Penelope

Penelope has been Virginia's preferred sterling silver retailer since 1988. Farmville, VA 23901
(434)392-1899

Short Pump Shoppes
11533 W Broad St.

Penelope's focus has always been providing you with a wide selection of sterling silver jewelry at the best price possible. Locations:
Penelope at Virginia Center Shops
10112 Brook Road
Glen Allen, VA 23059
(804)266-7300

Penelope On Wards
120-E Simons Run
Lynchburg, VA 24502
(434)237-5120

Penelope on Main
306 N Main St. Richmond, VA 23233
(804)364-4630

Penelope in Midlothian
14223 Midlothian T

20/06/2024

Summer fun is in full swing! We have tons of new summer arrivals so that you can have the perfect outfit for every occasion.

Shop our Summer Buy One, Get One 30% OFF this Friday & Saturday!

19/06/2024

Tomorrow is the official 1st day of summer....dress like it!

19/06/2024

Firecracker Firecracker Firecracker! Boom Boom Boom!

July 4th Enewton Bracelets available now at River Ridge Penelope in Lynchburg!

18/06/2024

Our biggest Pandora sale of the summer is here!

Get up to 50% OFF must-have select Pandora Jewelry styles. Happy shopping!

17/06/2024

Mix and match the Kendra Scott Ivy Chain Necklace with your favorite necklace to make a fun layer look.

16/06/2024

Who said that smart and stylish do not go together!??!? We love these stylish Brighton smartwatch bands!

16/06/2024

Summer adventures demand hands-free style like this Evie Crossbody Bag.

Tons of styles are 50% OFF in-store and on Penelope.com right now!

15/06/2024

💛💚💜 Color isn't taking the summer off! 💛💚💜

We love the bright, bold colors of the Dani Color Burst Earrings from Kendra Scott!

14/06/2024

Hello weekend!

13/06/2024

We're PLUM crazy about dresses with ruffles!

13/06/2024

Shine with it. Be love. 🐚

Meet the face framers. New pearl earrings are just the thing to match your glow this summer.

11/06/2024

We're in love with everything about this dress....the colors, the prints, everything!

10/06/2024

All of your summertime favorites are on the Brynne Gold Charm Bracelet from Kendra Scott featuring cultured freshwater pearls and coral, shell, starfish, shark tooth, sand dollar, and stone charms on a maximalist chain bracelet.

09/06/2024

No matter the season, no matter your outfit, the Elisa necklace is always in style!

08/06/2024

Sun, Fun, Friends....nothing to WINE about here!

08/06/2024

Let us help add some fun to your vacation wardrobe before your next trip! 🌊✈️⛺️⛰

07/06/2024

Vacation, Outdoor Wedding, Dinner with friends..........it doesn't matter. We are wearing this dress all summer long!

07/06/2024

Oh My Gauze are not only super comfortable but it's super stylish and travels like a dream!

05/06/2024

Blue like Summer Skies. 💙☀️💙

04/06/2024

Sand Dollars, Seashells, Starfish....OH MY!

03/06/2024

It's Monday....but the weekend is calling our name.

02/06/2024

"We love that dress, where did you get it?"
-everyone, probably

02/06/2024

Swim in style with Ellie Vail jewelry that is safe to swim in without fear of tarnishing. Shop now at most Penelope stores and on Penelope.com here: https://penelope.com/ellie-vail/

01/06/2024

Alexa....turn on vacation mode. ☀🏖🌊

31/05/2024

Say Hello to summer with a string of pearls and the Daphne multi-strand coral framed necklace. ⛱

31/05/2024

How many whimsical surprises can you find in the new Disney Cinderella Collection? Explore new designs by Vera Bradley in store!

30/05/2024

Discover the Disney Cinderella Collection in store!

30/05/2024

Explore the new Disney Cinderella Collection — where artisanal sketches and whimsical surprises capture an enchanting world with a timeless allure sure to be enjoyed for years to come.

29/05/2024

Discover all the whimsical surprises of the Disney Cinderella Collection in store on May 30!

29/05/2024

Summertime is here...Time to turn up the color! ☀

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Our Story

Started in 1988, Penelope is and has always been Family Owned and Operated.

In 1988, Penelope Searcy opened Penelope to fill a shopping void in the Lynchburg area. Since then, Penelope has grown to become one of Virginia's largest boutique chains and a favorite destination for women of all ages. Penelope is proud to offer an award-winning collection of sterling silver jewelry, Pandora, Alex and Ani, Kendra Scott, Julie Vos, Brighton Jewelry and TOMS Shoes. Penelope also offers classic casual clothing from Tribal Sportswear, Clara Sun Woo, Oh My Gauze, Habitat and many more, as well as fashion jewelry and accessories from the Penelope Collection.

Penelope has been Virginia’s place to shop for jewelry, gifts, and clothing since 1988. Our focus has been and always will be on exceeding customer expectations by providing an excellent customer experience.