Adalysis
Adalysis is the scalable platform to audit, monitor, optimize and automate your PPC campaigns. Designed for agencies and brand advertisers.
Trusted by thousands of PPC experts around the world.
Optimizing Responsive Search Ads isn't just about the copy. Your ad group organization matters as much as your ad's assets.
Full details with a case study in our latest blog post 👇
One of the Biggest Mistakes with RSAs is Ad Group Organization - Adalysis The story around RSAs (responsive search ads) is fantastic. You should add several keywords to an ad group and then write an ad with a variety of assets. The magic of Google Ads will then create ads in real time to find what overall combination of assets works best for your account for that specific...
🛍️ Amidst the busiest season of the year for most PPC marketers, we are happy to share that Adalysis now supports Google Ads Shopping campaigns which we hope will make your daily work a bit easier!
Apart from performance reports and insights, Adalysis will work 24/7 in the background and notify you:
☑️When it’s beneficial to increase or decrease a bid for a product group;
☑️When a search query should be better routed to a specific ad group;
☑️When a product group is constantly underperforming.
We are working on adding more Shopping campaign features soon, so stay tuned! And, if you haven’t tried Adalysis yet, start your free 14-day trial: https://bit.ly/3hSS0Cu
The transition from ETAs to RSAs is still ongoing for many advertisers. However, since you can no longer create ETAs, it’s time to understand how to test RSAs.
➡️ In this article https://bit.ly/3dww6Dk, we discuss the importance of testing your RSAs and the possible approaches and tools you can use to perform this task.
How to Test Responsive Search Ads (RSA) in Google Ads and Microsoft Ads - Adalysis There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your ad is one of the most critical elements of your account since it persuades a user to come to your site and take an action. You need to ensure you’re serving the best possible RSAs […]
Our PPC Awards are Due to our Customers - Thank you!
We’ve won many awards over the past few years; however, all of our awards should have mini versions that we get to send to our customers.
The only reason we get to keep winning awards is that our customers push us to create new and innovative ways to manage their PPC accounts and get data insights they can use to form new and innovative strategies.
To our customers, we thank you! You keep us in business. You push us to come up with new features & insights, and you happily share what we write and create for you.
So to all our customers, a heartfelt Thank You for all you’ve done for us :)