Christopher Oppong Ampadu-Kwakwah

I am delighted to announce a co-authored publication of our academic article titled “The Mediating Effect of the COVID-19 Pandemic on Heuristic Techniques and Cognitive biases on Investment Decision-Making” in the International Journal of Applied Economics, Finance and Accounting. This article is the result of a joint research project with other esteemed professors and researchers from different universities and institutions.

Abstract

US investors’ behavioral finance and investment decision-making approach became a concern during the COVID-19 pandemic era as the capital market crashed. The study used mediation analysis to explain how or why the COVID-19 pandemic intervened in the causal association of behavioral finance concepts of heuristic techniques and cognitive biases on their investment decision-making. This causal research design study was based on 500 snowball-sampled US investors who answered self-constructed, validated, and reliability-tested Likert-scale quantitative variables measured through a first-party data collection approach. The results showed that the COVID-19 pandemic was a specific moderate to partial significant mediator on the low positive significant relationships between heuristic techniques and investment decision-making, and the COVID-19 pandemic was a specific moderate to full significant mediator on the low positive not significant relationships between cognitive biases and investment decision-making among US investors. From the point of view of behavioral finance, the COVID-19 pandemic situation clearly and significantly demonstrated how US investors used 75.6% heuristics techniques (calculated guesses based on prior knowledge) and 87.5% cognitive biases (unintentional errors in their worldview) to cause the crash of the capital market. These findings confirm the rational expectations theory.


I would like to express my sincere gratitude and appreciation to my Professor and Mentor at Andrews University School of Business Administration, Williams Kwasi Peprah, Ph.D on his tutelage and guidance on this article and also to the other co-authors, Dr. Francis Osei-Kuffour (School of Business, Valley View University, Ghana) and Lenny Leorina Evinita (Faculty of Economics, Universitas Negeri Manado, Indonesia) who have contributed their expertise, insights, and feedback throughout the research process. You can access the article online at

The mediating effect of the COVID-19 pandemic on heuristic techniques and cognitive biases on investment decision-making | International Journal of Applied Economics, Finance and Accounting The mediating effect of the COVID-19 pandemic on heuristic techniques and cognitive biases on investment decision-making Authors Williams Kwasi Peprah Department of Accounting, Economics and Finance, Andrews University, Berrien Spring, Michigan State, USA. https://orcid.org/0000-0002-6802-2586 Ampad...

Remember, being happy doesn't mean you have it all. It simply means you're thankful for all you have. Be thankful for life...

Earlier today, I had the opportunity to join Dr. Lucile Sabas (Associate Dean), Prof. Williams Kwasi Peprah, Ph.D and Dr. Liz Muhlenbeck of Andrews University School of Business Administration to Eau Claire High School in Berrien County to talk about the programs offered in the School of Business Administration.

Programs offered include:




Business
Systems

Science

We interacted and engaged the students on the need to choose Andrews University for their University Education which is the University in the United States when it comes to . They will have the opportunity to meet students from all across the world and learn about different cultures especially as the world is now a global village.

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Winning 2024 Election starts today and we shall need all hands on deck especially the other contenders and their supporters to rally behind you and the Party to make this a reality.

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