Imaginary Trout

A little Oncorhynchus mykiss genetics study with and The Spokane Tribe of Indians.

A little piece we did for Mr Patriot Frank DeSomma. RIP brother. Shouts out to Steven Hanlen for your talent!

Do you live in greater Phoenix, Arizona? Do you support Luke AFB? Learn how easy it is to support the men, women, families, and mission of Luke AFB at https://fightercountry.org/plate.

F-35A Sound of Freedom Arizona License Plate 68% of every Sound of Freedom Arizona license plate sold by ADOT goes directly to supporting the men, women, families, and mission of Luke AFB.

We're super proud of how well Ridgeline Decks new brand and website are performing. Check out the incredible custom decks and outdoor structures that Ryan and his team are creating in greater Spokane, WA, Post Falls, Idaho, and Coeur d 'Alene, Idaho.

Ridgeline Decks | Deck Builder in Spokane, Coeur d'Alene, and Post Falls Custom deck builder in Spokane, Coeur d'Alene, and Post Falls. We build Trex style decks, roof covers, pergolas, install and repair decks and railing.

Please give back to the river that we all use! It is for the fish!

Members and Friends! Do you have a business or service you would like to promote? We are a month away from and procuring donations for our annual Party Like a Redband Raffle, Dinner, and Auction. Are you an artist, hairdresser, woodworker, tattoo artist, quilt maker, casting instructor, or any other fantastic service provider and able to donate a work of art, gift card, or other service to be auctioned or raffle at our upcoming fundraiser?? What a great way to support our chapter and introduce yourself to our 100 guests for the evening of December 3rd. Message us if you want to help and make a donation.

Don't forget to register and join us for the funnest event of the year!! And and if you can't make it, please consider making a donation to our chapter. - tight lines - www.spokanefallstu.org

speaking of merch, part of the re-boot of imaginary_trout| will include another pre-sale for merch. DM "Trout Farmer" if you want to get on the notification list for when the store opens up. it will be a short window (1-2 weeks) to get your orders in! contemplating more hats, t-shirts, long sleeve t-shirts, hoodies, work shirts, and fleece lined hoodies similar to the attached but likely all new designs in addition to the classics.

Imaginary Trout's cover photo

Imaginary Trout

4 Ways to Successfully Success your Customers on Social

Keeping your social media presence both up-to-date and captivating can keep customers happy and your business successful.

Here are a few tips that can help you spice up your media.

http://www.oktopost.com/blog/4-ways-customer-success-managers-can-benefit-social-media/

oktopost.com It's critical for customer success managers to be active on social media and become brand advocates. This article will explore some use-cases and note the key benefits.

Understanding what kind of people your brand needs to drive itself is important. Find out the top 5 characteristics your next hire should be thriving on.
https://imaginarytrout.com/five-golden-characteristics-hiring-marketers/422553/

imaginarytrout.com

Why You Need to Invest in Your Website Right Now

Don't neglect you online presence.

inc.com MARKETINGNearly 90 percent of small and medium-sized businesses rely on websites to drive sales and increase brand awareness.When it comes to digital marketing, 86.6 percent of SMBs rely on websites to drive sales and increase brand awareness. When it comes to running those websites, WordPress is the behemoth--the websites hosted on WordPress account for a whopping 23 percent of the Internet.If you haven't already invested in a website for your business, check out these five facts that prove why WordPress is a valuable investment.1. It's free and easy to manageBusinesses with websites of 401-1,000 pages get 6 times more leads than those with 51-100 pages. The benefit of WordPress is that you don't need to be an HTML expert or experienced designer to add content. The platform is free and allows you to easily set up, manage, and update your site.2. It's search engine-friendlyIn the U.S., we conduct 12 billion searches per month on average. SEO leads have a 14.6% close rate, while outbound leads such as direct mail or print advertising have a 1.7% close rate. As Google Engineer Matt Cutts says, "WordPress automatically solves a ton of SEO issues."3. Thousands of free-to-low-cost professionally designed themesIf you want your website to have a polished look, you no longer need to pay a programmer thousands of dollars to create it. Use sites like ThemeForest and WooThemes to find themes as low as $10. Narrow your selection down by category (retail, eCommerce, real estate), tags (portfolio, responsive, creative), price, rating, and more.4. WordPress plugins create additional functionalityWhether you want to block spam or add social sharing buttons, there's a plugin for you. In the WordPress plugin directory, you'll find more than 35,000 plugins to do almost anything you can imagine. Make sure you check the ratings and number of downloads to ensure you're getting a quality plugin.5. The WordPress communityWith more than 60 million websites running on WordPress, it's no surprise that a huge community has sprung up to exchange ideas and provide support. Check out your theme's individual support forum to help you solve simple to complex problems, covering everything from installation to troubleshooting.WordPress is the most popular CMS in the world, so make today the day you tap into its power. Check out these 16 live updating stats from WP Engine to see how prominent WordPress is for for modern-day web content:

Chrome extension autocompletes emails for you

Chrome up!

wired.co.uk Auto­com­plete has long been a bless­ing (and occa­sion­al­ly a bug­bear) of text mes­sag­ing and IM clients. But now the power of pre­dic­tive text can be expe­ri­enced in your Gmail inbox thanks to a newly released exten­sion for the Chrome web brows­er.The exten­sion, sim­ply called Com­plete, per­forms a near-instant analy­sis of your Gmail account dur­ing setup in order to build a pro­file of your typ­ing habits. Once that's done, Com­plete will offer to fin­ish the words you're typ­ing as you type them into the body text of a new email. To accept each sug­ges­tion, you just hit enter, tab or ctrl+space before mov­ing on to the next word.Shlo­mi Bablu­ki, one of the devel­op­ers behind the project, told Wired.co.uk that as the soft­ware gets to know you, it will get more ambi­tious with its pre­dic­tions. "If our algo­rithm iden­ti­fies a match with high prob­a­bil­i­ty, it will sug­gest the fol­low­ing word before you have even start­ed typ­ing it," he said.Bablu­ki devel­oped Com­plete as a side project with the help of his col­leagues at Tel Aviv-based Swayy, which he describes as "a per­son­alised con­tent rec­om­men­da­tion engine". It was the idea of build­ing a "per­son­alised auto­com­plete tool" that drove them towards devel­op­ing Com­plete, which uses nat­ur­al lan­guage pro­cess­ing (NLP) to bet­ter under­stand how a user writes and can there­fore build up a pro­file of their style in order to make bet­ter pre­dic­tions while they com­pose a mes­sage.The soft­ware also pays atten­tion to the pre­vi­ous words in the sen­tence cur­rent­ly being typed, the seman­tic con­text, when mak­ing pre­dic­tions.For touch typ­ists, con­stant­ly tap­ping the tab key to approve sug­ges­tions made by Com­plete may at first seem frus­trat­ing, but accord­ing to Bablu­ki tests have shown that using the soft­ware can reduce the num­ber of key­strokes required to write a mes­sage in Eng­lish by around 35-40 per­cent. Other lan­guages such as Span­ish or Ger­man, which gen­er­al­ly have longer words, may even fare bet­ter.Bablu­ki and his team hacked togeth­er their exten­sion in a "cou­ple of days" and are now inter­est­ed in offer­ing the ser­vice to Face­book users in the future as well as imple­ment­ing Com­plete as a pre­dic­tive key­board for Android and iOS devices.

Google begins testing a domain registration service

Better than Go Daddy? Guess we'll have to wait and see!

thenextweb.com Google today revealed that it is build­ing a domain reg­is­tra­tion ser­vice called Google Domains. The prod­uct is still an early work in progress, so it’s in invite-only beta for now.Google’s small business-facing divi­sion decid­ed to build the prod­uct because, accord­ing to its research, 55 per­cent of small busi­ness­es still don’t have a web­site. Since the domain acts as a web­site’s foun­da­tion, Google decid­ed to do more to help com­pa­nies get start­ed with their online pres­ence. While Google Domains won’t include host­ing, web­site build­ing providers Square­space, Wix, Wee­bly and Shopi­fy have signed on as part­ners.When Google Domains launch­es to the pub­lic, you’ll be able to buy and sell domains through the ser­vice. Unlike some other domain reg­is­tra­tion offer­ings, Google won’t charge you extra to reg­is­ter your domain pri­vate­ly. You’ll be able to cre­ate up to 100 email address­es on the domain and as many as 100 cus­tomized sub-domains. Google Domains will also use the com­pa­ny’s own DNS servers, so vis­i­tors should get a snap­py response time when they hit up your site.If you’re inter­est­ed in try­ing out Google Domains, head to the link below, click on “Man­age My Domains” and then fol­low the instruc­tions to request an invite code.➤ Google Domains

This Smart Cup Can Identify Any Beverage You Pour Into It

Speechless.

thewire.com Ves­syl is the smartest cup you didn't know you need­ed. There's noth­ing tech peo­ple love as much as caf­feine, and now they have the means to mon­i­tor every drop they take in, through a cup that can deter­mine exact­ly what you are drink­ing — and how it affects your body.If you're par­tic­u­lar­ly health con­scious, or try­ing to kick a bad Diet Coke habit (guilty), Ves­syl will be a con­stant reminder of exact­ly what you are pour­ing into it — and into your stom­ach. By break­ing down the liq­uid to a mol­e­c­u­lar level, the cup itself can rec­og­nize what you are drink­ing (liquor and brand names includ­ed), the caloric make­up, pryme (your hydra­tion needs), and the quan­ti­ty you poured into it. Then, it will intel­li­gent­ly track the impact of those bev­er­ages on your health.This infor­ma­tion then appears on the Ves­syl app. You can look at the stats of your bev­er­age: calo­ries, sug­ars, caf­feine, pro­tein, fats, and sodi­um. The record­ing is auto­mat­ic to the Ves­syl app, which is avail­able for iOS and Android.Besides being intel­li­gent, it is still, well, a cup. It has a spill proof lid, non stick inte­ri­or, and it won't shat­ter when dropped. It charges up through a charg­ing coast­er. One hour of charge gives you a week of usage.It doesn't come cheap. Ves­syl is $199, though the pre­sale price is $99. It's going to ship in early 2015, but it's already done $50,000 in pre-sales.Ves­syl picked a killer time to launch. Once we see iOS 8 out in full force and more devel­op­ments to the already boom­ing Sam­sung health sys­tem, Ves­syl will have the chance to incor­po­rate their app and ser­vice more direct­ly into the two largest smart­phone mar­kets.I just wish it would yell at me every time I poured a Diet Coke. Check it out in action here:

Are you ready for the next chapter of Wi-Fi? Meet 802.11ax

Remember dialup?

gigaom.com Now that the first wave of 802.11ac Wi-Fi routers and devices are mak­ing their way out the door, the Wi-Fi Alliance and the Insti­tute of Elec­tri­cal and Elec­tron­ics Engi­neers (IEEE) have begun to look ahead to its suc­ces­sor: 802.11ax. And this time around, the wire­less indus­try is turn­ing its focus away from over­all net­work capac­i­ty to actu­al con­nec­tion speed to the device.What I mean by that is that is that these huge gigabit-plus num­bers we so often seen attrib­uted to 802.11ac can be a bit mis­lead­ing. They rep­re­sent the over­all capac­i­ty a Wi-Fi net­work can sup­port — for instance, 1.3 Gbps in today’s most advanced routers — but only in the rarest of cir­cum­stances would any indi­vid­ual device actu­al­ly be able to con­nect at such high rates.As 802.11ac tech­nolo­gies improve they will be able to pack more high-speed con­nec­tions into a sin­gle router and take advan­tage big­ger swaths of unli­censed spec­trum. But our indi­vid­ual con­nec­tions are still peak­ing at just over 300 Mbps (assum­ing the broad­band con­nec­tion them can even sup­port those speeds), and typ­i­cal con­nec­tion speeds are far slow­er.With 802.11ax, though, wire­less engi­neers are mak­ing sure the indi­vid­ual, not just the net­work, gets its fair share of atten­tion, said Greg Ennis, VP of Tech­nol­o­gy for the Wi-Fi Alliance. Though the IEEE is still in the early stages of devel­op­ing the 801.11ax spec­i­fi­ca­tions (we like­ly won’t have a rat­i­fied stan­dard until at least 2018), it has begun set­ting pri­or­i­ties for the new tech­nol­o­gy, Ennis said. And at the top of that list is a 4X increase in speed to device, pos­si­bly push­ing indi­vid­ual device con­nec­tions into the giga­bit range.New standard, new acronymsThe IEEE is hop­ing to accom­plish this with a new radio tech­nol­o­gy called MIMO-OFDA. MIMO, or mul­ti­ple input-multiple out­put, uses mul­ti­ple anten­nas to send mul­ti­ple streams of data to the same or dif­fer­ent devices, while OFDA is a vari­ant of the orthog­o­nal fre­quen­cy divi­sion mul­ti­plex­ing (OFDM) tech­nolo­gies used in 4G mobile and pre­vi­ous Wi-Fi stan­dards.The idea is to cre­ate a more pow­er­ful and effi­cient radio that can shove more bits into the same trans­mis­sion. That would cre­ate a big­ger data pipe to the indi­vid­ual devices, which would in turn add up to greater over­all net­work capac­i­ty and bet­ter Wi-Fi per­for­mance even in the sketchi­est of con­di­tions, Ennis said.“The goal here …

Automattic will secure all WordPress.com subdomains with SSL by the end of the year

More SSL for the masses.

venturebeat.com Word­Press cre­ator Automat­tic will encrypt all WordPress.com sub­do­mains through SSL by the end of the year, the com­pa­ny has announced. The move is a direct response to the fed­er­al gov­ern­ment’s mass sur­veil­lance pro­gram.After whistle­blow­er Edward Snow­den released files on the Nation­al Secu­ri­ty Agency’s sur­veil­lance pro­gram last year, a num­ber of Web-based com­pa­nies have ral­lied for reform and drawn atten­tion to cyber secu­ri­ty issues.Automat­tic’s promise is part of the com­pa­ny’s par­tic­i­pa­tion in Reset the Net, a move­ment that asks the Web com­mu­ni­ty to fight exploitable holes in encryp­tion soft­ware by pro­vid­ing bet­ter cyber secu­ri­ty — this includes the use of SSL encryp­tion stan­dards.Along­side numer­ous tech firms (includ­ing Google), Automat­tic remains pret­ty out­spo­ken about its desire for gov­ern­ment reform. For exam­ple, it is pri­or­i­tiz­ing trans­paren­cy by pub­lish­ing reports every six months that out­line all gov­ern­ment requests for infor­ma­tion and demands to have con­tent removed.Gen­er­al coun­sel for Automat­tic, Paul Siemins­ki, noted the com­mit­ment in a Word­Press blog post on Fri­day.Via Matthew KeysMore about the com­pa­nies and peo­ple from this arti­cle:AutomatticAutomat­tic is the com­pa­ny behind WordPress.com and WordPress.com VIP, the cloud ver­sion of Word­Press. Automat­tic hosts and sup­ports all WordPress.com sites ensur­ing that there is con­tin­u­ous and strate­gic devel­op­ment of the soft­ware ava... read more »Pow­ered by VBPro­filesAutomat­tic is the com­pa­ny behind WordPress.com and WordPress.com VIP, the cloud ver­sion of Word­Press. Automat­tic hosts and sup­ports all WordPress.com sites ensur­ing that there is con­tin­u­ous and strate­gic devel­op­ment of the soft­ware ava... read more »

Google Apps Mobile Management for Android gets inactive account wipe, compromised device detection, and more

the best just keeps on getting better.

thenextweb.com Google today updat­ed its Google Apps Mobile Man­age­ment for Android ser­vice with four new fea­tures to help orga­ni­za­tions with han­dling the bring-your-own-device (BYOD) sce­nario. The ser­vice can be turned on at admin.google.com.First up, inac­tive account wipe lets busi­ness­es set poli­cies that will wipe an inac­tive account from a device if it has not been synced for a pre­de­ter­mined num­ber of days. In other words, lost devices that haven’t been report­ed yet (or that may never be) as well as old devices for­got­ten some­where on site will not be a secu­ri­ty risk.Next, Google has added a new option called “com­pro­mised device detection.” In short, this allows enter­pris­es to set poli­cies that will detect sig­nals for com­mon forms of a com­pro­mised device, such as root­ing or installing a cus­tom ROM, and block that device imme­di­ate­ly. The com­pa­ny didn’t spec­i­fy what exact­ly these sig­nals are.Google has also added sup­port for WiFi net­works using the Exten­si­ble Authen­ti­ca­tion Pro­to­col (EAP). This means IT admins can now con­fig­ure set­tings and dis­trib­ute CA-based cer­tifi­cates for EAP net­works.Last but not least, there are now addi­tion­al report­ing fields in the API and Admin con­sole, includ­ing Ser­i­al num­ber, IMEI, MEID, WiFi MAC address, base­band ver­sion, ker­nel ver­sion, build num­ber, mobile operator/carrier, lan­guage set­tings, and account ownership/management. These can be used to bet­ter detect the devices that are in use as well as to trou­bleshoot issues.Google argues that BYOD is no longer a trend but rather “how busi­ness gets done.” As more mobile apps are devel­oped with busi­ness­es in mind, more web­sites become opti­mized for mobile, and employ­ees pur­chase more devices, IT orga­ni­za­tions need to both help employ­ees stay pro­duc­tive and pro­tect cor­po­rate data. Google Apps Mobile Man­age­ment is becom­ing a much more robust tool in this regard.

Google Drive to lose document editing, prompt downloads of Docs and Sheets apps

Embrace the change!

engadget.com Looks like the new Docs and Sheets apps were har­bin­gers of changes for Google Drive. The good folks at Android Police parsed Drive's new, cur­rent­ly unre­leased ver­sion and dis­cov­ered that it no longer has doc­u­ment or sheet edit­ing capa­bil­i­ties. Should you try to make changes, the app prompts you to down­load the appro­pri­ate app to do so. Choose not to down­load and attempt to open a file, and you'll be greet­ed by a view-only mode. While users may be a bit miffed at being force-fed a pair of new apps, it may prove ben­e­fi­cial. Sep­a­rat­ing the doc edit­ing and cloud stor­age com­po­nents will (pre­sum­ably) let Google stream­line the expe­ri­ence for each and give you option to down­load only the apps you need.

Windows XP stays strong despite end of support

Still on XP? If so, you should upgrade.

cnet.com Microsoft cut off sup­port for Win­dows XP on April 8. But users of the aged OS aren't exact­ly jump­ing ship in droves.For April, Win­dows XP scored a 26.3 per­cent share of all desk­top OS Web traf­fic mon­i­tored by Net Appli­ca­tions. That num­ber was down from the 27.7 per­cent share seen in March. Though XP's grip of the mar­ket con­tin­ues to drop, it's still by far the sec­ond most pop­u­lar desk­top OS, at least based on Net Appli­ca­tions' stats.Microsoft no longer pro­vides bug fixes, secu­ri­ty patch­es, or other updates to XP, leav­ing users of the almost 13-year-old OS now more vul­ner­a­ble to secu­ri­ty threats. Microsoft announced the impend­ing end of XP sup­port almost seven years ago to give peo­ple enough time to migrate to a newer ver­sion of Win­dows. XP's share will cer­tain­ly con­tin­ue to inch down, but for now the OS still holds a tight grip among many users.Win­dows 7 con­tin­ues to dom­i­nate with almost half of all desk­top OS traf­fic, snag­ging a 49.3 per­cent share in April, up from 48.7 per­cent the pre­vi­ous month. Win­dows 8 and 8.1 com­bined took home a 12.24 per­cent share, up from 11.3 per­cent in March, accord­ing to Net Appli­ca­tions.

RIP Flash: Why HTML5 will finally take over video and the Web this year

Adios Flash!

thenextweb.com Cas­sette tapes, 8-tracks, and … Flash. All three of these medi­ums need a play­er to work, and all three medi­ums are either dead or dying. Just as CDs replaced tapes as a more effi­cient means of play­ing music, and dig­i­tal files replaced CDs to do the same, HTML5 is mak­ing Flash obso­lete.The HTML5 ver­sus Flash debate has been a hot topic among Web devel­op­ers for years – and even more so since Steve Jobs pub­lished his now infa­mous 2010 let­ter tout­ing HTML5 as the future and Flash as “no longer necessary.” But whether you side with Flash or HTML5, there’s no deny­ing that the impli­ca­tions of HTML5 on video and the Web are real.For online video, HTML5 offers two things Flash does not: mobile capa­bil­i­ties and seman­tic markup. The growth of mobile engage­ment; the rise of Inter­ac­tive Video for enter­tain­ment, adver­tis­ing and shop­ping; and HTML5’s open struc­ture all com­bine to cre­ate the future of an HTML5-based Web, leav­ing Flash to even­tu­al­ly shuf­fle into its place in the Retired Tech Hall of Fame (make some room Win­dows XP, Palm Treo).Mobile killed the Flash starSince HTML5’s intro­duc­tion, mobile has been tout­ed as one of the pub­lish­ing lan­guage’s largest advan­tages. And since iOS and many Android devices don’t sup­port Flash, Flash is bound to PCs – a mar­ket which, accord­ing to Gart­ner, saw a 10 per­cent decline in ship­ments in 2013 from 2012.Accord­ing to IAB.net, near­ly half of the U.S. pop­u­la­tion has a mobile phone with Inter­net access, and one in five page views on the Web hap­pen on a mobile device.Those num­bers will con­tin­ue to grow each month, and com­pa­nies mak­ing Flash-based Inter­ac­tive Videos are miss­ing out on a huge audi­ence by not enabling their videos to run on mobile devices.Let’s take Bob Dylan’s fan­tas­ti­cal­ly enter­tain­ing “Like a Rolling Stone” Inter­ac­tive Video that launched in Novem­ber. Mil­lions of PC view­ers clicked with joy with­in the video’s TV-like inter­face.How­ev­er, users try­ing to open the video on their phone or tablet had a less enjoy­able expe­ri­ence: Android users got a video teas­er and a mes­sage to expe­ri­ence the full video on their desk­top com­put­er, and the site direct­ed iOS users to down­load an app – nei­ther option allow­ing for play­back on their phone or tablet’s Web brows­er.If one in five page views are hap­pen­ing on mobile, that’s one out of five peo­ple hav­ing to deal with a bro­ken user expe­ri­ence when they go to the video site on …

Google's lightweight image format makes YouTube pages load 10 percent faster

Continuous optimization is key to a better UX

engadget.com We all want the inter­net to be faster, right? Well, Google is hop­ing to make that hap­pen one YouTube thumb­nail at a time. Its lean­er WebP image for­mat has been used on the Play store for some time now, and Moun­tain View's lat­est venue for the faster-loading files its video ser­vice. The out­...

Danny Ortega rockin' the imaginary_trout| prototype t-shirt on location in Zambia! Safe journeys my friend.

As new Microsoft CEO makes entrance, Sony mulls PC exit

Sad day when your #1 sells out :(

cnet.com Sony has been one of the top laptop players in the Windows market. But the Japanese company is now in talks to sell off the Vaio line.The day Microsoft announced a new CEO, word came from Japan that Sony is try­ing to exit PCs.What­ev­er Sony ulti­mate­ly does, it's a clear sig­nal one of the ...

Love these hats from FCP's golf tournament in June..

We've received some reports of some users having issues ordering the limited edition merch. We've made some changes to improve the user experience adding to cart and checking out. Have at it again and worse case refresh the page in your web browser!

Girly Boyfriend Tee Shirt - imaginary_trout|

Store is back open for business. We added 2 girly shirts and dozens of new colors for all t-shirts, long sleeves and zip hoodies. Also extended the order period through 11/7/2013. Happy shopping!

imaginarytrout.com Imaginary Trout & Catch Fly Fishing offer an exclusive 2013 limited edition Catch On Trout girly boyfriend short sleeve tee shirtThis product will only be available until 7 Nov 2013. CATCH one if you can...Girls shirt available in 22 colors sizes XS-2XL (view colors) 4.3 oz 100% Cotton comfortable…

On Trout hats spotted in the wild.

imaginary_trout| | Products

To celebrate our fifth year in business and to accommodate the myriad of requests we constantly receive to sell our swag, we're launching a store with some limited edition items. This collaborative between Imaginary Trout & Catch Fly Fishing is a 2013 exclusive and will ONLY BE AVAILABLE TO ORDER THROUGH 5PM 10/31/2013. All treats and no tricks here.

With the exception of the On Trout hats, these garments will be custom made to order and ship beginning the week of November 11. For those that order allow 2-3 weeks for complete fulfillment. Shop opens today and when it closes you will not be able to order more until 2014.

imaginarytrout.com Imaginary Trout & Catch Fly Fishing offer an exclusive 2013 limited edition Caddis On Trout Zip Hoodie available in black on white and white on black.

Creeky's vet, Dr. Tom Newland LOVES his IT hat. He was showing it off to a jealous staff.

Dani rockin' the "On Trout" hat.