#RaceTheWorld is the first supported team cycling race, taking amateur riders to unique and stunning A simple idea. A chance to make history. Race the World Ltd.
Race the World is the first supported team cycling race, taking amateur riders to unique and stunning locations around the globe. It is more than an adventure: it is an opportunity to challenge yourself on a route unlike any other.
· Two weeks of back-to-back cycling
· A team challenge utilising individuals’ strengths and goals
· Discovering remote and stunning location
s only accessible on two wheels
For a unique route, we needed great partners for the essential parts of the journey – bike, tyres, kit. We are really pleased to be working with Haglöfs, Schwalbe and Wilier Triestina
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Who is behind Race the World? is a subsidiary of Limelight Sports, the UK’s leading mass participation sports engagement agency. The agency has created and delivered some of the most high profile, and most talked about sports participation experiences in the UK including the Sainsbury’s Sport Relief Mile, Sky Ride and Energizer Night Run. Limelight Sports also organises Swimathon, the world’s biggest fundraising swimming challenge, and works with the Royal Parks Foundation to stage a unique half marathon in London. Additionally, the agency owns properties such as London Duathlon, the world’s biggest duathlon and Boutique Sport, a women’s only fitness programme. Limelight Sports has enjoyed a very successful period in recent years capitalising on the ever-increasing popularity in mass participation sporting events. The agency has developed several new and original events as well as building on the success of its more established programmes. Others in the industry have also recognised this success; in 2011 the agency was voted Sport Agency of the Year at the Sport Industry Awards and was named Sponsorship Agency of the Year at the 2012 Hollis Sponsorship Awards.
