Smooth characterises ease and effortless style, and Crew defines the family and backbone behind the company. Instagram: @smooth_creww
Smooth Crew's founding fathers are style-savvy individuals hailing from extensive fashion backgrounds, having worked on runways, events and bespoke retailers. Motivated by vast knowledge in trend spotting, retail fashion, and involvement in event management and promotions, we decided to culminate our expertise and channel it on to the drawing board. Inspired by haywire imagination, seasoned ideas
and personal experience in life and events. Essentially an urban clothing line, heavily focused on street wear. Inclusive of hoodies, sweaters, tee's, singlets, snapback caps and accessories. With a star studded line up of Ambassadors, Smooth Crew has had import models Jeri Lee and Trinity Dang in their threads. The motto has excessive focus on the casualty of street wear, in the comfort of A-Grade quality materials and manufacturing. Eliminating the controversy of 'beauty is pain,' or the notion of comfort only coming in the form of unappealing styling. They believe in feeling casual, yet looking good
