Fresh Eyes Digital

If you've ever had that stomach-dropping moment of seeing a typo launch in your ad or email, you know that an incomplete quality control (QC) process can undercut even the strongest of messages. And your story deserves better!

Our fearless Principal & Co-Founder, Rachel Allison, breaks down the steps of our rigorous QC process to ensure your content is in tip-top shape before it reaches your supporters — check 'em out:

Lights, Camera, QC and then action! Want some inspiration on how to craft a QC process that looks at all elements of your campaign AND the sum of it’s parts? Read on!

Beyond the buzzwords, nonprofit professionals are grappling with how, when, and, in some cases, if to use Generative AI in their daily work. Join our webinar next Friday, May 3, at 1 pm ET/10 am PT with Jenn Lejano, Principal and Co-founder of Fresh Eyes Digital, and Jefferson Stovall, CEO of Captain Tomorrow, to learn ways to consider AI as something to embrace rather than something that threatens to "replace."

Ready to face the robots? 🤖 Register NOW to attend: https://us02web.zoom.us/webinar/register/WN_a5CVk7zPQKKekkJRAtrzcw #/registration

While we're already nine days into April (!!!), we wanted to take a moment to reflect on the whirlwind adventure that was our recent trip to Portland for the 2024 edition of 's Nonprofit Technology Conference (NTC). Check out Production & Design Director Thelma Andree's recap of this special conference 👇

Reflecting on the NTC 2024 Experience: A Journey of Learning and Community Discover the highlights of our NTC 2024 experience! From inspiring keynotes to insightful discussions on AI and community connections, dive into our journey at the Nonprofit Technology Conference.

Woohoo! is rapidly approaching, and we have a few updates!

1. Did you see our invite to the NTC Unofficial Happy Hour? Hosted by yours truly and our friends at Engaging Networks and Slalom, we’ll gather at the Grand Central Bowl & Arcade on Tuesday, March 12, from 5 to 8 p.m. Don’t forget to RSVP and let us know you’re coming: https://info.engagingnetworks.net/en-us/ntc-2024-happy-hour

2. If you’re already in Portland on Tuesday around lunchtime, come join us and many other smart folks for the Harness Emerging Technology Impacting Nonprofit Summit starting at 1 p.m.! Our principal and co-founder, Jenn Lejano, will speak on the impact of AI on a panel called "ChatGPT One Year On." Get the details and register for FREE here: https://registration.socio.events/e/enccntc2024

3. And while we’re on the topic of ChatGPT and AI, we’re curious: How is your organization using AI (if at all)? Take our quick poll to let us know: https://bit.ly/4a15wtF

Big news:

We’re headed to Portland for next month, and we’re hosting a happy hour with our friends at Engaging Networks and Slalom! Join us for drinks, food, games, and good conversation at the Grand Central Bowl & Arcade 🎳 on Tuesday, March 12 from 5-8pm.

RSVP here:

The Unofficial NTC Happy Hour Join us for bowling, drinks and food just minutes from the convention center – co-hosted by Engaging Networks, Fresh Eyes Digital and Slalom.

How was end of year fundraising for your organization? Good? Bad? A mixed bag? While “a mixed bag” best describes most of what we saw last month, we have a few reasons to be hopeful as we wade through the data. Check ‘em out ⬇️

The Fresh Take - 3 bright spots in the end of year fundraising round up - Fresh Eyes Digital Fresh Eyes Digital shares a few bright spots from our recent analysis of the 2023 end-of-year landscape as we dive into 2024.

Now that another Cyber Week and has come and gone, our Senior Consultant Sara Cederberg dove into her inbox and the numbers to identify a few things we're keeping in mind as we digest the full results and prepare for another busy year-end giving season! Get the full download in our latest edition of The Fresh Take: https://fresheyesdigital.com/the-fresh-take-post-cyber-week-and-giving-tuesday-2023-musings/

How strong is your end-of-year case for giving? Does it need a tune-up? 🔧 Check out our top three tips for better connecting with your audiences and inspiring them to convert to donors in the lead-up to and December 31:

💪 How strong is your end of year case for giving? Check our these 3 tips to beef up your end of year case for giving and raise the bucks from Fresh Eyes Digital co-founder Jenn Lejano.

Hey nonprofit techies, who else is looking forward to going to Portland next March for ?!

The community feedback period ends tomorrow – and we’d love your consideration and votes for the proposals you’re most excited about! Check ‘em all out in one easy place here: https://fresheyesdigital.com/vote-for-our-2024-nonprofit-technology-conference-sessions/

Last month our Data and Analytics Consultant Ilana Schreiber and Production and Design Director Thelma Andree attended the amazing Engaging Networks Community Conference, where they presented our work on migrating one of our clients onto Engaging Networks and its new marketing tools platform…and learned a whole lot from other attendees.

Check out their top three takeaways on the FED blog: https://fresheyesdigital.com/our-top-three-takeaways-from-engaging-networks-community-conference-dc-2023/

Cha-cha-cha-changes 🎶

Meta is at it again – and this time with BIG changes coming up quickly (hi, October) for nonprofits who rely on this platform for critical fundraising dollars!

Check out our latest blog post to find out everything you need to know about Meta’s fundraising changes.

https://fresheyesdigital.com/meta-changes-facebook-fundraisers/

Attention, San Francisco Bay Area fundraising friends! 🌁

FED Design and Production Director Thelma Andree is a speaker at this AFP Golden Gate Chapter event this Thursday, just in time to guide your fundraising planning!

Register now to get the skinny on which tactics and strategies we've seen work time and again (and a few that get hyped, but aren't always successful): https://afpgoldengate.glueup.com/event/83793/

Design plays a vital role in our daily lives...and direct response marketing efforts! Our Production and Design Director Thelma Andree shared four of her favorite Canva design tips and tricks to help you make the most of this powerful tool for design newbies and experts alike. Check it out: https://fresheyesdigital.com/four-of-our-favorite-canva-design-tips-and-tricks/

Ah, remember the days when using email to reach audiences was considered *revolutionary*?

As email tools have evolved, so has the opportunity to reach supporters in ways custom to their engagement patterns and donation history. Hot off the presses of the Fresh Eyes blog, we broke down four killer email segmentation strategies to guide your year-end fundraising planning. Check it out: https://fresheyesdigital.com/four-email-segmentation-strategies-to-guide-your-end-of-year-fundraising/

As the sun sets on summer, that means one important thing for nonprofit organizations: It's time to turn up the heat on your year-end fundraising strategy! 🔥

On the Network for Good blog, we shared five tactics to help engage your supporters and ignite their generosity as the year draws to a close. Check it out and banish those year-end scaries for good! 👉

5 tactics to engage and inspire nonprofit donors this end-of-year fundraising season Donor engagement is more important than ever when it comes to end-of-year fundraising. Follow these tips to boost engagement and donations.

BIRTHDAY ALERT: Today is our Senior Consultant Bettina Ramón’s birthday! 🥳 And what better way to celebrate than checking out our latest Meet the Freshie profile? From her digital fundraising strategy prowess to dropping great music into our Slack channel, we're incredibly grateful to have Bettina on our team!
https://fresheyesdigital.com/meet-the-freshie-bettina-ramon/

FED Senior Consultant Sara Cederberg took a train to Chicago a couple of weeks ago for the Netroots Nation conference -- and her takeaways are valuable and timely for organizers and fundraisers alike. Head to the FED blog to get the scoop from Sara: https://fresheyesdigital.com/three-takeaways-from-netroots-nation-2023/

Three Takeaways from Netroots Nation 2023 FED Senior Consultant Sara Cederberg took a train to Chicago a couple of weeks ago for the Netroots Nation conference -- and her takeaways are valuable and timely for organizers and fundraisers alike. Head to the FED blog to get the scoop from Sara.

We’re so excited to join the Email Strategy Summit next week, organized by our pals at the Center for Digital Strategy!

And next Tuesday, July 25 at 3 pm ET, FED Senior Consultant Sara Cederberg will lead a stimulating and insightful discussion on email volume and churn! 🎉🎉

Check out the full agenda (and snag a 20% registration discount with the code “FreshEyes20”) at the link below. Hope to see you there!

https://www.centerfordigitalstrategy.com/email-strategy-summit/

👋 Hey hey, digital fundraisers, marketers, and rabble-rousers! We’re headed to Chicago today for Netroots Nation – and we’re excited to see you!

Whether or not you’ll be at , we have a pretty active schedule for the coming months. Check out our roster of upcoming events below. ⬇️ And if any of these conferences are on your calendar, drop us a line – we’d love to connect!

https://fresheyesdigital.com/2023-summer-conferences-where-youll-find-us/

If you’re a friend of the Freshies, you likely already know all about FED co-founder and principal Rachel Allison’s incredible analytical and creative prowess. But she brings our team delight in so many other ways! Check out Rachel’s Meet the Freshie profile to learn which animal she calls her pet “gateway drug,” why her celebrity crush is a mild-mannered British sexagenarian, and more.

https://fresheyesdigital.com/meet-the-freshie-rachel-allison/

🎵Summertime and the living is easy….🎵

Summer may bring changes to our daily routines, but keeping your supporters active and engaged year-round – including the summer months – is the best way to ensure your digital program's long-term health.

Head on over to the FED blog for four easy moves you can make *now* to help you set that summer vacation out-of-office signature with confidence: https://fresheyesdigital.com/engage-your-supporters-during-summer/

We spent hours poring over every chart, bullet, and decimal point in M+R’s comprehensive 2023 Benchmarks Study, mining the digital fundraising and marketing data to share what stood out to us as the big headlines. 👇

https://fresheyesdigital.com/key-takeaways-from-the-2023-mr-benchmarks-report/

Meet Wesley Brown, FED’s Digital Advertising Director!

Check out our latest edition of Meet the Freshie to learn more about Wesley’s top travel destinations and pets. Thanks for sharing tons of cute pictures of your cats in our Slack channel, Wesley – and for all that you do to help our clients grow their email lists and reach new activists and donors!

Meet the Freshie: Wesley Brown In today's Meet the Freshies profile, we're highlighting Wesley Brown, our in-house digital ads guru! Wesley came to Fresh Eyes Digital with more than seven years of online nonprofit fundraising and advocacy experience.

Is your organization ready to respond to a rapid response moment in the news that directly affects the communities your organization serves or the bill your advocacy team is fighting to stop? Take our rapid response readiness quiz now 👇

https://fresheyesdigital.com/quiz-is-your-nonprofit-ready-for-a-rapid-response-moment/

We’re back into the swing after three inspiring and jam-packed days of connection, collaboration, and community at in Denver. And TBH, we're still basking in that post-NTC glow! ✨ Who else is ready for already?!

Basking in the post-NTC glow ✨ In April, the FED team went to Denver for three jam-packed days of collaboration, connection, and community at the 2023 Nonprofit Technology Conference. Check out our top five takeaways from below!

It's Day 2 of ! Have you stopped by our booth yet? The fundraising gurus Jenn Lejano and Rachel Allison are in!

Swing by Booth 720 to chat – and share YOUR fresh takes on the awesome, eyeroll-inducing, or outright tiresome tactics and trends you've employed (or endured) at your .

Calling all nonprofit designers and creatives!

If you’re in Denver for , we encourage you to stop by FED Production and Design Director Thelma Andree’s Birds of a Feather table this morning (11:45 am -12:30 pm MT)!

Head to the meal area to find Thelma’s table to discuss creative approaches, design ideas, or challenges you've encountered in your work as a nonprofit designer.

Or just stop by to say hi and have a friendly chat with a truly delightful member of our team! Check out Thelma’s Freshie profile for a few conversation starters that are guaranteed to spark a lively discussion. ✨

https://fresheyesdigital.com/meet-the-freshie-thelma-andree/

Leaving on a jet plane … ✈️

Who else is headed to Denver for ? We’re excited to catch up with old friends – and make some new ones! – this week in the Mile High City. Will we see you there? Stop by Booth #720 to say hi to the Freshies (and let’s be real, grab some swag)!

We know – it’s only April. But there’s never a *bad* time to think about year-end fundraising!

And after analyzing our clients’ 2022 year-end data and poring over industry insights, our data and analytics team is sharing three recommendations you can apply now to help drive success at the end of the year.

Navigating emergency response campaigns when large-scale crises or breaking news develops can be tricky -- and nailing your approach and timing on the anniversaries of those events can be even trickier!

Check out our latest blog post for three rules to help guide your decision-making during moments like these:

https://fresheyesdigital.com/three-rules-to-guide-your-nonprofits-anniversary-campaigns/