lemuns.com

A pitch deck for Room Influencer Marketing Agency.

Folks rarely add pitch decks to their branding orders I've noticed. They'll rather do it themselves and tend to overlook what an important brand asset it is to have—when talking about brand clarity and consistency.

A little peek at Room Influencer Marketing Agency. This is the handcrafted main logo from the logo suite, together with the visual concept and color scheme.

Here’s another peek at jamjam.

Instead of a colourful set of brand illustrations, I went with an all-white sketch type—fun. I'll dive into labels tomorrow, we shall see what happens. All I know is that I’m obsessed with this orange colour 🧡

Jamjam –Fresh and sweet jams. A logo concept that came to me while looking at cakes and balloons for my sons first birthday. Therefor the balloon inspired logo font for a jam brand.

I’ll explore this potential branding over the next couple of days.

A ❕Another graphic design passion of mine is lettering. I’ll show off some different types and styles over the coming weeks. Hope you’ll enjoy it!

Thirteen Degrees, an eco-friendly soy candle 🕯️ This handcrafted brand was so fun to create.

I have a passion for bright colors and see my life in a pink aesthetic. Which also mean that I love to design bold bright brands. However, I’ll never turn down a good pastel color palette.

Silly stickers right here. Truth is – I’m a sucker for good puns. Think I might have to turn these into enamel pins!

cuppah ☕️ Packaging design for an organic herbal tea company.

It’s always fun to play around with the illustrator pencil tool and watch logos and pattern appear.

Ayamami 🧘🫄 Tiny brand concept for a prenatal yoga community.

Here’s the grater concept for the junior toothpaste I posted about yesterday. The idea sparked when we were shaking our sillies to Bobby Pickett’s Monster Mash. Day 5 of

With a junior toothpaste concept in mind I made these cute monster illustrations and pattern. Day 4 of

Moovin’ Oats 🥛 this oat drink is day 3 of my

I joined the 100 days of design challenge to ease into work after parental leave – oh how fun it has been! I’ll continue to share it here together with completed client projects.

This is my squeezy breezy business – lemuns creative. I started lemuns in 2018 after years of freelancing as a digital strategist and web designer. Today, I'm focusing more on branding and mainly working with women and q***r-owned small businesses and startups.

There's a silly story behind the name lemuns – buckle up!
I had so many name ideas and constantly pitched them to my family without any success. To be fair – I wasn't an easy client to work with (LOL).
Then one day, while lost in a Pinterest rabbit hole, I came across a lemon pin that said "slightly bitter" and giggled. I played around with a lemon and the emotions that pin evoked. Smile in Swedish is "le", and you do it with your mouth – "mun". Add the lemons. That is how lemuns appeared.

My favourite thing about branding and design are the conversations you have with clients, getting to know their passion, business, and vision. I always encourage my clients to use descriptive language and emotions when introducing their business because, I love to handcraft brands that will express my clients' passion.