ISAO MEDIA

Happy Labor day! Today we celebrate the incredible contribution workers have made in our country. Thank you for your contribution and hard work.
Please take the time to pat yourself on the back, look at the work you have accomplished, and reflect on how that work has served a higher purpose and is part of our growing nation and economy💙 Your accomplishments are all of our accomplishments, and ISAO wishes everyone continued success, and most importantly overall health☺️🇺🇸

It breaks my heart to see you guys loosing leads and money due to small mistakes and neglecting facebooks tools and capabilities.😭
AD Copy is one of the main aspects that needs improvement in many of the ads I see from you guys.
A great ad copy is what will convert your prospect and motivate them to take the wanted next step.
Failing to call out your ideal audience, and connect with them on a personal level through your ad copy while providing them the right call to action is what could be loosing you potential leads, and why you may not be seeing a higher return on your investment.
Other aspects that could be loosing you money and leads, is failing to test different aspects of your ad like you headlines, visual content, and yes, ad copy.
Testing can be done in many forms, and it is one of the main ways to ensure you are investing your money on the ad that will get you the highest amount of leads and conversions (ROI).
Take this information and think how you can optimize your next ad for optimal results, or call us and we will take care of it for you! 💙786-326-3434

Are your ads getting disapproved? Is your Ad’s reach lower than expected? Are you seeing slow results?
This could all be due to not following Facebooks 20% rule. If you are using text in your ads, the rule is that the text must not take up more that 20% of the image.
There are 4 image text ratings facebook provides. One is OK and your ad will run normally, 2nd is LOW which means ad reach may be slightly lower, 3rd is MEDIUM which means ad’s reach may be much lower, and 4th is HIGH which means your ad may not run.
Facebook provides a text overlay tool for you to check you ads image and see if it passes the 20% rule. (Google “Facebook text overlay tool”)
Making sure your image and ad are following all of facebook guidelines is what will enable you to reach the greatest amount and quality of people, so that you can optimize at full potential.😆
Hope this new insight serves you in running more efficient and high converting ads!💰
For more marketing Tips and Info FOLLOW: ✅
To get your ads and campaigns professionally managed and receive the most from your Investment DM us “I am interested” and we will get back to you right away! 💙

The Power of RETARGETING!!
If you have a database of leads or a facebook pixel in your website and haven’t used retargeting ads, you are loosing money.
There is so much potential in converting leads that have already visited your page! Lets make sure we stay in front of that leads face. They visited your website because in some way, shape or form they are interested in your service/product.
This is the basic process that a lead goes through when running retargeting ads.
When this lead see’s you pop up on their feed more than once they will establish a connection with you, you will become a familiar face/ product/ service in their mind. This will increase the level of trust, which is why retargeting ads will result in higher conversions.
Take advantage of your DATABASE! It is a GOLD MINE💰💰
FOLLOW ➡️ for more FREE quality marketing content💙

What is a pixel?
Have you ever been to a site and been told something along the lines of “This site uses cookies to provide an optimized experience. By using this site you agree to the use of cookies”?
Im sure many of you have experienced this. Well a facebook pixel works like those cookies.
A Facebook pixel is a piece of code that tracks the actions people take on your website. With this pixel you can analyze the success of your Facebook campaign.
Facebook pixels have the ability to track hundreds of actions.
Realtors can choose to track
- page visitors
- people who viewed a particular listing or property type
- who requested more information
- Time people spent on the page
- How visitors interacted with their page
- and more.
.
Now that you have this information, what should you do with it?
- Retarget the people that took the desired actions in your website.
- Lets say someone visited your website, but did not submit their information.
• You can use the data from the Facebook pixel to retarget these people with an ad campaign using the special ad audiences.
Now you are spending your money on an audience that has already engaged with your content in the past and will therefore see and increase in conversions.
Our team at ISAO MEDIA helps every client set up their Facebook pixel in their website, and in the landing page we create for them. We then use the data from the pixel to create high converting campaigns that meet our clients goals.
Ready to take the next step in scaling your business? DM US 💙

Once a lead interacts with the funnel, and submits their information (Name, Phone, and Email) we send the lead information straight to your phone!
Above is a representation from one of our clients of how the email will look like!
IT IS EXTREMELY IMPORTANT to follow up with your lead in 5-15 minutes. We make sure to send you a reminder 15 minutes after you received the lead.
Now you might be asking, why is it so important to follow up in 5-15 minutes (IDEALY LESS THAN 5 MINUTES)?
Here are the FACTS:
- 78% of customers buy from the first responder - (if you wait too long, your lead might get taken by another realtor that did follow up within 5 minutes, also the person will eventually start thinking about other things and their desire to take action will decrease significantly)
- Sales conversions are 391% higher in the first minute😱🤯
- Take longer than 5 minutes, and your odds of qualifying that lead will decrease 80%😳
Now you tell me, “I see how IMPORTANT following up in less than 5 minutes is now, but I am busy!”
Well friends you have options: (OUTSOURCE)
- Hire a call center to serve as the intermediary that will warm up your lead as soon as it comes in, and then pass it to you.
- Hire a VA/ Sales representative to take care of all of your leads as soon as they come in.
Lead follow up is essential for your success, so let’s take it seriously🙏🏻

GET TO KNOW the founder of ISAO Media in 6 QUESTIONS:

Who are you?
- My name is Diane Perez Estevez, I was born in Cuba, and came to the United States when I was 7 years old. My parents have shown me hard work, and my native country has taught me that there is so much to be grateful for.

As a business owner what are your top three priorities?
- Delivering great results
- Continue learning
- Staying inspired and motivated

What inspired you to start ISAO MEDIA?
- I am passionate about helping others achieve their goals. Those goals that could change someones life, and give us a whole new way of looking at the world. I also believe we are welcoming a new era. People are not paying attention to traditional marketing. The platforms and human behaviors are changing. I am excited and driven to create an agency that is prepared to learn, and adapt our strategies to new ways of thinking, behaving, and consuming

What is the first thing you do when you wake up?
- write down 10 things I am grateful for.

What book should every business owner read?
- I believe this is a book every human being should read. One of my goals is to buy many copies and give them to everyone I know! (THINK AND GROW RICH- by Napoleon Hill)

How do you measure business success?
- If my clients are thriving, my business is thriving.🙌🏻

Whats the difference between a landing page and a home page?
A HOME PAGE has many resources a user can navigate through to learn about your business. It typically SUMMARIZES your services and mission statement.
A LANDING PAGE is specifically targeted toward one goal (convert a visitor into a lead). This page does not have any navigation features which can distract the visitor from the main objective. It serves one SPECIFIC purpose.
In our case this SPECIFIC PURPOSE can be to turn a visitor into a seller, buyer, or investor lead (whichever the objective is)
We build out funnels that will increase conversions and turn your visitors into qualified leads!
If you are interested in scaling your business DM us!

Whats the difference between a landing page and a home page?
A HOME PAGE has many resources a user can navigate through to learn about your business. It typically SUMMARIZES your services and mission statement.
A LANDING PAGE is specifically targeted toward one goal (convert a visitor to a lead). This page does not have any navigation features which can distract the visitor from the main objective. It serves one SPECIFIC purpose.
In our case this SPECIFIC PURPOSE can be to turn a visitor into a seller, buyer, or investor lead (whichever the objective is)
We build out funnels that will increase conversions and turn your visitors into qualified leads!
If you are interested in scaling your business DM us!

We create ad copy that not only sales, but also connects and provides value to your IDEAL CLIENT!
AD MISTAKES I SEE TOO OFTEN:
• Ad does not call out your ideal customer
• Ad doesn’t provide credibility
• Ad doesn’t connect with the customers pain and desires.
• Ad goes against Facebook recommendations = LESS CONVERSIONS
REMEMBER: people make decisions based on emotions, therefore, it essential to connect on an emotional level in order to convert a potential customer into a lead.
DM us for more info on how we can help you generate QUALIFIED LEADS🔥

How are you investing in yourself today?
Stop being fearful of investing, especially when it comes to investing in something so important like yourself and your goals.
The whole point of investing is so that you can acquire a greater value in return.
• When we invest in our health, we are able to carry out all of our duties and responsibilities.
• When we invest in our business, we are able to see growth in revenue, customer relationships, and employee satisfaction.
• When we invest in our mindset, we gain the motivation and inspiration to accomplish our goals and desires.
• When we invest in our brain power, we are able to increase our knowledge and skills and in turn see faster, and greater quality results in our business and life.
I could go on, but I believe you get the point.💡

Are you looking to grow your business? We are ISAO MEDIA. A digital marketing agency with a mission to change the way businesses advertise today! We are passionate about helping businesses grow to achieve their financial goals and receive higher recognition in their competitive markets through Facebook and Instagram advertising. Our strengths lie in identifying a company’s target demographics and creating ads that tell your businesses story while delivering an offer that your customers won’t be able to resist. We are bilingual and are able to work well with American and Spanish cultured companies. We would love to get to know more about your business and see If we could help you achieve your business goals. Please DM us to set up a 5 minute call.

It's now easier to email ISAO MEDIA

Are you looking to grow your business? My name is Diane Perez and I am the owner of ISAO MEDIA. We are a digital marketing agency that helps business owners grow their business and get known through Facebook and Instagram advertising. We use specialized targeting to reach your business's ideal customers and create ads that tell your business's story while delivering an offer that customers won’t be able to resist. If this sounds like a service you would be interested in, then send us a message! we are excited to learn more about your business and show you how ISAO MEDIA could help you achieve your business goals!