HOAX
HOAX is a creative agency based in Amsterdam, the Netherlands. HOAX is a design agency from Amsterdam.
We discover the essence of forward thinking clients and translate it into captivating on- and offline identities & campaigns.
Long time friend-of-the-family, and occasional collaborator Jaya Peluppesy is an artist based in Utrecht. In his practice Jaya researches the state of photography by creating installations that frame & deconstruct the question: what exactly are we looking at? Get into his selection of tunes that might work outside office hours as well! Enjoy: www.mixcloud.com/hoaxworksongs/066-jaya-pelupessy/
More Jaya Pelupessy
http://jayapelupessy.com
We're sad to say that one of our longest running commissions has ended. After 8 years, hundreds of events and a crazy 30 hour goodbye party this past weekend, De Marktkantine has closed its doors 😔We had an absolute blast making so much artwork over the years! We wish everyone at De Marktkantine all the best in their future endeavours. ❤️
We hope your week’s going swimmingly……is one of the expressions we learnt from Siji Jabbar. This months Work Songs is brought to you by the man who helps us translate text from Dutch to English. Apart from having taught us some very cool expressions, we’ve now also gotten to know some fresh new music through his selection. Enjoy: https://www.mixcloud.com/hoaxworksongs/075-siji-jabbar/
More Siji:
https://theenglishwriter.nl/
Every year, Arcam hands out an award to the architect and client that have realised the best building in Amsterdam. A jury of specialists and amateurs choose which criteria the 10 nominated buildings are judged by, ranging from aesthetics to public relevance and from material innovation to special collaborations.
This years winners are Basisschool de Wereldburger and Nationaal Holocaust Namenmonument! Congratulations!
We made the identity that was translated into many assets, including the award itself.
We made a book about the life and work of Joop Kruip. For over 60 years the Dutch artist made work ranging from tiny pen-drawings to monumental commissioned mosaics and from abstract illustrations to highly figurative oil paintings. Always driven by curiosity and experimentation, Joop leaves an impressive body of work that we’ve perpetuated in a boxset. Seven hardcover books show the wide variety of work and tell stories of his personal life and the state of art in post-war Netherlands.
You can buy the book through www.joopkruip.nl or by dropping us a line!
Photos by Alex Vreeman
Learn about the vortex of music that is on heavy rotation in Indigo's headphones. We enjoyed working with her as the brand manager of Wetlands International, an organisation dedicated to the conservation and restoration of wetlands on our planet. She, her boyfriend and her dog are now driving their Defender to Mongolia in search of good food, friendly people and adventure. Fair enough!
https://bit.ly/WorkSongs64
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After a winter full of rehearsing Schweigman& and DOX team up for the sensual play Eros. In a contemporary ritual, the performers search for the power and pleasure of their sensuality. All taboos and clichés are swept away and female energy runs wild to the sound of drums and percussion by band members of The EX. A total experience beyond the ordinary!
Head to schweigman.org/eros for more info and tickets
&
📸 Bowie Verschuuren
Nightclubs are open, which means we can start making artwork for them again! Here’s a selection of visuals for some upcoming events in De Marktkantine.
A new poster for the upcoming exhibition Na De Groei (Post-Growth) by Disnovation.org. How long can we continue pursuing economic growth? What ideological, social and biophysical factors precipitate the current environmental crises? What agency is available for transformative practises to avert large scale ecosystemic breakdown? From 4 March to 22 May Impakt - Centre for Media Culture - will present a solo exhibition of works by the Disnovation.org collective.
For more information head to www.impakt.nl
nl
Sometimes, when we’re at a loss for words, we call in the expertise of Marlijn to help us express ourselves better. Marlijn is editor-in-chief at the Dierenbescherming, but she finds the time to help us out verbally every now and then! Curious to find out if she can teach us something new on a musical level as well! Enjoy!
https://www.mixcloud.com/hoaxworksongs/063-marlijn-de-jager/
If you want to make a donation to help support the Dierenbescherming, go here:
https://www.dierenbescherming.nl/steunons
We proudly present This Naked Incident, a visual and textual exploration by Alexander van der Heide and Sander Coers into the place masculinity has in the lives of young people today.
The book is available at the webshop of J*p Sam Books!
📷
Alexander van der Heide
Sander Coers
J*psam Books
MAMA
Willem de Kooning Academy
We proudly present This Naked Incident, a visual and textual exploration by Alexander van der Heide and Sander Coers into the place masculinity has in the lives of young people today.
More info: www.hoax-amsterdam.com/en/project/thisnakedincident/
On Friday 4 February at 7pm, during the broadcast of Mixed Business on Radio Worm, Alexander and Sander will talk to Florian Cramer about the realisation of this book. Isaï Reiziger will sit down with Nathalie Hartjes to look back on his participation in the project and Raoul de Jong will read his upcoming column for the NRC magazine, in which he also explores the limits of expression for boys and men.
The book is available at MAMA, on Friday during Kunstavond from 7–9 pm, and Saturday and Sunday from 3–5pm or buy it at the webshop of J*p Sam Books!
📷
Alexander van der Heide
Sander Coers
J*psam Books
MAMA
Willem de Kooning Academy
Worm .worm
Raoul de Jong
Happy New Year everybody! Make it a good one!
Lotte is part of Playground, an agency working on brand experiences and activations. We had the pleasure of working together on an exhibition design this year and were curious about her choice of music while working. Press play and enjoy: https://bit.ly/WorkSongs62
Follow Lotte
More info on Playground can be found here: https://playground.nl/
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Whenever we need a stunning animation for a campaign, logo idents or just anything moving in general; Bernie is on our speed dial! Bernie is an awesome animator and allround good guy, who is always a pleasure to work with. What he listens to during this work? Give it a spin: https://bit.ly/WorkSongs61
Find more info and work here: http://bernievanvlijmen.nl/info/
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During the festival, IMPAKT offers a rich, 5-day programme of lectures, panels, film screenings and an exhibition — both in Utrecht and online. Love might well be the essence of our being human. The craving for human contact that spread like the virus itself during the Covid-19 pandemic shows that we cannot do without touch and love. How can we reclaim meaningful intimate relationships?
IMPAKT Festival 2021: Modern Love
Different locations in Utrecht and online
3-7 November 2021
Trailer with
Sound Design by
The Social Design Lobby is once again part of the Dutch Design Week! Come and visit the 'Scheurkalender Fabriek' where you can buy the block-calender. This calender provides an overview of the many different designers who run a social design practice in the Netherlands. Get a copy for your daily dose of design inspiration in 2022.
We met Friso Visser while working together on various projects for Innofest. Besides being the 'man-behind-the-method' at Innofest, Friso is also head honcho and creative change leader at Brain Fuel. A brainstorm method which he describes as: the fastest, easiest and funniest method to help you solve problems and find opportunities.
Working with Friso is always a nice balance between great focus and having serious fun! We think you can hear all that in this episode of Work Songs. Hit that play button and enjoy!
https://www.mixcloud.com/hoaxworksongs/060-friso-visser/
More info on Brain Fuel and Innofest here:nl
.nl
Now that September Me has come to a close you can relive the programme at the festival portal! Enjoy concerts on demand, watch interviews with the artists and learn all about super heroes at www.september-me.nl/portals/festival-portal-2021/
This years campaign is built around the theme Heroes. When you think of heroes of classical music, you immediately think of marble busts of legends like Mozart, Beethoven and Bach. Our campaign, however, immortalises the composition instead of the person who wrote it. Four musicians “chisel” a musical composition into a physical sculpture, by documenting the movements they make while playing the piece.
Concept & Art Direction: HOAX (hoax-amsterdam.com)
Motion Tracking & 3D Renders: Wieger Steenhuis (wiegersteenhuis.nl)
Camera & Montage: Seppe Ovink (seppeovink.nl)
Music: Garth Knox - Charleston (5th movement Four into Twenty) performed by Ragazze Quartet
Commissioner: September Me (september-me.nl)
The latest Work Songs is a selection from Marleen Smit. We got to know Marleen while collaborating with the Amsterdam 4 & 5 Mei Committee. She recently left this position to start as head of Marketing and Communication at the Scheepvaartmuseum. Enjoy!
https://bit.ly/WorkSongs59
In our on-demand society, we increasingly meet, date and love online. A future in which algorithms, deep-fakes, avatars, robots and artificial intelligence determine our romantic experiences does not seem so far away. The upcoming IMPAKT Festival is all about Modern Love!
Let there be House! The worlds very first electronic music museum will soon open its doors this summer. Our House draws inspiration from the manifesto Chuck Roberts wrote in 1987 about an emerging musical genre that would unite people everywhere, no matter their colour or creed. Visitors will take an immersive tour through the evolution of house music, compose music on the worlds largest modular synthesizer and witness live music on a regular basis. We are working on their website the upcoming months, have a look at www.our-house.com for a sneak peak!
What steps do we take to reach our end results? Our website clearly describes the thoughts and process behind each individual case. Read all about a new case: Arcam
As many of you know, nightclubs are open again! This means our friends at de Marktkantine have some good stuff lined up for you! We created fresh new artwork for a fresh new club season. See you on the dance floor!
Alex Slagter is, together with Britta Moller, one half of design studio Maslow. They started in the nineties and have worked with a dazzling amount of clients in the world of electronic music. He's responsible for the outstanding design and art direction of the Amsterdam Dance Event, which led him to develop the identity of an electronic music museum experience. It was inevitable for us to bump into Alex at some point but we didn't expect it to be the ambitious collaboration that is Our House. We are currently working on their brand new website which made us curious about his current favourite tracks. Enjoy this versatile list!
https://bit.ly/WorkSongs58
We updated the Arcam website with an extensive guide to the many contemporary architectural gems that Amsterdam has to offer! Whip out your phone and take a digital walk through the city while learning more about these fascinating buildings. Soon you’ll be able to create your own routes and share them with others too!
FOCUS is an online talk show about the film profession with inspiring makers hosted by the Nederlandse Filmacademie. The first edition will be all about Clip Culture. For filmmakers, music video's can serve as a playground for finding their own style, in which there is room for experimentation. In this episode, host Jennifer Muntslag takes us into the world of music videos, with Pearl Minaj and Pepe Favela (NFA Scenario Lichting 2021) by Framez and director Mario Gonsalves.
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Opening Hours
Monday | 09:00 - 19:00 |
Tuesday | 09:00 - 19:00 |
Wednesday | 09:00 - 19:00 |
Thursday | 09:00 - 19:00 |
Friday | 09:00 - 19:00 |