MailMonitor

Email is the world's most popular communication channel and is the best way to grow your pipeline and revenue.

Our aim is to help you improve the deliverability of your email marketing campaigns.

Get a free demo, visit https://mailmonitor.com/demo

Here are 5 best practices to maximize your deliverability:

👉🏽 The law in email marketing is to always include an unsubscribe link in all your emails. This will allow people to stop receiving future messages from you when they are no longer interested.

👉🏽 Never purchase an email list since this will lead you to send emails to contacts you didn’t acquire organically. Many of these lists also contain spam traps that can harm your sender reputation.

👉🏽 Practice good email list hygiene by re-engaging or removing contacts who haven’t interacted with your emails for quite some time.

👉🏽 Leverage email authentication protocols such as SPF and DKIM to increase your trustworthiness among email service providers.

👉🏽 Send emails to your subscribers at fixed schedules. However, you want to make sure you don’t send too many emails within a short time frame to avoid being flagged as spam.

Get a free demo today to see how MailMonitor can help you power up your email deliverability! 🤩🙌🏽

Schedule Your Free Email Deliverability Assessment Now! 🙌🏽

Within a 30-minute call we will review your sending practices and strategies to improve your reputation.

It’s hard to keep up with ever-changing email spam rules for novices and pros alike. And user engagement has never been so vital for deliverability.

Whatever your unique email challenges are—you can rely on our professional services to diagnose and fix your inbox delivery rates.

Click link in bio and get a free demo!

Email marketing campaigns that are optimized to convert leads are often successful and generate higher ROI than those that aren’t. To achieve this, you need to know where your new subscribers are coming from.

Here are some of the main reasons why you should consider tracking your newsletter signup forms:

👉🏽 You Can See Where Your Subscribers Come From.
👉🏽 You Can Determine Which Channel Works Best for You.
👉🏽 You Can Segment Your Lists by Source.
👉🏽 Improve your email ROI with MailMonitor!

Email spoofing is an approach where malicious individuals 🕵🏽 send seemingly harmless messages to trick their would-be victims.

One of the main activities of a spoofing practitioner is to change their email metadata, such as the email address or display name they use to appear as a trusted sender.

They may even resort to techniques that can easily fool users into thinking a sender is legitimate by changing letters in a business name, such as using “PayRal” rather than “PayPal” or “Facepook” instead of “Facebook.”
Fortunately, there are email authentication protocols available that let servers verify the identity of the sender before accepting their message. The four available standards today are SPF, DKIM, DMARC, and BIMI.

Being added to an allow list increases the chances of emails landing in target inboxes while making senders look good in the eyes of mailbox providers, ISPs, and anti-spam organizations.

Marketers shouldn’t hesitate to ask their subscribers to add their email addresses to their whitelist. However, they should also provide direct and clear instructions to make the process easier for them.

There are numerous reasons why emails end up in the spam folder. These can range from not asking permission to using spam triggers to designing poor subject lines.

No matter the reason, it’s vital that you resolve any issues with being flagged as spam quickly. Failing to do so will result in a lower sender reputation in the eyes of mailbox providers and anti-spam organizations.

Having a clean and healthy email list sets the stage for an email campaign to be successful. That’s why it’s important to know how to develop healthy lists.

Here are the best practices you should start doing today:

#1: Confirm and Validate All Email Addresses in Your List.
#2: Start Incorporating Double Opt-In.
#3: Start a Re-engagement Campaign for Inactive Subscribers.
#4: Allow Your Recipients to Manage Their Own Subscriptions.
#5: Remove All Inactive Email Addresses from Your List.
#6: Personalize Your Email Content for Targeted Messaging.
#7: Let Your Contacts Unsubscribe to Your Campaign Easily.
#8: Stay Away from Purchased Email Lists.
#9: Let Your New Subscribers Feel That They Are Welcome.
#10: Perform A/B Testing on Your Email Marketing Campaigns.

We offer tools and features that help you reduce negative rates and enhance the deliverability of your marketing campaigns 🤩

Celebrate this Independence Day 🇺🇸 by sending better email marketing campaign right to your customers' inboxes! 🎉

Today our team is off celebrating not only 4th of July, but all the email campaigns and promotions that successfully made it to the inbox this week of Independence Day celebrations... and the ones that are still on their way! ;)