AuFtr ("After") is a clothing & lifestyle company that donates half its profits to charity. Stop wat Study after study shows helping others makes you happy.
Do good, feel good. AuFtr was founded to inspire you to help others and get exactly what you want out of your life. “After” you do those things, the future (Ftr) is golden (Au). It starts today. There’s more to life than sitting at your desk, then watching tv until bedtime. It’s your life. Do what you want to do. Go outside. Learn a new language. Pick up an instrument. Paint a picture. Take some p
hotos. Start something. We’ve always wanted to start a clothing company, so we did. We’ve always been about helping others, so we do. Half the profits go to charity to provide clean water and fight poverty, child abuse and human trafficking. Not because it’s hip right now; because that’s how we live our lives. You’re going to buy new clothes this year. Why not help others at the same time? As we seek to start a movement, an uprising, a revolution, we must keep our business accountable as well. We have committed to using sustainable, eco-friendly materials and inks, believing that we must put our planet and fellow man first. After all, there is no good in creating something that might hurt the world, even if it is for a good purpose. We hope our philosophy inspires and challenges you. Find your passion. You can do it. You’re not too old. Make time. Find the resources. Dream big. But more than that, we hope that all of this...all of these words and these shirts and these ideas, we hope they elicit positive change around us. You’re on this journey with us, and we want to know what you’re doing out there. See something inspiring on a walk? Picking up a guitar for the first time? Helping paint a neighbor’s house? Capture your journey on Twitter, Facebook, and Instagram, and tag your posts and photos @AuFtr & #ItStartsToday.
