Adtoniq

Council Post: Three Ways Marketers Can Balance Personalization And Data Privacy

Council Post: Three Ways Marketers Can Balance Personalization And Data Privacy With the increased customer demand for personalization in the U.S., there are three things organizations can do to help balance this need against data privacy.

Council Post: Consumer Trust Is Currency In The Digital Age. Here’s How To Build It.

Council Post: Consumer Trust Is Currency In The Digital Age. Here’s How To Build It. To build consumer trust, businesses have to both “walk the walk” and “talk the talk.”

Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.

The Gaping Hole in your Attribution Model: Ad Block Users ‍Do you know if your advertising is working? How?Attribution is a major factor in measuring the success of advertising campaigns. While there are several different attribution models and technologies, each of them demands the accurate capture and management of data from the countless touch points ...

Guarding Trust: Unveiling Data Privacy's Hidden Gems

Guarding Trust: Unveiling Data Privacy's Hidden Gems Discover the crucial interplay between data privacy, trust and brand loyalty — and learn why being open about data usage is essential.

One of the most common practices is whitelisting, which gates content until a user turns off their blocker. This practice fails to understand why people installed ad blockers in the first place.

5 Reasons Why Asking People To Switch Off Their Ad Blocker Doesn’t Work Publishers have tried almost every trick in the book to get ad block users to unblock their ads. One of the most common practices is whitelisting which gates content until a user turns off their blocker. This practice fails to understand why people installed ad blockers in the first place.

How to Build Consumer Trust in Your Data Privacy

How to Build Consumer Trust in Your Data Privacy Companies that want customers to trust them need to be forthright in how they will use customer data and let consumers manage their own data.

U.S. Chamber Celebrates Completion of EU-U.S. Data Privacy Framework WASHINGTON, D.C. - The U.S. Chamber of Commerce welcomes today’s completion of the EU-U.S. Data Privacy Framework. This achievement, resulting from the joint efforts of both the U.S. and EU governments, strengthens transatlantic data privacy and fosters greater international cooperation. "The EU-...

Protecting our digital privacy is more important than ever. Businesses must follow digital privacy laws and best practices to ensure data security and safety.

FCC Initiatives on Data Privacy, Internet Network Security and Data Caps In the last week, the Federal Communications Commission (FCC) has taken several steps to signal a more assertive and aggressive role for that agency on privacy, data protection and cybersecurity issue

2023: The Year of Consumer Data Privacy - Spencer Fane LLP So far, 2023 has been a monumental year for new consumer data privacy laws. At the start of the year, we urged businesses to update their consumer privacy

If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.

The Power of Permission to Build Trust If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.

Contextual advertising is on the rise because it's a great way to reach your target audience with the right message at the right time. With the right strategy, you can tailor ads to a specific audience and maximize your return on investment.

Why is contextual advertising on the rise? It’s one of many post-cookie solutions for marketers.

There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection.

Do Ad Blockers Protect Your Privacy? Yes, Sometimes. There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites.

As publishers, it is essential to be aware of potential privacy risks in the online space. Publishers must take the necessary steps to ensure their audience is protected and their data is handled responsibly.

Web Privacy Risk Evaluation Finds Almost One-Third of the S&P 500's Websites Are at Significant Risk of Online Data Privacy Violations LOKKER, provider of online data privacy and compliance solutions for enterprises, today released new online privacy risk research for the Standard and Poor's 500 (S&P 500) websites. LOKKER's Web Privacy Risk Score findings revealed notable risk to consumers' personal information, with 30% of these o...

Today more than 763 million people are using ad blockers.

Ad Blocking Is Here to Stay and Can No Longer Be Ignored There has been a lot of commentary over the past 12 months that ad blocking has hit its ceiling in terms of the number of users. But the truth is the growth in the adoption of ad blockers continues unabated. In an article on eMarketer, they highlighted that in 2019 they expected this year’s US ad ...

Data-driven marketing, disrupted: explore The Drum’s Data & Privacy Deep Dive Today, The Drum kicks off its week-long Deep Dive, The New Data & Privacy Playbook, where we are examining everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.

Using permission-based advertising, as many as 70% of ad block users are consenting to see ads if they are respected and given the choice to opt-in or not.

The Value of Permission in Digital Advertising Using permission-based advertising, as many as 70% of ad block users are consenting to see ads if they are respected and given the choice to opt-in or not

Data privacy should be an essential element for any startup. Not only is it an important legal requirement, but it's also necessary to ensure the trust and confidence of customers.

Data privacy warning & your startup: ‘The tentacles are long’ with ‘massive fines’ | WRAL TechWire STARTUP MONDAY: When you’re moving quickly in the startup world, data privacy might not always be the highest priority, but Hutchison attorney Lucas Beal says that the penalties of violating the EU’s General Data Protection Regulation can be substantial. Read on - and tune in to the Founder Shar...

FTC says Facebook broke terms of $5B data privacy settlement In a new proposal, the FTC proposes banning the social media giant from monetizing children’s data after Facebook allegedly violated its 2020 data privacy order.

There’s a monkey wrench in the works of digital transformation, ad blocking.

Is Ad Blocking Part of Your Digital Transformation Strategy? It Should Be.

Privacy is a top priority for online businesses. Adopting proper privacy practices is important for companies of all sizes and industries. Taking the necessary steps to respect an audience's privacy will help businesses maintain the trust of their audiences and build a successful, secure business.

‘Delete Act’ Seeks to Give Californians More Power to Block Data Tracking | KQED The California Delete Act (SB 362), introduced by state Sen. Josh Becker (D-Silicon Valley), would give Californians more digital tools to protect their privacy.

Publishers have tried almost every trick in the book to get ad block users to unblock their ads. They fail to understand why people installed ad blockers in the first place.

5 Reasons Why Asking People To Switch Off Their Ad Blocker Doesn’t Work Publishers have tried almost every trick in the book to get ad block users to unblock their ads. One of the most common practices is whitelisting which gates content until a user turns off their blocker. This practice fails to understand why people installed ad blockers in the first place.

Data minimization practices can be beneficial to your business — and they may be required by law.

Honey, I Shrunk the Data: How to Keep Customer Info on a Need-to-Know Basis | Corporate Compliance Insights It's tempting to hoard customer data, but an increasing number of regulations and laws require businesses to do just the opposite

As people become more aware of their digital privacy rights, requests for data privacy have spiked significantly. Businesses must be prepared to answer these requests in a timely, secure, and compliant manner.

Consumers take data control into their own hands amid rising privacy concerns - Help Net Security Growing awareness of privacy's significance worldwide is leading to increasing concerns among consumers about their personal data privacy.

It’s time for publishers to take ad blocking seriously. Most ad block detection tools don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

What is your business doing to prepare for privacy laws?

Iowa Becomes Sixth State to Pass Comprehensive Data Privacy Law On March 28, Iowa Governor Kim Reynolds signed Senate File 262 into law, making Iowa the sixth state to adopt comprehensive data privacy legislation…

Privacy management is ramping up in importance. Privacy-first audiences are unreachable in digital ad channels due to ad blocking and privacy settings. But did you know that these users are ready and willing to engage?

Texas is trying to pass the “The Strongest Data Privacy Law in the Country” | JD Supra On Monday, March 13, 2023, The Texas House Business & Industry committee held a hearing for the main data privacy bill for this legislative session by...

There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection.

Do Ad Blockers Protect Your Privacy? Yes, Sometimes. There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites.

Another outstanding article by Bob Hoffman that resonates even louder today. "Among the frustrations of digital advertising, I think it’s fair to say that near the top is not knowing who and what to believe."

www.linkedin.com

"Ad filterers" are ad block users. They are important, perform better and advertisers need to pay attention.

Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds Google has always been against featuring more ads or paid promotional material than publisher content on a webpage. A study released Monday reveals why. The reduced number of ads on webpages creates a premium environment for any advertiser, with better awareness, favorability, impact and sustainabil...