Boldpush

2024 will be the year of events. Are you ready to crush it?

Here is how to find clients for your events business in 2024.

Get it when it's hot off the press in our weekly newsletter:
https://insights.boldpush.com/

Julius was the keynote for BE Reinvents in Penang, Malaysia.
This is one of the most vibrant events in Southeast Asia.

Here are some trends noted:

// Business is booming in Asia

Events are among the fastest-growing sectors in Asia. Most countries had a late reopening compared to Europe and North America, so their 2022/2023 moment is happening now. IBTM has just launched a new show for the Asian market. Will IMEX be next?

// Sustainability is NOT a trend

Asian event professionals and Malaysians specifically take sustainability very seriously. More than their counterparts in other parts of the world. Their commitment is at the destination, venue, and planner levels. This trifecta is the only chance to make sustainable events a reality.

// Human connection is a key objective

Asian attendees may have a different way to connect at events. Yet, there is a need to go beyond business cards and connect deeper. The role event professionals play in facilitating that connection is vital.

// Asia gets the content opportunity

Attending events here tells you a lot about the future of our industry. Julius' keynote session recap was on LinkedIn an hour after he spoke. The role of events as content creation opportunities is very well perceived here.

// DEI is not a PR campaign

The commitment of the planners to enforce DEI across the board is incredible here. The whole event started with Deafbeat, a collective of deaf drum performers. I also spoke with Aveena Devi, a motivational speaker born with spina bifida. She shared how true inclusion is still far away as differently abled attendees don’t want to feel special but part of the collective experience.

// Destination will impact your event

8K buyer event planners attended IMEX and IBTM over the past two months. The destination selection they make will be crucial for their event. In the age of experiences, choosing destinations that deliver beyond room and attrition rates is paramount for planners.

// Polarization could kill our industry

If you work in events, you understand how there is no space for polarization. Collaboration is a big topic in Asia, opening instead of closing, connection instead of isolation. Travel, hospitality, and events only work when countries are open to each other. Let’s hope 2024 opens up to more of that.

If you want a more advanced breakdown - our free newsletter is waiting for you.

https://insights.boldpush.com/

Over 10k event planners met at IBTM 2023 in Barcelona.
Here's what was trending:

1. The New Role of Content

2. The (Attendee) Welcome Matters

3. (9/10 Attendees) Attending Events for Networking

4. This is a Crucial Moment for (the Event) Industry

5. The (HUGE) Marketing Opportunity (Events Give)

6. Waste at Events

____

We shared the full run-down LIVE from the event on our weekly newsletter.

Don't miss out next time - it's F R E E!

Join thousands of : https://insights.boldpush.com/

📸: Claudia Hall, Exhibition Director of IBTM & Julius Solaris, Founder of Boldpush

The New Wave of

This update refers to Q4 - 2023
(Some players are gone from the previous version.)

Boldpush founder, Julius Solaris, added a new section with the movers and shakers for the year, based on his personal research and conversations with CEOs, , clients, and non-clients.

Some of the criteria for inclusion in the wider map:

* New product features
* Revenue milestones
* Organic media coverage (no paid placements)
* High-profile client sign-up
* Recent funding rounds
* Country-specific pe*******on
* Recurring presence in online planner conversations.

Be the first to know by subscribing to the weekly newsletter:
https://insights.boldpush.com/

Activations = high engagement on the trade show floor.

nailed it at this year's event with this merch machine, headshot & makeup station, and custom Zoltar fortune booth.

These were 3 of 12 activations that Julius Solaris of Boldpush reviewed at in the weekly newsletter following the event.

Subscribe to be the first to know for the next event 👉
https://insights.boldpush.com/

CMOs love events. They want data, experience, and customization, but that’s not enough.

Over 900 gathered to listen to the the world’s top event marketers share their top trends.

The result: an hour packed with incredible insight.

Here are a couple of the hottest trends mentioned.

P.S. If you want to catch up with the full event or see the rest of the trends, it’s available on Boldpush+, the premium content hub offering for the event industry.

"Sustainability and DEI are not trends. Stay away from anyone who says so. The future of events will be about creating a positive net for communities and the environment. Net zero is not enough." - Julius Solaris, Boldpush

𝗪𝗵𝗼 𝗶𝘀 𝗝𝘂𝗹𝗶𝘂𝘀?
Julius Solaris is regarded as the most influential person in the event industry. He has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years.

You cannot afford to miss catching Julius Solaris live at . He will deliver a keynote lecture on "𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗔 𝗠𝗼𝗿𝗲 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆", be put under the spotlight for an AMA session and share his event predictions for 2024.

Book your spot - https://beatpenang.com/sign-up

Event marketing has changed dramatically over the past two years.

In our final Bold Session of 2023, Julius Solaris asked the top event marketing superstars to share their trends to keep an eye on:

10 experts
1 hour
10 actionable insights

Presenters included:

* Anthony Kennada, CEO of AudiencePlus and former CMO at Hopin.

* Mark Kilens, CEO of Tack and former CMO of Airmeet

* Melissa Vilders, Head of Global Events And Experience, SAP

* Kathryn Frankson, Global Director of Marketing, Money 20/20.and more!

You can catch the replay but don't miss out on 2024's Boldpush Sessions - exclusive content for Boldpush+ subscribers.

10 Trends for Event Marketing. The Future is Here. 10 Marketing experts share their #1 trend for the 
future of event marketing. 1 hour, 10 insights.