Under Represented Group (URG) is founded on the premise that clothing is, and ought to be, more than just something to wear.
We started Under Represented Group (URG) on the fundamental truth that if you’re Black, Indigenous or People of Color (BIPOC), you have to be twice as good to get half the chance that others get at birth. As minority founders we have an intimate understanding of what it means to be Under Represented. This brand was created not as an excuse but instead, it is to be a beacon of hope. We Believe the
requirement to work harder than others at its core makes you stronger. We believe that what doesn’t kill you makes you hunger to prove your naysayers wrong and prove you right. So with that in mind, we created Melaninium ( Mi ), a fictitious metal based on principles of the Melanin in our skin. We believe Melaninium is stronger than Vibranium (Vb ) because, Melaninium is a living breathing armor you wear every day of your life. The more melanin you have the darker your skin color. It’s well documented so there’s no need to explain any further what that means in society. The text logo version of our brand shows the G smaller but elevated above the UR to represent its exponent power of a group and its oneness. Our rhino logo symbolizes the toughness, calmness and persistence required to be Under Represented and still succeed. Our brand is for the Under Represented whether you’re a woman, man, girl or boy you’re not alone.
15% of our net profit goes toward youth development through non-profits.
