Acuitas Digital

Imagine a world before joggers. New for Highsnobiety, Alex Rakestraw takes a look at the fashion influence of Prada Sport.

Prada Sport: The Most Influential Line You've Never Heard Of In 1984, Prada unveiled the legendary nylon backpack, a lightweight travel bag made from the same industrial-strength synthetics used by the Italian army.

Innovations in manufacturing and distribution and the Internet's ability to grease the wheels have created the emergent movement of micromerch: personal merchandise for niche public figures and celebrities. Jon Caramanica explores, new from the The New York Times.

The Dawn of Micromerch Niche stars and not-quite celebrities are churning out namesake products — T-shirts, coloring books, tissue boxes — made for a dedicated few.

The growth of resale — especially online — has been one of the biggest shifts in retail in recent memory, and based on a new report, that shift shows no signs of slowing down. Dhani Mau examines, new for Fashionista.

Resale Is Expected to Be Bigger Than Fast Fashion Within 10 Years Watch out, Zara: Millennial shopping preferences are veering more sustainable.

From Acuitas Digital and its charter partners BT (British Telecommunications), Intel, RetailNext, SATO Global Solutions, nexgen packaging and Valmarc Corporation, here's wishing you all a happy and blessed 2018. Happy New Year!

Barbie courts controversy in an effort to engage millennial parents. Liz Segran explains, new in Fast Company.

Inside Barbie’s Fight To Stay Relevant Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents?

"in the world of men’s tailoring — retailers, designers, shoppers — the suit no longer represents power. The power suit is dead." New by Robin Givhan for the Washington Post.

A history of the final dying days of the power suit Blame Zuckerberg, blame Trump, blame the priests of high fashion: The menswear classic is now merely an option, not a must-have.

SEPHORA's Accelerate program is an incubator for female-founded beauty business - Here's a look inside how the company supports women entrepreneurs, new at Glossy.

Access over money: How Sephora is quietly supporting female entrepreneurs For the past two years, Sephora has been quietly supporting female-founded beauty businesses with an incubator-like program called Accelerate. More than money, it’s access and education that the program looks to provide.

Black Friday has changed dramatically the past few years, in large part to REI's campaign. Adweek looks at the evolution of the campaign on this, it's third anniversary ~ new by Tim Nudd.

Inside Year Three of #OptOutside With REI's Chief Creative Officer The campaign’s evolution, and its new experiential search engine.

About 10kg of waste is collected for each piece of Sea-to-See eyewear, with most of what is left over recycled and used in other ways. Ben Chapman takes a look - see what we did there? - in his new piece for The Independent.

Plastic waste from the ocean is being turned into designer sunglasses and they look fantastic Off the coast of Catalonia, an intriguing experiment in the circular economy is taking place. Dozens of fishing vessels are heading out to sea and bringing back tonnes of plastic waste alongside their usual haul. The plastic is then used as the raw material to make recycled designer sunglasses for B...

A future without mobile smartphones? Who'd have thought? Well, Amazon.com, for one. Jared Newman explains, new in Fast Company.

For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era With touch-screen devices like the Echo Show and Echo Spot, Amazon is trying to upend a decade of smartphones, notifications, and apps.

72 percent of American adults are in at least one loyalty program, and, on average, people belong to 9 different programs. But, as Mallory Schlossberg writes for Racked, not all loyalty programs are created equal.

The Best Rewards Programs Give You More Than Points Why loyalty programs work better when the prize is status.

In beauty, long-awaited inclusion is (finally) beginning to hit a fever pitch. New for Racked, Cheryl Wischhover chats with models about what unique beauty means to them.

Sephora Cast Its Own Store Employees for Its Most Diverse Campaign Yet We chatted with the models about what unique beauty means to them.

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