McParlin Partners
McParlin Partners provides strategic research, custom content and survey design, enabling clients to
McParlin Partners provides strategic research, custom content and survey design, enabling clients to establish thought leadership in a range of areas including finance, wealth management, philanthropy, marketing, technology, sustainability and healthcare.
28/05/2020
Kasia's latest on why thought leadership publishing should accelerate to address the current crisis
https://lnkd.in/d-ne4aZ #
Thought Leadership Publishing Is Slow. Until Covid-19, So Was Scientific Publishing. The pandemic caused by the coronavirus has disrupted how we do things, including many specialized activities, even those that once seemed unchangeable. Take scientific publishing.
28/04/2020
kasia moreno posted on LinkedIn Epidemics in Western Society Since 1600 is a brilliant series of lectures that will put what we are going thru with COVID 19 in perspective. Yale's prof...
16/08/2017
3 Things That Will Continue Making America Great -- And They Are Not What You Think The unrecognized characteristics that are making America great.
16/02/2017
6 Tips For Anticipating The Impact Of The Internet Of Things Businesses—especially those with physical assets—need to start planning for and anticipating the impact of the Internet of Things. But how should they approach these strategy sessions?
15/02/2017
6 Uses Of Location Intelligence: Limited Only By Imagination Rather than adding to the complexity of the data landscape, location has the power to bring order to it, creating a huge opportunity to exploit that data to gain competitive advantage. But specifically, in what ways are companies and industries putting this to use?
02/02/2017
Way Bigger Data Means Big Disruption -- Time To Plan For The Internet Of Things A recent Forbes Insights report explores some of the potential opportunities and challenges inherent within the IoT as well as some recommendations for organizations considering the possible impacts on their own industries.
27/01/2017
An Opportunity To Re-Architect The Future: Cybersecurity For Companies In The U.K. Distinguished U.K. and international experts provide advice and best practices, tailored to directors and officers of U.K. companies and organizations, on how to protect your cyber systems and other targets.
27/01/2017
https://www.forbes.com/sites/forbesinsights/2017/01/20/rewriting-cybersecurity-playbooks/
Rewriting Cybersecurity Playbooks Security managers are seeing upheaval within their own organizations as they adopt new security policies and technologies designed to keep pace with the changes happening within business units—digital transformation is forcing them to rethink cybersecurity.
26/01/2017
Location Intelligence: Mapping The Opportunities In The Data Landscape Everyone knows businesses today are grappling with the explosion of data. What’s less well-known is the value of location data and the intelligence that geospatial analysis can provide business decision makers, beyond those that are GIS (geographic information system) professionals.
26/01/2017
https://www.forbes.com/sites/forbesinsights/2017/01/03/5-steps-to-success-in-digital-transformation/
5 Steps To Success In Digital Transformation Digital transformation sits atop the strategic agenda for enterprises, according to a Forbes Insights and Hitachi survey of 573 top executives worldwide.
05/02/2016
http://www.forbes.com/sites/forbesinsights/2016/02/04/tracking-dirty-money/
Tracking Dirty Money The origins of the term “money laundering,” according to folklore, date back to Al Capone, who legitimized his dirty cash through a commercial laundry. Today money laundering is a vast global problem, which encourages or enables much crime as well as terrorism. According to the Financial Action Task…
23/09/2015
http://www.forbes.com/sites/forbesinsights/2015/09/23/ju-jitsu-for-digital-disruption/
Ju-jitsu for Digital Disruption The ancient martial art of ju-jitsu focuses on turning an opponent’s strength and momentum against him. And digital disruption can be one mean opponent. According to a new report by the Global Center for Digital Business Transformation, based on a survey of senior leaders at nearly a thousand compan…
22/04/2015
The Where Factor: Location Intelligence and the Competitive Edge The convergence of business intelligence and big data has given rise to data-driven organizations—organizations that use data to direct business practices, marketing, new product development and other operational activities. But business intelligence platforms typically miss an important dimension o…
13/04/2015
Why Are American Entrepreneurs the Most Confident in the World? Succeeding in business requires having an edge over the competition. American entrepreneurs have the most confidence in the competitiveness of their country and their business, according to "Creating Wealth—A Survey of Entrepreneurs Worldwide: Their Insights. Their Challenges. Their Needs," a new re…
26/03/2015
The Robot Will See You Now -- The Promise of Telemedicine In 2001, a team of physicians in New York made history by operating remotely on a patient in Strasbourg, France, via a surgical robot named Zeus. Their success depended on broadband transmission capability with optimized compression that limited the time delay between the doctors' commands and the r…
16/03/2015
http://www.forbes.com/sites/forbesinsights/2015/03/16/the-6-personas-of-cmos-which-one-are-you/
The 6 Personas of CMOs -- Which One Are You? A recent study by Forbes Insights, "The Growth CMO: Personas and Potential," conducted in association with SAP and gyro, sheds light on the role of the CMO by clustering them into six distinct "personas," each one distilling a particular approach to the job. The study is based on a global survey [..…
19/02/2015
Using Data to Win Customers and Keep Them Satisfied Customers these days keep raising the bar. They now expect marketers to anticipate their needs and to deliver a seamless experience that's relevant to them. Conflicting, uncoordinated messages from a brand just annoy them, or even drive them away. A recent report from Forbes Insights and Teradata, "…
28/01/2015
Why Enterprises Waste Billions on Energy, and How They Can Stop Technology has done an amazing job boosting productivity across enterprises. These days software seems to track everything, analyzing data, forecasting trends, sharpening that competitive edge. So why hasn't technology already had a big impact on the billions of dollars U.S. enterprises spend annual…
05/11/2014
http://www.forbes.com/sites/forbesinsights/2014/11/05/10-warning-signs-of-a-weak-culture-of-quality/
10 Warning Signs of a Weak Culture of Quality Research presented in a recent study from Forbes Insights, in association with ASQ, "Culture of Quality: Accelerating Growth and Performance in the Enterprise," shows clearly that instilling and maintaining a true culture of quality helps an organization attain its quality goals, while the lack of s…
15/09/2014
http://www.forbes.com/sites/forbesinsights/2014/09/15/why-do-companies-undervalue-customer-loyalty/
Why Do Companies Undervalue Customer Loyalty? The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription [...]
11/09/2014
Do You Have a Real Culture of Quality, or Smoke and Mirrors? Just what constitutes a true culture of quality, and what differentiates organizations that embody such a culture from others? Such a culture requires a commitment to leadership, a compelling vision, shared values, pervasive behaviors, and complementary performance metrics and incentives. So says a…