LisaMarie Dias Designs

Please take the poll on my LinkedIn profile to help me determine the topic of my new e-book. Thank you!

www.linkedin.com

https://marketoonist.com/2024/05/guessing-the-brief.html

Guessing the Brief cartoon - Marketoonist | Tom Fishburne I stumbled across a quote recently from legendary ad agency founder Pat Fallon: “If the creative brief is not itself creative, what right do its authors have to expect anything different?” The brief is often treated as a formality or a tick-box exercise, rather than one of the most important too...

Important info for anyone posting to IG. Especially for those who may be taking advantage of the fact that they recently allowed longer video posts!

"According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app."

If you ARE having success with your longer video posts, I would not change your plan. But if you have been posting longer videos and have not been getting any traction, that, combined with this information may be a good reason to pivot to shorter (less than 90 second) posts.

Instagram Says Posting Longer Reels Can Hurt Your Performance Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG. 

Yes, this is a promotion for Hootsuite but it is also a very good explanation of how and when to use boosted posts vs ads.

One thing that I would add is that I usually suggest giving content some time (either a few hours or even days) to work organically, before you boost it.

If you still aren't sure which are right for you, give me a call or DM me here - happy to set up a time to discuss and come up with an effective plan to meet YOUR goals.

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format.

Email marketing is still a key player in digital strategy, boasting an impressive $42 ROI for every $1 spent (DMA, 2023).

Email's power lies in personalized, timely communication that speaks directly to your audience allowing you to tailor your message and drive engagement.

Whether it's nurturing leads, staying on your community's radar or boosting loyalty, email marketing is an essential, cost-effective tool.

Give me a call or DM me here to learn more about how to use to achieve YOUR marketing goals!

Are you a Constant Contact user? If so, you may have noticed the prompt, when you log in, to AUTHENTICATE your account.

Here is a blog post from Constant Contact explaining the policy changes by Google and Yahoo! which are prompting this action. These changes are aimed at reducing spam by enforcing stricter email authentication measures.

Businesses are advised to authenticate their emails using DKIM (Domain Keys Identified Mail) to improve deliverability and build a reputable sender identity.

Constant Contact offers tools and guidance on self-authenticating emails using your own domain, which can enhance email professionalism and trustworthiness. The post includes steps for setting up authentication and highlights the importance of using a dedicated email marketing solution for optimal deliverability.

For a detailed explanation, you can read the full article here https://www.constantcontact.com/blog/cname-authentication/

And if your domain is hosted by GoDaddy, and you would like my team to help you authenticate your domain, give me a call. We can take care of this for you!

The YouTube-ization of TikTok continues...

TikTok goes full YouTube TikTok feels very different.

I don't like to stoke the AI hysteria but also can't pretend that it is all good.

These researchers found, no surprise, that not only can AI be programmed to deceive, but that they are very good at it.

Anthropic researchers find that AI models can be trained to deceive | TechCrunch A study co-authored by researchers at Anthropic finds that AI models can be trained to deceive -- and that this deceptive behavior is difficult to combat.

The Rabbit R1 - the Future of Tech 🌟

While many of us feel we already have enough gadgets in our lives, this Rabbit R1 presentation gives you a glimpse into the future of smartphone technology

📱Early adopters have pre-ordered over a million of these devices but for those who are more patient, my bet is that the functionality and features of the Rabbit R1 will soon be integrated into our everyday smartphones.

Keep in mind that all of these 'actions' are already available using ChatGPT and other applications, the feat here is the integration and streamlining of the functions and ease of interaction.

Are YOU going to get a Rabbit R1? Which functions are you most interested in?

https://www.rabbit.tech/keynote

rabbit — keynote Keynote.

As I always say, you need to post when YOUR audience is online but here are some general guidelines, gleaned from multiple sources.

Best Times to Post on Social Media in 2024 [For Every Platform] | WordStream Learn the best time to post on social media for several important platforms and get tips to post at the right time for your business.

https://marketoonist.com/2023/12/permission-marketing.html

Permission Marketing cartoon - Marketoonist | Tom Fishburne We’re nearing the twenty-fifth anniversary of Seth Godin’s prescient book, Permission Marketing. Published in early 1999, Permission Marketing set the stage for modern marketing. Many of the marketing tools, channels, and technology have changed or evolved in the past quarter-century (although e...

New ways for your content to be found on .

I do like the tone and feel of Threads and love how Adam Mosseri is like the 'anti-Zuck', not only being super transparent about what they are doing and why, but also in how he seems genuinely excited to share every new functionality. I find his excitement refreshing and contagious.

I also like that he has acknowledged the problems the platforms face due to spammers and seems to be trying to create a place that works for those of us who really WANT to network socially!

I remember when hashtags were actually helpful - not sure if 'tags' will be able to reclaim that but I appreciate that they are trying!

Threads Rolls Out Topic Tags to All Users Another step in the development of Meta's real-time discussion app.

So very pleased to share this note I received today from a client whose site we just completed.

OK - so this new feature may be obsolete within a month or so (when AI totally takes over search - only a slightly kidding about the timing) but til then, this may be a useful way to stay on top of topics you care about.

Google Adds New Option to ‘Follow’ Search Topics for Regular Updates Is this a handy addition for your Google searches?

I think that many of us can relate to this sentiment.

First-Gen Social Media Users Have Nowhere to Go The collective erosion of X, Instagram, and Facebook marks a turning point for millennials, who are outgrowing a constant need to be plugged in.

I have been spending a lot of time with various AI tools to learn how to use them for myself and for clients. While I do love ChatGPT, I often need graphics created to better explain statistics - not something that it can do on its own (yet).

Today I tried a plug-in that connects ChatGPT to DALL-E3 for this purpose.

I gave it a series of LinkedIn statistics and asked it to create a graphic. Interestingly, this was the text response:

"The infographic has been created to illustrate the income demographics of LinkedIn users based on the provided statistics. It visualizes the distribution of household income among LinkedIn members, highlighting the percentage of high, middle, and low-income earners. The design aims to be clear and professional, suitable for a corporate audience."

Which sounded perfect.

Unfortunately, as you can see from the attached graphic, the image it generated was total gibberish.

I am sharing this as it is a great example of where we are today with using AI for business - it can fool you into thinking that it really knows exactly what you want and that it can deliver that, almost instantaneously. It can sometimes produce things that look GREAT - this image, if you ignore the fact that it makes no sense, has a ton of spelling errors and is useless for my purposes, does actually APPEAR to be a good visualization of the stats, as requested.

If I spent more time feeding it specific requests and refining the prompts, I might actually get an end product that works.

And yes, by next week, they may have a new plug in that works way better.

Til then, please be careful when relying on AI for anything work related. Double check everything from formatting to spelling and of course to confirm it all makes sense.

We are definitely NOT yet at the point where it can perform flawlessly.

That said, it CAN still perform some tasks quite well - composing social posts among them. Definitely try and use these tools, just be careful to check the results before sharing.

When is the best time to post on LinkedIn? People ask me this question all the time and I always say that it is key to find out when YOUR network is active and interested. This can vary greatly, depending on your goals and audience. Sometimes it means sticking to 9-5 'office hours' while for others who are trying to reach say, young parents, they might be better off focusing on an 'after kids' bedtime' hours when that audience may finally have a moment to themselves.

I have also had luck with weekend days for those with longer form and inspirational content.

That said, here is some general data for all of you who love stats and want some general guidelines. Keep in mind that these times, deemed 'best', will also probably be the 'noisiest' - meaning everyone else may also be posting at these times, leaving your content to be lost in the barrage.

If you would like help determining the best content and times to reach YOUR audience, DM me here, I can help!

What and When to Post on LinkedIn Find out how LinkedIn posts perform depending on day of week, time of day and post content. Every week, we refresh the stats by analyzing more than 130 thousand LinkedIn posts that were published in the last 30 days

Good post on how to use Video SEO to improve your Page Rankings.

And when you are ready to take SEO seriously, give us a call - we get RESULTS!

Using Video SEO to Improve Your Page Rankings | Constant Contact Understand video SEO and dispel common myths. Learn how to leverage video content to improve your webpage ranking and drive more organic traffic.

We often complain about 'big data' scraping every last bit of info they can from our content and interactions. Another side of this is USING this data, yourself, to improve YOUR communications and marketing content.

Here is a good post about how to improve your Instagram posts but read through to see examples of some creative trends that AI (using that 'big data') has predicted to perform well across various industries.

Are they a 'sure thing' for you? No.

Are they worth trying? SURE!

If you need help optimizing YOUR social content or with implementing some of these suggestions, message me here. I can help!

Get More Creative Instagram Posts | Constant Contact Make your creative Instagram posts perform better by blending AI data insights and human creativity with Constant Contact and Shutterstock.

Useful tips that apply to almost ALL platforms, not just .

Having a hard time figuring out what to record? Message me here - I can help!

https://buffer.com/resources/grow-youtube-shorts/

15+ Tips to Grow On YouTube Shorts Get 16 of the top recommendations with varying levels of ease to apply to growing on YouTube Shorts.

https://marketoonist.com/2023/10/ai-and-the-future-of-work.html

AI and the Future of Work cartoon- Marketoonist | Tom Fishburne On Friday, Professor Scott Galloway released ProfG.ai, a “digital twin” trained on his writing and capable of answering questions in his voice. That’s just one of many experiments with different models on how generative AI can impact the future of work. A few weeks ago, BCG released the result...

Please help me update this post!

I will be revisiting one of my most popular articles for an end of year wrap up.

The article discusses the negative effects of social media on users, particularly young people, and offers a healthier approach to its use. It emphasizes the importance of curating one's social media feed, following positive accounts, and unfollowing sources that create negativity. It provides a list of accounts across various platforms that promote positivity, inspiration, humor, and beauty. I encourage readers to take control of their social media experience and spend their time on platforms in a more uplifting and enjoyable way. To read more, click https://lisamariediasdesigns.com/a-healthier-approach-to-social-media

Please share YOUR favorite sites for informative insights, uplifting content, beautiful images or any others you think I should add to the lists, in the comments below so I can check them out and include in the updated issue.

Thank you in advance!

A Healthier Approach to Social Media - LisaMarie Dias Designs I hate the idea that the tools I am promoting to grow their businesses, could, in fact, harm them as well.In this post, I will share a healthier approach to social media use.

https://marketoonist.com/2023/10/moments-of-truth-2.html

Moments of Truth Marketing cartoon - Marketoonist | Tom Fishburne In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world. As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store she...

https://www.thecut.com/article/why-teenagers-love-linkedin.html

Teens Love LinkedIn To some high-schoolers burned out on FOMO and thirst traps, the networking platform is “the way social media should be.”

Yes, after years of telling us were could NOT have more than one personal profile, you can now embrace your many different 'personas' with Facebook’s new feature. They are now allowing you to create multiple personal profiles, each reflecting a different aspect of your life. Foodie? 🍔 Create a profile just for your culinary adventures. Avid traveler? 🌍 Make a profile to share your journeys. The power to organize your social graphs based on interests is now in your hands.

Let us know, in the comments below, how YOU will use this new feature.

Check out the full story here: https://lnkd.in/ermGMDX3

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LinkedIn This link will take you to a page that’s not on LinkedIn

I am loving this creative mix of art and gaming!

With The Met’s new Replica app, you can now unlock and acquire replicas of your favorite artworks right into your Roblox inventory.

Download the Replica app, visit The Met, and let your avatar sport some art-inspired wearables. 🏛️🎮

https://www.metmuseum.org/perspectives/articles/2023/8/met-metaverse-replica

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Visit The Met, Enter the Metaverse: Introducing Replica The Met meets Roblox in a new digital experience.

Some good advice if you are thinking of building, or re-building your website.
"The Only 5 Homepage Designs That Work Over and Over" https://www.quicksprout.com/homepage-designs/

One thing I would caution is if you use the split screen layout, make sure that it works well on mobile as well as desktop!

We build beautiful, effective and engaging websites, with and without Search Engine Optimization (SEO) - give me a call or DM me here to see how we can build one for YOU!

The Only 5 Homepage Designs That Work Over and Over Get ready to capture the magic of simplicity. Elevate your website's first impression with timeless homepage designs. Discover the top 5 designs.