PinwithPaula

People hire you, because they know you are the expert!!

You know all the things about posing, lighting, background & how to make sure your clients have beautiful memories of their special day.

You’ve learned and experimented, and you have the knowledge and experience. You know your craft inside and out!

It’s exactly the same when you hire a Pinterest Manager.

I’ve spent hours & hours learning the ins and out of Pinterest, so you don’t have to! I know what works and what doesn’t and I know how to make sure my clients have the best experience and results!!

Your Pinterest Manager is your partner in crime if you want to start signing clients consistently & and that is the thing we focus on when we work together in my Pinterest Packages.

🔥 I craft a strategy tailored for your business to get your work seen and generate new daily visits to your website.

🔥 I create eye-catching pins that grab the attention of your next client and make them want to know more about how to work with you.

🔥 I SEO optimize the heck out of your profile, board, and pins so we put your work in front of new eyes every day!

You're ready to make more clients happy, you're ready to get new inquiries in your inbox and you're ready to live the financial freedom days you can't stop thinking about.

It's your time to book client after client thanks to the power of Pinterest and I'm ready to support you.

I only have 2 spots open for my Pinterest Management and Pinterest Makeover packages in 2022!

DM me know to get all the deets on how we're gonna make 2023 your financial freedom chapter!

Here’s the thing: Pinterest can give you crazyyy results as a Wedding Photographer.

👉 It can get you more eyes on your beautiful work & business

👉 It can get you consistent leads ready to book a session with you - all through the year if your books are open!!

👉 It can get new people into your mailing list

Pinterest is your longterm business bestie! You have to be all in for the long run!

But I mean, if I told you there’s a platform that can organically and consistently bring you new clients with the right, tailored strategy, would you say no?

In my high touch Pinterest Monthly Package:

✨ We sit down & I create a tailored strategy to get those new interested eyes on your work

✨ I do some of my keyword research magic to show up in front of your ideal client and book you for the locations you want to shoot in!

✨ I review your whole account, all your boards and pins to make them magnetic to your next client through SEO optimization

✨ I make sure you're pinning consistently so your audience is constantly growing and your dreamy clients get to see all your work in its glory

✨ I have all my spicy tips & tricks up my sleeve to finally start seeing those analytics numbers go up.

Are you ready to make this happen?

Pinterest is my cup of tea and I got your back!!

I only have a few spots left for my Pinterest Packages in 2022 and I know you're ready to get those new eyes on your photography business to start 2023 confident and excited about all the dreamy clients you'll get in your inbox.

Send me a DM right now for more deets and get your hands on the last spots.

How I plan my day to serve my clients as a Pinterest Manager.

Some people may think that I’m on Pinterest 24/7 but the truth is, my day is very strategically planned.

This is what my day ideally looks like for me 👇

☕ I’m an owl, so I like to take my time to get in the groove in the mornings. Usually, I watch an episode of Friends while drinking a cup of tea and having some breakfast.

💻 Then you will find me at my computer going through my clients’ galleries, planning out their content ahead of time, so we’d always be showing off work related to the seasons and what their ideal clients are searching on Pinterest at certain times

I take regular “Look at this photo!” breaks, showing off to my husband, because my clients’ work just seriously blows my mind and I’m obsessed with it! I’m a wedding-loving cheese ball okay!!😅

↗️ I check analytics bi-weekly so that we always do more of what’s working on Pinterest to get those amazing results in the form of impressions, saves, and outbound clicks!

💻 I check in on my Voxer and e-mails a few times a day, to make sure I’m there for my clients if they need me.

🔎 I’m always on the lookout for trends and doing additional keyword research depending on specific blogs or galleries. That helps me write amazing, keyword-rich descriptions that get my clients discovered on Pinterest.

😻 I take a few cat-cuddling breaks

🏃‍♀️ Once I’m done for the day, I do an evening walk either outside or on my treadmill while watching a show.

🛋️ Then you will find me lazy on the sofa continuing to watch shows and trying out a new hobby. Currently, I’m crocheting a watermelon blankie haha!

Clients are my main priority though! And this is how my clients are well served, and I get plenty of time for myself.

If you're interested in snagging a place in my calendar, hit the link in my bio, and let's chat!

Here’s what I do BTS to help my clients get amazing results with their Pinterest marketing 👇

⚡ Creating a custom strategy oriented towards helping you reach your goals
⚡ Going through and repurposing your content to create pins that work for that strategy
⚡ Researching competition
⚡ Hours of keyword research based on specific galleries, blogs and trends
⚡ Creating content schedule so your pins are ready when the seasonal content time comes
⚡ Canva graphic creation, images with SEO/ Creating 60-100 unique pins and multiple idea pins that are culled from your galleries/blogs
⚡ Scheduling
⚡ Hours of writing keyword/SEO optimized titles and descriptions so that your pins end up in front of your ideal audience and perform well on Pinterest
⚡ Regular analytic check in to see what’s performing and tweaking as needed. We need to do more of what works!!

It might sound like a lot of work, because it is 😜

But I seriously love doing it. Spending hours every single day looking at your amazing pictures - YES PLEASE!

And seeing the end results is so rewarding for me!

So if you are looking for someone dedicated and passionate to help you manage your Pinterest account and get you results, I’m your girl!

I have 2 monthly management and 3 Pinterest Makeover spots up for grabs in October!

Send me a DM and let’s get started!

Photographers, listen up!

This is why Pinterest is better than IG for your photography business marketing 👇

⭐ Pinterest is SEO based, meaning you don’t need to show up on stories, engage daily or post a bunch of reels. You just need a strong seo based strategy + consistency.

⭐ On Pinterest, followers don’t matter! Your content will be seen by many many people regardless of your follower count!

When you push out static content on IG, it’s mainly your followers that would see it and some from hashtags. Unless you do reels, reaching new audiences can be really challenging!

⭐ Pinterest content has a very long lifespan compared to Instagram. Pins live for months and even years while IG posts normally live for 24-48 hrs.

So you can keep scratching your head over the right hashtags, and best posting times and feeling like you need to do all the things to get some love on IG

OR

You can invest in Pinterest, have your content do the heavy lifting for you, see major ROI and wake up to dreamy client inquiries🔥🔥

Let’s get you started on Pinterest this year to see great results rolling in 2023!!

Send me a DM and let’s get started!!

If you are struggling to get outbound clicks on Pinterest, listen up.

Idea pins are nice to have and definitely can feel awesome to use because of the impression and visibility boost.

However, to me that’s just vanity metrics, if your main goal is getting more website traffic 🤷‍♀️

Yes, impressions are important, however, if they don’t eventually lead to clicks, they aren’t really moving the needle for you and your business.

(unless your account is one of the chosen ones and you can link your idea pins to your website. In that case, this post might not be too relevant)

But, hey Paula, how do I get traffic from Pinterest?

I’m glad you asked!

👉 Daily SEO optimized fresh pins!

Whether it’s a video pin or a static one - a strategic fresh pin a day is what you want to do to get outbound clicks.

When you pin a fresh pin a day, you check all Pinterest’s boxes.

👉 You are active daily.
👉 You are consistent.
👉 You are creating fresh content for the platform.

Yes, you should still use idea pins, however, don’t make them the centre of your strategy unless your main goal is visibility and brand awareness.

One or two idea pins per week + daily fresh pins will 🚀 your Pinterest account.

Is daily pinning feeling a bit much on top of your to-do list?

I have 2 spots open for my Pinterest monthly management left for October start date!

Don’t wait to take Pinterest seriously! The sooner we start, the sooner you can reap the results come 2023! 🍾🥂

Send me a DM to get the deets!

I know it's currently mid-September, but you need to start pinning your Winter content NOW!

Yes, you can still pin some of your fall photoshoots and fall wedding inspiration, however, if I was running your account, I'd be preparing it for Winter season and Christmas already! 🎄

On Pinterest, you need to be pinning content 2-3 months before people are searching for it aka before it's trending.

Why?

📌 You want to make sure you give Pinterest algorithm enough time to understand your Pin and push it in front of the right audience when the time comes.

👉 Follow me for more genius tips like these!

And if you could use someone like me on your side, who knows Pinterest in and out and can help you attract more dreamy wedding inquiries consistently using Pinterest strategies, send me a DM!

Yes, hashtags used to be a thing for Pinterest too, however, it’s now a very outdated practice!

Here's the thing
👉 people don’t search for topics on Pinterest using hashtags!

They search for very specific phrases aka keywords - for example, “Wedding Photographer in Alaska”, “Boho wedding decorations”, “Wedding Bouquet Ideas” and so on.

So when you create your pins:
👉 instead of keyword stuffing and using hashtags

✨ Write a nice, keyword-rich paragraph that is relevant to your Pin!

Some keyword-rich sentences may sound a bit awkward, but they work and will get the job done!

🤔 Not sure how to find your keywords, where to use them, and how to even do the whole Pinterest thing to get results?

🎉 I have spots open for monthly management and Pinterest Makeover packages!🎉

In my monthly management, you’ll get your account fully taken care of.

👉 Think full profile optimization, regular keyword research, strategic and consistent pinning, and getting you real results to help you reach your business goals quicker.

However, if monthly management feels scary and out of your budget, I’m offering Pinterest Makeover packages to help you get started with ease. With a one-off payment, I’ll set you up for success! You will get a fully optimized profile, and a well-researched keyword bank, and I’ll teach you how to run your account confidently and strategically!

Sounds good? Send me a DM! 💌

Here’s why you need to market your wedding photography on Pinterest! 👇

👉 Pinterest users are ready to get things done! It’s a platform you visit for inspiration, tips, and tricks, and problem-solving.

That’s the platform people get on to plan out their whole dream wedding, looking for wedding photographers, florists, locations, catering, decorations, and more!

📌 People are also READY to click!

They know that in order to get the answers to their specific wants and needs they MUST click the pin and visit your website or blog!

📌 From the point of the click, it’s up to your website and copy to get people on your mailing list and/or offers!

The point is, that people often scroll IG for entertainment and fun, or to catch up with their favorite creators, as well as friends and family.

They are not necessarily looking for solutions to their problems or specific inspo, as they know to use google and Pinterest for that.

👉 So, if you are still only using Instagram as your main marketing platform, you are missing out!

📌 Ready to explore Pinterest for your business?

I have spots open for monthly management and Pinterest Makeover packages!

In my monthly management, you’ll get your account fully taken care of. Think full profile optimization, strategic and consistent pinning and getting you real results to help you reach your business goals quicker.

However, if monthly management feels scary and out of your budget, I’m offering Pinterest Makeover packages to help you get started with ease. With a one-off payment, I’ll set you up for success! You will get a fully optimized profile, and a well-researched keyword bank, and I’ll teach you how to run your account confidently and strategically!

📌 Sounds good? Send me a DM and let’s chat!

This post is inspired by the Pinterest Makeover package for a lovely business owner I did a couple of weeks ago.

She had started a Pinterest business account, but as we know life and business gets really busy, so she didn’t stay consistent with it.

📌 At the time I took over to re-optimize the account, the last time she posted something was about 8 months ago.

🤯 HOWEVER, SHE WAS STILL GETTING VIEWS on some of those older pieces of content.

Can you say the same thing about content on FB or IG? Can you even imagine dropping off for some time and your post continuing to reach people here? I know, I can’t!

👉 That’s one of the reasons I want you to get on Pinterest too!

Yes, for actual results you do need a proper strategy and consistency (a pin a day, my loves!).

📌 However, if for some reason you can’t keep up with it for a little while, your posts on there can still bring you traffic!

👉 Are you ready to take Pinterest more seriously and get real results? I’m here to help!

I have spots open for monthly management and Pinterest Makeover packages.

📌 If you have content to share, want to create an optimized, strategic and passive marketing system, and are ready to outsource it to a professional, so you can focus on all other things in your business - I’m offering Pinterest Monthly Management packages.

📌 If monthly management feels scary and out of your budget, and you are tired of spending hours with Youtube University and lots of contradictory information, I’m offering Pinterest Makeover packages to help you get started with ease. You will get a fully optimized profile and I’ll teach you how to run your Pinterest account like a PRO!

Send me a DM for a no-pressure chat!

Turns out, I didn't actually love what I was doing when I first started my business.

When I first started I was a general social media manager, focusing on FB and IG, however, several months ago my biz journey lead me to Pinterest.

And now I've discovered what it is that I actually LOVE doing.

❣️ I LOVE creating beautiful pins for my clients. I believe there is a bigger design freedom when it comes to Pinterest.

❣️ I LOVE optimizing people's profiles. It's so satisfying to see how the profile changes. Kind of like how I like doing dishes - the end result is so satisfying, truly 😁

❣️ And my analytical part LOVES doing the keyword research. My keyword documents always make me very happy to open up 😁

And now I'm curious... what did you do when you first started your business and what do you do now?
See you in the comments! 👇

👉 Are you tired of getting low reach on your Instagram and Facebook accounts?
👉 Do you have a podcast or blog or a youtube account that could use extra traffic, get in front of the right people who are already searching for what you've got to offer - without any complicated hashtags, need for daily engagement, and doing funny dances on reels?
✨ Then I have an offer for you! Don't put all your marketing efforts in one basket, try out Pinterest!
You may think, "Gosh, I don't need to be on and learn yet another platform!"
But what if I can make it super easy for you?
Join me in my offer to help you set up an optimized Pinterest account to help you become searchable and drive those extra eyes to your beautiful blogs, podcasts, websites, and offers!
Optimized traffic of your ideal clients = more potential client bookings!
For a one-time payment of USD 275 you get:

✨ a 30-minute onboarding call where we discuss your business and offers, so we can set up your account to be fully optimized for your needs
✨ the account set up according to the point above
✨ keyword bank to use for your content in the future
✨ a 60-minute handover call where I will go through the best practices of pinning, content repurposing for Pinterest, pin designs and more, and answer any of your questions regarding Pinterest!
And a fast action bonus to the first 3 ladies that sign up - get 30 days' worth of done-for-you Pinterest content (1 pin a day) to set you up for a strong start! (Plus, you'll know how to repurpose it to make it last a couple more months after our call too)
Comment below if you're interested!✨

Have you been posting on Instagram and getting crickets as a result? Does that lead to procrastination in creating more content?
Then I believe it's time to try and look elsewhere. Pinterest is where it's at with generating organic traffic to your website, e-mail list, freebie and, yes, even back to your Instagram posts!
With my 1:1 monthly management offer, I will help you set up an optimized account, which will help you get more eyeballs on your work and attract clients who are already looking for what you do on there!
Pinterest is very logical and analytical. With the right keyword strategy and eye-capturing designs (that I will take care of), your content won't need to depend on the blessing of the algorithm and doing a bunch of daily engagement to perform well.
It's a 3-month commitment to start!
$297 per month or $850 pay in full 🙂

Hey, I love a good tip or shortcut to success as much as the next person.
I too tend to fall for a “how to grow your IG account quickly” carousel only to realize I am an expert and know how to do it myself OR the tips are utter BS😂
One of the tips that absolutely grinds my gears is the ‘you have to post daily’ or ‘you have to post multiple times a day’.
🤯 Ain’t nobody got time (or enough quality content) for that!!
Yes, I admit, I’ve seen loads of people who can post good content daily grow quicker, but I’ve also seen loads of people put out low-quality content daily and stagnate their account!
How about growing with consistency and sustainably while still attracting the right people to your account?
Isn’t it a tad more doable to post great, targeted content 3 or 4 times per week than something every single day?
I thought so.
👉 If you are looking for someone to help you grow your biz and generate leads with your socials, send me a message, and let’s chat!
💬 What’s a common tip that you don’t agree with?
As soon as I see the first tip being “post daily” I scroll on 😂

There are people in this space claiming you shouldn’t schedule posts.
That’s just some BS and that’s the T ☕.
Here are the reasons why you should absolutely schedule your posts!
👉 It helps you stay consistent and save you time!
If you create a post at a time, it can take you an hour or more to post it. Choosing the perfect image, rewriting the caption several times, plus adding it accidental scrolling in between🙈
When you’ve batched your content and you schedule it in advance - you save HOURS. Plus you never get too busy to post during the day and skip it altogether.
👉 Create an aesthetic
When you plan out your posts ahead of time, you can ensure you have a great mix of topics, as well as a planned-out aesthetic (if you care about the look of your feed). I do like a cohesive feed myself.
👉 Spare time to rest and avoid burnout.
When you have scheduled the posts, you can take weekends off. *gasp* Or in general just have a better work-life balance not worrying about what to post. IKR!
If the alternative to not scheduling posts is burnout and not posting consistently - I don’t want it.
✨ If you are in search of some help when it comes to creating, planning, and scheduling your content, send me a DM, and let’s have a no-pressure chat!
💬 What’s the most outrageous tip you’ve seen on IG?

Trust me, I get it.
I was worried to invest in a new coach after getting burnt by previous experiences. But I ended up going for it, because I knew I needed help.
Everyone needs help sooner or later. We can’t wear all the hats in our lives and businesses, we need to focus on what we do best and love doing the most.
Yes, there are risks involved when hiring someone you’ve never met when everyone claims that they are the expert and one true solution. It can be difficult to tell who is the real deal and who isn’t.
My client had worked with many different SMMs before hiring me and this is what she said:
“I have worked with a few SMMs, and I assumed it was always going to be a struggle and lots of training involved...until I met Paula.
She opened my eyes to how it can be when you work with her.
She really understands how to speak in your voice, how to capture your message so perfectly.
If you want to give up the need to be on social media, but actually show up on social media better, more powerfully, and in your own voice - you need her!
I can't imagine life without her at this point and I can't even imagine that I'd ever have to go back to social media the way it was before.”
👉 If you are ready to put your trust in someone new, send me a DM and let’s have a no-pressure chat, get to know each other, and see if we are a good fit.
💬 How do you choose someone you’d like to work with?

Is IG algorithm your nemesis? Here is how to beat it! 👇
Rather recently with a new update launch a lot of creators experienced issues with post reach and therefore engagement, so we must keep that in mind - when IG updates, the algorithm changes to some extent.
A quick note - the algorithm is not to blame for the lack of content strategy, which tends to be the main culprit of socials not working to our benefit.🙊
There are many factors behind the scenes, most importantly, relationship building in order for your content to be seen by them, and preferences in content meaning you’ll get more of what you are already consuming.
Here are a few tips on how to actually beat the algo👇:
1️ Create Reels and carousels. With a good hook, people will be spending time on your content and that is IG’s main goal - keeping users active.
2️ Use relevant hashtags. Hashtags help your content be discovered by people who are not following you and therefore get more eyeballs on your stuff!
3️ Encourage conversation - use CTAs in your captions and ask people to ‘tag a friend who needs to hear this’, share your post, save if it is useful, etc. or just ask a simple question at the end to start a conversation with the audience.
4️ Be consistent - set a schedule you can keep up with. You DON’T have to make content or show up every day. Set reasonable expectations for yourself. Once you are inconsistent and stop posting for weeks at a time, it will be VERY difficult to get your account back in the groove. (It took me 3 months to revive a client’s ghosted account, for measure)
5️ Track what works and what doesn’t - after a couple of months you’ll notice what type of content works better, what your audience likes to see more of. Then you can focus more on what works, and do less of what doesn’t.
Source: Flick blog
👉 If you are looking for a partner in crime to help you beat this algorithm, send me a DM, and let’s have a no-pressure chat!
💬 How do you feel about IG algo - is it your bestie? Or arch nemesis?

Yes, I said it.
I know it’s tempting to get easy ideas from someone and, yes, they can come in handy if you are in a dire need to post something.
I’ve been guilty of saving these too (and never looking back at them whoops 😅)
HOWEVER, once you come up with your content strategy, you won’t need 30 random ideas. Instead, you'll be able to post relevant and to-the-point information to your audience!
It’s so important to know WHO and HOW your business can help.
Once you’ve got that, you can generate the topics that your audience would be interested in and that would complement your offer.
👉 If you are looking for someone to help you come up with a content strategy OR take over your socials completely, so you wouldn’t need to worry about them one bit - send me a DM and let’s have a chat!
💬 Do you also save posts or ideas and never look back at them? 😅

Brain, I can’t catch a freakin break with you, can I? 😂
I work with a lot of coaches, and one thing I’ve learned from them is that usually our best ideas come when we are well-rested or while resting, so this doesn’t surprise me.
That’s why I also encourage batch-creating our content when we feel inspired.
I always write down any idea that comes up to me either on my phone or on some sticky notes around my desk.
One of the last times I got the inspiration for a post, was while reading a book called “It ends with us”. To not spoil too much, the main romance is quite toxic and one of my clients works with people who have suffered narcissistic abuse. So, there was a quote in the book that inspired a post idea I later created for my client.
Yup, the inspired post ideas are not limited to my own stuff. I get super involved with my client’s businesses! And I wouldn’t have it any other way ❤️
👉 If you are looking for someone passionate about socials and passionate about helping her clients grow their businesses, send me a DM, and let’s have a chat!
💬 Do you also get random post ideas when you do literally anything else but work? Share below!

Wild statistic: 35% of TikTok users buy something they see from the platform 🤯 That’s basically 1 in 3 people (pardon my math)
TikTok doesn’t work like a typical sales funnel and THAT’S why it works. As a user, you get super relevant and personalized content across the platform depending on your interests and preferences.
Depending on your interests, you’ll see relevant brands and creators.
When they show up authentically (and entertainingly) on TikTok it helps to build that know, like, and TRUST factor, resulting in more sales.
How to drive results on TikTok?
1️ Build your presence - don’t show up just to sell, but create entertaining and relevant content to help you grow your community and establish your voice.
2️ Ensure your content aligns with the platform - see what content does best on TikTok, what are the users interested in to see?
3️ Hop on trends - spin the trends to fit your brand, personality and business. That will help you become more discoverable and stay relevant to what’s happening.
4️ Engage and collaborate with the community - leave meaningful comments, create duets with users and respond to comments with a video!
Source: TikTok for business
If you are already doing Reels - repurpose them for TikTok! (or vice versa, as TikTok’s trends come on IG with a delay)
👉 And if you are looking for someone to help you create awesome video content and navigate trends, send me a DM!
💬 How much time do you spend on TikTok?