimalism too far? We discuss the dangers of minimalism, and how drinks brands including Full Circle Brew Co and Sprite are getting it right
07/07/2022
More love for our Sprite refresh is rolling in… The Dieline just recognized it as one of the best redesigns of 2022.
https://thedieline.com/blog/2022/7/4/the-best-redesigns-of-2022-so-far
Cheers to our Maker's Mark Team for their Gold Award win in the Brand Identity category of The FAB Awards! 🥃
14/06/2022
We are proud to announce that our Head of Creative Cinthia Wen is judging this years London International Awards student awards. Best of luck to those entering!