From the gutters to the high rises, you’re going to see their logo. It’s a clothing line that’s locked and loaded with grit and gusto.
It’s real, it’s raw and it’s ready for the mass market. Dead Cultoure’s clothing nods to street culture, dark imagery and dangerous music all at once, giving birth to something wholly unique and utterly alive. Founded in 2009 by Hollywood Undead’s J-Dog and Johnny 3 Tears, Dead Cultoure bleeds with the same passion that their music does. The Gold-selling artists give a part of themselves on each a
nd every song, and they’re doing the same thing with Dead Cultoure. J-Dog explains, “Even before we were in a band, owning a clothing company was a lifelong dream for Johnny and I. We’ve got original artistic designs that are simple but memorable. When you see the word ‘Dead’ written in college letters on a hoody, you don’t forget it.”
You definitely don’t, and that’s what separates this brand.
“Our clothing line has dark connotations and it definitely represents a seedier side of life,” explains Johnny 3 Tears. “However, we’d like to see this become embedded in the mainstream. Most ‘fashionable clothes’ are trendy to the point of disgust. We want to bring something different to the table. Everybody’s got a part of their personality that fits in with Dead Cultoure and what it represents.”
Dead Cultoure lives and breathes darkness. From the perversion of iconic visuals on t-shirts to the honest, but ballsy logo adorning their sweatshirts, Dead Cultoure flourishes underground. Bubbling over the surface, there’s a reality inherent in these threads. “The name is a play off chichi couture clothing lines, but it’s from the other side–it’s more original,” continues J-Dog. “We grew up in LA surrounded by every trend imaginable, and we wanted to create something that was a little edgy that we would actually wear.
“J-Dog and Johnny 3 Tears have already been proudly repping Dead Cultoure in front of sold out crowds all over the world. The best thing about the brand is that it’s tailor-made for everyone–guys and girls of all ages. J-Dog goes on, “So many companies try to incorporate LA into their brands, but we know we’re from LA and we don’t need to hype that fact. Being from LA really is just being yourself.”
