Bopi/JK Creative Printers

53% of Americans say they “never” or “only sometimes” believe a companies environmental claims. In order to trust a company statement, 45% say they need a third-party validating source.

Paper is a highly sustainable choice for marketing. 65% of the energy used to create paper comes from renewable resources.

Once buyers feel that you “get” them, your relationship will move from transactional to engaged—and your ROI will soar.

Human beings are visual learners, so we absorb information more quickly through graphics than we can in text. Design matters!

When planning your marketing strategy, don’t forget sell sheets. In a world in which customers are busy and distracted, these tools play a valuable role in the sales process.

While your competitors are soaking up the sun, you should turn up the heat on your content strategy. Summer is the ideal time to get ahead by planning fall-themed content, scheduling posts in advance, and refreshing your marketing materials. Our new blog post considers the importance of using this quieter season to make your fall marketing pop and ensuring your brand stays top-of-mind when the busy months arrive.

Make Your Content Sizzle Like the Summer Heat! | BOPI Make Your Content Sizzle Like the Summer Heat! Posted on July 10, 2024 by bopi As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here’s how to turn the summer ...

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Navigating the B2B market's intricate buying journey? Our new blog post examines how strategic content marketing, including tailored printed materials, can enhance visibility and influence decision-makers at every stage. Learn the art of segmentation and targeted communication to reach buyers, from primary decision-makers to technical influencers.

The Imperative for Enhanced Content Marketing in B2B Sales | BOPI The Imperative for Enhanced Content Marketing in B2B Sales Posted on June 25, 2024 by bopi Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer’s journey than ever before. How do you...

Are you looking to elevate your direct mail campaigns? From choosing the proper format to adding a personalized touch with faux stamps, these insights in our new blog post will help you create impactful and engaging direct mail pieces that resonate with your audience and drive results. Discover how attention to detail and strategic choices can enhance your campaign's effectiveness and ROI!

Five USPS Tips for Foolproof Direct Mail | BOPI Five USPS Tips for Foolproof Direct Mail Posted on June 11, 2024 by bopi When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns: Choose Your Format Carefully. The forma...

Did you know BOPI has 2 locations? Our Bloomington and Quincy offices put us in the prime locations to best serve the tri-state area and beyond.

Slowing down marketing efforts during the summer can inadvertently create a communication gap between businesses and their customers.

Since June 2023, this initiative has led to a reduction of over 100,000 pounds of CO2 emissions, underscoring our ongoing commitment to minimizing our environmental footprint.

When designing for print, It’s tempting to try to cram as much information into the layout as possible, but remember that white space is your friend. White space is clean and inviting. It draws the eye in.

As consumer demand for sustainable products increases, brands quickly advertise their green initiatives. However, studies indicate strong consumer interest yet skepticism about the authenticity of these claims. Our new blog post considers how companies must substantiate their assertions with credible, third-party evidence. Consumer trust breeds loyalty and boosts your bottom line!

Promoting Sustainability? You’ve Got to Back It Up | BOPI Promoting Sustainability? You’ve Got to Back It Up Posted on May 22, 2024 by bopi Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just m...

When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and increases the likelihood that your information will be shared with friends. – Sappi NA.

Our new blog post examines why you should revitalize your brand with updated marketing collateral. Discover five innovative strategies to inject fresh energy into your designs—from embracing new color trends to enhancing your visuals and streamlining your text. Keep your marketing materials relevant and engaging!

Refresh Your Marketing Collateral for Maximum Impact | BOPI Refresh Your Marketing Collateral for Maximum Impact Posted on May 10, 2024 by bopi One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh. U...

Die-cuts can add that element of tangibility that creates a higher level of engagement with readers. Reach out to us. We’re here to help.

“Unboxing” is how the buyer experiences taking the product out of the retail packaging. Unboxing can be mundane and functional or engage the senses and create an emotional connection between the consumer and the brand.

A little for you! 👀

Discover the power of dimensional print and how it can elevate your brand's impact in a crowded market. From captivating pop-up designs to textured finishes and interactive elements, our latest blog post looks at how these innovative print techniques can drive engagement and set your brand apart from the competition.

Elevating Your Brand’s Impact with Extra Dimension | BOPI Elevating Your Brand’s Impact with Extra Dimension Posted on April 24, 2024 by bopi How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interacti...

A little behind the scenes for this . Did you know BOPI is a proud participant of the The Great Game of Business?

What is GGOB, you ask?

⭐️ Our team learns the basics of how our business works

⭐️ Financials are shared openly and regularly within our company

⭐️ Each team member learns to understand our financial results

⭐️ Assigned team members are accountable for projecting revenue and understanding expenses

⭐️ TEAMWORK & SO MUCH MORE!

Studies have shown that 90% of a buyer’s instant judgments about a brand are based on color. Use colors that are associated with what your brand stands for.