SalonLife

Convenient management is at the heart of what we strive for here at SalonLife.

We’re glad your accountant loves it, Pirjo!

Get started with SalonLife today by visiting https://salon.life 💜

Want to increase the reach of your salon without breaking the bank? 💸

💚 November Tip #2: Make it easy for clients to find you

Can clients find your business online if they are looking for a salon near them? If not, you need to do two things:

📍 Create a Google Business Profile: When customers are looking for services similar to yours in their neighbourhood, a Google Business Profile makes it more likely that they will discover your business.

📍 Register your business on Apple Maps: More than 1.8 billion active Apple devices worldwide make Apple Maps a strong competitor. Let's just say that Apple Maps could be a useful tool for you to attract new clients.

These two services allow customers to review your business and you can add information about your location, services, hours of operation, and contact details. For the best results, make sure you keep your business profile updated 😉

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Snip snip 💇

Would you like to convert dissatisfied customers to advocates?

One of the most effective business tactics is to turn a dissatisfied customer into a happy one. When clients complain to you, they are giving you a chance to keep their business. Therefore, it is in your best interest to make it easy for them to complain.

When a client is upset and oftentimes downright insulting, it can be challenging to keep your cool. However, give them space to express themselves without interjecting. And whatever you do, don't take it personally. Here are some tips on how to turn the experience into a positive one:

✅ Be courteous: Treat the customer with dignity and respect even as they complain.

✅ Apologize: A sincere apology can change the situation in your favor.

✅ Acknowledge the problem: Listen to the customer’s experience and note the reason why they are upset. Acknowledge their experience and if there is an explanation, explain why it happened. Finding out what went wrong and learning from it should be the main takeaway.

✅ Deal with the situation immediately: If you cannot deal with the situation immediately, let them know the measures you might take to resolve their issue.

✅ Provide compensation: Offering your customer a redo, a discount, free samples, free merchandise or something similar may not solve the problem, but it will help ease the customer’s frustration.

If their complaint is resolved, 56 to 70% of clients will let you keep their business. If the complaint is swiftly remedied, the percentage rises to 96%. Customers who have had issues resolved satisfactorily are more loyal than those who have never had an issue. Additionally, they are more inclined to express to others how happy they are with the way the incident was handled.

Appeasing unhappy clients is important, however, to prevent other clients from having the same experience, make sure you learn from them what you need to improve in your services.

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As easy as SalonLife is for you, it is for your customers too!

Visit https://salon.life/ to join Keiu in using the best salon management software on the market! 💜

Does this sound familiar? 🤔

Did your client forget their appointment and not turn up? ⁣🙈

SalonLife ensures your clients are ALWAYS in the right place at the right time by sending out booking confirmations and reminders! ⁣

👇 Head to https://salon.life/ now to be connected to your clients 24/7!

Need a boost to increase the profit of your salon?

💚 November Tip #1: Add streams of income to your business

Using current resources to develop new revenue streams is a smart approach to boost your company's profit. Here are a few suggestions to get you started:

💶 Become a brand ambassador: Your salon probably has products that are in use daily, you can contact your favorite brand and pitch yourself as a brand ambassador for some extra sponsorship.

💶 Repurpose your salon space: You could reorganize your salon and lease out extra space to companies that offer complementary services.

💶 Produce content: Instead of having your team wait around for clients on quiet days, ask them to create content like how-to guides or beauty hacks that will help you increase your brand's visibility while earning money online.

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As a salon owner, there are bigger things to worry about than keeping your calendar in order. Fortunately, SalonLife has you covered.

Easy drag-and-drop appointment management and free Google Cal integration? Yes, please! ✨

Head to https://salon.life/ to get started 👇

How can you differentiate yourself when you start your salon business?

💖 October Tip #2: Open a niche salon to stand out in the market

There is nothing new under the sun, but innovation can give a new spin to common things. When you start a salon business, it is important to have a unique selling point. Something that clients can only find at your salon, or something all salons have, but you have a unique way of executing it 💥

Take a look at salons that are around your city and check out the services they offer. Can you spot a gap they are not filling? Make an effort to identify what your market is missing and fill in that service. Here are a couple of ideas for a niche salon service:

💇 Children’s salon - because of their attention span and irritability, children need special care when getting a haircut or blow-drying their hair. Not everyone can provide this service.

💇 Hair-type-based salon business - different ethnicities have different hair types, lengths, hairstyles, etc. Instead of trying to take care of all hair types, focus on two or three similar hair types and serve them well.

The big idea is to go for a niche area and get the best staff and tools to serve your clients well. The niche will also be dependent on your market, so for example, before you choose to have a children's salon, make sure there are children in your market, etc.

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Nailed it 🎯

Looking for ways to improve your salon business?

There is a famous quote by Beth Comstock that says, “Know thyself, know thy customer. Innovate”

Sometimes it is difficult to figure out how to innovate in your business. You may know your customers and have a pulse on your business, but it is easy to fall behind industry standards if you do not look beyond your business.

One way to stay ahead of the game is to attend beauty trade events and exhibitions. It helps you to stay up to date on the newest tools, technological advancements, new treatment trends, and so much more. You can watch demos, try out new equipment, and ask as many questions as you like.

At a great, well-attended beauty industry trade event you can:

🙌 Expand your brand reach

🤝 Have great networking opportunities with fellow industry professionals at all levels

📈 Boost your sales leads

👍 Access to direct feedback from consumers and professionals when you test new products

📚 Attend educational events to increase your industry knowledge, and/or offer educational workshops about your brand

A great tip is to always visit smaller stands as they frequently belong to start-up businesses with cutting-edge goods, services, and concepts. They could be holding the key to your next big innovation in your salon business

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We created SalonLife to be more than just a booking system. We integrated most of the tools you need to manage your salon in one easy-to-use place so that you will not need a plethora of tools to run your business 💼

Visit https://salon.life/ and sign up for SalonLife and start your journey with an innovative salon management system today 🙌

6-in-1 sounds good to me! More bang for my buck 💥

Are you looking for a way to keep track of your clientele?

In order to serve clients more effectively, it is important for a salon business to keep track of their clientele.

The SalonLife booking and clientele overview allows you to:

📆 See how many days have passed since a client’s last appointment.

📇 See a complete overview of your clientele history and preferences.

✍️ Mark down which clients have forgotten appointments or are always late and so much more.

Improve your customer service by signing up for SalonLife today 🙌

Are you looking for a way to increase your salon profit margin?

💖 October Tip #1: Reduce your salon operation cost

As a salon business, it is always good practice to keep an eye on your profit margin. Here is an easy formula for profit margin:

Salon Profit Margin (%) = (Total Income – Total Costs) / Total Income

Your profit margin can be increased by making more income or reducing costs 📈 It is important to constantly check the state of your business to make sure you are not bleeding money faster than you make it. A lot of businesses will turn first to increasing sales which is great, but finding ways to cut back on unnecessary costs can make as much of a positive difference 🙌

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Are you looking for an easy way to keep track of your revenue?

SalonLife has a solution for you! ✅

Our software does not only help you with the annual revenue of your beauty salon, but also keeps track of how many appointments you had last week, or how many hours your staff worked this month 👏

SalonLife helps you keep track of all your business transactions so you no longer need to spend precious time on spreadsheets. You'll also have a comprehensive overview of your staff, services, and your beauty salon as a whole from in-depth statistics and beautifully designed graphs 👌

For seamless revenue tracking, sign up for SalonLife today 🙌

Need more ideas on how to grow your salon business? ⁣

💖 September Tip #2: Invest in your staff

We all know the customer is king, but your staff are the heart and soul of your business. Without them you would be back to square one. Make the time to reward your staff, and invest in their ongoing learning and development ✅

Some might worry that they could invest in staff and then they could just leave. But bear in mind that if staff is happy, and constantly growing they are more likely to stay. Loyal and happy staff will serve clients well and, do all they can to grow your business because as your business thrives they thrive too 🙌

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No matter how you look with it, a face mask is always worth it 💫✨

Are you looking to improve your beauty consultation but don’t know where to start? 🤔

Well, here are some useful tips about performing different beauty consultations.

👉 Do not go straight to the chair

Start the client consultation in your salon lobby by shaking the client's hand and asking them to have a seat in the waiting area as you sit across from them at eye level, almost like a casual business meeting.

This shows your guest you are professional and ready to listen to what they have to say.

👉 Have the client consultation form ready

With your clipboard or tablet ready, start by taking notes about your client. Note how they come into the salon wearing their hair, typically this is how they style it on a day to day basis.

Once you have completed the client information sheet it will be a useful tool for you to reflect back on before each appointment with your client and make updated notes.

👉Maintain eye contact

When you are not taking notes about your client, make eye contact. Believe it or not, eye contact is a trust-building part of body language that shows the client you are listening to them.

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We all know the eyebrow struggle is real 🤪. Has this ever happened to you?

We created SalonLife with both salon owners and customers in mind. Our aim is to make the salon experience as flawless as possible from an admin point of view without breaking the bank 💸

With SalonLife salon owners, and service providers like Angela can concentrate on what’s most important, providing the best services for their clients 👏

Head to salon.life to get started!

What is the best way to get rid of double bookings? ​

Double-booking is one of the most common problems in appointment-based businesses and, it can cost a business a lot of clients, and money in the long run. But with the SalonLife calendar, you can say goodbye to double-bookings 👏

We have created the most convenient online booking calendar to manage appointments, and employees. On your SalonLife dashboard you have the ability to manage:

✅ Salon appointments

✅ Work schedules

✅ Clients, and so much more

Over and above that, the design is clean, sleek, and fun to use. You can add appointments, lunch breaks, and days off with just one click. There is also a drag-and-drop function to manage your schedule, and booked slots are clearly marked to avoid double-booking.

Open a FREE account today, and say goodbye to double-bookings 😉

Are you wondering how to grow your customer base but don’t know where to start? ​

💖 September Tip #1: Start a referral program​

When your clients are pleased with the results of their salon appointment they often want to show off to friends and family, share on social media, update profile pictures, and more 📢​

Offer them a referral code that they can share with their friends, family, and colleagues. They can receive a small discount on their services, and you get to enjoy a huge influx of new customers 💇‍♀️💆

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Why is inventory management important?

Inventory management is crucial for salon business profitability because it helps keep track of areas that may be bleeding your business dry, or areas where you could make more profit 💰

With SalonLife inventory management software, you can enjoy effective management of all your products. The SalonLife product catalog helps keeps you informed on when you will run out of certain products, and keep account of how much you have left. You can:

✍️ Create a list of products for use or sale.

✍️ Add purchase and selling price for each product.

✍️ Keep track of product use and sales and, so much more.

Sign up for SalonLife and, say hello to effective inventory management 🙌

With SalonLife’s user-friendly booking systems, both beauticians and customers can easily make appointments with no fear of double booking 💃

We do the heavy lifting so you can spend more time serving your customers and less time sorting through information and bookings 😎

Head to salon.life to get started!

As a salon owner, spending at least 15-30 minutes a day reading the right books can transform the way you run your business and interact with your clients and staff.

Here are 5 must-read books we recommend:

📚It’s Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty by Tabatha Coffey

Part memoir, part business manual, and part coaching guide on achieving self-acceptance and love from Tabatha's Salon Takeover star, Tabatha Coffey.

📚Million Dollar Stylist: The Hair Stylist's Roadmap to Financial Freedom, Building the Business of Your Dreams, and Doing What You Love by Marquetta Breslin

This book teaches hair stylists and beauty professionals how to build a successful business, gain the freedom they deserve, and live life on their own terms.

📚Girl Boss by Sophia Amoruso

Girl Boss teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.

📚How to Win Friends and Influence People by Dale Carnegie

Carnegie gives a brilliant guide on how to take any situation you're in and make it work for you!

📚Hair Fashion and Fantasy by Laurent Philippon

This book celebrates the art of hair. From African tribal fashions to today’s new creations, each chapter explores a style such as braids, curls, chignons, short crops, Mohawks, and some wilder extremes.

Happy reading! Follow us for more tips 💖

In this digital age, data safety has become one of the most important considerations when signing up for new software 🔐

SalonLife takes data safety seriously. Not only is our platform safe, but you can also set parameters on who has access to which information. That way you and your customers can rest assured that their data is safe.

Head to salon.life to get started!

Abracadabra! 💥