Alexander Kellas Creative Direction

Every new project begins with research. Often the whole future image reveals itself at the first encounter, when the big challenges are still far behind the horizon and one perceives a destination with an open subconscious mind.

This time I feel great informality and freedom, harmony with nature, a place for great celebrations and family gatherings, an exchange of inspiration and knowledge linked to one of the most vibrant Parisian cultural hospitality destinations. All on the sun-drenched coast of the Camargue in the southern France, without the pressure of pretending to be artificially perfect or absurdly rich. Sounds crazy? Let’s see.

Photography: Gaston Bouzanquet, Franck Pourcel, Alexander Kellas

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True, Kitzbühel is a kind of fairytale village – so give yourself to the mountain magic and stay at a traditional bed and breakfast farm. A dream can be that simple.

Branding and campaign concept by with people photography by

Eintauchen. Abtauchen. Auftauchen.

Photography by with creative direction. .photo

Let’s get lost

Creative direction by André Balazs and Claire Darrow Mosier. Branding by

Lets get lost
Creative direction by André Balazs and Claire Darrow Mosier. Branding by

“Here by the sea and sand…nothing ever goes as planned”–The Who

Summer is in full swing, boys and girls are out to play at
Creative direction by André Balazs and Claire Darrow Mosier. Branding by

“I want to thank me for believing in me” – Snoop Dogg

Branddesign for by Creative Direction
Photo by
Client:
https://www.adlerkitz.at

“If not me, who? If not now, when?”
– Emma Watson

Branddesign for by
Photo by
Client:
https://www.adlerkitz.at

“I think fearless is having fears but jumping anyway.” Taylor Swift

Branddesign for by Creative Direction.
Photo by .
Client: https://www.adlerkitz.at

Wenn die Arbeit zum Sinnesgenuß wird…

Skip the zoom call and let's get together in Tangier for a drawing session. Things got very pleasant when gentleman artist Lawrence Mynott invited our hotel client Alexander Rüter and creative director Alexander Kellas to work on a set of illustrations for a upcoming project in Hannover Germany with imperial history.

HIGH CULTURE IN HIGH ALTITUDE – Kitzbühel Klassik 2023.
Opera star Elīna Garanča, world class soprano Eleonora Buratto, Tenor Seok Jong Baek, the young voices of the future, conductor Karel Mark Chichon and the symphony orchestra of the Viennese Volksoper. Kitzbühel is in many ways a destination of great expectations.

Client:
Branding und Design:
Photografie:

SONNENSKILAUFEN, ein rares Vergnügen mit dem nur wenige Orte aufwarten können.
Die besondere Kombination von Thermen und alpinem Sport zeichnet den kaiserlichen Kurtort Bad Gastein aus, den wir 2013 im Rahmen seiner Neupositionierung mit einem Branding und Imagekonzept in Szene setzten durften.
Auf der Suche nach neuen Geschichten viel uns damals eine (in diesem Zusammenhang) noch kaum kommunizierte Zielgruppe auf, für die Bad Gastein ein perfekter Ort sein würde — Mütter, Töchter, Freundinnen, Geschäftspartnerinnen und alleinreisende Frauen jedes Alters, die sich gerne mit anderen reisefreudigen Frauen austauschen.
Der Erfolg dieser Kampagne zeigt, dass Authentizität und ein mutiger Blick auf Neues ihre Früchte tragen, denn in einem Überangebot von Ähnlichkeiten ist eine eigenständige Positionierung in jedem Fall von Vorteil.

Branding und Imagekampagne: Alexander Kellas Creative Direction
Auftraggeber: KTVB Bad Gastein
Geschäftsführerin des Bad Gasteiner Tourismusverbandes: Doris Höhenwarter
Publishing Partner: Grand Tour Traveler’s Journal
Chefredakteurin: Nina Prehofer
Fotografie: Michael Dürr

MY DEFLORATION AS A HOTEL BRANDING GUY.
The first time is unforgettable and I still love the elegance and playful easiness the Raleigh suggests after 25 years.
It was in 1998 when hotelier André Balazs brought back (in his own words) "an homage to a long-lost, but better, past" and my big chance to brand a perfect hotel.
My love for hotels has never stopped and I can understand everyone who finds deep satisfaction in creating wonderful places.

Client:
Branding:
Agency: Pandisco Co. NY
Photography: Nikolas Koenig

Büroassistenz / Teilzeit / 8010 Graz, Nähe TU. [email protected]

MAGIC POTIONS and CEREMONIAL OBJECTS according to old Tuscan rites.

The full fruit of Villa Lena’s labor of love lives in the harvest of the festive dragon's blood red “Da Occasioni” or the embodiment of carefreeness of the enchanting “Da Tutti i Giorni”.

Both wines are made made from grapes grown in accordance with the principles of organic farming. The wines are planted on an terroir of ancient history with soil of a several million years old seabed full of fossilised shells and corals.

Follow the link and discover Villa Lena’s Cabinet of Curiosities:
www.villalenashop.it

Label art and art direction by
Images from

It’s the time of the season, when Kitzbühl turns into the epicenter of the international ski universe.
With a society supernova of stars and starlets in fast spinning gravity, the Harisch Bar serves as the intimate nucleus of chill outism.
Brand design and art selection by creative direction Interior design by Lam Architektur Studio

NO BABY STROLLERS.
NO REASON TO BE A ROLE MODEL.

Adults are kids grown up, who didn't lose their ability to be playful. That is the direction we followed creating the brand image for the adults-only hotel SCHWARZER ADLER KITZBÜHEL.

Client:
Concept and brand design by Creative Direction Photography by
Website by .at
Models by

www.adlerkitz.at

A double page of sunshine.
Kitzbühel image campaign by creative direction with photography by
Commissioned by

Smell is perhaps the most powerful link to memory – therefore leave your mark with a special note. You are not mainstream … why would you smell like it?

Les Bains Guerbois perfume designed by creative direction &


www.lesbainsguerbois.com

Let’s interrupt the city’s dull winter grey with some bright sunny alpin tangerine.
Kitzbühel image campaign by creative direction, photographed by

HOT GELATO!
What to do when London’s sidewalks turn into hotwalks? Right! You steal the coolest gelato at the most fiery firehouse sidewalk café in the world – by Properties

Branding and character creation by Creative Direction