Talent Hero Media

The tight labor market is something of a conundrum. Given that the spate of mass layoffs shows no sign of slowing, shouldn’t it be getting easier to hire talent? It’s a complex issue but part of the problem is that people are working fewer hours than before the pandemic. Interestingly, those showing the biggest reduction in hours are high-earning married men, ages 25-55, who have bachelor's degrees. It appears as though that demographic found it easiest to adjust their working hours to maintain the work-life balance that many people recalibrated during the pandemic. While this holds long-term promise for both workers and business leaders, it is problematic for the government, since there is no longer a clear link between rising unemployment and lowering inflation rates.

Is the Tight Labor Market Due to Fewer Workers — or Fewer Hours Worked? The labor market remains incredibly tight in the U.S. which usually means fewer people are working. In this case, though, it’s mostly that workers are choosing to work fewer hours. Specifically, higher-earning men have chosen to cut back their hours worked perhaps because the pandemic made them re...

Who here can relate?

A thriving social media presence is key to the growth of your recruiting business. But recruiters are busy people. Finding the time to update all the various socials that you’re expected to maintain can be difficult. That’s where automation tools like Buffer come in. With Buffer, a single post can be shared across all of your accounts. Even better, you can schedule posts in advance and set up your account so that your posts are automatically reposted at a later date. If you’re stuck on what to post, creating a mix of curated content from others and your own content is a terrific strategy.

Automate Your Recruitment Agency’s Social Media A dead simple strategy to build out your recruiting firm’s social media presence using automation tools that save you hours per week.

For the sixth year, CodinGame and CoderPad undertook a comprehensive survey on the tech industry and tech hiring, collecting data from about 14,000 developers and 4,200 tech recruiters. The findings are in-depth and provide much food for thought, including the major conclusions:

- The majority of developers (59%) do not have a computer science degree
- The Great Resignation is not over, with more than 50% of tech professionals considering job hopping
- Back-end and full-stack developers are in the highest demand
- Freelance work continues to gain momentum, among both businesses and developers

State of Tech Hiring in 2023 - CodinGame and CoderPad 80% of HR professionals now recruit developers with non-academic backgrounds. Find out how tech hiring has changed over the last year in our 2021 report.

The hiring slowdown that began at the end of 2022 has created the perfect time for recruitment professionals to strategically prepare for the upswing that will inevitably happen once the economy picks up again. Use this downtime to:

- Build and nurture your talent pipeline
- Clean up your tech stack
- Critically examine your diversity efforts
- Take courses and/or pursue certifications
- Nurture relationships with hiring managers
- Check in with recent hires
- Strengthen your talent brand by creating strong new content and optimizing webpage

How Recruiters Can Make the Most of a Hiring Slowdown Recruitment teams may feel at loose ends during a hiring slowdown, but you can use this downtime strategically to level-up your skills and optimize your processes. These seven strategies can ensure that when hiring inevitably picks back up again, you’ll be in a position to win. You can and should ...

This is why screening is important.

The email addresses that you’ve gathered over the course of your recruiting career are extremely valuable as a way to stay top of mind with past candidates and clients as well as a way to demonstrate your expertise. Although there is a lot of emphasis on social media marketing, email is more effective because you already have an established audience and email has a broader reach than either Facebook or Twitter.

With everything you have on your to-do list, it can be difficult to create content to share in an email newsletter. But, content curation – that is, selecting articles that you found valuable in order to share them – is a quick and easy way to create an effective newsletter. As you collect content to share, keep these tips in mind:

- Mostly choose content that is relevant to your niche but, by mixing it up a little, you can humanize yourself and add some fun
- Summarize the content you include – don’t just copy and paste in links
- Pitch the newsletter to your email list and ask them to opt in rather than spamming your entire list and potentially annoying clients

Email Marketing For Recruiters: Start a Kickass Newsletter Why recruiters should use email marketing to engage candidates and clients and how they can use content curation to save time.

Influencers are critical to your recruitment strategy on TikTok. Gen Z and millennials, in particular, appreciate the authenticity and credibility of TikTok influencers. While there are different types of influencers, the ones likely to be most effective for recruitment efforts are industry leaders and thought leaders. These influencers can be hired but they can also be created from existing employees. While it’s important to consider whether an influencer has an audience that is local to the locations that you are hiring for, it’s not as important for that audience to be large – the level of engagement between influencer and audience is more critical. Taking steps to include TikTok in your recruitment strategy may have some unexpected and very pleasant results, including an increase in DEI applicants.

How TikTok influencers are helping companies recruit new workers Companies are increasingly using platforms like TikTok to advertise open roles and to reach younger Gen Z and millennial candidates.

Irina Shamaeva has been making waves (and bringing about changes) thanks to her exchanges with LinkedIn Engineering Management over the past couple of months. In her latest blog post on the topic, Shamaeva provides a direct copy/paste quote from LinkedIn about the use of double quotes in searches on the platform. As she explains, the bottom line is to perform searches both with and without quotes in order to return maximum relevant results.

You Must Know This if You Use LinkedIn Job Search As part of the dialog with LinkedIn Engineering, I had submitted the strange examples from LinkedIn Job Search Is Haunted. The reply was unexpected. It parallels Google’s Engineering response…

Referrals are everything.

It’s a popular myth that fresh content on your site will rank you higher in Google search results. But it’s just that – a myth. Google’s algorithm uses a few hundred different factors to rank search results but the two most critical ones are the number of links hosted on other sites to your own site and the amount of time visitors spend on your site, relative to your competition. For effective content marketing, forget about regular, short blog posts or updates. Instead, write relevant posts that other people will want to link to and do whatever you can to get people to stay on your site longer, including writing long, engaging posts and linking to other content on your site

The Fresh Content Myth - Your Recruiting Blog Doesn't Need New Posts An in-depth look at why your recruiting and staffing blog doesn't need a new post every week and what you should do instead.

With over 1 billion users, TikTok has been the most downloaded app on both IOS and Android for the past three years. While it is the social platform of choice for Gen Z, it clearly has a tremendous reach. A few recruiters started building an audience in 2022 and there is much to learn from their experiences and successes. Register at the link for an episode of “Brainfood Live ON Air - How to be a Recruiter on TikTok” on Friday, January 13. The episode promises to cover topics such as:

- The basics of TikTok
- The best content for the platform
- How ads work
- Whether you can source from the app

Brainfood Live On Air - Ep188 - How to Recruit on TikTok - Crowdcast Register now for Hung Lee's event on Crowdcast, scheduled to go live on Friday January 13, 2023 at 2:00 pm GMT.

After two years of working remotely, many people re-evaluated the importance of work, realizing that they can be great employees while living their lives more fully. As a result, they’re rethinking what they want from work and what they’re willing to give in return. The flexibility of hybrid work is highly appealing to many. If employers aren’t responsive to the idea of hybrid work arrangements, many employees are simply choosing to leave. This puts managers in a difficult position: stuck between business leaders and workers, many managers understand that leadership is out of touch with employee priorities and expectations but lack the resources to bridge the gap.

While business leaders may see a return to the office as a way to manage current economic challenges, the reality is that employees want flexible work arrangements. There is enormous potential for employers who reimagine the role of the office and clarify what work needs to be done on site and how. Other challenges for business leaders and managers as they move towards hybrid work arrangements include being responsive to digital overload and building relationships among team members and across the organization.

Great Expectations: Making Hybrid Work Work The 2022 Work Trend Index Report reveals five urgent trends business leaders need to know about hybrid work.

May 2023 be filled with moments like this. Happy New Year!

If you’re thinking about entering the recruitment industry, top recruiting experts can offer sage advice, including:

- Build your network by helping and connecting others without expecting anything in return
- Know the role that you’re trying to fill in order to gain the trust of the hiring manager, engage passive candidates, get referrals, and effectively interview the candidate
- Never stop learning and trying new things, including new technologies and new methods
- Be human and treat candidates with the same kindness and respect that you want
- Always tell the truth

22 Tips For New Recruiters - The Recruiter Roundup Recruiters answer "What is the most important single piece of advice you would give to a new recruiter at the start of their career?"

Mass layoffs in the tech sector are big news. Business Insider reports that more than 140,000 tech workers have been let go since March 2022. But, interestingly, statistics show that 72% of those laid-off workers found new jobs within three months and 52% of them landed roles that pay more than the jobs that they lost. In fact, it seems as though getting laid off from the tech sector in 2022 may actually be a career boost, thanks to the hot job market. While the tech sector is struggling, other industries are not, and those industries need the coders, data scientists, and product managers that the tech sector is shedding. Adaptability is critical, with about half of all laid-off workers accepting new roles that are significantly different from the jobs they lost.

The hidden upside of tech layoffs Despite the massive downturn in the tech industry, most laid-off employees are finding new jobs within three months — and many are even scoring raises.

ResumeBuilder.com surveyed 1000 business leaders in order to look at the future of remote work. The findings mark a big shift:

- 66% of employers currently require employees to work from office
- 90% of companies will require employees to return to office in 2023
- 21% of companies will fire workers who do not return to the office
- 88% of companies are offering incentives to get employees to return, including catered meals, commuter benefits, and higher pay

This upcoming shift is likely driven by upper management, which overwhelmingly sees benefits to in-person work, but this belief may be based on outdated ideas about work and culture.

9 in 10 companies will require employees to work from office in 2023 - ResumeBuilder.com A ResumeBuilder.com survey finds that 66% of employers currently require employees to work from office.

For the win!

Online reviews of your recruitment agency should be a critical part of your marketing strategy. The best way to ensure that you get good reviews is to ask for them, providing solid guidance while you do so. And, if you ever get a bad review, it’s important to respond and apologize, asking if there’s anything that you can do to help resolve the situation.

Reviews For Recruitment Agencies - A Lead Generating Machine The surprising reason why recruiting and staffing businesses don't have public reviews - and how you can take advantage of this oversight.

The shifts in the way we work during the pandemic continue to impact our choices in this post-pandemic world. Pre-pandemic, about 1% of all jobs posted on LinkedIn were remote; today that number stands at 14%. But, workers are showing a strong preference for remote work, with over 50% of each day’s job applications going to those 14% of remote postings. For those who are choosing to move for work instead, the three main hubs that they are flocking to are New York City, San Francisco, and Seattle.

The Transcript on Twitter “LinkedIn CEO : "Pre-pandemic, ~1% of all jobs posted on LinkedIn were remote. As of today, that number is ~14%...but that's not the fascinating part. What's fascinating is north of 50% of all job applications on a daily basis on LinkedIn go to that 14% of remote jobs" $MSFT”

If you’re looking for in-person professional development events to attend in the recruitment sector, bookmark Hung Lee’s “Big List of Recruiting Events in 2023” spreadsheet. The list is international in scope. Lee promises to keep the list updated, deleting past events and adding new ones to the bottom of the sheet.

Recruiting Brainfood Big List of Recruiting & HR Events to attend in 2023 2022 Welcome to Recruiting Brainfood Big List of In-Person Events To Attend In 2023! 1. This spreadsheet is a collaborative spreadsheet 2. TO ADD AN EVENT, please input at the bottom of the spreadsheet - I will merge these in date order daily 3. Rows 1-69 are protected from edit. 4. Please feel...

“You're a mean one … you really are a heel.”

In the past, websites were about establishing presence and providing information. Today, website design is much more sophisticated, with the goal of increasing your conversion rate, generating leads, and ultimately improving your bottom line. If you’re designing your own website, focus on:

- Producing visually appealing design with balanced use of space, bite-sized chunks of text, well-chosen photos, and appealing use of colour
- Creating engaging copy by formatting it specifically for online reading and by keeping it specific and helpful
- Demonstrating social proof through the use of client logos, testimonials, external reviews, and case studies
- Showcasing your subject matter expertise through the creation of salary guides, whitepapers, and blog posts
- Integrating your job board into your site

Website Design For Recruiters: The Ultimate Tutorial When designing your recruiting website, you want something that's attention-grabbing and effective. This ultimate tutorial has all your tips.

After researching the LinkedIn algorithm for over 1200 hours, Richard Van Der Blom compiled 17 tips to help you viralize your LinkedIn content. Some of those tips include:

- Post frequently, but not more than once every 18 hours
- Engage during the first 90 minutes after posting
- Include selfies in personal posts
- Keep the amount of text in your posts to 1200-1600 characters
- Don’t edit your post in the first 10 minutes
- Don’t be the first one to comment on your own post

Secrets_of_the_Algorithm_V2__1669619731.pdf Shared with Dropbox

Each year, Recruiter ranks the performance (best profit per head) of recruitment agencies in a “Top 100” list. A close look at the websites of those 100 agencies reveals what those sites are getting right – and where improvements can be made. Since recruiters as an industry tend to have below-standard websites, this information can help other recruitment agencies improve their own sites. For example:

- 27% of the sites with single job posts did not have valid structured data which means those agencies are missing out on the free advertising offered by the Google for Jobs index
- Nearly all recruitment agency websites have unoptimised social sharing images – choosing better images is an easy way to increase the engagement of job posts

Hot 100 website review - Highrise Digital We analysed the Recruiter “Hot 100” websites Here’s what we learned about recruitment agency websites Every year, “Recruiter” releases their “Hot 100” list. We put all 100 websites through their paces to help you understand what the recruitment industry’s stars are doing right (and w...

SEO (“search engine optimization”) is critical to the performance of your website but understanding SEO concepts can be difficult. If you’re building or managing your own website, it’s important to fully understand what SEO is, how it works, and how to use keywords on every page of your website in order to max out your SEO potential and rank highly in internet searches.

The best way to optimize for SEO is to create different pages on your website where relevant keywords can be used. In addition to your home page, you should consider having pages devoted to your practice area(s), testimonials for your business, and your location. Most recruitment agencies also have a blog and a job bank but these pages aren’t as important for SEO purposes.

On-Page SEO For Recruiters: The Definitive Guide The definitive guide for on-page SEO for recruiters explains everything you need to know to optimize your recruiting agency's site for search.

New York City is the latest American locale requiring that employers include pay ranges in job ads. But, as companies across the country reassess the importance of being transparent about pay, more businesses are choosing to adopt pay transparency even when not required by law to do so. While 31% of companies polled indicated that they are not ready for pay transparency, that information holds significant value for job seekers, most of whom give “salary information in job posts more importance than the job role itself, the location, the company culture, its diversity and inclusion policy, or any work benefits or perks.”

Company Cultures Adjust to Disclosing Pay Ranges in Job Ads As organizations consider disclosing pay information to job candidates, they need to step back and think about better informing their current employees about the pay structure. Job seekers and current employees both want to know that they are being treate

Let’s face it, though – if this were a recruiter, he’d have his phone out and would be doing Boolean searches.

Naturally, everyone wants to be good at their jobs. When it comes to recruiting, it’s possible to become a top performer by combining natural hustle and smarts. But, in most cases, top performers were shown the ropes by a mentor who was at the top of their game. If you’re looking to finesse your hustle, there are many terrific online recruiter training programs to choose from – everything from a quick overview of key strategies via Zoom to a deep dive with personalized 1:1 coaching.

The Best Recruiter Training Programs: How To Become A Top Performer A comprehensive list of the top recruiting training programs for the recruiter that wants to become an elite performer.

Figuring out the best niches for a recruiter to work in is a bit of a tricky question. By analyzing the Google search data for every single niche, the legal, insurance, and accounting sectors stand out as areas that are searched for often but that are not crowded with active recruiters. And, looking at annual growth, the project management, transportation, and medical niches have seen significant growth in the number of searches over the past year, and could prove lucrative to work in.

The Best Niches For Recruiters - Talent Hero Media We use a data-centric approach to finding the best niches for recruiters.

Almost 10% of the profiles on LinkedIn cannot be found via search because of an issue with the locations assigned to those profiles. As Hung Lee points out in his “Recruiting Brainfood” newsletter, this is important to know “firstly, for a lesson on not always trusting the results the machine gives you and secondly, because this might actually have an immediate way of finding candidates that have been entirely untapped.” To find those hidden candidates, exclude 16 regions and countries from your search and/or try different ways of searching for candidates in those locations, such as using keywords related to a local university or a spoken language.

84M+ people can’t be found on LinkedIn Of the more than 875 million people LinkedIn claims to have, 84M+ people/profiles cant be found. If you use a location filter on your LinkedIn account (Basic, Recruiter/Recruiter Lite).

Statistics show that employers are scaling back flexible work opportunities. In the United States, the number of postings with remote roles on LinkedIn has dropped from 20% to 15% since April 2022. Executives are blaming the current economic uncertainty for the shift and have indicated that other perks, such as skills development and employee wellbeing may be scaled back for the same reason. Experts warn that companies that scale back on remote and flexible work arrangements, in particular, risk demotivating their employees and losing them to competitors who do offer those kinds of perks. Experts further caution that offering flexible and remote work opportunities will directly affect the survival of companies.

Is the era of flexible working over? LinkedIn data shows it might be According to a survey released by LinkedIn alongside the data on remote job opportunities, the shift away from them is linked to the current economic situation.

Well that certainly explains a lot.

The Best Niches For Recruiters - Talent Hero Media We use a data-centric approach to finding the best niches for recruiters.

Almost 10% of the profiles on LinkedIn cannot found via search because of an issue with the locations assigned to those profiles. As Hung Lee points out in his “Recruiting Brainfood” newsletter, this is important to know “firstly, for a lesson on not always trusting the results the machine gives you and secondly, because this might actually have an immediate way of finding candidates that have been entirely untapped.” To find those hidden candidates, exclude 16 regions and countries from your search and/or try different ways of searching for candidates in those locations, such as using keywords related to a local university or a spoken language.

84M+ people can’t be found on LinkedIn Of the more than 875 million people LinkedIn claims to have, 84M+ people/profiles cant be found. If you use a location filter on your LinkedIn account (Basic, Recruiter/Recruiter Lite).

As Generation Z grows up, they are becoming an important part of the talent pool. By 2025, they will make up about 25% of the workforce. Attracting Gen Z candidates requires a different approach, given their skill sets and ways of navigating the world. To add this group of employees to your own talent pool:

- Make sure your job postings and web content are configured for mobile devices
- Use text messaging in the recruitment process
- Do virtual interviews
- Be active on social media
- Encourage your clients to (1) offer the benefits and perks that Gen Z candidates are most interested in, (2) have a commitment to diversity and inclusion, and (3) have a strong company culture that is easily discernible online

7 Ways to Recruit and Retain Gen Z Employees The next generation has entered the workforce, and it’s crucial for employers to have a strategy for recruiting Gen Z. Here are our best tips.

2022, amirite?

Given the amount of time and effort involved in the SEO process, it’s understandable to want some reassurances regarding the payoff before you dive in. When you look at the backend of a website that’s successfully using SEO to grow their recruiting business, the number of leads that have reached out is proof positive that SEO works. As well, those who are using SEO are often able to quantify their success, pointing to a noticeable increase in the number of clients and placements.

Does SEO For Recruiters Work? - Talent Hero Media If you want to know whether SEO really works for recruiters, check out this video as it contains all of the evidence you'll need.