Brilliant Metrics

Do you still use Attribution Modeling to report on marketing efforts?

In an era where tracking data is becoming increasingly limited due to various sources and privacy blockers, Contribution Modeling offers a more effective approach to understanding and analyzing the impact of your marketing efforts. Watch our short video to learn more about this innovative approach.

Maximizing Lead Quantity and Quality

Today, we're sharing the very system we set up with our clients to help them understand both the quantity and quality of the leads they generate in near real-time.

Specifically, you'll leave with:
• A simple system for tracking quantity and quality of leads with rapid feedback
• Best practices for applying continuous improvement to lead generation
• Easy-to-implement automations for handling undesirable leads and nurturing those not ready yet

Future-Proof Your Marketing Strategy in the Age of AI

Generative AI tools like ChatGPT, Jasper and Claude have taken the marketing world by storm. Adoption of these tools outpaces any technological shift in the history of humankind. But what do these changes mean for your strategy as you plan for 2024?

Let’s dig into the impact that generative AI will have today, next year, and a couple of years down the road.

The Bot Traffic Deception

The Bot Traffic Deception
How Bots In Your Analytics Sabotage Your Decision-Making

According to our groundbreaking research, up to 2/3 of your website traffic could be artificial—the work of good, neutral, and malicious bots, masquerading as genuine visitors from various sources. This means your paid, organic search, and social traffic statistics could be significantly distorted, leading you down a path of misinformed marketing strategies.

This eye-opening session will shed light on the deceptive world of bot traffic, revealing how it is warping your marketing analytics and decision-making process.

Harness the power of the Mere Exposure Effect and unlock its potential to build trust and goodwill within your audience. Discover invaluable insights on how to utilize this phenomenon effectively with Steve Robinson and Brilliant Metrics.

Satisfied with the insights you are getting out of Google Analytics?

You may be surprised by how much valuable information you're missing out on without using custom dimensions in GA4.

Worried your marketing message is getting lost in a sea of emails and digital messages?

Join Steve Robinson as he reveals the secrets to using programmatic direct mail to deliver highly personalized, attention-grabbing mailers that cut through the digital clutter.

Turning Privacy Obstacles into Opportunties

Does this wave of privacy concerns have you questioning your strategies?

With the rise of privacy plugins and regulations such as GDPR and CCPA, it can be overwhelming to navigate the impact they have on digital marketing.

However, this disruption also presents a unique opportunity for your organization to differentiate and stand out. In our upcoming webinar, "Turning Privacy Obstacles into Opportunities," we'll discuss how you can flip these challenges on their heads to create growth for your brand.

Are you being asked to reduce ad spend because revenue is down?

Companies that do this consider marketing to be a variable cost. Find out why this is the wrong way to look at marketing, and how treating marketing as a fixed actually positions your company for greater long-term growth.

Is Pipeline Velocity one of your KPIs?

Find out how to use this metric to measure pipeline progress and how efficient your organization is at generating revenue. Implement pipeline velocity as a measurement of success for both sales and marketing, and you will uncover opportunities to increase your overall revenue.

B2B Video Advertising

In this webinar, we dive into the formats, platforms and best practices to get your video in front of business audiences.

Is niche content keeping you from ranking organically?

Niche audiences can’t develop authority because the signal is too small. Learn how adding general content to your website can boost SEO results and increase your domain authority.

Mastering Marketing Personalization

In this webinar, we dive into the best ways to segment audiences & personalize web, social, advertising & email experiences.