AdOfDaMonth
Leading ad blog. Showcases latest ads and picks a winner each month selctecd by a Jury of top International Creatives. www.adofdamonth.com So, send in your stuff.
Sure, there are other blogs and forums to see the work being done across the globe, but no one else is picking a winner. There's a chance that your ego may suffer a crushing blow on a global scale. Then again, there are a number of CDs on our jury. So, who knows? Maybe one of your ads will get you a job in Sydney or Dubai or Capetown or even good old Budapest.
Did the food come first or did Heinz come first? hashtag
Over the course of a century and a few decades, Heinz has gone on to become more than a condiment––almost a whole dish in itself.
This 2013 campaign suggests a message along the lines of that very thought. More than the cake itself, it is the icing on the cake that completes––and in this case, begins to even materialise––the meal!
After all these years of studying Heinz’s genius, the brand keeps taking us by surprise with ideas no one really dares to explore, and that explains its monopoly in the game!
Brand: Kraft Heinz
Agency: Leo Burnett
Creative Director: Ahmed Hussein
Copywriter: Noura Yousry
Art Director: Mohamed Moftah
Graphic Designer: Neviene Ragab
3D Artist: Ebrahim Barakat at AO Studios
Photographer & Retoucher: Ahmed Othman at AO Studios
Soles4Souls asks North Americans to walk in its recipients’ shoes
The national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a future.
Credits:
Client: Soles4Souls
Chief Marketing Officer: Rod Arnold
Vice President, Strategic Communications: Jamie Ellis
Creative Director: Jessica Ortiz-Lang
Agency: FUSE Create
Executive Creative Director: Steve Miller
Copywriter: Mike Furlong
Art Director: Patrick C.
Director, Strategy and Brand Innovation: Lanny Geffen
Director, Creative Strategy: Jacquie Kostuk
Creative Strategist: Madison Rogers
Group Account Director: Jade Kleinman
Account Supervisor: Aya Darwiche
Account Director: Ashley Sommerville
Group Media Director: Rita Steinberg
Junior Planner: Lenore Cohen
Digital Media Manager: Alex Lu,
Manager, Marketing & PR: Vanessa Francone
PR Coordinator: Erin Quick
Director of Production: Anthony Mayes
Integrated Producer: Terra Stephen
Production Company: Skin and Bones Film Company Inc.
Executive Producer: Joan Bell
Director: David Quinn
Photographer: Jake Killorn
Music and Sound Design:TA2 Sound + Music
Executive Producer: Dana Gadsden
Producer: Drew Thomas
Audio Engineer: Oliver Wickham
FNP launched a digital campaign for Raksha Bandhan called "Rakhi Banayein Khaas".
The campaign emphasizes the unique and modern ways to celebrate the brother-sister relationship, reinforcing the bonds of love and protection.
The centerpiece is a brand film about a young badminton player who receives a Rakhi package from his sister, highlighting the importance of belief and empowerment.
The campaign's launch is timely, coinciding with the upcoming Olympics in Paris, emphasizing the relevance of sibling love and support.
Avi Kumar, CMO at FNP, expressed that the campaign aims to help customers create magical moments, whether celebrating together or apart.
Who knows if your baby will be the next Messi or Elon Musk? hashtag
The arrival of a new baby brings a whirlwind of questions. Will they be a football star? Will they have a passion for singing? Will they savour a juicy steak or opt for a vegetarian lifestyle? Amidst all these musings, the most pressing concern for any parent is: Is my baby healthy?
Metropolitan Hospital of Ecuador eases those worries by providing parents with a crystal-clear view of their baby's health through the groundbreaking clarity of 5D ultrasonography, offering peace of mind and a profound connection to the new life growing within.
The campaign, brimming with stunning ultrasound images of tiny feet, hands, and sweet little faces, is crafted with a blend of heartfelt emotion and innovative creativity.
At Metropolitan Hospital, they believe that feeling reassured and connected in this beautiful journey of parenthood starts with knowing your baby is healthy.
Country: Ecuador
Year: 2022
Brand: Hospital Metropolitano Quito
Agency: MullenLowe Delta
Chief Creative Officer: André Pedroso
Executive Creative Director: Marco Tapia
Creative Director: Mauricio Montoya
Art Director: Andres Diaz
Copywriter: Mateo Álvarez Santos
Account Manager: Paula Carrera
‘Get The Good Going’: Müller Light’s humorous new masterbrand campaign by VCCP highlights the knock-on effect of making healthier choices
The multi-million integrated campaign will see Müller Light as the focus of a new Müller Yogurt & Desserts Masterbrand advert. The campaign, which spans across TV, out of home, social, radio, retail in-store and press, aims to break norms of the category with a humorous spot exaggerating the feeling of transformation when you make that one healthy choice, no matter how small.
As the diet yogurt category has declined in recent years, health trends have evolved - leaving ‘fat free’ products feeling outdated. This cultural shift towards healthier living has created an opportunity for Müller to offer a more realistic and inclusive approach to health.
This campaign spotlights Müller Light as a product that is seen as a simple, healthier switch. While Müller is already in 1 in 4 of the UK’s fridges1, ‘Get The Good Going’ aims to position Müller Light as a positive and uplifting product through continual investment in marketing, as the brand continues to put smiles on faces across the nation.
The campaign is centred around a 30” film created by VCCP and produced by Biscuit Filmworks. The film, directed by Rosie May Bird Smith, aims to capture attention through an unlikely protagonist, demonstrating the knock-on effect of swapping to a healthier snack can only bring good things.
CREDITS
CLIENT: Müller UK & Ireland
MANAGING DIRECTOR: Richard Williams
STRATEGY & MARKETING DIRECTOR: Toby Bevans
BRAND DIRECTOR: Marketa Kristlova, Vicky Morgan
BRAND TEAM: Jonathan PrinceEllie Cotton, Thiemo Mallwitz, Carsten Weinert, Ellie Cooper
ADVERTISING AGENCY: VCCP Blue
CREATIVE DIRECTOR: Colin McKean, Emma Houlston
SENIOR CREATIVES: Sophia Johnson,Sophie Szilady
CREATIVES: Dan Ahern, Didima Arrieta
CREATIVES: Josh C. , Daisy Elsden
CEO: Cliff Hall
BUSINESS DIRECTOR: Nick van Buuren
SENIOR ACCOUNT DIRECTOR: Marina Pousada Damato
ACCOUNT DIRECTOR: Lin Collier
ACCOUNT COORDINATOR: Emma Harpin
CSO: Max Keane
PLANNING DIRECTOR: Sarah Benson
SENIOR PLANNER: Matt Hayes
JUNIOR PLANNER: Iona Inglis Nour Gado
AGENCY TV PRODUCER: Rosie Good
AGENCY CREATIVE PRODUCER: Katy Dale
DESIGN & ARTWORK: Girl&Bear
DESIGN RESOURCE MANAGER: Yasmine Moridi
SENIOR DESIGNER: Ruggero Gualdesi
SENIOR DESIGNER : Bruno Rovarotto
ARTLAB MANAGER: James Perry
ASSISTANT ARTLAB MANAGER: Sam Weight
DIGITAL PRODUCTION: Bernadette
ASSOCIATE PROJECT DIRECTOR: Luke Dougherty
SENIOR PROJECT MANAGER: Francesco Segramora
SENIOR PROJECT MANAGER: Ron and Sue Awotar
CREATIVE DIRECTOR: Will Aslett
DESIGN DIRECTOR: Gilles Bestley
3D DESIGNER: Mark Chivers
MOTION DESIGNER: Dexter Marshall
SENIOR DESIGNER: Martin Pavlica
MEDIA BUYING AGENCY: EssenceMediacom
BUSINESS DIRECTOR (PLANNING): Adam Colby
SENIOR ASSOCIATE DIRECTOR (PLANNING): Sophie Sweetland
“If You Were Inventing a Business Today, You’d Invent Co-op” - Co-op unveils bold new brand platform"
Co-op Group, the UK’s largest consumer co-operative, today launches a bold new brand platform and integrated campaign to remind the British public of its origins and values.
Co-op is 180 years old and was the world’s first successful consumer co-operative, and the new campaign and brand platform, ‘Owned By You. Right By You.’ was made in partnership with its creative agency VCCP London.
The ‘Owned by You. Right By You.’ campaign is launched as a new survey reveals that over 50% of consumers admit they don’t understand what it means when a business is a co-operative or a mutual and two fifths (42%) admit they don't understand what constitutes a co-operative, or how being part of one could benefit themselves and their communities.
CREDITS
CAMPAIGN TITLE: Owned By You. Right By You.
CLIENT: Co-op
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonny Parker
SENIOR COPYWRITER AND ART DIRECTOR: Jason Keet & James Hodson
COPYWRITER AND ART DIRECTOR: Adam Sears & Ben Evans
MANAGING PARTNER: Emma Whitmarsh
BUSINESS DIRECTOR: Victoria Ellis
ACCOUNT DIRECTORS: Ness Burns & Harriet Sweetman
ACCOUNT MANAGER: Harriet Wilkinson
HEAD OF PLANNING: Jenny Nichols
PLANNING DIRECTOR: Nathan Velayudhan
AGENCY TV PRODUCER: Alessia Small
AGENCY CREATIVE PRODUCER: Zoe Bell
DESIGN DIRECTOR: Tom Loach
MEDIA BUYING AGENCY: Carat UK (a Dentsu company)
ACCOUNT LEADERSHIP: Flora Kong & Simon Mayfield
MEDIA STRATEGY: Chris Davis & Lisa Crowther
MEDIA COMMS PLANNING: Kate Burrows Bella Smith
MEDIA PARTNERSHIPS: Charis Jellett, Claudia Hall & Dania Souli–Vounisiou
DIGITAL MEDIA LEADS: Rebecca O Mahoney & Rishab Jolly
AV LEADS: Alex Sturgess MRICS & John McNamee
DISPLAY/SOCIAL ACTIVATION: Kai Radcliffe, Nina Clark & Abigail Clarke
OOH LEAD: Elizabeth Adcock
Challenging your humanity: Can you solve this moral CAPTCHA?
This campaign aims to challenge individuals to connect with their innate sense of empathy towards all living beings.
Greenpeace uses captchas to prompt reflection on humanity, aiming to raise awareness about Earth's crisis and spur action for animals affected by human actions.
Brand: Greenpeace
Advertising Agency: DDB Mexico
Chief Creative Officer: David Castellanos
Creative Director: Eduardo Espinosa
Copywriter: Ricardo Caballero
Art Director: Guillermo Martinez
Chief Strategy Officer: David Rodriguez
Account Manager: Paola Parcerisa
Project Manager: Lucero Amatitla
Content Manager: Jimena Carmona
Head of Production: Violeta López Pacheco
Producer: Dario Casso
Cadbury fuse reminds you not to let hunger stop enjoyment!!
Cadbury Fuse by Mondelez India launched its latest campaign “Bhookhe Pet Na Ho Payega” with a new ad film "Fuse Doli.” The campaign is helmed by a TVC which features a playful scene amidst a sister's wedding procession, where a hungry brother breaks away from the event to grab a Cadbury Fuse from a nearby supermarket.
Nitin Saini, Vice President Marketing, Mondelez India said "Nourishing a tradition of combining goodness with an irresistible taste, Cadbury Fuse has been a steadfast companion for satisfying those little hunger pangs on-the-go. Our latest TVC campaign portrays how choosing Cadbury Fuse ensures you're always fully present and takes a humorous spin on India’s cultural belief: 'Pehle pet pooja, baaki kaam duja.”
Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India added “Fuse has always been about exploring different insights around hunger. This film taps into a very cool insight - Bhooke Pet Na Ho Paayega. The story endearingly exaggerates this by showing a young guy dragging a Doli procession into a supermarket to satisfy his hunger. The humour in the story is brought to life beautifully by the director, Abhinav Pratiman, Early Man Films. If exaggerations have their roots in an undeniable truth, they end up making the point very well. According to us, this film does that. The little touches in the detailing of the screenplay will make it watchable again and again. The ECD, Ram Hariharan and his team have conceived this campaign and we hope people enjoy it as much as we do.”
‘Til They Died: British Heart Foundation and Saatchi & Saatchi ensure young football fans who lost lives to heart disease make it to UEFA Euros 2024 Final.
Credits
CLIENT: British Heart Foundation
AGENCY: L&K Saatchi & Saatchi
CCO: Franki Goodwin
ASSOCIATE CREATIVE DIRECTOR: Mia Silverman
ASSOCIATE CREATIVE DIRECTOR: Henrik Ridderheim
SENIOR CREATIVE: Pete Ioulianou
SENIOR CREATIVE: Ollie Agius
HEAD OF STRATEGY: Emily Lewis-Keane
PLANNING DIRECTOR: Jimmy MacAskill
BUSINESS LEAD: Charlotte Elwig
ACCOUNT DIRECTOR: Zara Hutchins
ACCOUNT MANAGER: Tamara Sirandula
EXECUTIVE PRODUCTION DIRECTOR: Sam Robinson
AGENCY PRODUCER: Joe Revens
MEDIA BUYING AGENCY: PHD
CLIENT PARTNER: Claire Bullock
BUSINESS DIRECTOR: Laura Farmar
MX BUSINESS DIRECTOR: Anisha Patel
OOH PRODUCTION AGENCY: Grand Visual
HEAD OF CLIENT SERVICES: Ben Gardiner
SENIOR CLIENT MANAGER: Georgia Hamp
PRODUCER: Jamie Snow
No Walkers, No Game!!
Following Ollie Watkins' late winner which took England into the final of the Euros, Walkers and its creative agency of record VCCP has released a new ad to celebrate the victory.
CREDITS
CLIENTS: Walkers Crisps UK
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: mark orbine
SENIOR CREATIVE: Matthew Allen
SENIOR CREATIVE: Luke Ashton
HEAD OF ACCOUNT MANAGEMENT: Olivia Packshaw
ACCOUNT DIRECTOR: Amirah Hajat
ACCOUNT MANAGER: Lara T.
HEAD OF PLANNING: Cameron Ross
PLANNING DIRECTOR: Rebecca Pinn
PRODUCTION COMPANY: Girl&Bear
AGENCY CREATIVE PRODUCER: Rebecca Hunnybun
INTEGRATED PROJECT DIRECTOR: Brad Willis
SENIOR DESIGNERS: Rob Churcher & Carl Sherry
ARTLAB MANAGER: Daniel Datson
ARTWORKER: Lee Foster
DESIGNER: Tegan Barnes
HEAD OF PRODUCTION: Simon Walker
The Beaches “Rock the Star” for Converse
Converse Canada and Little Burgundy Shoes launch "the shoe of the summer" featuring award-winning Toronto band The Beaches.
CREDITS
Client: Little Burgundy Shoes
VP, Marketing and E-commerce: Audrey Gauthier
Marketing Coordinator: Vanessa Antonacci
Social Media and Content Coordinator: Sophie Létourneau
Converse Canada
Director, NA Brand Marketing: Olivier Camet
NA Creative Director: Stephanie Irving
NA Brand Designer: Christine Lopez
Marketing Coordinator: Cindy KWAN
Agency: LES SQUEAK
Co-Founder, Creative Director: Laura Serra
Art Director: Camelia Pitsilis
Strategist: Emma Apple Chozick
Media Director: Jason Wong
Executive Producer: Vlooper
Production Company: Rodeo Production
Director: Kevin Calero
Director of Photography: Tristan Ng
Executive Producer:Travis Richel
Photographer: Becca Hamel
Producer: Júlia Batista
It’s showtime! O2 brings back iconic ‘Walk Ad’ campaign featuring Dua Lipa with exclusive Wembley Stadium Priority ticket presale.
Filmed in public on the hottest day of the year so far, the 60” ad, which first airs this evening on ITV2 during Love Island, was inspired by Dua’s creative vision of British beach holidays and follows her and adoring fans as they stroll through scenes of a quintessential British seaside before reaching the stage for her 2025 tour. Set to one of Dua’s most popular tracks, ‘Houdini’, the film opens with her reading a book on the beach before striding through a fish ‘n’ chip shop and an arcade, with easter eggs and references to Dua’s life and interests peppered throughout for eagle eyed fans to spot. The film also stars her team of dancers who feature throughout as extras.
The campaign was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe and Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life.
CLIENTS: O2 (Telefónica UK)
DIRECTOR OF PARTNERSHIPS AND SPONSORSHIP: Gareth Griffiths
MARKETING DIRECTOR: Simon Valcarcel
HEAD OF ADVERTISING AND CAMPAIGNS: Richard Bown
SENIOR CAMPAIGN MANAGER: Natasha Griffiths
PARTNERSHIPS LEAD: Diane Campbell
PR & SOCIAL: Olivia McKee & Morgan Browne
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Simon Connor
CREATIVES: Alice Goodrich & Lara Baxter
BUSINESS DIRECTOR: Alexandra Gluck
SENIOR ACCOUNT DIRECTOR: Kate Jackson
ACCOUNT MANAGER: Maya Hussey
AGENCY SENIOR TV PRODUCER: Carly Parris
AGENCY CREATIVE PRODUCER: Pip Seymour-Judd
PROJECT MANAGER: Nayef (Nay) Hassan
DESIGN DIRECTOR: Gilles Bestley
PROJECT DIRECTOR: Ravi Patel
DIGITAL DESIGNERS: Oli Heinola, Simon Bostock & Claire Ashfield
ADDITIONAL CREATIVE: Ben Mathews Evans, Adam Sears, James Lucking-Pham & Filipe Birck
PLANNING DIRECTOR: Jenny Nichols
PLANNER: Jennifer Cownie
BROADCAST AFFAIRS MANAGER: Katie Singer
PLANNING AND MEDIA BUYING AGENCY: MG OMD
MEDIA CLIENT BUSINESS DIRECTOR: Lucy Mitchell
MEDIA PLANNING BUSINESS DIRECTOR: Lucy Hunt
PARTNERSHIPS ACCOUNT DIRECTOR: Charlotte Dickson
PARTNERSHIPS BUSINESS DIRECTOR: Natalie Christoforou
AV ACCOUNT DIRECTOR: George Millward
DIGITAL ACCOUNT DIRECTOR: Afroditi Kritzali
HEAD OF DIGITAL: Rachel Waine
INVESTMENT PARTNERSHIPS DIRECTOR: Harriet Fisher
PRODUCTION COMPANY: Love Song
DIRECTOR: Daniel Wolfe
1ST AD: Cordelia Hardy
DOP: Harry Wheeler
STEADICAM OPERATOR: Rick Woollard
PRODUCTION DESIGNER: Arthur De Borman
EXECUTIVE PRODUCER: Shirley O’Connor
PRODUCER: Malachy McAnenny
EDITORS: Trim Editing
EDITOR: Anders Mills
EDITORS ASSISTANT: Nanako Kawasaki
EXEC PRODUCER: Noreen Khan
OR THE EVERYDAY HEROES,
IT IS HEINZ OR NOTHING!
In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long.
Who has never splashed Tomato Ketchup all over their neighbor's plate or immaculate T-shirt? From bottle-opening experts to misunderstood artists, everyone knows these everyday heroes in search of recognition!
All these victories deserve a medal and, above all, a worthy celebration. These celebrations of everyday heroes are also symbolic of the brand's positioning. Heinz generates irrational love among its millions of fans, so it's a fitting reward to celebrate the most fervent of them in this campaign, where the taste of victory has never been so delicious.
Brand: Kraft Heinz
Brand Managers: Fallon Gorter, Claire Letellier, Mariasole Taiocchi
Ad Agency: BETC Paris
Agency Managers: Valerie Dhotel Frances, Marie-Gabrielle El Assaad , Hugo Lesieur, Charlotte Daouiri
Executive Creative Directors: Alasdhair Macgregor Hastie, Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Olivier Mille
TV Producers: Slim Trabelsi, Leslie Levy
Production Company: allsoppmedia
Director: David Bertram
Sound Company: O'Bahamas
Mzansi’s la dolce vita with Fatti’s & Moni’s
Powered by Brand South Africa
Drawing on humour and nostalgia for tasteful fashion, Fatti’s & Moni’s latest campaign from THE ODD NUMBER and Triple Story Content, the delightful Always Eat’alian, is our Ad of the Month for March 2023.
Sbu Sitole, Xola Nouse, Terry Mckenna, Thina Zibi, Thembisile Sehloho, née Sithole (MBA) (Masters candidate), Tiger Brands
Leo Burnett Gets India's Second Gold Lion With Gatorade
Leo Burnett India earns a Gold Lion in the Creative Data category for Gatorade's 'Turf Finder' campaign, on day three of the Cannes Lions 2024.
On India winning Gold Lion, Anushree Ghosh, Head of Digital and D2C at ITC - Foods Division representing India in this category as a juror shares, "Gatorade Turf finder with Google Maps is a brilliant example of how a brand can spot a compelling & a relevant (urban and civic planning) idea at the intersection of data and brand’s core. One of the best cases to withhold the principles of the Creative Data category and a fitting Gold winner. The imagination exhibited in data visualisation and predictive analytics, coupled with fantastic ex*****on makes it phenomenal. Super proud of this piece of work from India."
On Leo Burnett winning Gold, Amitesh Rao, CEO, Leo Burnett, South Asia states, “Delighted to win a gold, absolutely ecstatic to win it for Creative Data. This is validation for our ability to leverage the incredible new tools and technologies available to empower creative solutions today.”
Client: Pepsico India
Brand: Gatorade
Agency: Leo Burnett
CCO - Publicis Groupe South, Asia & Chairman - Leo Burnett, South Asia: Raj Deepak Das
Creative Team: Vikram Pandey (Spikey), Himanish Ashar, Megha Sud, Rishav Chatterjee, Ashwin Yadav, Ayshwarya Sharma, Rohan Mirgal
Account Management: Sakshi Chawla, Taher Syed, Sakshi Arora
Rice, Rice Baby: Müller launches Rice Protein with striking OOH dramatising the power of protein Declan Rice.
Müller launches integrated campaign spanning across digital, social and OOH
to celebrate the launch of Müller Rice Protein during a summer of sport.
Müller Yogurt & Desserts continues its successful ‘Rice, Rice Baby’ partnership with footballer Declan Rice, launching an integrated campaign centred around a series of special build billboards and digital assets created by agency of record, VCCP and its content creation studio Girl&Bear.
Credits :
CLIENT: Müller UK & Ireland
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: George Wait
CEO: Cliff Hall
BUSINESS DIRECTOR: Nick van Buuren
BUSINESS DIRECTOR: Sophie Gorman
ACCOUNT DIRECTOR: Sophia Abdo
ACCOUNT MANAGER: Sofiya Anwar
SENIOR STRATEGIST: Matthew Hayes
AGENCY CREATIVE PRODUCER: Katy Dale
MEDIA BUYING AGENCY: EssenceMediacom
SPECIAL BUILD COMPANY: Kinetic GroupM
PHOTOGRAPHER: Ash Narod
DIRECTOR: Alex Wilde
DOP: Thomas Hole
PRODUCTION CO: Object & Animal
OFFLINE: The Assembly Rooms
EDITOR: Allen Sam
PRODUCTION PRODUCER: George Telfer
POST PRODUCTION: Black Kite Studios
POST PRODUCER: Tamara Mennell
SOUND: Parv Thind / Wave
PRODUCTION COMPANY: KODE Media
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Heather Mooney
EDITOR: Ashley Sykes
RETOUCHING: Stanley’s Post
VISUAL DIRECTOR: Ben Cole
DESIGN RESOURCE COORDINATOR: Yasmine Moridi
SENIOR DESIGNER: Ruggero Gualdesi
ARTLAB MANAGER: James Perry
ASSISTANT ARTLAB MANAGER: Sam Weight
ARTWORKER: Liam Leal
SOUND POST: Wave
Contenders: Saatchi & Saatchi Selects from Its Best
With Cannes Lions 2024 almost upon us, Saatchi & Saatchi is showcasing an impressive array of creative campaigns from its global network. Renowned for its innovative and impactful work, the Publicis Groupe has consistently pushed the boundaries of advertising creativity. This year is no exception, with standout projects like ‘Gonna Need More Tide’ for P&G from Saatchi & Saatchi New York, and the immersive ‘Supermarcade’ for Oreo by Saatchi & Saatchi Germany.
Credits
Saatchi & Saatchi NY
Daniel Lobatón Morey - Chief Creative Officer
Ciro Sarmiento - Chief Creative Officer
Dustin Tomes - EVP, Executive Creative Director
Lauren Varvara - SVP, Executive Creative Director
Adrian Chan - VP, Creative Director
David Stevanov - Creative Director
Simone Milani - Associate Creative Director
Rich Whelchel - Senior Copywriter
Edu Lunardi - Senior Art Director
Caroline Chase - Junior Art Director
Melissa Perrett - Junior Copywriter
Dani Stoller- Head of Production
Sarah Beaumont - CEO, Woven Collaborative
Jennifer Brotman - SVP, Group Account Director
Jennifer McGill - Account Director
Alexandra La-Rotta - Digital Account Supervisor
Leslie Fellwock - Account Supervisor
Claire Lancaster - Account Executive
Chris Gilbert - VP, Director Experience Strategy
Shayla Nguyen - Junior Strategist
Lisa RIMMER - Senior Business Affairs Manager
Procter & Gamble
Martin Hettich - Senior Vice President, NA Fabric Care
Amy Krehbiel - Vice President, NA Fabric Care
Alexis Perez - Senior Brand Director, NA Fabric Care
James Sawyer - Brand Director
Saatchi X
Casey Lissau - VP, Group Creative Director
Michael Limbert - Creative Director
Derrick Ellis - Associate Creative Director
Jamie Duke - Associate Multimedia Creative Director
Jacob Parker - Senior Motion Designer
Mo Philipos - Senior Art Director
Bryan Smith - Associate Account Director
Tonya Hornsby - Project Leader
Ashley Roedig - Producer
Tina Hudson - Senior Producer
India started off strong on the first day of International Festival of Creativity, touted as the Oscars of the ad-world, with one silver and two bronze Lions at the time of going to press. Ogilvy Mumbai won a Silver Lion in the Outdoor Lions category for their 'Megh Santoor' campaign for Brooke Bond Taj Mahal tea - an innovative musical billboard that played a rendition of 'Raag Megh Malhar' whenever it rained.
Megh Santoor is a unique adaptation of the traditional Santoor and is designed to play only when it rains. Using a clever arrangement of weights that fill up due to rainwater, it melodiously brings to life the Raag Malhar – a classical composition that celebrates the rainfall. In doing so, it transforms the ultimate muse into the ultimate master. The instrument currently installed outside Vijayawada Railway Station, will be up till 16th October 2023, allowing people to enjoy this first-of-its-kind concert till the monsoons fade away.
Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, said: “We’re extremely proud of the Megh Santoor piece. It has taken months of planning, testing and failing, before we finally succeeded in making this happen. Taj and Indian classical music have been each other’s companions for very long now. We added rain to it for this experiment. We call it an experiment because it was filled with ‘what ifs’, with no guarantee of result until the day it rained, and the drops hit the keys and created music. Important to mention our Taj team at Unilever’s belief and support. Also, kudos to Fritz Gonzales, Jayesh Raut, Nikhil Mohan and his team at Ogilvy who saw it through from conception to ex*****on.
Credits
Brand: HUL Mumbai
Agency : Ogilvy
Chief Creative Officers : Kainaz Karmakar Harshad Rajadhyaksha sukesh nayak
Executive Director : Shiva Krishnamurthy
Brand Manager : Madhura Prabhudesai
Vice Chairperson & Chief Client Officer India : Hephzibah Pathak
Chief Strategy Officer : Prem Narayan
Senior Vice President | Planning : karishma Gupta
Executive Creative Director : Fritz Gonsalves
Group Creative Director : Jayesh Raut
Creative Directors : Nirav Khant Varun Sharma
Management Supervisor : Neville Katrak
Vice Presidents : Shrenika Ajeet
Ogilvy's Erase Valentine's Day for Cadbury 5 Star has secured a shortlisted under entertainment category.
Conceptualised by Ogilvy, the brand has released an ad film announcing the mission and asking viewers to sign up as ‘Mission Engineers’ by visiting the mission’s website– www.erasevalentinesday.com.
sukesh nayak, chief creative officer, Ogilvy India, added, "Fortunately, the Ogilvy experiential marketing team lead by Krishnakant Mishra managed to move mountains and get a ship to the middle of the Pacific Ocean, and our Ogilvy teams have orchestrated everything from a detailed live stream event in the middle of nowhere to a mission control room, and to add to the craziness, they've even brought in a legend like Nambi Narayanan to explain the science behind the mission. Every Do nothing campaign on 5 Star has been loved by audiences and we are looking forward to the buzz our latest installment generates."
Shekhar Banerjee, chief client officer and office head, Wavemaker India mentioned, “For this mission, we teamed up with some cool influencers as our hosts, carefully chosen to help us achieve our goal. As a countdown to the time-machine launch we will see diverse media touchpoints building anticipation for the D-Day.”
Dollar's Rainguard campaign transforms a Mughal court into a monsoon fashion show.
The campaign, directed by Arko Provo Bose and designed by MullenLowe Lintas Group, highlights Dollar Rainguard's protection during the monsoon season.
Dollar Industries Ltd has launched its latest range of Rainwear – a category that has gained a lot of traction recently. The campaign, conceptualised by Lowe Lintas, takes the viewer to the Mughal and lands the key message that with Dollar Rainguard, everyone is well protected to welcome the monsoon.
Vinod Kumar Gupta MD, Dollar Industries said, “Historically India has always been a big player in the rainwear economy. However, till recently, its product design language when it came to Rainwear was very slow to grow. Today, however, thanks to increased per capita income, Rainwear is becoming popular as a fashion statement particularly among the millennials and colour-blocking street style is gaining significant traction amongst the youth. With our vision to be part of every Indian fashion wardrobe, we at Dollar decided to lead the trend and create designs which reflect the sentiment that raincoats are not just utilitarian but serve as an essential fashion accessory in every Indian home.”
CREDITS
Agency: Lowe Lintas
Creative: Mohit Pasricha, Tritirtha Chatterjee, Sushant Joshi
Account Management: Indranil Mitra, Rohit Chakraborty
Production: Poonam Wahi
Director: Arko Provo Bose