Velorosa

Velorosa

At Velorosa®, we are committed to designing unique, great-fitting, high-performance cycling wear for Get ready, you’re gonna get noticed.

We create unique, great-fitting, high-performance cycling wear for women. Velorosa® cycling kits are designed by women who ride for women who ride. Our bright, bold cycling jerseys and cycling shorts are meant to mix-and-match, giving you more mileage from your riding wardrobe. Wear them for your next century ride, your weekly group training ride, while shredding singletrack or when exploring your local trail system.

24/06/2024

Let’s face it. Despite our best efforts, some of us are last-minute scramblers when it comes to packing. With RAGBRAI quickly approaching, we’ve got you covered with an easy to reference essentials packing list. 👇🏽

https://velorosacycling.com/blogs/news/bike-adventures-pack-accordingly

21/06/2024

Looking to add to your Velorosa stockpile at a discount? Save BIG on two of our favorite collections — Hip to Be Squared and Color Splash. Both are NOW LIVE on the Sale page of our website! 🎨

https://velorosacycling.com/collections/last-chance

20/06/2024

Our friend Travel and Life Experiences recently began a leg of her quest (in her Velorosa gear, too!).

Learn more about her adventures in a recent blog post she wrote for our site, and be sure to follow along with her through her journey!

https://velorosacycling.com/blogs/news/cycling-from-capitol-to-capitol-in-the-united-states-unfinished-business

18/06/2024

RAGBRAI is on our heels — Velorosa would love to be along for the ride as you train! 🚴🏻‍♀️

Send us a pic in your Velorosa gear for a chance to be featured AND we’ll DM you a code for $20 OFF for your shopping pleasure! 💸

Photos from Velorosa's post 16/06/2024

Velorosa may be for the girls, but today is for the dads. Dads — cheers to you. Happy Father’s Day!

11/06/2024

What’s better than warm weather and a day spent in the saddle!? (Not much, in our opinion). 😎

Women's Cycling Clothing 09/06/2024

Stand out no matter where you are. Our bright, bold cycling jerseys and shorts are meant to mix-and-match, giving you more mileage from your riding wardrobe! 🌸

Get your gear today. We offer FREE shipping on $150+ and FREE 30-day exchanges. Happy shopping! 🛍 https://velorosacycling.com/collections

Women's Cycling Clothing Buy unique, great-fitting, high-performance women's biking shorts and jerseys. Velorosa cycling kits are designed by women who ride for women who ride.

06/06/2024

RAGBRAI is inching closer. You’ve been putting in the miles. Make sure you’re ready for a week in the saddle.

If you’re looking for last minute gear, we’ve got you! https://velorosacycling.com/collections/cycling-wear

04/06/2024

Back by popular demand! Somewhere between an 80’s Glam Rock Band and a graphic novel…our BAM! Collection is all about riding out loud.

Bundle & save:
✅Buy 3 Kit Pieces, Save 10%
✅Buy 4 Kit Pieces, Save 15%

Shop now! 🛒
https://velorosacycling.com/collections/bam-collection

Capitol to Capitol Quest: Walking & Cycling to the United States Capitols 03/06/2024

👏🏼👏🏼

Capitol to Capitol Quest: Walking & Cycling to the United States Capitols Learn about the background of my unusual family quest, and most importantly learn about why we are doing it!

02/06/2024

At Velorosa, we believe the three most essential pieces of equipment when heading out for a ride (in order) are your bike, helmet, and a properly fit pair of cycling shorts. Read our most recent blog post to learn all about saddle sores (and some tips to help combat them!).

https://velorosacycling.com/blogs/news/take-a-seat-were-going-to-talk-about-saddle-sores

31/05/2024

Cheers to finishing a long ride! Cheers to memories made! Cheers to our Night Garden Collection! Cheers to that great friend who willingly cheers you on at your next wild and crazy adventure! (Cause she’ll be right there with you.)

30/05/2024

Sometimes, being on your bike is all about being playful and fun. There are times when the focus is getting faster or stronger, but then there are days when you realize it’s just about movement, sunshine, and exploring new places. Not every workout needs to be work. For those days, our Whimsy Collection is about infusing simple moments with a touch of magic. Let Velorosa add a sprinkle of joy to your next ride.

27/05/2024

People often ask us,”’What does the name Velorosa® mean, exactly?” Well, it’s a delightful blend of French and Italian, translating to ‘Pink Bike’—or as we like to call it, ‘Fritalian.’ 🚴‍♀️💕 Our mission? To create mix-and-match cycling wear that makes women feel comfortable, confident, and beautiful. Whether it’s a century ride, a weekly group training, singletrack shredding, or exploring your local trails, Velorosa® has you covered. pedal in style, because every journey deserves a touch of Fritalian flair.

24/05/2024

Be prepared. Something happens when you ride in a Velorosa kit– you tend to get noticed. With bright colors, bold patterns and a look for almost every cyclist … there’s a collection to match every type of ride you’re planning.

Photos from Velorosa's post 22/05/2024

Cycling can be a “me” and a “we” experience. Setting personal goals, lining up for a race or planning an epic adventure–those moments can make all the training worth it. (And the stories with your riding crew are priceless!) Ride on.

21/05/2024

Some of the best friendships are forged on two wheels — whether it’s suffering together on a long gravel ride, navigating a technical climb or recapping the day over post ride beers, there’s just something special about the bonds we make over shared experiences on the bike. Cheers to biking buddies! 🚴‍♀️🍻

Photos from Velorosa's post 18/05/2024

Just a few pieces can lead to so many options! Take our Blossom collection– featuring a navy base fabric, it pairs seamlessly with our Basic Navy or Navy Cali Cycling Shorts, and can mix-and-match with our Minimalist Collection. See it for yourself and get more mileage from your cycling wardrobe.

16/05/2024

Twinning!! It’s double the fun when you and your bestie head out for a ride in matching kits!
Let’s see your photos of twinning in Velorosa!





Twinning!! It’s double the fun when you and your bestie head out for a ride in matching kits! Let’s see your photos of twinning in Velorosa!

15/05/2024

Check out this great 5 star review from Margaret S! We love hearing how much you enjoy our jerseys! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

14/05/2024

Join the Velorosa movement and let’s ride together, building a community of strong, confident women cyclists one mile at a time.

11/05/2024

Spotted: Velorosa in Germany! 🌍🚴‍♂️ We're thrilled to see our gear making waves abroad. Where will Velorosa take you next? Share your photos with us for a chance to be featured!

10/05/2024

Who's ready to pedal their way into the weekend? 🚴‍♀️✨ Let's kick off the fun by sharing where you'll be cycling this weekend! Whether it's exploring new trails, hitting up your favorite bike path, or cruising around town, we want to hear all about your plans. Let the weekend adventures begin!

09/05/2024

Another satisfied cyclist raves about our black cycling shorts! 🌟 Don't just take their word for it – experience the comfort and performance yourself. Head to velorosacycling.com to grab your pair and ride in style!

08/05/2024

Last chance to make her Mother's Day unforgettable! 🌸 Give the gift of adventure with Velorosa's floral-patterned cycling gear. Don't miss out – visit velorosacycling.com today!

07/05/2024

Where in the world is Velorosa? Enjoying the beautiful Swiss Alps! 🏔️🚴🏻‍♀️ Take us along on your next biking adventure — Checkout velorosacycling.com to explore our kits today! ✨

06/05/2024

Summer is just around the corner, which means it's almost tank and shorts season! ☀️🚴‍♀️ Get ready to soak up the sun and make a bold statement with Velorosa. Visit us online at velorosacycling.com to gear up for the ultimate summer cycling adventures!
Big Grove Brewery

05/05/2024

💯 A great goal for many newer cyclists is to train for their first century (a 100-mile bike ride). Checkout our new blog for training tips on building endurance, strength, and confidence if you’re considering training for your first 100-miler.

www.velorosacycling.com/blogs/news/training-for-your-first-century-ride

And, if you’re looking for the perfect one to train for, we highly recommend the Door County Century Ride! Head on over to their page for more info on this year's century ride. 🚴‍♀️✨

03/05/2024

Only 80 days until RAGBRAI! (but who’s counting?) 🚴‍♀️☀️ Gear up like these ladies who rocked Velorosa on a past Ragbrai adventure. Don't wait until the last minute – get your Velorosa gear now and ride boldly when the big day arrives!

Videos (show all)

Our friend @Ottsworld Travel and Life Experiences recently began a leg of her #CapitolToCapitol quest (in her Velorosa g...
Check out this interview from a seasoned cyclist sharing her wisdom for women getting into the sport. Don’t be intimidat...
Embrace the laughter, the discovery, and shared moments on the road. #velorosawomen #rideanddiscover #cyclingcommunity #...
Cycling isn’t just about the road—it’s about those moments of pause to catch up with friends, to share stories, and to b...
From candid moments to striking poses, our gear empowers women to embrace their strength and style on and off the bike. ...
Spice up your ride with Velorosa's sizzling Collections! From the bold BAM! to the elegant Blossom, sleek Minimalist, en...
According to this cycling enthusiast, the social side of cycling is just as rewarding as the physical. She encourages wo...
Let’s talk road safety, gear, and newbie tips from the cycling trenches. 🚴‍♀️⛑️ Our advocate for safe riding shares her ...
Capturing the spirit of strength and style as we pedal through scenic roads, our cycling wear collections come to life w...
Step behind the scenes and witness the magic unfold! ✨ Our BAM! Collection is more than just prints; it's a journey of c...
Here's what Kim and Lisa were up to this weekend. Meeting other women-owned brands making a difference in the outdoor in...
Come see us at the Iowa Bike Expo! Booth 327. We’re here 10 am to 4 pm.