Pacific Campaign House

What would a TikTok ban mean for the future of digital politics? Our founder, Cheryl Hori, weighs in.

Read more below at POLITICO:

Will Politicians Ban Their Best Way of Reaching Young Voters? TikTok is proving to be potentially game-changing for connecting with young voters of color. It also might not be around for long.

We can’t believe it’s been a whole week since the Asian Pacific American Institute for Congressional Studies (APAICS) Women’s Collective Summit in DC! Congrats again to the APAICS team for building community and thank you for letting Pacific Campaign House play a role in supporting your work!

Our founder Cheryl Hori had the privilege of chatting with Richard Lui and Ruoping Chen this morning on a panel for Asian Pacific Islander American Vote (APIAVote)’s National Convening event in DC.

The conversation included the evolving narrative about AA & NH/PIs, effective storytelling tactics, and digital strategies leading into the 2024 elections.

We’re excited to help spread the word about Asian Pacific American Institute for Congressional Studies (APAICS)’ annual Women’s Collective Summit event on July 27th, 2023 in Washington, D.C.

Calling all AA & NH/PI women passionate about politics - get your tickets now!

Women's Collective | APAICS The Asian Pacific American Institute for Congressional Studies Women's Collective events for Asian Americans, Native Hawaiians, and Pacific Islanders.

Congratulations Julie Won for City Council on your primary victory last night! We’re excited to see you continue your impactful community work and for what comes next. Thank you for trusting us two cycles in a row!

Julie Won… we won!! Again! 🥳

I am so incredibly grateful to all the people of District 26 that continue to gift me again and again. My neighbors, my family, and my friends— thank you for your support in my primary re-election to City Council.

We have accomplished so much together, and there is so much left to do. For tonight, we’ll pause here but know that the fight, for our schools, for our housing, is not over. Tomorrow we continue!

Thank you to every single voter, organizer, volunteer, and well-wisher. I truly, truly could have not done it with you. I humbly look forward to serving as your council member again. ☀️

🚨THE FINAL RESULTS ARE IN: PCH is proud to be recognized with THREE major Pollie & Reed Awards for our innovation & creative in the 2022 election cycle! This marks our FIFTH year in a row taking home top honors! 🏆✨

Thank you to the American Association of Political Consultants, Campaigns & Elections, our incredible team & partners!

PCH IS A 2023 WINNER OF THREE AMERICAN ASSOCIATION OF POLITICAL CONSULTANTS POLLIE AND CAMPAIGNS AND ELECTIONS REED AWARDS - Pacific Campaign House Pacific Campaign House is pleased to announce that it is the 2023 Winner of two Pollie Awards from the American Association of Political Consultants (AAPC), as well as one Reed Award from Campaigns and Elections (C&E). These industry awards recognize the most exceptional work in campaigning that the...

🚨EXCITING NEWS: Pacific Campaign House partnered with Silver State Equality to execute a provocative GOTV Grindr ad campaign to turn out LGBTQ+ voters in Nevada. We’re proud to announce that this effort just won a prestigious Reed Award Campaigns & Elections for “Best Use of a Social Platform”! 🎉

Congrats to Diana Hwang, founder of Asian-American Women's Political Initiative (AAWPI), for being recognized for POLITICO's annual Power List!

We’re so honored to have partnered with AAWPI to help launch their program investing in civic impact projects by AAPI women.

Diana Hwang: The Recast Power List Introducing the 40 power players who shaped culture, race and politics in 2022

Want to improve your ad creative this election cycle but you’re on a tight budget? Our founder, Cheryl Hori, shares with Campaigns & Elections her top three tips for digital testing. Here’s one: Do a deep dive into those ad libraries!

3 Tips For Creative Testing on a Budget The digital ad industry notoriously falls short when it comes to testing. More often than not, it’s not the fault of the professionals.

📰 EXTRA! EXTRA! Read all about it! In the latest edition of our newsletter, we share some exciting news and give a look ahead at some major shifts in digital marketing in 2023. Read and subscribe to stay up to date on all things PCH:

What We've Been Up To Issue 12: Hey, it's been a minute!

PCH is excited to have been named finalists for FOUR major Reed Awards for our work leading up to the 2022 election, including Best Online Video - 2 Minutes or Under for our “Relationship Status” Campaign!

We’re honored to have been recognized by Campaigns & Elections this year. Thank you to our amazing team and partners!

PCH IS A 2023 FINALIST OF FOUR REED AWARDS - Pacific Campaign House SAN FRANCISCO, February 22, 2023 - Pacific Campaign House is thrilled to share that it is the 2023 Finalist of four Reed Awards. Named for Campaigns & Elections founder Stanley Foster Reed, the Reed Awards embody excellence and are the most exacting awards in political campaigning, grassroots, and a...

New Year, New Election Cycle. Our founder, Cheryl Hori, shares with Campaigns & Elections her top four predictions for digital strategy in the next election cycle, including more reliance on user-generated content and AI usage.

4 Ways the Next Election Cycle Will Be Different The next campaign cycle may see fewer multi-million dollar email fundraising programs and less focus on the moderate white voter.

PCH is excited to support the UNITY MARCH in partnership with Asian Pacific Islander American Vote (APIAVote). If you’re in the DC area, join us on Saturday at 12pm to march to end violence and discrimination against the diverse Asian American community and other historically marginalized groups!

For more details about Saturday’s Asian American-led protest, check it out here.

https://www.washingtonian.com/2022/06/22/a-massive-asian-american-led-protest-is-happening-saturday-heres-what-you-need-to-know/

A Massive Asian-American Led Protest Is Happening Saturday. Here’s What You Need to Know - Washingtonian Thousands of Asian Americans and Pacific Islanders will hit the National Mall for the Unity March this Saturday. More than 50 Asian American advocacy organizations and multicultural groups will lead the event, including Asian Americans Advancing Justice, Asian and Pacific Islander American Vote, Gol...

Our founder, Cheryl Hori, shares with Campaigns & Elections her tips for how to leverage digital to stand out in a crowded primary!

Her top piece of advice? Your first step is to know your campaign and be honest with where you stand.

https://campaignsandelections.com/campaigntech/how-to-use-digital-to-stand-out-in-a-crowded-primary/

How to Use Digital to Stand Out In a Crowded Primary Smart and efficient digital advertising strategies will help candidates stand out in crowded primary fields.

Our fearless leader, Cheryl Hori, is speaking at the California Regional Conference, hosted by the American Association of Political Consultants in Sacramento, CA, on June 28th, where she’ll discuss the best practices in targeting CA’s multicultural electorate with other political consultants at 1:30 PM PT.

https://theaapc.org/education-events/2022-california-regional-conference/

2022 California Regional Conference – AAPC AAPC’s Regional Conferences offer high quality content and exceptional networking opportunities. Each program is designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. If you want to extend your ...

We knew it was coming: With a projected 3% increase over 2020 digital dollars, campaigns are investing heavily in digital by putting up big 💲💲💲 for 2022:

Ad Spending Report Projects $9 Billion for Midterms, Shows Growth in Down-Ballot Digital Digital consultants had, until recently, been lamenting their share of campaign budgets. But they now appear on track to get a bigger slice of the pie —

Looking to break into digital? Are you a digital strategist or intern looking for your next home? You’re in luck because Team PCH is hiring! Check out the link in our bio for more info and apply today!
https://www.pacificcampaignhouse.com/digital-content-strategist

We're Hiring: Digital Content Strategist — Pacific Campaign House PCH is looking for a creative and highly-motivated Digital Content Strategist to join our team!

Ready to turn your campaign’s digital presence from meh... to WOW? Join our founder Cheryl Hori at American Association of Political Consultants' Digital Politics Conference THIS WEEK!

We’re so proud of Julie Won for City Council for winning her primary! Julie is now officially one step closer to being the first AAPI woman and first immigrant to represent District 26 on the New York City Council. Pacific Campaign House is so proud to have been a part of from the start, and we can’t wait to see her leadership in action as a New York City Councilmember.

We're THRILLED to add some new 2021 Pollies to our collection!

In an incredibly competitive year, we're so proud our team's hard work was recognized by the American Association of Political Consultants with 7 awards, including 3 Gold Pollies!

We're immensely thankful to all the amazing clients for whom we get to continue to innovate for each and every day.

TargetSmart reports that AAPI voter turnout SOARED in the November election! We’re so proud of being a part of this record-breaking movement and all our partners who poured blood, sweat, and tears into this election:

The political off-season is already over: Democratic committees are mobilizing this week on an unprecedented scale.

We don’t foresee this spending ending anytime before November 2022.

Democratic machine spending millions in full-scale campaign to sell Biden's COVID relief Biden and the party are treating the $1.9 trillion package like a candidate.

Questions about how to best support your clients in this political offseason? Our very own Cheryl Hori tells all to Campaigns & Elections:

How to Support Your Clients In the Off-Season The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and

Smooth sailing to November 2022? Not so fast.
Our founder Cheryl Hori gives us some insights on Campaigns & Elections on some of the choppy waters ahead, and how we’re navigating the road to the midterms:

Digital Consultants See Bumps on the Road to the Midterms After cheering 

Bad news for digital teams everywhere: Twitter is considering putting its TweetDeck tool behind a paywall.

Twitter debuts "Super Follows," other subscription products to help double revenue by 2023 The product will allow Twitter users to charge for premium content.

Want to help out AAPI folks hit the hardest by the recent power outages? Donate to our friends on the ground OCA Greater Houston:

Houston Food Disaster Relief!

Houston-based AAPI communities have been hit hard by the recent power outage which caused many to lose electricity, heat, and access to food and water. We ask for your support to raise $25,000 to provide packaged perishable foods to underserved Houston's AAPI communities.

$25,000 will provide for 500 families a large bag of rice, noodles, and a gift card to buy meat at an Asian grocery store. We will be assisting AAPI senior centers and families in the Asiatown/Chinatown area near Bellaire Blvd and the Vietnamese apartment village enclave in the Southside area.

Currently, these communities have little to no access or transportation to mainstream food distributions. We will organize food drop-offs/distributions to these communities in partnership with BPSOS-Houston, VNTeamwork, and other community partner organizations.

Thank you so much for your kindness and generosity!

Donations can be made online via our website:
http://ocahouston.org

Donations can also be made online via these links:

$25
https://www.paypal.com/donate?hosted_button_id=A8J9W46NUVYWN

$50
https://www.paypal.com/donate?hosted_button_id=UQVVNACWGVHSU

$100
https://www.paypal.com/donate?hosted_button_id=G535J3D676REW

Your own custom donation:
https://www.paypal.com/donate?hosted_button_id=ZE5WY2ELS4HAE