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New version, new goodness!

New "Phygital" Martech Platform Turns Experiential Marketing Experiential marketing made a splashy comeback in 2022. Every major brand from Nike to Pepsi to Nintendo is devoting increasingly large

Consumers trust their friends. This is why word of mouth marketing is a vital source of marketing for any brand. According to Nielson, 92% of people trust recommendations from friends and family over any other type of advertising. 🗣

Word of mouth marketing works to build an engaged community around your business that rather than customers who simply use a product and move onto the next. When customers are engaged and resonate with what you’re offering, they recommend it to others, stretching your marketing ROI and generating loyalty. 🤝

Are you new to the startup game, and even newer to the marketing game? 🕹

When starting a business, it's important to develop marketing strategies that are successful AND feasible for a startup's team to execute.

While there are thousands of useful tips out there to improve your marketing techniques, here are 3 tips that we found to help propel your success: ➡️

1. Solidify your brand. Once you have a solid idea of what your business is and why it exists, you have to present that with consistency so you're crystal clear about who you are.

2. Clearly define your key goals and metrics. What is success going to look like for your business? Then, you need to determine how you're going to measure that definition of success. 📏

3. Our last tip is to generate meaningful conversations with others in your field. When you make it a point to create genuine connections with others in your industry, your brand creates opportunities to broaden its reach and gather new audiences.

What's the biggest tip you would give to businesses starting to market themselves?

The word unconventional can sometimes have a negative connotation. Think of its synonyms: unusual, irregular, unorthodox. 🚫

But what if we reframed the idea of being unconventional? What if instead, being unconventional made space for us to think more creatively about how to solve problems?

At Tapple, "unconventional" is a core component of how we approach problem-solving. And we love working with clients who are willing to take the road less traveled to find a better way forward.

What brands do you love that think different? 🍎📱🎧👗

Happy 🌎, at Tapple we're committed to shredding the number of printed paper used in the United States each day. But we're not just committed to reducing the use of paper, Tapple's also adding green back to the earth. ♻️

For every 20,000 scans, we plant a Tapple tree. We're growing a forest powered by companies who want to do their part to save our planet. 🌱

What are some small ways that you're helping the planet today?

We loved getting back to in person networking this week at our first hybrid event - MPI Potomac Chapter's ! 🙌

If you're gearing up to host a hybrid event soon, we wanted to share some of the incredible partners we had the chance to work with:

- Pre Con Virtual created the event's virtual launchpad.
- Swapcard facilitated the discussion with their online platform for virtual and hybrid events.
-Mountain View Staging Services was in charge of the amazing event design and for broadcasting it to our virtual attendees.
- And of course, we at Tapple were thrilled to provide high security health screening to all in-person attendees.

We also wanted to highlight some of the amazing speakers, Dr. Willie Jolley, Rachel Sheerin, Louis Boria, and so many others for helping the industry rise to re-engage in the physical world. ✨

We love supporting the events industry as part of their safe return to in-person education and entertainment.

A year ago, we made the decision at Tapple to focus our efforts on helping businesses stay in business during the pandemic. Now that CA has reopened its doors for live events, we're honored to have the opportunity to educate event planners in the wedding and events industry on how to do it safely with contactless health screening and contact tracing.

Our CMO Karen Kelly will be the featured speaker for the Wedding International Professionals Association (WIPA-SFBA) Safety Talk tomorrow at 12:00PM EST. Let's reopen CA safely.

Join us for our first open forum “Let’s Talk Safety” event on fb live April 8th at 9am PT hosted by our very own Safety Pandemic Compliance Advisor, with guest Karen Kelly, CMO of

Karen is a former wedding and event industry veteran, having launched one of Boston's most profitable photography studios from scratch in 2010, while crafting the original “For Life” industry brand. She has been honored to headline national media conferences including Inspire Photo Retreats, and co-created three sold-out workshops on Sales, Branding and The Client Experience in 2016, 2017 and 2018. Karen joined Tapple as the CMO in 2019 and has led product marketing and sales for the Touchless Health Screener, an intelligent data capture tool used to perform contactless health screening at live events. Karen holds a BA in Psychology from Williams College and a MS in Communication Sciences and Disorders from Emerson College.

⚠️Warning! We've added freaky fast platform capabilities - do not proceed if you prefer to work sloooooooooow 🐢

OK speedy folks, let's go!

We're revving up your workflow with our new data delivery schedule feature, allowing users to assign days and times to have data arrive right in your inbox 📩

Tired of running daily reports? Need to send your Tapple data to another department? Set your schedule and let us do it for you. 💪

Now creating new content can happen in a snap with the addition of single-click cloning for experiences AND custom forms. 💣So you can spend more time smelling roses and give that laptop a vacation.

Haven't logged into your account this week? Want to try us out for Free?

All these goodies and more await you at tapple.io 🌈🍯Want a demo of our intelligent data capture platform? Send us a DM to schedule one this week.

Regardless of who your audience is, well-written content should touch them both intellectually and emotionally. 💡But the most important thing to keep in mind is that your audience is HUMAN, and wants to feel understood by you. 🗣

Double tap if you agree! ❤️

In honor of , we’re excited to introduce a valued member of the Tapple team: Kima! 🙌

Kima began her journey at Tapple as an intern, but has quickly moved up the ranks to PR Specialist with her positive attitude and sweet smile. 🐾

To get you better acquainted, here are a few fun facts about Kima:

1. She hates getting dirty! She walks around puddles, avoids mud, and if she does get dirty, she makes a beeline for the bathtub. 🚿
2. She acclimates to the energy around her. If she is amped and people are mellow, she will chill out. Such a great quality in dogs... and humans too. 🙌
3. She rarely barks and doesn’t get nosey, which means she can tag along to the office or nearly anywhere without causing a ruckus 🤫🐶

We love having you on the team, Kima!

66% of event professionals plan to use hybrid as their go-to format once in-person events resume. And with more people getting vaccinated every day, it looks as though we may be able to start hosting in-person events soon! 💥

More live events means more opportunities to create a "phygital" experience - bridging the gap between the physical world and the digital, to give people unique interactive experiences. 📲

Have you seen a "phygital" campaign out in the wild? Are you planning one in 2021? 👀

A study polling students entering the workforce found that only 27 percent of female students considered a career in technology, compared to 52 percent of the male students. 🤯

At Tapple, we’re proud that men and women are represented equally in our workforce. Check out our stories to see other we look up to!

It’s no secret that behind every successful person is a team of people cheering them on every step of the way. 👣

Whether they’re your friends, family, colleagues, or even pets 🐶, they all share a special purpose in your life. And sometimes, it’s easy to forget how much these people positively impact you, so we want to take some time to show our appreciation for the ones that mean the most to us!

Tag someone in the comments that means a lot to you, and show them some love! ❤️

When you're one of our clients, you can expect quick response times from a member of our team - right when you need it. 💬

Kristina Loycano, Sales Manager at invisaWear, relied on Tapple during the company's very first virtual trade show. Our customer success team made sure she was in prime position to generate leads and make every dollar count with our data capture tools. 💵

Whether you're planning a live activation, virtual experience, or hybrid event, the Tapple team will be there to support you every step of the way. 👣

Don't believe us? Try it out for yourself - sign up for free with the link in our bio. 👆

Whether we know it or not, we as consumers are all affected by the weather. And even though the ability to make marketing campaigns more relevant based on weather conditions isn't new, the capabilities of AI is changing the way marketers respond. 🌎

Now it's no longer just selling umbrellas when it starts to rain ☂️ but rather creating targeted messages based on the way someone feels at a point in time.

When used intelligently, marketers can utilize weather data to support the process of delivering relevant messages. 🙌

Still trying to figure out how to monetize your 2021 events?

Whether you're trying to increase event engagement or attract sponsors, Tapple has the tools you need to accomplish it all 📈

Not sure if Tapple is for you? Get a quick demo this week to see if we're right for your brand ✅

It's easy to get carried away with work when you're always . At Tapple, we've made fun a priority, even though we can't be together. So in honor of national Have Fun at Work Day, we wanted to share some of our favorite ways to connect with our team.

📺Co-Worker Jeopardy: Everyone answers three questions before the virtual meeting and then there are points given as we take turns guessing who belongs to which answer.

🎨Skribbl.io: Through a screen share, each person has 90 seconds to draw a picture based on a prompt, with everyone else typing guesses. Points are awarded for the number of people able to guess your drawing and number of drawings you can guess correctly.

🎤Show and Tell: All team members provide a picture or object of something relevant to them right now. Each person reveals why it’s important to the group - dialogue is fun and free floating :)

🌎Geo-Guesser: Each person is virtually “dropped” into a location anywhere in the world through google earth. Points are awarded for being able to guess the region correctly.

Hope you found a way to have fun at work today too! 😍

That's right! Tried and true, marketing without data just doesn't make sense ❌

How are you ensuring that you're collecting the most relevant, useful data on your customers? Tools like Tapple can take care of the messy work for you, so you can focus on what makes your brand great 🛍️

With Tapple, you can access incredible data capture features like heat maps and weather detail in minutes. Try for free with the link in our bio to see if Tapple is right for you ✨

Thank you to everyone who entered our QR Code Challenge! We loved seeing all the creative ways the brands in your lives use QR 📲

Today we'd like to send a BIG congratulations to our winners listed below👇 You will be contacted via DM by the end of the day for info on how to receive your small business e-gift card 🎁

Wondering how you can level up your engagement and data game in the virtual world with QR? We'd love to help. Let's chat! Visit www.tapple.io to get started ✅

Focused on monetizing virtual events in 2021? We can help. Our CMO, Karen Kelly, will be a panelist at A2Z Virtual 2021 on Wednesday at 11:30AM EST to hear how Tapple can help make sponsorship the easiest part of your 2021 plans 📅

A2Z Virtual 2021 will include discussions with 20+ internationally recognized event professionals on how to market, monetize, gather data, network, and maximize your ROI at virtual events 📈

This webinar is FREE and runs from 11:00 AM to 1:30 PM EST on Wed. Register now here—-> https://a2z.vii.events/registration/

Don't miss out on this chance to win BIG! Tell us where you've seen QR used by midnight tonight for a chance to win a $25 gift card to a small business of your choice 🛍️ To enter, just follow the steps on our QR Code Challenge Instagram post.

Want to double your odds? Multiple entries are allowed, so keep tagging brands and friends in the comments to increase your chance to win!🎟️

Virtual engagement tools are going to play a MAJOR role in event marketing this year. Whether your focus is entirely remote or heading in a hybrid direction, engaging your attendees is crucial for success 📈

Have you found the tool that works best for your brand? If not, consider giving Tapple a try. We keep audiences engaged through interactive, second-screen experiences 📲

Tapple is a QR-based technology used to gather consumer data at virtual, in-person, and hybrid events. We have helped brands just like yours drive incredibly high rates of conversions and engagement. Request a free demo today to see if Tapple is right for you 🙌

Welcome to 2021, friends! At Tapple, we believe that the greatest asset a company has is its people.

This philosophy is summed up in the African proverb, Ubuntu. This phrase was introduced into mainstream team building when Doc Rivers used it as a guiding principle for the Boston Celtics in the late aughts. Loosely translated it means, “I am my best because of you.”

We strongly believe in the power of a diversified team to drive the success of the whole. So regardless of what happens in the world in 2021, we’ll continue to rely on one thing: each other.

Merry Christmas everyone! We wish you all a safe, healthy, and happy holiday 🎅

We've all been victims of interruption marketing one way or another, and it's pretty frustrating. In fact, some of us are even willing to pay publishers to remove ads. 💲

Tapple gives marketers the ability to meet consumers anywhere in the world - from a virtual trade show to a sporting event - to deliver contextually relevant messaging while gathering first-party data. 📊

This powerful combination supports not only high brand value, but also high consumer value, resulting in an average conversion rate of 85%. 💥

Looking to support sponsors for your virtual event? Schedule a demo through the link in our profile and let us help you crush your 2021 marketing goals.

Shoot a virtual wave to our new marketing intern, Nicolette! 👋 Nicolette is a Massachusetts native and grew up on the north shore of Boston.

She studies marketing at Bentley University where she is involved in various sustainable initiatives. Outside of her academic pursuits, Nicolette loves playing with her new puppy, Champ! 🐶

Nicolette has enjoyed the flexibility that remote school and work has provided, because she has gotten to connect with people that she wouldn’t have otherwise met. 🤝

Her #1 favorite leisure activity is baking, and she is constantly on the lookout for the best chocolate chip cookie recipe. 🍪

Nicolette is excited to join team Tapple for all of the opportunities of self-expression that working at a start-up present. We are so happy to have her on the team!

Happy Hanukkah! 🕎

We wish everyone good health and a strong Wifi connection for virtual calls with distant friends and family. 🤳

Hybrid marketing solutions are helping "phygital" experiences grow in popularity, which use technology to bridge the digital world 👾 with the physical world 🌎. Cool, right?

Bizzabo reports that over half of event marketing professionals are looking for virtual/live hybrid engagement opportunities in 2021.💪

We love that Tapple can support brands who want to drive engagement anywhere - from virtual wine tastings in your kitchen to a socially distanced pop up on 5th Ave.

Nike, Amazon, and other major companies have already started to utilize hybrid solutions in their marketing campaigns, and now it's your turn! ✅

Have you participated in a "phygital" experience? We want to hear about it!👇

Yesterday was a HUGE day for our customers. We've empowered them to quickly and easily gather first party data by injecting REAL TIME audience segmentation to drive hyper-relevant conversion opportunities.

Get ready to bring data intelligence for your live and virtual events to a whole new level.

So, how can YOU use it?

1️⃣ Deliver INSTANTLY actionable offers based on products and brands they love! ❤️

2️⃣ Understand psychographic details of your prospective clients - and then CONVERT them in real time. 💵

3️⃣ Incentivize customers to post on their preferred social network with intelligent SOCIAL INTEGRATIONS, including pre-populated hashtags. 📲

Head on over to Tapple.io to get started, or click the link in our profile for a demo of audience segmentation! 🙇‍♀️🤸‍♂️

Here at Tapple, we love a day dedicated to giving. Here are our top 5 ways you can make a big impact this without spending a dime.👇

1. Contact your local hospital to ask if you can support healthcare workers by cooking meals or donating food🍽️
2. Use your voice: reach out to an elected official to ask how you can help combat an issue needing help in your area📣
3. Donate airline credits and rewards to those in need✈️
4. Use your network: create a fundraiser on Facebook and ask people to donate in lieu of a holiday gift🎁
5. Donate your time: check VolunteerMatch.com to find a nearby organization you can support🤝

In short, today is a day that encourages and reminds people to do good, without requiring you to empty your pockets. How will you celebrate today?

Have you seen REI's campaign?

Every year on , REI encourages its customers to choose outdoor time over in-store time.

REI believes deeply in the importance of going outside to feel, in their own words, "good, and awesome, and human."

We really dig their focus on the importance of diving into your inner needs vs your external ones. Double tap if you agree. 🙋

At Tapple, we believe in focusing on the glass half full. So this Thanksgiving, we're dedicating our post to the top 10 things we're grateful for in 2020.

1. We all woke up healthy today 🙏
2. The renewed focus on the importance of green spaces in our communities 🌱
3. Finding ways to remain close to our team with regularly scheduled virtual activities 💻
4. The technology that allows us to adjust to a environment 👨‍💻
5. Learning to be patient, and letting go of what we can't control.
6. The resiliency of our country 🤝
7. Leaning on family, friends, and co-workers 👭
8. Finding our platform's place in protecting the community against Covid-19
9. Growing our team with new interns 👋
10. And last but not least, the person reading this post!

We can't thank you enough for your dedicated support. From all of us at Tapple, we hope you are having a safe Thanksgiving. 🦃

Since March, businesses have been looking for ways to get safely.

Tapple's Touchless Health Screener has been the missing link for activation agencies like Giant Spoon looking help their clients activate in the physical world.

Our easy access screener expedites the check-in process and provides ultra secure contact tracing should anyone receive a positive test result.

If your business is looking for a quick and easy solution to reopen safely, we'd love to help. Click the link in our bio to get a demo today.

Looking for a safe way to celebrate Friendsgiving in LA?

Check out ! This local drive-in space promotes diverse and inclusive films and community engagements that changes based on monthly themes.🍿

One ticket includes selection from a takeout meal option from local restaurants, perfect to suit your Friendsgiving needs. 🍽️

Despite this year being challenging in many ways, it's more important than ever to give back and spark a positive chain reaction. We love the spirit of everything this has created!

👆That's an awful lot of B2C opportunity!

We have all felt the impact of Covid-19 in our personal lives.

As a result, mobile ad engagement has increased by 15% 📈

Knowing this, what are some tactics you have seen to increase online engagement?

Today is World Kindness Day! 😊

Make someone's day a better one by doing random acts of kindness, like:
👉Holding the door open for someone
👉Smile at a stranger
👉Let friends and family know that you care about them

Spread the word! 📣

There are two important aspects to a successful business: having a great product/service and convincing your ideal customers that you're the right solution to their problem.

As Joe Chernov, CMO of Pendo and former VP of Marketing at HubSpot, puts it: "Good marketing makes the company look smart. Great marketing makes the customer feel smart."

What are some ways you can make your customer base feel smart through marketing? 🤔

Thank you to those who defend and serve our great country.

At Tapple, we let our customers lead the way. We recently released a batch of highly requested features based on your feedback, and we can't wait for you to try them out! 🎉

Join us this week as CMO Karen Kelly hosts a live webinar to walk you through it all this Thursday, November 12 at 2:30 PM EST.

BONUS: Get a first-look at our next-level platform intelligence being released soon! 😎

Click the link below to register for the webinar! 👇

http://ow.ly/yBRx50CfTAe

Who else is excited to see their favorite shows return this winter? 🙋‍♀️ Thanks to the role of Covid Compliance Officers (CCOs) on film and TV sets, this is now a reality.

Click the link below to hear from one of our clients about how we provided the "missing link" for her staff to help keep cast and crew safe on set!

https://tapple.io/articles/covid-compliance-officer-live-production/16