Promote children’s health by providing pertinent information and practical tips for a nutritious d Too much talk and not enough action.
The quality of our children's health determines the quality of their lives
At My Food Heroes we believe that there is a greater urgency than ever to find a practical solution for the nutrition crisis facing children not just in the UK but worldwide. There are almost daily reports on TV and in the press about poor nutrition, obesity, fussy eating, tooth decay and diabetes in children with associat
ed health risks including adult illnesses. Governments around the world struggle with this growing health crisis. We feel that research, papers, discussions and generalised, passive interventions are not sufficient. We have to move to direct intervention, meaning active participation by the whole family. Healthy eating starts at home! We are committed to providing a solution. As mothers and educators, we know the challenges parents face when trying to provide children with essential nutrition. Our mission is to change the lives of millions of children by helping them and their parents to adopt nutritious eating habits. This will not only enhance their knowledge but more importantly it will give them 'health for life'. We realize this is ambitious. Between us we, the founders, have more than 50 years educational expertise: Ursula owned a children’s day care and Gisela taught secondary school, including special needs education. We spent over 3 years on extensive research to develop, design and produce a programme that helps children make better food choices. The final result was a prototype hard copy of Mia & Max Good Food Calendar, a fun motivational workbook for children with valuable advice for parents, together with a story book to engage children, draw on their fascination for animals and set the stage for active learning. Effective teaching and learning strategies are an essential part of our approach. The calendar was evaluated by medical and nutritional specialists for content, accuracy and quality. In order to reach a global community, we now intend, with the help of KICKSTARTER, to turn our programme into a digital learning tool. Our product will offer parents a friendly easy-to-use website and an educational game app which will engage children and their parents. We are passionate about making a difference. Our ultimate aim is to help eliminate the existing health crisis by improving children's nutritional habits and their long term health, today and for future generations.
