By Stina Faye
A creative studio for beauty & wellness businesses.
Oops, I forgot to post for a year. ๐คญ Well, a couple things have changed around here:
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๐ฐ๐ฝ As pictured, I got married! We had an intimate & magical wedding at the beautiful San Francisco City Hall in April of this year. My dress was sparkly and my heart was full, it was truly the best way to start our marriage.
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๐ฅ๏ธ Work-wise: I became the Project Manager for branding & websites over at .impact and now get to work with the most awesome team.
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So, if youโre a coach or consultant aiming to elevate your online presence โ you can now work with me over there and Iโll help make sure youโre taken care of!
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โTeamwork makes the dream workโ has definitely felt like the theme this year. Between gaining a husband + partner in life, and seeing the expansive impact that can happen when youโre working on a more communal level (vs. just being a soloproneur) โฆ it feels like Iโm in a new era.
Just a glimpse into what this creative studio has been quietly creating behind the scenes these past few months!
So grateful for the opportunities to help these beautiful businesses as their biggest dreams come true. Thank you for trusting in the vision. ๐
I make mood boards for everything that matters to me. Creative projects, home projects, goals & visions, etc.
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In this infinite world, itโs easy to get overwhelmed with inspiration and even comparisons. A mood board keeps you focused. It anchors you into the feelings & beauty youโre destined to cultivate.
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Mood boarding is a powerful way to set the tone and hold the vision for whatโs to be created.
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Who will I get to create a mood board for next? Stay tunedโฆโจ
When your branding matches your businesses vibe, it draws in people who resonate with it. Allowing you to serve more, shine more, and create more. โจโโโโโโโโ
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Photo credit:
Spring has officially sprung! Is this anyone elseโs favorite season?โโโโโโโโ
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This is a very aligned time to release the winter blues and empower yourself with a refresh in your business.โโโโโโโโ
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Here are a couple ways you can do some spring cleaning within your online presence to embrace the newness of the season:โโโโโโโโ
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๐ป Go through your website and update any information thatโs outdated + upgrade any content youโve outgrown.โโโโโโโโ
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Pro-tip: Check your websites analytics, if there are pages that arenโt performing the way you intended - use the data to regroup & try another way.โโโโโโโโ
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๐จ If you realize youโve been grabbing random colors off of Canva to use in your marketing designs and havenโt really honed a signature style that you love as yet, take it as a sign to intentionally curate a consistent color palette that feels authentic to your biz. โโโโโโโโ
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Pro-tip: Your brand colors do not have to be forever and can evolve with the seasons if you desire, give yourself permission to play!โโโโโโโโ
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P.S. Feel like you need a little help with identifying blind spots in your brand or website? DM me about my brand clarity consulting sessions, Iโm happy to help!
โจSALES PAGE MUST-HAVESโจ How to communicate your offering with just one powerful page:โโโโโโโโ
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> Remember this: when it comes to websites, less is always more. The sooner you get to the point, the sooner you have people reading your content land on a โHell yeah!". Write clear, concise copy without adding unnecessary fluff. It's usually a good idea to ask a friend or two to peer-review your work and check for ease of reading and typos.โโโโโโโโ
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> Make it an experience. Itโs no secret that powerful visuals tell a story and captivate people. Decide on the overall vibes and aesthetic you want to portray by deciding: how do you want people to *feel* while they scroll through this page? Use your visuals to strategically break up your text and communicate your offer. If youโre feeling a lil fancy, throw in a little video or animation for extra razzle-dazzle.โโโโโโโโ
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> Have clear call to actions through your page, making it easy for people to opt-in no matter where they are on your sales page. For extra measure, insert an FAQ for the scrollers who typically prefer to skip all the verbiage and scroll straight to the bottom.โโโโโโโโ
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This Sales Page design featured above was recently created for .dufresne to share her latest magical offering with the world! I had so much fun designing and infusing the energy of her 1:1 program into the online experience of it.โโโโโโโโ
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Interested in having me design your next sales or landing page? DM me for deets, Iโd love to hear about your vision!
Start the project. Act on the idea. Dive into your passions. There is an ocean of inspiration inside of you โ the objective of the human experience is to ride it like a wave and see where it takes you.
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Itโs easy to get caught up in the notion that all circumstances must be perfect before you begin.
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While I implore you to be prepared and to trust the timing of your life, itโs also important to remember that the โperfectionโ we seek is often just the result of consistency, commitment, and dedication to your craft.
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This isnโt something you chase after or wait for. This is an energy that ๐ฎ๐ฟ๐ฟ๐ถ๐๐ฒ๐ simply from you showing up.
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So, know that the sooner you start to dance with your dreams is the sooner you will embrace that your arrival is ๐ช๐ฅ ๐ฉ๐ค ๐ฎ๐ค๐ช.
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Thereโs no wrong or right way to begin. All you need to do is take one small step at a time towards your vision. It also doesnโt matter if you start up a few different ideas before something sticks. All that matters is you ๐๐๐ค๐ค๐จ๐ to begin. Again & again & again.
& sometimes simply remembering this becomes the shortcut ๐คท๐ฝโโ๏ธ what are you dreaming of and ready to make a move on?