Jasmine Powers Multimedia

Hallelujah!

Tonight, we completed the small business marketing accelerator!

Over the last three weeks attendees learned:

✅Brand Building
✅Digital Presence
✅Strategic marketing planning

The key thought for tonight’s session:

Separate “strategic” from “marketing planning”. Get clear on your business strategy moving forward, then build a marketing plan to support key business goals.

From there, they laid the groundwork for their 2025 plan and are able to get that into their project management tools to execute.

This was an incredible experience and I look forward to bringing this programming to other organizations, entrepreneur associations, and portfolio companies.

I received a letter of recommendation from a beautiful entrepreneur in the current marketing cohort. ❤️

They’ve already implemented some changes to their brand and website since we began the sessions.

Fulfillment is a great part of doing this kind of work.

More of this, please.🙏🏿

Three-hour digital presence training - DONE

We covered a LOT.

My main goal: Get people to think of marketing BEYOND social media.

We talked about SEO/SEM and leveraging web analytics for insights to make critical business decisions.

I added in a splash about leveraging PR for backlinks and a dollop on analytics tags and conversion pixels for good measure.

Next week: Strategic marketing planning. 4 hours.

Louisiana to the world! Let's GOOOOO!!!!

Introducing small businesses to SparkToro as part of their GtM planning has got to be one of the cooler parts of my job as a consultant and educator.

The insights uncover so much practical value for them.

So many operate in the dark and on hunches when there is a tool with actual data to shape their strategic approach to content, PR, and SEO, among other things.

On Monday’s training, it was cool to dig into some folks audiences live and learn with them the best way to find and serve their customers.

In next week’s digital presence accelerator, I’ll take it further by making the case for expanding beyond social and into SEO and SEM.

It’s a lot, but simple exposure to these tools and concepts can set them in motion for much bigger marketing impact.

I experimented with Dall•e to see if it would pull in known entities.

These came out great.

It struggled with Biz Markie, but Prince, B.I.G. and Pac were clean.

You see I put B.I.G. and Pac in NOLA⚜️

Build your self up so you can build the babies up❤️

It’s wickedness everywhere you turn.

Training youth in specific life skills such as
💟 assertiveness
💟 empathy
💟 emotion management
💟 help seeking
can help protect children against online violence.

I love this!

Are any of you using TikTok shop?

They didn’t want to pay the t-shirt people to print all the colors😂

The Californian city of Visalia may have just won the award for biggest logo downgrade of the year.

I walked into an organization that was actively marketing and effective, yet had deprioritized real, consistent web analysis.

This is tricky because while form and deal data is valuable, it only tells part of the story.

And if we’re really wanting to understand the performance of a website—your OTHER salesperson—there are some key things that I believe product, marketing, and sales should be interested in exploring.

At minimum, I recommend:
- GA4
-Search Console
-Google Ads Conversion Pixel
-Hotjar/Mouseflow/VWO/Droptrim or another heatmap/conversion optimization analyis tool
-Facebook Business suite with Facebook pixel
-LinkedIn pixel
-SemRush

And if your site is on Wordpress, also:

-Site Kit plugin
-Yoast SEO Premium

HubSpot folks have it pretty good because there are fairly easy integrations to your web analysis tools, and if you need something beyond HubSpot’s reporting, you can build GA4 explorations that can tell you a little more than what meets the eye.

What’s remarkable is how often these are missed, partially integrated, or in many cases, have a mismatch between an old account and the actual web properties, or only integrated on one website when the company manages several sites.

First, start with setting things up, early on, if possible. I typically install these before a site launches so that we can watch performance over time and have some data well before any reports or ads are set up.

Then, choose to monitor specific metrics over time. It’s kind of hard to tell a consistent story if you’re bouncing around and comparing disjointed data points.

Lastly, whereas some of this is useful for reporting to your leadership team and board, having a pulse on it is useful for tracking performance, decision-making, pivoting, and designing new assets and campaigns.

We have so much data at our fingertips. It’s fascinating. Audit your web analytics setup and see what things you can prioritize today.

Working with inventor, Jeff Bussell, to help launch a back-saving shower squeegee, the Squee-Jay, on Shopify was such a neat experience.

Jeff saw a problem, figured out a solution, invented it, and brought it to market. What an exciting journey it has been. I'm so excited that Squee-Jay has launched!

I've been using mine to clean my floor mirror, curio cabinet, car windshield, and anything that's hard to reach without bending or uncomfortable stretching.

I'm a addict so I've even tried recording a few videos that I'll maybe post one day. OMG, when I do, don't laugh because I am no cleanfluencer (yet)😂 .

I love my Squee-Jay and I'm happy to support the Squee-Jay team with its online launch!

Grab your Squee-Jay here: https://squeejay.com
___
tdlr~

This is the first project where I used Gemini and Claude to support research, branding, and copy decisions informed by conversations and discovery with Jeff.

Coupling that with my GTM process, Debut, which I've tested with a handful of Shopify and professional services companies, I have embraced AI augmenting product launch projects and simplifying creative production, market research, and technical implementation, both for the client and myself.

I'm excited about what else we can do with AI and am happy to lean into its applications for creative, development, marketing, research, and analysis.

Have something to sell and need support with e-commerce and product launches?

You know a girl...Give me a shout!

This is the second post like this that I’ve seen in 24 hours.

Exact same post, exact same link in the comments.

If you are tagged you can remove the tag of your name, report the post, and do NOT click the link.

Be safe online folks.

Our babies winning!!! NOLA stand up🥰

Two high school seniors in New Orleans proved a mathematical puzzle that was thought to be impossible for 2,000 years. https://cbsn.ws/3QwMGU0

Help A Reporter Out is being phased out.

Experts, sign up for Connectively today.

While you’re at it, sign up for Featured and Qwoted as well.

Go forth and get crowd-sourced media placements.

Stay alert! This one’s especially concerning for ad managers.

Criminals target businesses with malicious extension for Meta's Ads Manager and accidentally leak stolen accounts A group of criminals is actively targeting Facebook business users to gain access to their advertising accounts via malicious Chrome extensions. But we spotted that they made a mistake...

Threads is being compared to Twitter and Tumblr.

You know what Threads really?

Public Facebook.

Hope that helps.

TLDR~

Also, Elon, this song isn’t about you (only).

Facebook really had been moving in this direction with its recommendation engine, Reels, and pulling Pages into feeds.

Threads is that. Publicly accessible threaded conversations.

That the UI looks like Twitter and the timing of Threads launch aligning with continued bad decisions by 🐥 adds some confusion.

In function, Threads differs because while it COULD be a timeline, keeping the dialog under the main post appears to be the goal.

More to come…

Also, I’m on Threads as:

- me as a human
- marketing, advertising, analytics

Threads, Meta’s version of Twitter is here.

Let’s go!

https://www.threads.net/

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E-commerce folks: What does the future hold?

Listen as my marketing peers and I share our thoughts for what’s coming.

20 Experts Predict the Future of Ecommerce Smile.io spoke with 20 incredible ecommerce experts who are marketers, founders, and business owners on their predictions for the future of ecommerce.

I really want to veer away from AI topics on here in the event you all will tire of me not focusing exclusively on marketing strategy BUT, LEADPAGES just added AI to help you write better copy.

I have soooo many tools to share and review that I've started to break out my social into All AI Need (YouTube brand page forthcoming), but I'm geeked!

AI will take small businesses farther and resource them MORE than they ever have been before. Please lean in.

If you learn nothing else: lean in, read, study, build, deploy.

I'm here if you need a technical partner. It's our time!

Missed last weeks live session about AI and the opportunities available for your marketing, operations, and entrepreneurial endeavors?

Register to check out the replay now!

Via All AI Need

All AI Need: Introduction to ChatGPT for your business A Webinar starting at Jan 25, 2023 @ 12:00 am CST, from Jasmine.

No starting artist here.

She makes nearly $300K leveraging digital platforms to promote and sell her work.

This Artist Went From 80-Hour Workweeks To Using Social Media To Rake In Up To $267K/Year From Her Artwork - AfroTech Domonique Brown, the creator of DomoINK, is leading by example on how to work smarter, not harder.

As we're exploring the usefulness of ChatGPT, it’s important that we:

#1 play strategically

#2 stay organized, archive, and deploy a tool for digital asset management (Evernote and Notion are becoming more useful for this piece especially since I can tag and find docs, but still unsettled on my master tool for archiving and retrieval of the assets I'm creating)

#3 Create playbooks and action plans so that all that you dream of doing doesn't get lost, others can reference it, and you can start making ChatGPT a part of your internal process.

I am taking these ideas and bursts and saving them in Evernote and then thinking of ways to organize it into workshop programming and content outlines because I'm so excited for what ChatGPT and other AI will do for businesses everywhere.